Denns BioMarkt Österreich

What Denns BioMarkt Österreich does

Denns BioMarkt Österreich is the Austrian operating subsidiary of the German dennree Group (legal entity: dennree Naturkost GmbH), operating a chain of certified-organic retail supermarkets. Founded in 2001 and headquartered in Vienna, the company runs 32 stores across all 9 Austrian federal states, with a concentration of 15 locations in the Vienna metropolitan area. Its assortment is 100% certified organic under multiple certifications including AT-BIO-401, and is built around two private-label brands — Denns Eigenmarke and the value-tier Bio für jeden Tag, together covering 200+ SKUs — supplemented by a premium farm partnership with Hofgut Eichigt for dairy sourcing.

The business model is conventional organic-grocery retail: revenue is generated through physical store sales of certified organic food and household goods to Austrian end consumers, supported by the Denns Bio Vorteilswelt loyalty program offering 0.5% cashback and a dedicated mobile app launched in January 2026. As a member of the BioMarkt Verbund franchise network, the company benefits from shared group-level infrastructure and sourcing scale through its parent dennree GmbH, one of Europe's largest organic wholesalers. Leadership consists of managing directors Mareike Nossol and Joseph Nossol, with Lukas Niedoba serving as Head of Marketing, reflecting continued family-group stewardship.

The company is in active store-network expansion, with publicly visible real-estate requirements for 300-800 sqm locations indicating ongoing footprint growth. The competitive position is that of a category specialist rather than a price leader, leaning on certification depth, private-label margin capture, and group sourcing scale. Revenue is generated through high-frequency, low-ticket B2C transactions distributed across multiple federal states and customer segments, with no material single-customer concentration risk.

Name

Denns BioMarkt Österreich

Legal name

dennree Naturkost GmbH

Website

https://denns-biomarkt.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Denns BioMarkt Österreich is a Vienna-based organic grocery retail chain operating 32 stores across all 9 Austrian federal states under the German dennree Group, serving Austrian end consumers with a 100% certified organic assortment and two private-label brands.

Ownership category

akta.pro rank

Product category

Organic Supermarket Retail

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400), Food And Kindred Products (2000)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Organic supermarket retail
• Organic grocery stores
• Private label organic
• Loyalty program app
• Certified organic food

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Organic Products: Primary revenue stream from selling 100% certified organic products (food, beverages, natural cosmetics, non-food) across 32 physical store locations in Austria. Revenue generated through point-of-sale transactions in-store.
2. Private Label Products: Revenue from proprietary Denns-branded organic products including Bio-Eier (eggs), Bio-Süßrahmbutter (butter), Bio-Vollmilch (milk), and Bio-Erdäpfeln (potatoes), as well as the Hofgut Eichigt premium milk brand with its own farm dairy. Margin-accretive private label driving customer loyalty.
3. Franchise / Wholesale to BioMarkt Verbund Partners: Revenue from wholesale supply and franchise arrangements with independently operated BioMarkt Verbund partner stores in Austria and Germany. The company provides access to the brand, product assortment, and loyalty program infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels14 records

Core offering

Denns BioMarkt Österreich operates a chain of 32 physical organic supermarkets across all 9 Austrian federal states, selling 100% certified organic food, beverages, natural cosmetics, and non-food products. The retail offering is supported by the Denns Bio App and Denns Bio Vorteilswelt loyalty program providing 0.5% cashback, weekly rotating digital coupons, eBon digital receipts, gift card management, and recipe/shopping list features. Private-label lines include Denns Eigenmarke (organic eggs, butter, milk, potatoes), the affordable Bio für jeden Tag range (200+ organic staples), and the Hofgut Eichigt premium organic milk brand produced on the company's own dairy farm.

Product overview

Denns BioMarkt Österreich operates a network of 32 physical organic supermarket locations across Austria alongside a digital ecosystem. The core offering is the physical retail stores selling 100% certified organic products, supported by the Denns Bio App (loyalty program) which provides 0.5% cashback, weekly rotating coupons, and personalized offers. The private label (Denns Eigenmarke) includes organic eggs, butter, milk, and potatoes from Austrian suppliers, while the 'Bio für jeden Tag' sub-brand offers affordable organic basics. The digital platform includes recipe inspiration, bio knowledge resources, and weekly promotional campaigns accessible via the app, website, and WhatsApp communication channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Denns Bio App Mobile loyalty application for iOS, Android, and Huawei providing 0.5% cashback on purchases, weekly rotating digital coupons, account credit management with gifting capabilities, digital receipts (eBon), shareable shopping lists, recipe suggestions with dietary filters, cooking mode, and a digital customer card. Available for all customers aged 16+.
• Denns Bio Vorteilswelt Loyalty Program

Quantifiable outcome

• 100% organic certified assortment – zero conventional products sold
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• BioMarkt VerbundcoreChannel Partner/ Reseller/ DistributorThe BioMarkt Verbund is a franchise/network partnership model for independently operated organic supermarkets in Germany and Austria. Partner stores use the BioMarkt brand, access the Denns Bio Vorteilswelt loyalty platform (coupons, cashback, eBon), and benefit from shared product assortment and marketing infrastructure. Partners receive a €500 gift voucher referral bonus for introducing successful new store locations. Format sizes of 300–800 sqm are sought.
• Hofgut EichigtcoreStrategic or Co-development PartnerHofgut Eichigt is a visionary organic farm and dairy operated by the company (dennree group). The farm produces premium organic milk under the Hofgut Eichigt brand, which is processed in the farm's own on-site organic dairy. The farm practices cow-calf bonding, horn preservation, and non-homogenized milk production. The premium milk price supports investments in quality, wages, and animal welfare. The brand is positioned to ultimately supply all Denns BioMarkt stores with premium organic milk.
• Regional Organic Farmers and SuppliersminorOthersDenns BioMarkt sources fresh produce from regional organic farmers and suppliers under the contract farming principle (Vertragsanbau). The company guarantees purchase of agreed-upon varieties and quantities, providing farmers with a stable income. This supports regional Austrian organic agriculture and ensures product freshness.
• BIO AUSTRIAminorOthersBIO AUSTRIA is Austria's largest organic farming association, representing family farms committed to value-based organic agriculture. Denns BioMarkt carries BIO AUSTRIA-certified products, and the partnership helps promote the values of organic farming to consumers.
• BiolandminorOthersGermany's largest organic farming association with a dedicated Bioland Foundation focused on soil protection and ecological diversity. Bioland products are sold in Denns BioMarkt stores. Bioland sets standards exceeding EU organic regulations.
• DemeterminorOthersDemeter is Germany's oldest organic association, practicing biodynamic agriculture based on Rudolf Steiner's anthroposophical principles. Products incorporate unique methods such as buried cow horns and healing plants. Demeter products are available in Denns BioMarkt.
• NaturlandminorOthersInternational organic association that combined organic farming and fair trade certification under 'Naturland Fair' in 2010. Also pioneered standards for organic aquaculture and ecological forestry. Naturland products are sold at Denns BioMarkt.
• BiokreisminorOthersGerman organic farming association that pioneered guidelines for hotel/gastronomy, pet food, and bio-leather. Focuses on regional and fair cooperation among organic stakeholders. Products sold at Denns BioMarkt.
• BioparkminorOthersThird-largest organic farming association in Germany by area. Many Biopark farms operate in nature reserves, landscape conservation areas, and biosphere reserves. Biopark products available at Denns BioMarkt.
• Bio-SuisseminorOthersSwiss organic farming association whose 'Knospe' (Bud) label is highly recognized. Over 1,000 Swiss processing and trading companies produce under this label. Bio-Suisse products are available in Denns BioMarkt.
• ECOVINminorOthersGermany's largest association of organic vineyards, founded in 1985. Stands for biodiversity, respect for nature, and aesthetic vineyard management. ECOVIN organic wines are sold at Denns BioMarkt.
• EcolandminorOthersGerman organic association founded in 1997, focusing on organic spices, bread grains, sugar beets, and legumes. Ecoland products are sold at Denns BioMarkt.
• GäaminorOthersOne of Germany's smaller organic farming associations, aiming for closed-loop agricultural operations. Encompasses plant production, animal husbandry, and landscape stewardship. Gäa products available at Denns BioMarkt.
• Verbund ÖkohöfeminorOthersFounded in 2007, one of Germany's younger organic associations, focused on northeastern and central Germany. Verbund Ökohöfe products are sold at Denns BioMarkt.
• AMA-Biosiegel (Agrarmarkt Austria)minorOthersThe Austrian agricultural market agency biosiegel guarantees Austrian origin of raw materials and processing. Products bearing the red-and-white AMA-Biosiegel label with 'AUSTRIA' origin are sold at Denns BioMarkt.
• Bund für Umwelt und Naturschutz (BUND)minorOthersReferenced in the FAQ section in the context of microplastics research, where BUND documented microplastic presence in marine life. Illustrates the company's alignment with environmental advocacy organizations on sustainability issues.
• NatrueminorOthersInternational non-profit certification for natural and organic cosmetics. Denns BioMarkt sells Natrue-certified natural cosmetics products, which prohibit microplastics and mandate cruelty-free testing. Referenced as a product certification standard in the assortment.
• FairtrademinorOthersFairtrade certification for fair trade products. Available on select products sold at Denns BioMarkt alongside organic certifications, supporting fair prices and conditions for producers in developing countries.
• KerzenfarmminorOthersGerman candle manufacturer supplying stearin candles to Denns BioMarkt. Sources its stearin (palm oil derivative) exclusively from a known Indonesian family business that is an RSPO member committed to no primary forest deforestation and intercropping cultivation practices.
• Wenzel KerzenminorOthersGerman candle manufacturer that supplies pure plant-based candles (rapeseed wax and animal-derived stearin) to Denns BioMarkt. Does not use palm oil in its products, offering a palm-oil-free alternative for environmentally conscious consumers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alnatura: Germany's largest organic supermarket chain with 100+ stores selling certified organic food, natural cosmetics, and sustainable non-food. Closest direct competitor to Denns BioMarkt with similar 100% organic positioning and private-label depth.
• Basic Bio: German organic supermarket chain operating in Bavaria and surrounding regions with a 100% organic assortment and comparable private-label structure. Directly comparable in store format, assortment, and customer base.
• denn's Biomarkt (Germany): The German sister operations of Denns BioMarkt under dennree GmbH. Same brand, assortment, and loyalty infrastructure, but serving Germany. Relevant for franchise/partnership benchmarking.
• Reformhaus: Long-established German/Austrian specialty retail chain focused on natural, organic, and health foods. Smaller store format but overlapping customer base in health-conscious and allergy/dietary-restricted segments.

Broad incumbents

• SPAR Österreich: Major Austrian grocery incumbent with Natur*pur organic private label across hundreds of stores. Competes for organic share with convenience and price advantages, even though not exclusively organic.
• Hofer (Aldi Süd Austria): Discount grocery leader in Austria with a growing 'Hofer Bio' certified organic line. Competes primarily on price, putting pressure on Denns' value-tier offerings.
• BILLA Österreich: Austria's largest grocery chain with extensive organic ranges under its 'BILLA Bio' private label. Indirect competitor as it broadens organic accessibility at lower prices, pressuring Denns' premium positioning.

Regional players

• Naturkost Erhard: Independent organic supermarket operator in southern Germany (Baden-Württemberg) with multi-store presence. Similar scale and 100% organic positioning, but geographically confined.
• Bio Company: Berlin-based organic supermarket chain with ~60 stores in eastern Germany. Comparable 100% organic assortment and private-label model, but operating in a different geographic corridor than Denns Austria.

Emerging players

• Veganz: Plant-based and organic food retailer with physical stores and e-commerce in Germany/Austria. Smaller scale but overlapping on vegan, organic, and sustainability-aligned customer segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/denns-biomarkt-%C3%B6sterreich

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denns BioMarkt Österreich