ecoVINO

What ecoVINO does

ecoVINO is a Hong Kong-based, direct-to-consumer e-commerce wine retailer founded in 2021 by two vegans, Paul and Jo. The company curates and resells a narrow catalog of organic and vegan-friendly wines sourced exclusively from five independent Italian winemakers: Chiappini (Bolgheri, Tuscany), Le Tende (Colà di Lazise, Veneto), Muralia (Maremma, Tuscany), Novaia (Marano di Valpolicella, Veneto), and Villa Merighi (San Giorgio in Salici, Veneto). All wines are positioned as exclusive to ecoVINO within the Hong Kong market, with dual organic-plus-vegan certification, and command per-bottle prices ranging from HKD $130 to HKD $1,345.

The company operates through a Shopify-based storefront at ecovino.shop that accepts major card and mobile-wallet payment methods (American Express, Apple Pay, Google Pay, Mastercard, Union Pay, Visa). No proprietary technology platform, recommendation engine, or data infrastructure is disclosed; the operation is described as a standard e-commerce retail model. Order fulfillment relies on a global green logistics partner that markets itself as committed to zero-emissions logistics by 2050, with deliveries conducted in up-cycled boxes without plastic wrapping. Two delivery tiers are offered within defined Hong Kong zones: sustainable delivery (1-12 bottles, HKD $100, ~1 week) and next-day delivery (1-30 bottles, HKD $150), with surcharges for outer locations.

Revenue is generated purely through one-time transactional bottle/case sales, with no subscription tier. ecoVINO supplements its core catalog with Bin-End Wine, Free Cooking Wine, Premium Festive Red Wines, and Super Tuscan Wine Promo collections, alongside a Corporate Events & Functions service. The customer base is horizontal — sustainability-conscious wine consumers in Hong Kong — and marketing is concentrated on the company website and an email newsletter. The business is bootstrapped, founder-owned, and operates with no disclosed institutional funding, no public financial reporting, and no headcount beyond the two co-founders.

Name

ecoVINO

Legal name

ecoVINO

Website

https://ecovino.shop

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ecoVINO is a Hong Kong-based, direct-to-consumer e-commerce retailer founded in 2021 by two vegans that exclusively curates and sells organic and vegan-friendly wines from five independent Italian winemakers to sustainability-conscious consumers in Hong Kong through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Organic wine retail
• Vegan-friendly wines
• Italian wine distribution
• Direct-to-consumer wine
• Sustainable wine e-commerce

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct wine sales: ecoVINO generates revenue through direct-to-consumer sales of organic and vegan-friendly wines from independent Italian winemakers. The business model involves purchasing wines from their partner winemakers (Chiappini, Le Tende, Muralia, Novaia, Villa Merighi) and reselling them to consumers in Hong Kong at marked-up prices. Wine products range from $130 (Bardolino DOC) to $1,345 (Guado de Gemoli Bolgheri Superiore DOC). Revenue is transactional per bottle/case purchase with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ecoVINO is a Hong Kong-based direct-to-consumer wine e-commerce retailer that exclusively sources, distributes, and delivers organic and vegan-friendly wines from five independent Italian winemakers (Chiappini, Le Tende, Muralia, Novaia, Villa Merighi). All wines carry dual organic-plus-vegan certification and are exclusive to ecoVINO within the Hong Kong market. The company sells through its Shopify storefront with delivery available across Hong Kong Island, Kowloon, New Territories, and select Lantau/Ma Wan locations.

Product overview

ecoVINO is an e-commerce platform specializing in exclusive organic and vegan-friendly wines from five independent Italian winemakers: Chiappini (Bolgheri, Tuscany), Le Tende (Veneto), Villa Merighi (Veneto), Novaia (Veneto), and Muralia (Maremma, Tuscany). The portfolio comprises red wines, white wines, rosé wines, and sparkling wines (bubbles), organized into sub-brand winemaker collections, featured promotional collections (Premium Festive Red Wines, Super Tuscan Wine Promo), and value collections (Bin-End Wine, Free Cooking Wine). All wines are exclusive to ecoVINO in Hong Kong and are both organic and vegan-friendly. The company also offers corporate events and functions services for wine-based corporate gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wine Collection Browseable catalog of exclusive organic and vegan-friendly red wines sourced from sustainable independent Italian winemakers, including Bolgheri DOC Super Tuscans and Veneto regional wines. Targeted at conscious wine consumers in Hong Kong.
• White Wine Collection Browseable catalog of exclusive organic and vegan-friendly white wines, including Vermentino, Pinot Grigio, Garganega, and Custoza blends from Italian independent winemakers. Targeted at conscious wine consumers in Hong Kong.
• Rosé Wine Collection Browseable catalog of exclusive organic and vegan-friendly rosé wines, including Bardolino Chiaretto DOC from Le Tende and Villa Merighi wineries. Targeted at conscious wine consumers in Hong Kong.
• Bubbles Collection Browseable catalog of exclusive organic and vegan-friendly sparkling wines, including Bardolino Chiaretto Spumante Brut (Volutta) from Le Tende winery. Targeted at conscious wine consumers in Hong Kong.
• Bin-End Wine Discounted organic and vegan-friendly wines offered at reduced prices, subject to availability. Targeted at value-conscious wine consumers in Hong Kong.
• Premium Festive Red Wines Curated selection of premium organic and vegan-friendly red wines positioned for festive occasions and celebrations. Targeted at conscious consumers seeking premium gifting and celebration wines in Hong Kong.
• Super Tuscan Wine Promo Promotional collection featuring organic and vegan-friendly Super Tuscan wines from the Bolgheri DOC region, including Chiappini winery selections. Targeted at conscious consumers and collectors in Hong Kong.
• Corporate Events & Functions Wine supply and services for corporate events and functions, leveraging ecoVINO's organic and vegan-friendly Italian wine portfolio. Targeted at Hong Kong organizations seeking ethically sourced wine for corporate gatherings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Chiappini WinerycoreStrategic or Co-development Partner · 1 January 2021Chiappini is an independent Italian winemaker based in Bolgheri, Tuscany. ecoVINO partners exclusively with Chiappini in Hong Kong to offer their organic and vegan-friendly wines, including Bolgheri DOC wines like Ferruggini, Felciaino, Le Grottine Vermentino, and Guado de Gemoli Bolgheri Superiore DOC.
• Le Tende WinerycoreStrategic or Co-development Partner · 1 January 2021Le Tende is an independent Italian winemaker based in Colà di Lazise, Veneto. ecoVINO offers exclusive access to Le Tende's organic and vegan-friendly wines including Custoza DOC, Sabia Bianco Veneto IGT, Volutta Bardolino Chiaretto Spumante, Cicisbeo Rosso del Veronese IGT, Bardolino Classico Chiaretto DOC, Bardolino Classico Superiore DOCG, Lucillini Pinot Grigio, and Bardolino Classico DOC.
• Muralia WinerycoreStrategic or Co-development Partner · 1 January 2021Muralia is an independent Italian winemaker based in Maremma, Tuscany. ecoVINO partners exclusively with Muralia in Hong Kong for their organic and vegan-friendly wines.
• Novaia WinerycoreStrategic or Co-development Partner · 1 January 2021Novaia is an independent Italian winemaker based in Marano di Valpolicella, Veneto. ecoVINO offers exclusive access to Novaia's organic and vegan-friendly wines in Hong Kong.
• Villa Merighi WinerycoreStrategic or Co-development Partner · 1 January 2021Villa Merighi is an independent Italian winemaker certified organic by ICEA since 1996. Located near San Giorgio in Salici in the Morainic Hills near Lake Garda in Veneto, they specialize in Custoza and Bardolino DOC wines. Chief Winemaker is Livio Fugatti. ecoVINO offers their plant-based, ethically vegan wines exclusively in Hong Kong, including Bardolino DOC, Custoza DOC, Bardolino Chiaretto DOC, Fiore Rosso IGT, and Amarone della Valpolicella DOCG.
• Green logistics partner (unspecified)Others · 1 January 2021ecoVINO's primary shipping partner is described as 'the global leader in green logistics and the only one committed to reaching zero carbon emissions by 2050.' This partner handles ecoVINO's sustainable delivery option, ensuring carbon-conscious logistics from vineyard to customer.
• ICEA (Istituto per la Certificazione Etica e Ambientale)Others · 1 January 2021ICEA is an international accredited organization that provides organic certification. Villa Merighi, one of ecoVINO's partner winemakers, has been certified organic by ICEA in Italy since 1996.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Berry Bros. & Rudd: Historic UK wine merchant with online and retail operations curating premium and fine wines. Comparable as an established premium wine e-commerce merchant with curation expertise.
• Watson's Wine: Established Hong Kong wine retail chain with broad assortment and physical + online presence. Comparable as a Hong Kong wine seller, but a broad incumbent serving the mass market rather than ecoVINO's organic/vegan niche.
• Majestic Wine: Large UK wine retail chain with strong online and in-store presence. Comparable as a wine retailer serving consumers, but far broader in assortment and footprint.

Others

• Vivino: Global wine marketplace and discovery app connecting consumers to wine retailers worldwide. Ecosystem peer that influences online wine purchase behavior and could host ecoVINO listings.

Direct peers

• Naked Wines: Online DTC wine club selling directly from independent winemakers to consumers. Highly comparable to ecoVINO's curated independent-winery, DTC model, though operating at far greater scale and globally.
• Laithwaites: UK-based online wine retailer specializing in independent winemaker wines shipped directly to consumers. Closely aligned with ecoVINO's DTC independent-winery positioning.
• Wine.com: Largest US-based online wine retailer offering direct home delivery. Comparable as a DTC wine e-commerce operator, though broader in assortment and lacking ecoVINO's organic/vegan focus.
• The Organic Wine Company: Online specialist retailer focused exclusively on organic and biodynamic wines. Directly comparable niche positioning to ecoVINO's organic-and-vegan emphasis.
• Winc: Online wine subscription service that sourced and delivered curated wines directly to consumers. Closely aligned business model to ecoVINO's curated DTC approach.

Emerging players

• Honest Grapes: UK-based independent wine merchant focused on small, often organic and biodynamic producers with strong sustainability story. Closely aligned with ecoVINO's ethical, small-producer curation ethos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecovino-hongkong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecoVINO