GnA Consult

What GnA Consult does

GnA Consult (legal entity GnA Consult LLC) is a Mesa, Arizona-based dental practice growth consulting firm founded in 2015, operating with a lean team of six employees under founder and CEO Greg Essenmacher. The company targets established single-office dental practices and Dental Service Organizations (DSOs)/group practices seeking to scale All-on-X (full-arch dental implant) services as their most profitable service line. Its core offering is organized around a trademarked four-pillar consulting framework — Capture Leads (implant-specific paid media, custom landing pages, CRM setup with routing and automation), Convert Calls (the proprietary E-A-Z™ formula, dedicated call coaching, KPI tracking), Close Cases (standardized consult flow, financial frameworks, objection mastery), and Strategy Sessions (monthly leadership alignment) — designed to help practices reach 10-15 full-arch cases per month with treatment coordinators handling 90% of consults without doctor dependency. The firm does not sell software; its underlying technology is the E-A-Z™ methodology and a Lead Call Department system, augmented by conventional CRM and marketing automation.

Name

GnA Consult

Legal name

GnA Consult LLC

Website

https://dentalconsult4u.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GnA Consult is a Mesa, Arizona-based dental consulting firm that helps established practices and DSOs scale All-on-X full-arch implant services using a trademarked four-pillar framework centered on the E-A-Z™ methodology.

Ownership category

akta.pro rank

Product category

Dental Practice Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Dental practice consulting
• All-on-X coaching
• Full Arch implants
• Case acceptance training
• DSO growth consulting

Headquarters

HQ city

Phoenix, AZ

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Dental Practice Consulting Services: GnA Consult provides business consulting, coaching, and training services to dental practices focused on All-on-X/Full Arch implant growth. Revenue is generated through consulting engagements, coaching programs, and training services rather than software licensing or product sales.
2. Training and Coaching Programs: The company offers structured training programs including dedicated Lead Call expert coaching, weekly customized training sessions, KPI setup and tracking, and ongoing team coaching. These are delivered as part of their four-pillar service offering.
3. Speaking and Event Engagements: Greg Essenmacher is booked for speaking engagements at dental conferences and private training workshops, contributing to revenue through keynote presentations, workshops, and educational sessions on full-arch systems, case acceptance, and practice growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

GnA Consult provides business consulting, coaching, and training services to established dental practices and group practices/DSOs seeking to scale All-on-X / Full Arch implant services. The core service is structured around the trademarked E-A-Z™ framework and a four-pillar system covering lead capture, call conversion, case closing, and leadership strategy. Revenue is generated through professional services engagements rather than software or product sales.

Product overview

GnA Consult is a dental practice growth consulting firm offering a four-pillar integrated service system: Capture Leads (paid media, CRM, landing pages), Convert Calls (E-A-Z® framework coaching), Close Cases (consult flow, financial frameworks, objection handling), and Strategy Sessions (monthly leadership alignment). The company also produces educational content through The Tooth Sleuth Podcast and offers training events including The Closing Cocktail, Specialist Referral Programs, The Voice of Leadership series, and CE webinars. The E-A-Z™ Formula serves as the core methodology across all services, designed to help practices achieve 10X profit growth in All-on-X within 6 months.

Differentiator

Problem solved

Functional benefit

Brands

• E-A-Z™: GnA's trademark framework for Full-Arch growth — a proven call conversion system for dental practices.
• The Tooth Sleuth Podcast

Products and services

• E-A-Z™ Formula Trademarked consulting methodology comprising Phase 1 (Maximize Case Acceptance) and Phase 2 (Reduce Chair Time + Expenses), designed to scale Full-Arch practice growth within 6 months for dental practices and DSOs.
• Four-Pillar Consulting Engagement (Capture Leads, Convert Calls, Close Cases, Strategy Sessions) Integrated consulting engagement covering Capture Leads (implant-specific paid media, custom landing pages, CRM setup), Convert Calls (E-A-Z framework, dedicated coaching, KPI tracking), Close Cases (standardized consult flow, financial frameworks, objection mastery), and Strategy Sessions (monthly leadership alignment), for dental practices and DSOs.
• The Closing Cocktail On-site full-arch sales intervention designed to improve case acceptance, strengthen consult performance, and generate immediate production from the existing patient pipeline, for dental practices.
• Specialist Referral, Direct-Patient & Case Acceptance Program 2-day working session for dental specialists and treatment coordinators on referral strategy, direct-to-patient conversion, and team alignment, hosted with Radiant Dental Laboratory.
• The Voice of Leadership 3-part executive series for practice owners and leadership teams focused on communication, case acceptance, team alignment, and performance development.
• Unlocking Potential in Full-Arch Implant Care (CE Webinar) CE-accredited webinar covering clinical decisions, digital workflows, lab partnerships, and patient acquisition strategy for consistent full-arch program implementation.
• The Unscripted YES Webinar On-demand webinar unpacking what drives confident yes responses in full-arch consults, focused on consult restructuring and patient communication without scripts.

Quantifiable outcome

• Practices can achieve 10-15 arches per month predictably
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Radiant Dental LaboratorycoreStrategic or Co-development Partner · 28 August 2026Radiant Dental Laboratory in Merrillville, Indiana co-hosts the Specialist Referral, Direct-Patient & Case Acceptance Program with GnA Consulting on August 28-29, 2026. This is a 2-day working session for specialists and treatment coordinators focusing on referral strategy, direct-to-patient conversion, and team alignment. Seats are limited to 30 participants.
• BioHorizonsminorOthersGreg Essenmacher participated in the BioHorizons Global Symposium (April 16-18, 2026 in Miami Beach, FL), joining leading clinicians and industry experts exploring advancements in implant dentistry, regeneration, digital workflows, and strategies for improving clinical and practice outcomes.
• ORCAA (Organized Dentistry)minorOthersGreg delivered a workshop on structuring full-arch consults that increase case acceptance and improve production predictability at ORCAA's Full Arch Symposium 2026 in Las Vegas, Nevada.
• Women in DSOminorOthersGreg participated in the Women in DSO Empower & Grow Annual Conference at Caesars Palace in Las Vegas, joining industry leaders and DSO executives for workshops, panels, and discussions focused on leadership, professional development, and the future of dental organizations.
• All-Star Dental AcademyminorGTM or Marketing PartnerFeatured in All-Star Dental Academy podcast discussing playbook for full-arch success with Greg Essenmacher. Represents cross-promotional content and thought leadership sharing within the dental industry ecosystem.
• Dental Implant Machine PodcastminorGTM or Marketing PartnerGreg Essenmacher appeared on the Dental Implant Machine podcast covering clinical operations, financial management, administrative operations, and staff training topics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Spear Education: Large dental education and consulting organization offering continuing education, practice management, and team training. Broader scope than GnA (clinical CE + practice consulting) and serves a wider dental market, but overlaps in practice growth coaching and consulting services.

Direct peers

• Levin Group: Long-established dental practice management consulting firm founded by Roger Levin, providing strategic growth, marketing, and operational coaching. Direct peer in dental practice consulting with a similar target market and high-touch services model.
• Jameson Management Solutions: Dental practice management consulting firm providing coaching, leadership training, and operational systems to dental practices and DSOs. Highly comparable customer base and consulting-services delivery model.
• All-Star Dental Academy: Dental practice coaching and training company offering sales, communication, and practice growth programs to individual practices and DSOs. Directly comparable to GnA Consult in target customer (dental practices), service type (coaching/training), and full-arch case acceptance focus.
• The Madow Group: Dental practice consulting and coaching company founded by the Madow Brothers, focused on practice growth, marketing, and team training. Comparable to GnA in serving dental practices with founder-led thought leadership and live event/workshop offerings.
• MGE Management Experts: Dental practice management consulting company offering coaching, training, and growth programs to dentists and specialists. Comparable in customer base (dental practices/DSOs) and consulting-led delivery model, with similar emphasis on systems and team performance.
• Productive Dentist Academy: Consulting and conference-based education firm helping dental practices increase production and profitability. Highly comparable in its focus on practice management coaching, dental practice customer base, and growth-system methodology.

Emerging players

• Raving Patients: Dental practice marketing and patient acquisition consulting firm helping practices grow through digital marketing, reviews, and lead generation. Adjacent to GnA's Capture Leads pillar with partial overlap on practice growth, but focused more on marketing than sales/case-acceptance consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GnAConsult816
• Facebookfacebook.com/profile.php?id=61567568303855
• LinkedInlinkedin.com/company/gna-consult
• Instagraminstagram.com/gna_consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GnA Consult