Семейная

What Семейная does

Denta El (branded as Семейная), legally ООО «ССМЦ», is a privately held dental clinic network founded in 1998 operating 21 locations across Moscow and Moscow region, including Podolsk and Novaya Riga. It serves the general adult and pediatric population with comprehensive dental care spanning therapeutic dentistry, pediatric dentistry, oral surgery, implantation, prosthetics, orthodontics, aesthetic dentistry, gnathology, and treatment under anesthesia/sedation. The network positions itself at the premium end of the Moscow market, evidenced by a multi-vendor implant stack (Straumann, Astra Tech, Medentika, MegaGen, Bicon) including All-on-4/All-on-6 protocols, sapphire braces priced up to 300,000 rubles, and a co-marketing arrangement with the Aeroflot Bonus loyalty program.

The operating model is anchored by a digital dentistry stack: an in-house dental laboratory (Dento-El Master) with CAD/CAM manufacturing, intraoral scanning, and AI-assisted diagnostics via the Diagnocat platform for X-ray, CBCT, and panoramic image interpretation. Patient engagement is multi-channel, with a 2025-launched iOS/Android mobile application and presence across VK, Telegram, WhatsApp, and MAX messenger. Revenue is generated through direct fee-for-service self-pay, Russian OMS (mandatory medical insurance) and DMS (voluntary medical insurance) channels, and installment payment plans. With approximately 222 employees across the network, the company has no disclosed institutional shareholders, funding rounds, or public listing; it is entirely founder/family-controlled and operates without outside capital.

Name

Семейная

Legal name

ООО «ССМЦ»

Website

https://dentol.ru

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Denta El (Семейная) is a privately held Moscow-based dental clinic network with 21 locations across Moscow and Moscow region, offering comprehensive dental care including implants, orthodontics, and aesthetic dentistry, supported by an in-house CAD/CAM laboratory and AI-assisted diagnostics.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• Dental clinic network
• Implantology services
• Orthodontic treatment
• Pediatric dentistry
• Aesthetic dentistry

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Dental Services Revenue: Direct fee-for-service payments from patients for all dental treatments including preventive care, restorative, surgical, implantology, orthodontics, and aesthetic procedures. Services are available through both self-pay and mandatory health insurance (OMS/DMS).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Denta El (branded Семейная) is a network of dental clinics operating across Moscow and the Moscow region, delivering comprehensive dental care including therapy, pediatric dentistry, oral surgery, implantology, prosthetics, orthodontics, aesthetic dentistry, and hygiene/prevention. The network operates through 21 owned clinic locations supported by an in-house dental laboratory (Dento-El Master), CAD/CAM manufacturing, intraoral scanning, and AI-assisted diagnostics (Diagnocat). Services are delivered directly to patients via fee-for-service payments, with installment plans and DMS (voluntary health insurance) acceptance.

Product overview

Denta El is a network of dental clinics in Moscow offering comprehensive dental care services. The core offering includes therapeutic dentistry, pediatric dentistry, oral surgery, implantation, prosthetics, orthodontics, and aesthetic dentistry. The network features advanced digital dentistry technologies including intraoral scanning, CAD/CAM systems, and an in-house dental laboratory ('Dento-El Master'). A notable technology offering is AI-powered diagnostics using Diagnocat for analyzing dental images. The clinic operates across 22+ locations in Moscow and the Moscow region, providing services from basic dental treatment to complex surgical procedures and full-mouth rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• Diagnocat: AI-powered dental diagnostic system used for analyzing X-rays, CBCT, and OPG images to detect pathologies, assess bone density, and create 3D models

Products and services

• Dental Treatment (Лечение зубов) Therapeutic dentistry services including caries treatment, root canal therapy (pulpectomy, periodontitis), microscopic treatment, and restoration of teeth, for adult and pediatric patients.
• Pediatric Dentistry (Детская стоматология) Specialized dental care for children including psychological adaptation to dental visits, caries treatment of primary and permanent teeth, pulpitis treatment, and extraction of primary teeth.
• Oral Surgery (Хирургия) Surgical dental procedures including tooth extraction (including wisdom teeth), root apex resection, bone grafting, sinus lift, guided bone regeneration, and soft tissue plastic surgery.
• Dental Implant Services Implantation services using premium implant systems: Swiss Straumann, Swedish Astra Tech, German Medentika, Korean MegaGen, and American Bicon. Includes All-on-4 and All-on-6 full-arch protocols and bone augmentation.
• Prosthetics (Протезирование) Full range of dental prosthetics including fixed (crowns, bridges, veneers, inlays), removable (complete, partial, clasp/Budget), and implant-supported prostheses in zirconia, ceramic, metal-ceramic, and nylon materials.
• Orthodontics (Исправление прикуса) Orthodontic treatment including metal, ceramic, and sapphire braces, aligners, functional appliances (Twin Block, Marco Rosa, Haas), and mini-screw placement for both children and adults.
• Aesthetic Dentistry (Эстетическая стоматология) Cosmetic dental procedures including veneers, lumineers, ceramic E-Max inlays, porcelain-fused-to-metal and zirconia crowns, and crowns on implants.
• Teeth Whitening (Отбеливание зубов) Professional whitening services including Zoom 4 and Fläsh in-clinic systems, plus take-home whitening kits with customizable treatment options.
• Gum Treatment (Лечение десен) Periodontal treatments including Vector therapy, gum recession closure, frenulum correction, closed and open curettage, gingivoplasty, and vestibuloplasty.
• Diagnostics (Диагностика) Comprehensive dental diagnostics including computed tomography (CT), CT with sinus coverage, 3D cephalometric analysis, panoramic X-ray (OPG), and targeted dental X-rays.
• Gnathology (Гнатология) Diagnosis and treatment of temporomandibular joint (TMJ) disorders, splint therapy, and bruxism treatment for jaw-related conditions.
• Treatment Under Anesthesia/Sedation (Лечение под наркозом/седацией) Dental treatment under general anesthesia or sedation for anxious patients, children, and complex procedures requiring complete patient immobility.
• Hygiene and Prevention (Гигиена и профилактика) Preventive dental care including professional oral hygiene, GBT protocol, ultrasonic cleaning, and remineralizing therapy.
• Digital Dentistry Services (Цифровая стоматология) Integrated digital dental services covering AI-assisted diagnostics (Diagnocat), intraoral 3D scanning, CAD/CAM prosthetic design and milling, performed by an in-house dental laboratory (Dento-El Master) for precise treatment outcomes.
• Bone Plastic Surgery (Костно-пластические операции) Bone augmentation procedures including sinus lift and guided bone regeneration to prepare patients with bone deficiency for implant placement.

Quantifiable outcome

• CAD/CAM milling accuracy to microns
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MegaGencoreTechnology or IntegrationMegaGen is an implant manufacturer providing dental implant systems. Denta El offers MegaGen implants as part of their implant services, including promotional packages starting from 55,000 rubles.
• StraumanncoreTechnology or IntegrationStraumann is a Swiss premium implant manufacturer. Denta El offers Straumann implants from 79,000 rubles and provides 20% discounts on promotional offers.
• Astra TechcoreTechnology or IntegrationSwedish implant system offered at Denta El clinics from 69,000 rubles.
• MedentikacoreTechnology or IntegrationGerman implant manufacturer. Denta El offers Medentika implants from 55,000 rubles with promotional packages available.
• DiagnocatcoreTechnology or IntegrationAI-powered dental diagnostic platform using deep learning for analysis of X-rays, CBCT, and panoramic images. Included in 'Smile Passport' package and available as standalone service from 4,500 rubles.
• AeroflotminorGTM or Marketing PartnerAeroflot Bonus loyalty program partnership allowing patients to earn and redeem Aeroflot miles for dental services at Denta El clinics.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• СТОМА (Stoma): Long-standing Moscow dental network offering comprehensive services including therapy, surgery, prosthetics, implants, and orthodontics. Comparable group-practice model targeting the same Moscow consumer segment with multi-clinic coverage.
• Зуб.ру: Russian dental clinic chain with multiple Moscow locations offering general dentistry, implants, orthodontics, and pediatric care under a unified brand. Comparable multi-site DSO with similar service breadth and direct Moscow overlap.
• ПрезиДЕНТ (Президент Стоматология): Multi-clinic dental network operating across Moscow and other Russian cities with a similar broad-service model (therapy, surgery, implants, orthodontics, aesthetics). Directly comparable as a Moscow-based DSO competing for the same patient base with similar full-service positioning.

Others

• Align Technology (Invisalign): Global clear-aligner manufacturer whose products are increasingly used by dental chains. Comparable as an orthodontic technology supplier enabling the aligner and aesthetic-orthodontic revenue lines that Denta El offers within its clinic network.

Emerging players

• Diagnocat: AI-powered dental diagnostics platform that analyzes 2D and 3D dental imagery to detect pathologies. Already a technology partner of Denta El (rolled out in 2025), and comparable as an emerging dental-AI specialist that could power next-generation diagnostic workflows for network operators.

Broad incumbents

• Heartland Dental: Largest dental support organization (DSO) in the United States, supporting thousands of doctor-owned practices with non-clinical infrastructure. Comparable as a scaled multi-site DSO archetype for network-level back-office, procurement, and digital workflow leverage.
• Aspen Dental: US-based DSO operating hundreds of branded dental clinics with full-service offerings including implants and clear aligners. Comparable as a scaled, brand-led dental chain with strong implant and prosthetic focus similar to Denta El's positioning.
• МЕДСИ: One of Russia's largest private healthcare networks with clinics across Moscow and other regions, including a dedicated dental service line. Comparable as a broader incumbent operating dental services as part of a wider multi-specialty portfolio with similar Moscow footprint.
• СМ-Клиника: Large Russian multi-specialty private clinic network with dental services among its offerings, operating across Moscow and other regions. Comparable as a broad incumbent where dental is one of multiple service lines serving overlapping Moscow patients.

Regional players

• Colosseum Dental Group: European DSO backed by Jacobs Holding operating dental clinics across multiple European countries. Comparable as a scaled multi-country dental network operator, useful as a reference for DSO operating model and consolidation strategy outside the Russian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%D1%81%D0%B5%D0%BC%D0%B5%D0%B9%D0%BD%D0%B0%D1%8F

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Семейная