Depil Bella

Name

Depil Bella

Legal name

Depil Bella

Website

https://depilbella.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Depilatory Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABALAH

Waxing & Depilatory Professional Products

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Hair removal products
• Depilation waxes
• Professional depilation supplies
• Post-depilation skincare
• Dermocosmetic formulations

Headquarters

HQ city

Itapevi

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Depil Bella generates revenue through direct sales of hair removal products and skincare items to consumers and professionals via their e-commerce website and WhatsApp. Products are sold at one-time purchase prices with installment payment options up to 12x without interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Depil Bella is a Brazilian beauty and personal care company that develops, manufactures, and sells hair removal (depilation) products including professional waxes (hot wax, cold wax, roll-on refills, microwaveable, and water-soluble confetti waxes), pre- and post-depilation care products, self-depilation kits, and complementary dermocosmetic skincare lines. The company sells both its own formulations and partner brands (Raavi Dermocosméticos, Alfaparf Alta Moda) through its e-commerce platform, serving both professional salons/studios and individual consumers.

Product overview

Depil Bella is a comprehensive Brazilian beauty and personal care company offering a multi-brand portfolio of hair removal (depilation) products and skincare solutions. The core offering centers on professional and self-depilation waxes (Ceras) in various formats including hot wax, roll-on refills, microwaveable wax, and cold wax strips, complemented by pre and post-depilation care lines. The company operates multiple sub-brands: Raavi Dermocosméticos for dermo-cosmetic skincare (moisturizers, serums, exfoliants, body firming creams), Alfaparf Alta Moda for professional hair coloring and care, Depil Homme for male grooming, and specialty products like Cicabella (multi-repair cream), Alfazulen (calming cream with bisabolol), and Dolomita (mineral powder). Products are organized into Professional (for salons and studios) and Self-Depilation (for home use) categories, with bundled kits offering complete solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Depil Homme: Male grooming product line including shaving gels and post-shave/depilation products
• Cicabella
• Raavi Dermocosméticos
• Alfaparf Alta Moda

Products and services

• Professional Wax Products (Ceras para Depilação) Professional-grade depilation waxes including hot wax, cold wax strips, roll-on wax refills, microwaveable wax, confetti wax, water-soluble (hidrossolúvel) wax, and bar wax in multiple formulations for salons and depilation studios. Targets different skin types and hair textures.
• Pré-Depilação (Pre-Depilation) Products Pre-depilation skin preparation products including astringent lotions, hygiene lotions, soothing lotions with betaglucans and amino acids, pre-depilation mint lotion, and Dolomita mineral powder for both professional and consumer use.
• Pós-Depilação (Post-Depilation) Products Post-depilation care products including moisturizing lotions, calming gels, vegetable oils, and body gels in scents such as melon, watermelon, aloe vera, and chamomile that soothe, hydrate, and refresh skin after hair removal.
• Autodepilação (Self-Depilation) Products At-home hair removal products for individual consumers including microwaveable wax creams (honey & aloe vera, white chocolate, strawberry meringue, black plum), ready-to-use wax strips for face and body, and depilatory creams.
• Depil Bella Kits Curated product bundles including Roll-On system kits with bivolt automatic heater, wax refill packs, Alfazulen calming cream kits, and complete depilation kits combining pre- and post-depilation products for both professionals and consumers.
• Depil Homme (Male Grooming) Products Male-specific depilation and post-shave products including moisturizing shaving gel, depilatory cream for body, and post-shave/post-depilation gel with azulene and vitamin E.
• Cicabella Multi-Repair Calming Cream Calming cream containing D-Panthenol 5%, almond oil, shea butter, and vegetable lanolin for delicate and sensitized skin, designed for post-depilation care.
• Alfazulen Calming Cream Calming cream featuring Alfa-bisabolol derived from the Candeia tree, with anti-inflammatory and healing properties that reduce healing time by up to 25% and minimize skin irritation after hair removal.
• Raavi Dermocosméticos Dermo-cosmetic skincare line including Bumbum Magic firming cream, leg relief lotion, facial moisturizers (nutritive, overnight, refreshing gel), serums, cleansers, and exfoliating products for body and facial care.
• Alfaparf Alta Moda Hair Color & Care Hair coloring and care products including permanent cream colorations in 38 shades, Hydra Save hydration line, Detox Purify purifying line, Aqua Shine micellar line, and SOS instant yellowing neutralizer shampoo.
• Parafina (Paraffin) Products Paraffin mousse products with mango oil for intensive hydration, used in feet and hand spa treatments, moon bath treatments, and as protective hydration during hair lightening procedures.
• Cera Depilatória Confete Lavanda Alto Rendimento Depil Bella High-performance confetti wax with lavender fragrance, formulated for delicate areas including upper lip, underarms, and bikini line. Dermatologically tested and not tested on animals.

Quantifiable outcome

• Alfa-bisabolol technology reduces wound healing time by up to 25%
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Raavi DermocosméticosminorOthersRaavi is a dermocosmetics brand whose products are sold through the Depil Bella e-commerce platform. The partnership expands Depil Bella's skincare product offerings beyond hair removal to include body creams, facial moisturizers, exfoliants, and serums under the Raavi brand.
• Alfaparf Alta ModaminorOthersAlfaparf Alta Moda is a hair color and care brand sold through the Depil Bella website. The partnership provides Depil Bella customers with hair coloring products including permanent cream colors with 38 shades, shampoos, conditioners, and hair treatment products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nair (Church & Dwight): Iconic mass-market depilatory creams and wax brand sold in supermarkets and drugstores globally. Comparable consumer depilatory category but distributed primarily through mass retail, not professional channels.
• Grupo Boticário: Largest Brazilian beauty conglomerate with multi-brand portfolio spanning fragrance, skincare, and body care including depilation categories (e.g., Nuxe, Eudora). Indirect competitor via overlapping product formats and home-use depilation.
• Veet (Reckitt): Global mass-market depilatory brand with broad retail distribution. Offers creams, wax strips, and gels in Brazil — overlapping product formats but at much larger scale and mass-market positioning.
• Avon Brasil (Natura &Co): Brazil's largest direct-sales beauty company with skin, body, and hair-removal SKUs distributed to millions of resellers. Comparable Brazilian beauty retailer scale but with indirect-selling model rather than Depil Bella's e-commerce-first approach.

Regional players

• Hinode: Brazilian direct-sales beauty and personal-care company with a broad cosmetics, fragrance, and body-care catalog sold through MLM channels. Overlaps with Depil Bella in skincare/body-care but uses a different distribution model.

Direct peers

• GiGi (American International Industries): Long-established US professional depilation brand offering waxes, depilatory creams, and post-care products for salons. Highly comparable professional-channel depilation portfolio.
• Lycon: Australian professional wax manufacturer with hot wax, strip wax, and pre/post-depilation care for the salon channel. Comparable professional-product orientation and formulation-led differentiation.
• Starpil: Spanish-founded professional wax brand distributed globally, selling hard wax, soft wax, and pre/post-depilation care to salons. Closely comparable product formulation strategy and international distribution model to Depil Bella's professional line.
• Depilève: Brazilian/Portuguese depilation brand specializing in professional waxes and paraffin treatments for salons. Directly competes in the Brazilian professional wax and post-care category.
• Rica Wax: Brazilian professional wax and depilatory product manufacturer with a broad portfolio of hot waxes, roll-on systems, and pre/post-depilation care targeting salons and end consumers. Directly comparable in product mix and GTM model (B2B professional + B2C).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DepilBella
• Instagraminstagram.com/depilbella
• TikToktiktok.com/@depilbellaoficial
• LinkedInlinkedin.com/company/depil-bella

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Depil Bella