De Ploeg
De Ploeg is a Dutch textile manufacturer (founded c. 1923, under Artex B.V.) that designs and weaves premium curtain and upholstery fabrics for architects, interior designers, furniture manufacturers, healthcare facilities, hotels, and government clients across Europe and select international markets.
- Company typePrivate
- Founded1923
- HeadquartersGent, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What De Ploeg does
De Ploeg is a Dutch textile manufacturer that designs, weaves, and prints premium curtain and upholstery fabrics under the De Ploeg trade name of Artex B.V. Founded approximately 1923 and headquartered in Aarle-Rixtel, Netherlands, the company operates with 11–50 employees and serves architects, interior designers, consumers, furniture manufacturers, healthcare facilities, hospitality groups, and government clients across Europe and select international markets. The core product portfolio spans two categories — curtain fabrics (transparent, sheer, dim-out, and blackout) and upholstery fabrics — sold as coordinated woven and printed Dutch Design collections, with specialised project lines for healthcare separation curtains (Separa, Dividus, Sepanova) carrying Trevira CS flame retardancy, Oeko-Tex 100, and TNO-tested certifications backed by a 5-year warranty. The company also develops bespoke fabrics for individual projects, exemplified by the custom Wax satin-woven colourway selected by Studio Piet Boon for Rosewood Hotel Amsterdam (opened May 2025) and the Sepanova digital-print curtain for Antoni van Leeuwenhoek Hospital.
De Ploeg firmographics
Firmographics- Name
- De Ploeg
- Legal name
- Artex B.V.
- Website
- https://deploeg.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Ploeg is a Dutch textile manufacturer (founded c. 1923, under Artex B.V.) that designs and weaves premium curtain and upholstery fabrics for architects, interior designers, furniture manufacturers, healthcare facilities, hotels, and government clients across Europe and select international markets.
- Ownership category
- akta.pro rank
Where De Ploeg is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
De Ploeg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Fabric sales (B2B wholesale): De Ploeg sells curtain and upholstery fabrics through a network of specialized dealers (Exposure, Premium, Select tiers) across the Netherlands and internationally. Dealers purchase fabrics wholesale and resell to end consumers and professional specifiers.
- Fabric sales (direct project/B2B): Direct project sales to architects, project designers, and furniture manufacturers for large-scale interior projects including hotels, hospitals, and office buildings. Custom fabric developments (e.g., Sepanova for Antoni van Leeuwenhoek Hospital) are project-specific.
- Consumer-direct sample requests: Consumers can request free fabric samples via the website. Samples are forwarded to a local specialty retailer in the customer's area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free sample requests (consumer/professional) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
De Ploeg product offering
Product offeringCore offering
De Ploeg is a Dutch textile manufacturer that designs, develops, weaves, and prints premium curtain and upholstery fabrics. The product portfolio includes transparent, sheer, dim-out, and blackout curtain fabrics plus coordinated upholstery fabrics, with specialized project-quality lines for healthcare separation curtains (Separa, Dividus, Sepanova) and bespoke hospitality/government/corporate interiors. Products are sold wholesale to a tiered dealer network in the Netherlands and via appointed agents internationally, plus direct project sales to architects, specifiers, and furniture manufacturers.
Product overview
De Ploeg is a Dutch textile manufacturer with over 100 years of heritage, designing and developing premium upholstery and curtain fabrics. The product portfolio consists of two core product categories: Meubelstoffen (Upholstery Fabrics) for furniture applications and Gordijnstoffen (Curtain Fabrics) including transparent, sheer, dim-out, and blackout varieties. The collection includes both woven and printed Dutch Design fabrics that are perfectly coordinated. Specialized project-quality fabrics are offered for healthcare applications (Separa, Dividus, Sepanova), hospitality projects (Wax, Vliet, Solid, Impuls), and office installations (Kombu, Zero). Products are distributed through a network of specialist dealers and used by architects, project designers, furniture manufacturers, and consumers. The company operates as a trading brand under Artex B.V.
Differentiator
Problem solved
Functional benefit
Products and services
- Gordijnstoffen (Curtain Fabrics)
Quantifiable outcome
- Separa curtains have been in problem-free use for over 10 years in numerous hospitals including AMC Amsterdam, OLVG Amsterdam, Ziekenhuis De Gelderse Vallei Ede, Medisch Spectrum Twente, Medisch Centrum Leeuwarden, Het Havenziekenhuis Rotterdam, and Isala Klinieken Zwolle.
- +3 more outcomes
Companies that use De Ploeg
Customer profileNamed customers30 records
Segments6 records
Ideal customer profiles4 records
De Ploeg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
De Ploeg partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor, core and flagship.
- Three Days of Design (Copenhagen)minorDe Ploeg participated in the 2024 Three Days of Design event in Copenhagen, presenting the Ploeg collection at Refshaleøen and using BLUR 45 fabric as a unique room divider.
- Studio 37 (UK)coreStudio 37 represents De Ploeg in the United Kingdom, managed by Ms. Sian Worton. Contact: [email protected]. Appointed as the exclusive agent for the UK market.
- Luxaflex SwedencoreLuxaflex Sweden represents De Ploeg in Sweden.
- Brian Lund Quottrup / QQ Design (Denmark)coreBrian Lund Quottrup (QQ Design) represents De Ploeg in Denmark.
- Luxaflex Scandinavia (Norway)coreLuxaflex Scandinavia handles De Ploeg distribution in Norway, based in Oslo.
- Lauritzon S.W. & Co. AB (Finland)coreLauritzon S.W. & Co. AB represents De Ploeg in Finland, based in Helsinki.
- Victor Rhein AG (Switzerland)coreVictor Rhein AG handles De Ploeg distribution in Switzerland, based in Zürich.
- Henriques & Rodrigues S.A. (Portugal)coreHenriques & Rodrigues S.A. represents De Ploeg in Portugal, located in Prior Velho.
- SvenskaKJ (Australia)minorSvenskaKJ represents De Ploeg in Australia, based in Redfern, NSW.
- SAIN Co. Ltd. (Japan)coreSAIN Co. Ltd. handles De Ploeg distribution in Japan, based in Shinagawa-Ku, Tokyo.
- Pollack and Associates (USA)corePollack and Associates represents De Ploeg in the United States, based in New York, NY.
- Innovations USAcoreInnovations USA is a second agent representing De Ploeg in the United States market.
- Accor (Pullman Eindhoven)minorAccor commissioned De Ploeg fabrics for the Pullman Hotel Eindhoven Cocagne, a 320-room business hotel. De Ploeg used Riff, Tindra, Taga, Terre, and Highland fabrics throughout the property.
- Studio Piet Boon (Rosewood Amsterdam)flagshipStudio Piet Boon, the renowned Dutch design studio, selected De Ploeg's Wax fabric in a bespoke colourway for Rosewood Amsterdam. This represents a high-profile collaboration for ultra-luxury hospitality interiors.
- ETC Design Center EuropecoreExclusive showroom partnership at ETC Design Center Europe in Culemborg — the leading Dutch platform for interior architecture covering over 15,000 m2. De Ploeg is accessible to registered interior architects on Mondays.
- Burobas (Gemeentehuis Moerdijk)minorBurobas from Eindhoven selected De Ploeg curtains and sheer fabrics for the Moerdijk town hall renovation, including Solid for the council chamber and Impuls for offices and room dividers.
- BRTA Architecten (Stadhuis Hoorn)minorBRTA Architecten designed the renewed interior of Hoorn City Hall and applied Ploeg's Kombu and Vliet curtain fabrics throughout the council chamber and office areas.
- Peter Vanca / dJGA (Antoni van Leeuwenhoek Hospital)flagshipDe Ploeg collaborated with Peter Vanca and de Jong Gortemaker Algra (dJGA) on the Antoni van Leeuwenhoek Hospital Amsterdam project, developing the custom Sepanova separation curtain with a special digital print design.
- Ronald McDonald KinderfondsminorDe Ploeg contributed custom curtain designs to the Emma Kinderziekenhuis AMC's 'Metamorphosis' project, specifically for the Ronald McDonald Parade — the central corridor designed like a city street.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
De Ploeg competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
De Ploeg social profiles
Digital presenceDe Ploeg compliance and trust
Trust signalCompliance7 records
De Ploeg financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Ploeg leadership team
Management profileNumber of profiles
De Ploeg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Ploeg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Ploeg
What does De Ploeg do?
De Ploeg is a Dutch textile manufacturer that designs, develops, weaves, and prints premium curtain and upholstery fabrics. The product portfolio includes transparent, sheer, dim-out, and blackout curtain fabrics plus coordinated upholstery fabrics, with specialized project-quality lines for healthcare separation curtains (Separa, Dividus, Sepanova) and bespoke hospitality/government/corporate interiors. Products are sold wholesale to a tiered dealer network in the Netherlands and via appointed agents internationally, plus direct project sales to architects, specifiers, and furniture manufacturers.
Is De Ploeg a public or private company?
De Ploeg is a private company. It is classified as unknown and is currently operating.
When was De Ploeg founded?
De Ploeg was founded in 1923. It employs 11 to 50 people.
Where is De Ploeg based?
De Ploeg is headquartered in Gent, Belgium, in the Europe region.
How does De Ploeg make money?
Three revenue lines are on record. Fabric sales (B2B wholesale) is the primary driver. The others are fabric sales (direct project/B2B) and consumer-direct sample requests.
Does De Ploeg have an API?
No public API is recorded for De Ploeg.