De Ploeg
- Company typePrivate
- Founded1923
- HeadquartersAarle-Rixtel, North Brabant, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
De Ploeg firmographics
Firmographics- Name
- De Ploeg
- Legal name
- Artex B.V.
- Website
- https://deploeg.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
De Ploeg industry classification
Industry- Product category
- Interior Textile Fabrics
- NAICS
- Curtain and Linen Mills (31412)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)
- akta.pro primary industry
- Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)
- akta.pro secondary industry
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)
Keywords
Where De Ploeg is headquartered
LocationHeadquarters
- HQ city
- Aarle-Rixtel, North Brabant
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Ploeg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fabric sales: De Ploeg generates revenue through the sale of high-quality upholstery and curtain fabrics via their dealer network.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
De Ploeg product offering
Product offeringCore offering
De Ploeg designs, develops, and manufactures high-quality Dutch Design upholstery (meubelstoffen) and curtain (gordijnstoffen) fabrics in woven and digitally printed constructions. The product range includes sheer, transparent, darkening, and blackout curtain fabrics plus patterned upholstery fabrics, with fire-retardant variants produced using Trevira CS yarns and recycled polyester yarns from pre-consumer waste. Fabrics are sold through a tiered dealer network and directly via the company website, supported by free sample requests and project consultation services.
Product overview
De Ploeg is a Dutch textile company operating under Artex B.V. that designs and develops high-quality upholstery and curtain fabrics. The company has over 100 years of heritage (founded 1923) and operates as a traditional fabric manufacturer, not a software/technology platform. The product portfolio centers on two core product categories: Meubelstoffen (upholstery/furniture fabrics) and Gordijnstoffen (curtain fabrics), which include specific lines like Flare, Blur, Evolve, Tide, Yuba, Hebe, Sage, and Cove (blackout). The collections feature both woven and printed Dutch Design fabrics, with recent focus on sustainable materials including recycled polyester and Trevira CS yarn. Products are sold through dealers and directly via the website, with services including free samples and project support for architects and designers.
Differentiator
Problem solved
Functional benefit
Products and services
- Flare Darkening curtain fabric with a digital print of gently blending shades and a subtle sheen creating a glowing colour impression. Woven room-high from partially recycled yarns with fire-retardant properties suitable for contract projects.
Companies that use De Ploeg
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
De Ploeg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
De Ploeg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TreviracoreDe Ploeg has established collaborations with Trevira, a renowned supplier that collects pre-consumer waste and turns it into new raw materials. Residual materials, edging, offcuts and faulty pieces are collected innovatively and developed into responsible and high-quality yarns. The refined Trevira CS yarn has fire retardant properties and is soft to the touch.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
De Ploeg competitors and assessment
Company assessmentDirect peers
- Jab Anstoetz: German family-owned textile group offering curtain, upholstery, and home-decoration fabrics through a dealer network across Europe. Closely comparable on product mix, German/European distribution footprint, premium positioning, and dealer-led GTM model.
- Designers Guild: British design-led brand producing premium printed and woven curtain and upholstery fabrics, plus wallcoverings. Comparable on designer-driven collections, premium positioning, and broad European distribution through independent dealers.
- Kvadrat: Danish premium textile manufacturer producing high-end upholstery and curtain fabrics for architects, designers, and furniture manufacturers. Directly comparable to De Ploeg in target customers (specifiers), product category (curtain/upholstery textiles), and premium positioning, though larger and more globally distributed.
- Camira: UK-based manufacturer of contract upholstery and curtain textiles with a strong sustainability and recycled-content portfolio. Comparable to De Ploeg on contract market focus, recycled-material positioning, and curtain/upholstery product mix.
- Pierre Frey: French heritage brand producing decorative curtain and upholstery fabrics with a strong design and craft heritage. Comparable to De Ploeg on 20th-century European textile heritage, premium positioning, and printed/woven fabric mix.
- Kinnasand: German/Scandinavian-rooted textile brand specializing in woven curtain and upholstery fabrics for residential and contract interiors. Comparable on craft-driven design, premium curtain/upholstery focus, and European specifier customer base.
- Romo: UK designer and manufacturer of high-end curtain, upholstery, and decorative fabrics under the Romo, Villa Nova, and Zinc brands. Comparable on multi-brand premium fabric portfolio, European dealer network, and specifier customer base.
- Création Baumann: Swiss designer and manufacturer of decorative curtain, upholstery, and acoustic textiles for the contract and residential interiors market. Highly comparable to De Ploeg on product range (curtain + upholstery fabrics), European craft heritage, and architect/specifier customer base.
Others
- Artelux: Sister brand operating under the same Artex B.V. parent company as De Ploeg, selling premium curtain and interior textiles in the Netherlands and Benelux. Comparable on product category and customer base, but distinct from De Ploeg's positioning and collections; included to reflect intra-portfolio relationship.
Broad incumbents
- Maharam: US-based broad commercial fabric company offering upholstery, curtain, and wallcovering textiles across multiple brands to architects and designers, with a strong contract presence. Comparable on contract textiles focus but operates at significantly larger scale and with a more global commercial footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
De Ploeg social profiles
Digital presenceDe Ploeg financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Ploeg leadership team
Management profileNumber of profiles
De Ploeg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Ploeg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Ploeg
What does De Ploeg do?
De Ploeg designs, develops, and manufactures high-quality Dutch Design upholstery (meubelstoffen) and curtain (gordijnstoffen) fabrics in woven and digitally printed constructions. The product range includes sheer, transparent, darkening, and blackout curtain fabrics plus patterned upholstery fabrics, with fire-retardant variants produced using Trevira CS yarns and recycled polyester yarns from pre-consumer waste. Fabrics are sold through a tiered dealer network and directly via the company website, supported by free sample requests and project consultation services.
Is De Ploeg a public or private company?
De Ploeg is a private company. It is classified as corporate owned and is currently operating.
When was De Ploeg founded?
De Ploeg was founded in 1923. It employs 1 to 10 people.
Where is De Ploeg based?
De Ploeg is headquartered in Aarle-Rixtel, North Brabant, Netherlands, in the Europe region.
How does De Ploeg make money?
One revenue line is on record: fabric sales.
Who are De Ploeg's main competitors?
Direct peers on record are Jab Anstoetz, Designers Guild, Kvadrat, Camira, Pierre Frey, Kinnasand, Romo and Création Baumann. Artelux is listed as an others. Maharam is listed as a broad incumbent.
Does De Ploeg have an API?
No public API is recorded for De Ploeg.
What industry is De Ploeg in?
De Ploeg's product category is Interior Textile Fabrics. Its primary akta.pro industry code is IMAOAKAD, Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers), with a secondary code of IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts). Its NAICS code is 31412 and its SIC code is 2221.