What DERA Resort & Spa does

DERA Resort & Spa is a privately held 5-star luxury resort operator in Bangladesh, running two distinct properties under the Assure Group conglomerate (Assure Tourism Ltd.). The flagship Cox's Bazar resort sits adjacent to Inani Beach, roughly 45 minutes from Cox's Bazar Airport, while the second property at Baliyakhora, Manikganj is approximately one hour from Dhaka. The corporate office is in Gulshan-2, Dhaka. The company is led by Founder & Chairman Md. Sheikh Shadi, with no disclosed external institutional or PE backing.

The offering is an integrated resort platform rather than a pure lodging business. Accommodation modules at Cox's Bazar include the Presidential Villa (duplex with private rooftop infinity pool), Sea View Tower, Family Villa, and Superior Villa, priced from 9,500 to 1,20,000 Tk per night. The Manikganj property layers in Heritage, Hub, Superior Family, Presidential, Golf View, VIP, and Lakeside cottages, plus the Tower Building Padma & Jamuna. Amenity modules include Bangladesh's first privatized 9-hole golf course, an Organic Thai Spa with certified therapists, a rooftop infinity pool with Bay of Bengal views, a cineplex at both locations, wave pool, mini-zoo, kayaking, and a nine-activity Adventure Camp. Event infrastructure spans the Shova Banquet Hall (4,500 sq ft, Manikganj), Opera Banquet Hall (2,325 sq ft, Cox's Bazar), and Green Hall (up to 1,500 seats), supporting weddings up to ~3,000 attendees.

Revenue is generated through four streams: per-night accommodation, pre-packaged deals (Day Long, Honeymoon, Family, Corporate, Adventure, Ramadan), multi-cuisine dining, and event hosting. Distribution runs through the direct website, central and location-specific phone lines, walk-in inquiries, and third-party OTAs including Booking.com, Hotels.com, Trip.com, Pathao, GoZayaan, Avijatrik, and Tripadvisor. The customer base spans families, couples, corporate groups, weekend travelers from Dhaka, wedding parties, and adventure/youth segments, with 1,492 aggregated reviews averaging 4.67-4.82 out of 5. The company reports 48 employees and no disclosed revenue, funding, or M&A activity.

Name

DERA Resort & Spa

Legal name

DERA Resort & Spa

Website

https://deraresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DERA Resort & Spa is a privately held 5-star luxury resort operator in Bangladesh, running two integrated properties under Assure Group: a beachfront resort at Cox's Bazar and a nature-focused resort at Manikganj, serving families, couples, corporate groups, and weekend travelers with accommodation, dining, spa, golf, and event packages.

Ownership category

akta.pro rank

Product category

Luxury Resort & Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGACAI), Luxury Wellness & Spa Resorts (THAGACAG), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury resort hospitality
• Spa and wellness
• Event and banquet venues
• Adventure tourism packages
• Corporate retreat services

Headquarters

HQ city

Cox's Bazar

HQ country

Bangladesh

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation: Room and villa rentals including Presidential Villa, Sea View Tower, Family Villa, Superior Villa, and various cottages. Pricing ranges from 8,000 Tk to 1,20,000 Tk per night.
2. Package Bookings: Pre-packaged deals including Day Long Package, Honeymoon Package, Family Package, Corporate Package, and Adventure Camp. Packages range from 1,500 Tk per person for adventure camp to comprehensive multi-day resort experiences.
3. Dining Services: Multi-cuisine restaurants, specialty seafood restaurant, pastry and juice bar, rooftop BBQ, and all-day dining options. Meals included in some packages or charged separately.
4. Event Hosting: Conference facilities, banquet halls, wedding venues, and corporate event spaces. Banquet halls span 2,325-4,500 sq ft with professional event planning support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DERA Resort & Spa operates two 5-star luxury resort properties in Bangladesh — Cox's Bazar (beachfront on Inani Beach) and Manikganj (lakeside/nature, an hour from Dhaka) — offering accommodations across multiple tiers (Presidential Villa, Sea View Tower, Family Villa, Superior Villa, Heritage/Hub/Superior Family/Presidential/Golf View/VIP/Lakeside Cottages, Tower Building Padma & Jamuna), dining, an Organic Thai Spa, infinity pool, 9-hole privatized golf course, cineplex, banquet halls, and packaged experiences (Day Long, Honeymoon, Family, Corporate, Adventure Camp, Ramadan Special).

Product overview

DERA Resort & Spa is a 5-star luxury resort operator with two properties in Bangladesh — Cox's Bazar (adjacent to Inani Beach) and Manikganj (Baliyakhora, an hour from Dhaka). The company operates a unified resort platform with multiple accommodation modules and add-on services. Core accommodation products at Cox's Bazar include the Presidential Villa (duplex with private rooftop infinity pool), Sea View Tower rooms, Family Villa, and Superior Villa. At Manikganj, accommodation options include Heritage Cottage, Hub Cottage, Superior Family Cottage, Presidential Cottage, Golf View Cottage, VIP Cottage, Lakeside Cottage, and Tower Building Padma & Jamuna. On top of accommodations, DERA offers a portfolio of amenity modules: Organic Thai Spa, Infinity Swimming Pool, Adventure Camp, Golf Course (the first privatized golf course in Bangladesh), Cineplex (at both locations), Bali Restaurant & Mall, Wave Pool, Mini Zoo, Kayaking, Love Bridge, and Green Hall. Event and banquet services include Shova Banquet Hall (Manikganj, 4,500 sq ft) and Opera Banquet Hall (Cox's Bazar, 2,325 sq ft). Package products include Day Long, Honeymoon, Family, Corporate, and seasonal Ramadan Special Packages. Dining options span multi-cuisine restaurants, seafood venues, BBQ, and specialty dining across both locations.

Differentiator

Problem solved

Functional benefit

Brands

• Coast - Sea Food Restaurant: The signature seafood restaurant at DERA Resort Cox's Bazar offering grilled and tandoor dishes with views of the Bay of Bengal.

Products and services

• Presidential Villa (Cox's Bazar) Luxury duplex villa with private rooftop infinity pool and panoramic Bay of Bengal views; the highest-tier beachfront accommodation at the Cox's Bazar resort (1,20,000 Tk / ~$1,017++ per night).
• Sea View Tower (Cox's Bazar) Sea-view deluxe rooms in a boutique tower offering scenic seashore views; luxury beachfront accommodation option at Cox's Bazar (9,500 Tk / ~$82++ per night).
• Family Villa (Cox's Bazar) Spacious villa designed for family reunions and group vacations with modern amenities and elegant design at Cox's Bazar (24,000 Tk / ~$206++ per night).
• Superior Villa (Cox's Bazar) Romantically designed villa with ocean-view balcony, spacious accommodations with modern amenities at Cox's Bazar (16,000 Tk / ~$137++ per night).
• Heritage Cottage (Manikganj) Entry-level nature-focused cottage in the heart of Manikganj's picturesque district, providing an escape from city life (8,000 Tk / ~$69++ per night).
• Hub Cottage (Manikganj) Secluded cottage for couples or small groups seeking privacy and relaxation amidst nature at the Manikganj resort (15,000 Tk / ~$128++ per night).
• Superior Family Cottage (Manikganj) Family-oriented cottage with 2- and 3-bed options accommodating 4–5 persons, designed for ultimate family relaxation with a touch of nature at Manikganj (20,000 Tk / ~$171++ per night).
• Presidential Cottage (Manikganj) Luxury cottage with exclusive amenities including mini-golf, swimming pool, gym, mini zoo, birdcages, angling spots, gardens, kids play zone, conference room, and boating at Manikganj (50,000 Tk / ~$427++ per night).
• Golf View Cottage (Manikganj) Cottage offering stunning golf course views for golfers and nature lovers at the Manikganj resort (10,000 Tk / ~$85++ per night).
• VIP Cottage (Manikganj) Newest and most luxurious cottage at Manikganj with private pool and spa for a serene escape (30,000 Tk / ~$256++ per night).
• Lakeside Cottage (Manikganj) Cottage beside a vast lake with stunning lake and mountain views, open airy design with plenty of windows at Manikganj (15,000 Tk / ~$165++ per night).
• Tower Building Padma & Jamuna (Manikganj) Tower-style accommodation inspired by Bangladesh's Padma and Jamuna rivers, featuring 2- and 3-bed options for 4–6 persons with sea-view balcony, mini-bar, and complimentary amenities.
• Day Long Package Full-day experience package at the 5-star resort near Dhaka offering thrill, excitement, and access to luxury facilities.
• Honeymoon Package Romantic getaway package for couples featuring luxury accommodations, special dining setups, and intimate experiences at the resort.
• Family Package Family-oriented package featuring resort amenities, activities, and accommodations suitable for family fun including swimming pools, water parks, and entertainment rides.
• Corporate Package Corporate retreat package offering team-building exercises, workshops, private beach access, luxury accommodations, meeting rooms, banquet facilities, pool, hot tubs, and fitness center access for businesses; minimum 8 people, 3-month advance reservation required.
• Adventure Camp All-inclusive adventure camp near Dhaka featuring 9 activities including tire challenge, Mediterranean rope crossing, low-wire course, tarzan swing, bamboo bridge, mud trail crossing, and target shooting at the Manikganj resort (1,500 Tk per person).
• Ramadan Special Package Seasonal package offering 55% discount on stays at both Cox's Bazar and Manikganj resorts from March 12th to April 9th, including Iftar, dinner, breakfast/suhoor, and pool access.
• Shova Banquet Hall (Manikganj) 4,500 sq ft event space for weddings, conferences, and large gatherings with luxurious decorations and professional catering staff.
• Opera Banquet Hall (Cox's Bazar) 2,325 sq ft banquet hall for meetings, conferences, and events with unobtrusive service, professional expertise, projectors, drop-down screens, and surround sound systems.
• Bali Restaurant & Mall (Cox's Bazar) Beachside restaurant and mall complex offering diverse dining options alongside shopping at the Cox's Bazar resort.
• Green Hall (Manikganj) Large multi-purpose hall for conventions, conferences, trade shows, and exhibitions with seating for up to 1,500 people, equipped with audiovisual systems and stage areas.

Quantifiable outcome

• Customer satisfaction rating of 4.67-4.82 out of 5 based on 1,492 reviews
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• PathaominorChannel Partner/ Reseller/ DistributorOnline travel and delivery platform through which DERA Resort accommodations and packages are available for booking
• Trip.comminorChannel Partner/ Reseller/ DistributorInternational online travel agency listing DERA Resort for global travelers booking accommodations in Bangladesh
• GoZayaanminorChannel Partner/ Reseller/ DistributorBangladeshi online travel agency offering DERA Resort packages and bookings to domestic travelers
• Booking.comminorChannel Partner/ Reseller/ DistributorGlobal accommodation booking platform listing DERA Resort properties for international and domestic guests
• Hotels.comminorChannel Partner/ Reseller/ DistributorOnline hotel booking platform providing exposure to DERA Resort for travelers seeking Cox's Bazar and Manikganj accommodations
• AvijatrikminorChannel Partner/ Reseller/ DistributorBangladeshi travel platform offering DERA Resort booking options for domestic tourism
• GrameenphoneminorGTM or Marketing PartnerBangladeshi telecommunications company partnership for marketing and promotional activities
• Assure GroupcoreStrategic or Co-development PartnerParent company and business concern of DERA Resort, operating across Real Estate, Engineering, Hotel & Tourism, Hospital, and Education sectors. Founder & Chairman Md. Sheikh Shadi leads the group
• TripadvisorminorChannel Partner/ Reseller/ DistributorGlobal travel review platform where DERA Resort maintains a presence with guest reviews and ratings

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Tulip Sea Pearl Beach Resort & Spa: Luxury beachfront resort on Cox's Bazar's Inani Beach, the most directly comparable property to DERA's Cox's Bazar location, competing head-to-head for luxury beach stays, weddings, and corporate retreats in the same primary market.
• Long Beach Hotel Cox's Bazar: Established upscale hotel on Cox's Bazar seafront offering comparable rooms, dining, and event facilities; competes for similar leisure and corporate guests in the same destination.
• Sairu Hill Resort: Nature-focused hill resort in Bangladesh catering to weekend escapes from Dhaka with cottages and event facilities; the closest domestic analog to DERA's Manikganj location in terms of nature-driven leisure positioning.

Broad incumbents

• Aman Resorts: Ultra-luxury resort operator with flagship properties across Asia emphasizing privacy, design, and destination-led experiences; relevant benchmark for DERA's Presidential Villa/VIP Cottage tier and its location-as-luxury positioning.
• Pan Pacific Sonargaon Dhaka: Iconic 5-star hotel in Dhaka with extensive banquet and event facilities, comparable to DERA's corporate and wedding offerings but concentrated in the city rather than at leisure destinations.
• Six Senses: Global luxury resort brand known for wellness, spa, and sustainability-led properties; conceptually comparable to DERA's Organic Thai Spa and eco-friendly positioning, representing the international benchmark DERA aspires to in the luxury wellness-resort niche.
• Anantara Hotels, Resorts & Spas: International luxury hospitality group with strong Asian resort portfolio featuring Thai spa, all-inclusive packages, and destination wedding/event facilities — closely aligned with DERA's mix of spa, packages, and event hosting.
• InterContinental Dhaka: Global luxury brand operating in Dhaka with multiple restaurants, a large convention center, and full-service spa; competes for the same corporate and high-end leisure segments as DERA and sets the premium benchmarking standard in Bangladesh.
• The Westin Dhaka: International 5-star hotel in Dhaka with extensive banquet, spa, and corporate event capabilities; competes with DERA for corporate retreats, weddings, and high-end Dhaka-based guests seeking premium hospitality experiences.

Regional players

• Radisson Blu Chittagong Bay View: International-brand upscale hotel in Bangladesh's second-largest city; a regional benchmark for branded luxury hospitality and a potential alternative for corporate and wedding business DERA targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dera-resort-spa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DERA Resort & Spa