deRentas
deRentas is an Argentine car-sharing platform that rents vehicles to ride-hailing drivers on Uber, Cabify, and Didi. Founded in 2017 in Buenos Aires, it manages a 3,500+ vehicle fleet across Argentina offering insurance, maintenance, training, and a 36-month rent-to-own program.
- Company typePrivate
- Founded2017
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingServices
What deRentas does
deRentas is an Argentine car-sharing platform founded in 2017 that rents vehicles to ride-hailing drivers who lack the capital to purchase a car outright. The company operates a fleet of more than 3,500 vehicles, a combination of company-owned and investor-owned units, leased on a weekly basis to drivers working on Uber, Cabify, and Didi. Beyond the vehicle itself, the rental package bundles insurance, maintenance, and account management, addressing the operational gap that prevents unbanked or undercapitalized drivers from entering the gig economy.
The product set is structured around four offerings. The core weekly rental runs at approximately ARS 280,000 per vehicle. The "Rent to Own" program provides a 36-month path to ownership for drivers who want to build equity rather than rent indefinitely. The "Investor Program" allows third parties to place vehicles into the fleet, effectively turning the fleet into an investable asset class and lowering deRentas's own capital intensity. The "Academy" offers free training to drivers, indirectly supporting retention and platform-side ratings. The platform reports 400,000+ registered users and over 22 million successful trips, with current operations anchored in Buenos Aires and a secondary market in Córdoba.
deRentas monetizes primarily through weekly rental fees paid by individual drivers, with ancillary revenue from bundled services and the Investor Program's fee structure. The go-to-market is B2B-to-gig-economy: demand is sourced from the three major ride-hailing platforms, and the customer base is fragmented across thousands of individual drivers. The company is described as founder/management-owned with no disclosed venture capital backing. Forbes Argentina projects 2024 revenue near ARS 5,000 million (roughly $5M USD at then-prevailing exchange rates), an order of magnitude above the ~ARS 100 million cited by Infobae in 2022, pointing to a multi-year scaling trajectory. The model is geographically and vertically concentrated: a single country, Argentina, and a single demand-side ecosystem, ride-hailing.
deRentas firmographics
Firmographics- Name
- deRentas
- Legal name
- deRentas
- Website
- https://derentas.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- deRentas is an Argentine car-sharing platform that rents vehicles to ride-hailing drivers on Uber, Cabify, and Didi. Founded in 2017 in Buenos Aires, it manages a 3,500+ vehicle fleet across Argentina offering insurance, maintenance, training, and a 36-month rent-to-own program.
- Ownership category
- akta.pro rank
deRentas industry classification
Industry- Product category
- Vehicle Rental Services
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
- akta.pro secondary industries
- Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Premium & Luxury Vehicle Leasing (TLABAAAF)
Keywords
Where deRentas is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
deRentas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Rental: Weekly rental fees from drivers who lease vehicles to work on ride-hailing platforms. Drivers pay a weekly fee ($280,000 ARS as stated) and receive a vehicle with insurance, maintenance, and account support included.
- Investor Fleet Management: Manages a fleet of 3,500+ vehicles including investor-owned units. Investors purchase vehicles that deRentas manages and rents to drivers, generating passive income through vehicle-generated rental revenue.
- Rent to Own: Pathway for drivers to own their vehicle after 36 months of rental payments. Converts rental revenue into eventual ownership, creating a hybrid rental-purchase model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly vehicle rental for ride-hailing drivers |
| Unit Pricing | Multi-year contract | Car-sharing investment vehicle |
| Subscription | Monthly | Rent to Own 36-month ownership pathway |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
deRentas product offering
Product offeringCore offering
deRentas rents brand-new (0km) vehicles on a weekly subscription to individual ride-hailing drivers working on Uber, Cabify, and Didi in Argentina, bundling insurance, maintenance, and a dedicated account manager. The offering is extended through a 36-month Rent-to-Own pathway that converts rental payments into vehicle ownership, and a separate investment program where individuals purchase vehicles managed by deRentas for passive rental income.
Product overview
deRentas operates as a unified car-sharing platform for mobility app drivers, offering three interconnected services: vehicle rental (core product) enabling drivers to work on Uber and other platforms; Academy providing free training and guidance; and Rent to Own enabling drivers to eventually purchase their vehicle. Additionally, the investment arm allows third parties to invest in vehicles managed by the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Academy: Free training platform for Uber drivers offering tutorials on app usage, earnings optimization, and best practices for maximizing income.
- Rent to Own
Products and services
- Alquiler de Autos (Car Rental) Weekly car rental service for ride-hailing drivers working on Uber, Cabify, and Didi in Argentina. Includes 0km vehicles, full insurance, maintenance, and a dedicated account manager. Priced from $280,000 ARS per week.
- Rent to Own Vehicle ownership program allowing ride-hailing drivers to transition from renting to owning their vehicle over 36 months, funded through Uber driving earnings. No impossible requirements or complicated processes.
- Quiero Invertir (Investment Program) Car-sharing investment opportunity where investors purchase vehicles (average $12,000 USD) that deRentas manages and rents to drivers. Investors receive passive income from month one with full maintenance coverage and contingency fund protection, targeting 11% annual USD profitability.
Quantifiable outcome
- 22,476,697 successful trips completed through the platform
- +3 more outcomes
Companies that use deRentas
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
deRentas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
deRentas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and secondary.
- UbercoredeRentas provides vehicles to Uber drivers with dedicated support for Uber account connection. The company highlights direct support with Uber as a key benefit, helping drivers set up and optimize their Uber accounts. Uber is the primary platform where deRentas vehicles are deployed.
- CabifysecondarydeRentas vehicles are available for Cabify drivers alongside Uber support. Drivers can select Cabify as an additional mobility platform alongside Uber.
- DidisecondarydeRentas vehicles are available for Didi drivers alongside Uber and Cabify support. Drivers can select Didi as an additional mobility platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
deRentas competitors and assessment
Company assessmentDirect peers
- Hyrecar: Hyrecar is a US-based peer-to-peer marketplace that rents vehicles to rideshare and delivery drivers. Same customer segment (gig drivers) and same core offering (vehicle access for ride-hail work), though delivered via an asset-light marketplace model.
- Kovi: Kovi is a Brazilian car rental and subscription platform specifically designed for ride-hail and delivery gig drivers — essentially the same business model as deRentas but in Brazil, the largest LatAm ride-hail market. Direct competitor in the LatAm gig-driver vehicle rental category.
Broad incumbents
- Sixt SE: Sixt is a major European-headquartered car rental and leasing company with growing Latin American presence and subscription products. Comparable as a broad incumbent in passenger vehicle rental and lease subscription that could expand into Argentina's gig-driver segment.
- Movida: Movida is a major Brazilian car rental and fleet management operator with both consumer and corporate leasing. Comparable as a broad LatAm passenger vehicle rental incumbent and fleet management operator that could compete in ride-hail-driver rentals.
- Avis Budget Group: Avis Budget Group operates one of the world's largest car rental brands and has targeted the ride-hail driver rental market in the US. Comparable as a broad global incumbent in passenger car rental with explicit gig-driver programs.
- Hertz Global Holdings: Hertz is one of the largest global passenger car rental incumbents, with substantial ride-hail-driver rental programs in the US. Comparable as a broad incumbent in passenger vehicle rental with overlap in the gig-driver rental segment.
- Localiza: Localiza is Brazil's largest car rental company, operating a fleet of 600K+ vehicles across daily rental and long-term lease. Comparable as a passenger vehicle rental incumbent in a neighboring LatAm market that could expand into gig-driver-focused segments.
Emerging players
- Kyte: Kyte is a US-based car rental and subscription platform that delivers vehicles to customers with digital-first onboarding. Comparable as an emerging player in subscription-based passenger vehicle access with a digitally-native model targeting urban mobility users.
- Fair (Fair Technologies): Fair (previously) pioneered the car-subscription model in the US offering flexible month-to-month vehicle access via a mobile app. Comparable as a passenger car subscription product targeting consumers who want access without ownership, though now operating in a different form.
- Getaround: Getaround is a peer-to-peer car-sharing platform operating globally. Comparable as an emerging digital car-sharing operator providing flexible vehicle access, though its model is consumer-to-consumer rather than dedicated to ride-hail drivers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
deRentas social profiles
Digital presencedeRentas financial estimates
Financial estimateRevenue estimate
Valuation estimate
deRentas leadership team
Management profileNumber of profiles
deRentas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
deRentas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about deRentas
What does deRentas do?
deRentas rents brand-new (0km) vehicles on a weekly subscription to individual ride-hailing drivers working on Uber, Cabify, and Didi in Argentina, bundling insurance, maintenance, and a dedicated account manager. The offering is extended through a 36-month Rent-to-Own pathway that converts rental payments into vehicle ownership, and a separate investment program where individuals purchase vehicles managed by deRentas for passive rental income.
Is deRentas a public or private company?
deRentas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was deRentas founded?
deRentas was founded in 2017. It employs 11 to 50 people.
Where is deRentas based?
deRentas is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does deRentas make money?
Three revenue lines are on record. Vehicle Rental is the primary driver. The others are investor Fleet Management and rent to Own.
Who are deRentas's main competitors?
Direct peers on record are Hyrecar and Kovi. Broad incumbents are Sixt SE, Movida, Avis Budget Group, Hertz Global Holdings and Localiza. Emerging players are Kyte, Fair (Fair Technologies) and Getaround.
Does deRentas have an API?
No public API is recorded for deRentas.
What industry is deRentas in?
deRentas's product category is Vehicle Rental Services. Its primary akta.pro industry code is TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire), with a secondary code of THADACAD, Long-Term / Fixed-Term Car Subscriptions (6–36 months). Its NAICS code is 53211 and its SIC code is 7510.