Der Sonntag

What Der Sonntag does

Der Sonntag is a free weekly Sunday newspaper published by Badischer Verlag GmbH & Co. KG, part of the BZ.medien group, founded in 1998 in Freiburg im Breisgau, Germany. The publication serves the Südbaden region (Freiburg/Breisgau, Landkreis Emmendingen, Markgräflerland, and Landkreis Lörrach/Dreiland) with four regional editions and a total circulation of approximately 380,000 copies distributed free to households each week. Content covers local and regional news, politics, economics, sports, family, leisure, and cultural topics, positioned as an everyday companion for the coming week. Editorial production is handled by the Badische Zeitung newsroom, with which Der Sonntag is deeply integrated.

The product portfolio is anchored on the print newspaper, supplemented by a digital e-paper accessible via the BZ-App (iOS/Android), an online archive of past editions through the BZ-eZeitung platform, and an ecosystem of supporting classified and community services including private classified ads (Kleinanzeigen), commercial display advertising (Gewerbliche Anzeigen), congratulatory announcements (Glückwunschanzeigen), and cross-listed job, real estate, and dating listings on BZ.medien sub-brands such as schnapp.de, wohnverdient.de, Der Jobmarkt, BZflirt, and BZtrauer.

Der Sonntag generates revenue on a transaction-fee basis from private classified advertisements (€6 for three lines, €3 per additional line, with à-la-carte add-ons for images and Chiffre service) and from commercial display advertising priced via quote and Mediadaten. A combined advertising package bundling Der Sonntag with Badische Zeitung is offered at preferential rates. Go-to-market is sales-led: direct household delivery drives readership, while private classifieds are booked online (self-serve) and commercial advertising is sold through a dedicated sales team via phone and email. There is no disclosed revenue, no fundraising activity, and no AI/ML capabilities documented in the input data.

Name

Der Sonntag

Legal name

Badischer Verlag GmbH & Co. KG

Website

https://der-sonntag.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Der Sonntag is a free weekly Sunday newspaper (est. 1998, Freiburg) published by BZ.medien, distributed to approximately 380,000 households across four regional editions in Südbaden, serving local readers and advertisers with print, e-paper, and classified ad services.

Ownership category

akta.pro rank

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Classified Advertising (Private): Revenue from private individuals placing classified ads (Kleinanzeigen) including job listings, real estate, personal ads, and general merchandise. Private ads are priced per line with options for bold headlines and images.
2. Classified Advertising (Commercial): Revenue from commercial/business advertisers placing framed advertising advertisements (Werbeanzeigen) in the Sunday newspaper. Combination packages with Badische Zeitung are available.
3. Combined Print Packages: Bundled advertising packages combining Der Sonntag with Badischen Zeitung, offering advertisers extended reach and cross-platform visibility at preferential rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Der Sonntag is a free weekly Sunday newspaper published in Südbaden, covering local and regional news, politics, business, sports, family, leisure, and cultural topics. Distributed free of charge to approximately 380,000 households across four regional editions (Freiburg, Nördlicher Breisgau, Markgräflerland, and Dreiland), it generates revenue primarily through classified and commercial display advertising. The publication is produced by the editorial team of Badische Zeitung and is also accessible digitally via the BZ-App and online archive.

Product overview

Der Sonntag is a single print product—a free weekly Sunday newspaper published by BZ.medien for Südbaden, founded in 1998 in Freiburg. The core offering consists of the print newspaper distributed across four regional editions (Freiburg, Nördlicher Breisgau, Markgräflerland, and Dreiland) with approximately 380,000 copies. The digital counterpart is the BZ-App, which provides e-paper access to Der Sonntag along with other BZ.medien publications. Supporting services include classified advertising modules for private ads (Kleinanzeigen), commercial display ads (Gewerbliche Anzeigen), and congratulatory announcements (Glückwunschanzeigen). Related sub-brands include BZ-Ticket (event ticketing), BZ-Lieblingsplätze (local recommendations), BZtrauer (obituaries), and BZflirt (dating ads). Distribution partnerships with schnapp.de, wohnverdient.de, and Der Jobmarkt extend classified listings online. The product is produced by the editorial team of Badische Zeitung.

Differentiator

Problem solved

Functional benefit

Products and services

• Der Sonntag (Print Newspaper) A free weekly Sunday newspaper distributed to approximately 380,000 households across four regional editions (Freiburg, Nördlicher Breisgau, Markgräflerland, and Dreiland). Covers local and regional news, politics, business, sports, family, leisure, and cultural topics relevant to Südbaden residents.
• Private Classified Ads (Kleinanzeigen) Private classified advertising service allowing individuals to place ads for jobs, housing, real estate, vehicles, merchandise, and personal announcements. Ads appear in Der Sonntag's print edition and run free for 4 weeks on schnapp.de or wohnverdient.de.
• Commercial Display Advertising (Gewerbliche Anzeigen) Commercial display advertising service offering bordered/framed ads in Der Sonntag's print edition. Provides regional businesses with targeted reach to ~380,000 households in Südbaden, with combination packages available alongside Badische Zeitung for extended reach.
• Congratulations Ads (Glückwunschanzeigen) Private congratulatory announcement service for celebrating special occasions such as birthdays, anniversaries, and other milestones. Ads can be booked for Der Sonntag or Badische Zeitung through the schnapp.de platform.

Quantifiable outcome

• ~380,000 weekly circulation
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Badische ZeitungcoreStrategic or Co-development Partner · 1 January 1998Der Sonntag is produced by the editorial team of Badische Zeitung and operates as the Sunday edition/newspaper of BZ.medien. This is an integrated relationship where Badische Zeitung's editorial resources produce Der Sonntag's content, and commercial advertising can be booked in combination across both publications.
• BZ.mediencoreStrategic or Co-development PartnerBZ.medien (Badischer Verlag) is the parent company owning Der Sonntag along with Badische Zeitung and other regional media brands including BZ-Ticket, BZ-Lieblingsplätze, BZflirt, BZtrauer, schnapp.de, wohnverdient.de, and Der Jobmarkt.
• schnapp.decoreChannel Partner/ Reseller/ Distributorschnapp.de (Baden's classified ads platform) serves as the primary online portal for private classified ads. Der Sonntag ads are published on schnapp.de for 4 weeks free with each print booking. Der Sonntag can also be added as an option when booking on schnapp.de.
• wohnverdient.decoreChannel Partner/ Reseller/ Distributorwohnverdient.de is the real estate portal for Südbaden. Real estate and rental ads from Der Sonntag appear free on this platform in addition to the print edition.
• BZ-AppminorChannel Partner/ Reseller/ DistributorThe BZ-App (Badische Zeitung app available on iOS and Android) distributes Der Sonntag's digital edition alongside Badische Zeitung, supplements, magazines, puzzle books, and podcasts like '200 Sekunden Baden'.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bild am Sonntag: Germany's largest national Sunday tabloid newspaper from Axel Springer. Comparable as a Sunday-edition weekly newspaper dependent on display and classified advertising, but operates nationally rather than regionally and benefits from vastly greater scale.
• Frankfurter Allgemeine Sonntagszeitung: Sunday edition of the Frankfurter Allgemeine Zeitung, a national German quality newspaper. Comparable as a Sunday print publication with classified and display advertising, but serves a national rather than regional audience and operates at much larger scale.
• Stuttgarter Zeitung / Stuttgarter Nachrichten: Larger regional newspaper group publishing both a quality daily (Stuttgarter Zeitung) and tabloid daily (Stuttgarter Nachrichten) for the Stuttgart metropolitan area. Comparable regional print + classifieds model and advertiser base, but operates at greater scale within Baden-Württemberg.

Direct peers

• Badische Zeitung: Sister publication within the BZ.medien group; the flagship daily regional newspaper for Südbaden that actually produces Der Sonntag's editorial content. Most directly comparable in target audience (Südbaden households), local advertising model, and integration with the same BZ-App and classified platforms.
• schnapp.de: Regional classified ads platform owned by the same BZ.medien parent group. Comparable as a classified advertising destination for the Südbaden region and represents both a partner and a sibling product within Der Sonntag's parent ecosystem.
• Freiburger Wochenbericht: Free weekly regional newspaper for Freiburg and surrounding Breisgau area. Directly comparable as a free, ad-supported weekly with similar household distribution model and local advertiser base in the same Südbaden geography.

Regional players

• Mannheimer Morgen: Regional daily newspaper serving the Rhine-Neckar metropolitan region including parts of northern Baden-Württemberg. Comparable business model (regional subscription + advertising) and similar mid-size regional publisher profile, though different geography.
• Schwarzwälder Bote: Regional German daily newspaper serving the Black Forest region with overlapping reach into parts of Südbaden. Comparable as a regional print publisher with local advertising model, though it covers adjacent rather than identical geography.
• Südwest Presse: Regional newspaper group based in Ulm serving Baden-Württemberg. Comparable as a regional German publisher with combined print + digital advertising model and local classifieds platform, but operates in a different regional territory.
• Badisches Tagblatt: Regional daily newspaper for the Baden-Baden and Rastatt region in Baden-Württemberg. Comparable as a mid-size regional German newspaper with local advertising model, though covering an adjacent but non-overlapping geography within Baden-Württemberg.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/der-sonntag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Der Sonntag