Pixel True

What Pixel True does

Pixel True (legally MMIB Ventures Inc.) is a private B2B design subscription agency headquartered in Surrey, British Columbia, Canada, operating a global delivery model targeting startups, brands, and agencies. Founded by Warren and Graham, the company sells dedicated creative team access through a tiered subscription structure (Hero at $1,199/month through Enterprise Pro at $5,899/month), with each plan providing a fixed pool of monthly design hours, a dedicated project manager, unlimited revisions, and a 14-day money-back guarantee. Service offerings span website design and development (across WordPress, Webflow, Shopify, Framer, Wix Studio, Elementor, and Squarespace), UI/UX design, graphic design and illustration, motion graphics and video editing, SEO and marketing services, and a Fractional Creative Director offering.

The company monetizes through four streams: recurring design subscriptions (the primary revenue engine), Pixel Packs (a digital marketplace of 2,600+ pre-made 2D/3D illustration and animation assets sold via monthly, annual, or lifetime access), bespoke/custom project engagements with personalized quotes, and an Affiliate Program offering 15% lifetime commissions on referred sales. The underlying technology stack is human-centric, relying on standard website and CMS platforms rather than proprietary infrastructure, with AI positioned as a productivity enhancer for design tasks. The team of approximately 14 named professionals covers executive leadership, creative direction, design, illustration, animation, project management, and marketing, serving a stated base of 150+ customers across more than ten industries including SaaS, fintech, media, gaming, healthcare, education, and IT services.

Name

Pixel True

Legal name

MMIB VENTURES INC.

Website

https://design.pixeltrue.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixel True is a B2B design subscription agency offering dedicated creative teams to startups, brands, and agencies through tiered monthly plans ($1,199-$5,899), supplemented by a Pixel Packs digital asset marketplace and custom project services. The company serves 150+ clients globally across SaaS, fintech, media, gaming, healthcare, and education verticals.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

3D Product/Explainer Animation (MPAHACAD)

akta.pro secondary industries

2D Character Animation (MPAHACAA), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Subscription design services
• UI/UX design agency
• Website design services
• Illustration asset packs
• Dedicated design team

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Design Services: Monthly subscription plans (Hero, Superhero, Enterprise, Enterprise Plus, Enterprise Pro) providing dedicated design team access with daily design hours. Revenue is recurring monthly with annual discounts of approximately 15%. Plans range from $1,199/mo to $5,899/mo.
2. Pixel Packs Digital Products: Pre-made design asset packs (illustrations, icons, animations) sold via subscription or one-time purchase. Options include Monthly ($49), Yearly ($199), and Lifetime Access ($299.99). Access to 2600+ premium customizable packs.
3. Affiliate Program: Partners earn 15% lifetime commission on all sales they refer. For a customer at $1,149/month for 12 months, affiliates earn $2,068 total.
4. Custom Project Services: Bespoke project-based design services with personalized quotes for complex or unique design needs beyond standard subscription scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pixel True delivers human-driven AI-augmented design services through a monthly subscription model, assigning each client a dedicated creative team (UI designer, graphic designer, illustrator, project manager) that handles unlimited design requests across website design, UI/UX, branding, motion graphics, and SEO. In parallel, the Pixel Packs marketplace sells pre-made 2D/3D illustrations and animations via subscription or one-time purchase for buyers needing ready-to-use design assets.

Product overview

Pixel True operates as a B2B design agency offering a tiered subscription model (Hero, Superhero, Enterprise, Enterprise Plus, Enterprise Pro) alongside custom bespoke projects and Pixel Packs digital asset membership. Core services include website design/development (WordPress, Webflow, Shopify, Framer, Wix Studio, Elementor, Squarespace), UI/UX design, graphic design, motion graphics/video editing, and SEO/marketing. All subscriptions include unlimited design requests, revisions, brands, storage, source files, and a 14-day money-back guarantee. The Pixel Packs membership provides access to 2600+ premium illustration packs via monthly, yearly, or lifetime access plans, while the Affiliate Program offers 15% lifetime commissions for referrals.

Differentiator

Problem solved

Functional benefit

Brands

• Pixel Packs: Premium custom design packs offering 2D illustrations, 3D illustrations, and high-quality animations with lifetime access options.

Products and services

• Pixel True Design Subscription
• Bespoke / Custom Projects
• Pixel Packs Membership
• Fractional Creative Director

Quantifiable outcome

• 20% increase in user engagement and loyalty
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Design RushminorGTM or Marketing PartnerPixel True is listed on Design Rush platform, a B2B agency marketplace connecting businesses with design agencies. This listing provides visibility and lead generation opportunities.
• DribbbleminorGTM or Marketing PartnerPixel True maintains a portfolio presence on Dribbble, a leading design community platform, showcasing work to potential clients and building brand credibility in the design industry.
• TrustpilotminorGTM or Marketing PartnerPixel True maintains 26 verified reviews on Trustpilot, a customer review platform that provides social proof and credibility for prospective customers evaluating their services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kimp: Subscription design service providing unlimited graphic, video, and motion design on a flat monthly fee with a dedicated design team, competing head-on with Pixel True's Enterprise tiers.
• DesignJoy: Boutique subscription design service offering dedicated designers on monthly plans — a direct horizontal competitor targeting startups and small businesses.
• Superside: AI-powered enterprise design subscription at scale (previously known as Design Buffers), competing in the same tiered model but skewing upmarket into larger enterprise customers than Pixel True currently serves.
• Penji: Subscription-based unlimited graphic design service offering tiered monthly plans with a dedicated designer — the closest direct competitor to Pixel True's core Hero/Superhero subscription model.
• ManyPixels: Monthly graphic design subscription service for businesses, with a similar tiered plan structure and dedicated designer model targeting startups, agencies, and SMBs.
• DesignPickle: Flat-rate unlimited graphic design subscription with a dedicated designer, one of the most established players in the productized design service category Pixel True competes in.
• Awsm (previously Graphically): Subscription design agency with a dedicated designer and flat monthly fee, offering services in graphic design, motion, and web design similar to Pixel True's bundle.
• Flocks (formerly WMH Agency): Subscription design service providing unlimited graphic design and motion with dedicated creative teams — a direct horizontal competitor to Pixel True's subscription tiers.

Broad incumbents

• Fiverr Pro: Large freelance marketplace where Pixel True competes for design buyers; though a broader platform, Fiverr captures the same freelance vs. subscription tradeoff and is a frequent alternative Pixel True customers evaluate.
• 99designs by Vista: Vista-owned design marketplace offering contests and project-based design services; overlaps with Pixel True on logo, brand, and graphic design customers who might otherwise subscribe to a design service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pixeltruedesign
• YouTubeyoutube.com/@pixeltruedesign
• Facebookfacebook.com/pixeltruedesign
• LinkedInlinkedin.com/company/pixeltruedesign
• Instagraminstagram.com/pixeltruedesign?igsh=MXgyZWZodXF2OW14MA%3D%3D
• TikToktiktok.com/@pixeltruedesign?_t=ZS-8vylTZ9ztTU&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixel True