Designs By Dennis
The Flower Lounge (formerly Designs by Dennis) is a single-location retail florist in Kingfisher, Oklahoma, selling occasion-based floral arrangements, plants, gourmet gifts, and wedding florals to local consumers via its storefront, e-commerce site, phone orders, and local delivery.
- Company typePrivate
- Founded-
- HeadquartersKingfisher, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Designs By Dennis does
Designs By Dennis, now operating under the trade name The Flower Lounge, is a privately held, single-location retail florist based at 218 North Main, Kingfisher, Oklahoma. The business serves local residents of Kingfisher and surrounding communities, fulfilling demand for fresh flowers, potted plants, gourmet gift baskets, and floral design services for occasions including birthdays, anniversaries, get-well gestures, sympathy and funeral tributes, weddings, and everyday purchases. Its product catalog spans budget items (e.g., the Birthday Budvase at $36.99) to premium arrangements (e.g., the Simply Sensational Bouquet at $239.99), with a dedicated Sympathy category subdivided into service, home, and cemetery tributes, plus a Weddings and Events line with bridal registry functionality. Pricing is unit-based across all categories, with no subscription or recurring contract model disclosed.
The company's go-to-market is omnichannel within a strictly local footprint: a physical storefront (Monday-Friday 8:30am-5:30pm, Saturday 9:00am-1:00pm), an owned e-commerce site at theflowerlounge.shop built and hosted by Media99, phone ordering via a single published number (405-375-4257), and a Facebook page for top-of-funnel engagement. Delivery is the central fulfillment mechanism, with daily fresh-flower delivery to residences, hospitals, and funeral homes in the Kingfisher area. Payment infrastructure includes Square for gift card issuance and balance checking, while online orders flow through the Media99-integrated storefront.
The business generates revenue almost entirely from one-time consumer purchases of flowers, plants, and gifts within a single small-town radius; no enterprise accounts, wholesale contracts, B2B arrangements, or geographic expansion beyond Kingfisher are disclosed. The company is privately held with no disclosed parent entity, institutional ownership, external financing, or management team. No certifications, patents, trademarks, awards, or regulatory actions are documented, and no AI, proprietary technology, or data assets are referenced anywhere in the source material.
Designs By Dennis firmographics
Firmographics- Name
- Designs By Dennis
- Legal name
- The Flower Lounge
- Website
- https://designsbydennis.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Flower Lounge (formerly Designs by Dennis) is a single-location retail florist in Kingfisher, Oklahoma, selling occasion-based floral arrangements, plants, gourmet gifts, and wedding florals to local consumers via its storefront, e-commerce site, phone orders, and local delivery.
- Ownership category
- akta.pro rank
Designs By Dennis industry classification
Industry- Product category
- Retail Floristry
- NAICS
- Florists (45931)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding Design, Decor & Floral Planning (HSACABAH), Floral & Event Installations (HSACAAAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Designs By Dennis is headquartered
LocationHeadquarters
- HQ city
- Kingfisher
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Designs By Dennis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Floral arrangements and fresh cut flowers: One-time purchases of floral arrangements and fresh cut flowers for various occasions including birthdays, anniversaries, get well wishes, sympathy, and everyday occasions. Products range from individual items like roses to elaborate bouquets and arrangements.
- Gift cards: Square-based gift card program allowing customers to purchase and redeem gift cards for floral products and services.
- Plants and gifts: Sale of potted plants and gift items including collectibles and gourmet baskets.
- Wedding and event services: Wedding and event floral services including bridal registry and custom arrangements for special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly floral options |
| Unit Pricing | Pay-as-you-go | Mid-range floral arrangements |
| Unit Pricing | Pay-as-you-go | Premium floral arrangements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Designs By Dennis product offering
Product offeringCore offering
Designs By Dennis (now operating as The Flower Lounge) is a local full-service florist based in Kingfisher, Oklahoma that sells fresh floral arrangements, potted plants, gourmet gift baskets, and wedding/event floral services to individual consumers and event clients. The company combines a brick-and-mortar shop at 218 North Main with an e-commerce website (theflowerlounge.shop) and daily local delivery to residences, hospitals, and funeral homes. Customers can order online, by phone, or in-store for occasions including birthdays, anniversaries, get-well wishes, sympathy, romance, weddings, and everyday gifting.
Product overview
The Flower Lounge (formerly Designs by Dennis) is a local florist e-commerce platform offering a unified online ordering system for fresh flower delivery in Kingfisher, OK. The product portfolio centers on the core online ordering platform integrated with multiple product categories: Floral Designs (with occasion-specific subcategories for Summer, Everyday, Birthday, Anniversary, Get Well, and Roses), Sympathy Arrangements (for Service, Home, and Cemetery), Plants, Gifts & Collectables, and Weddings & Events services including Bridal Registry. Featured products showcased include various bouquets (The Best Medicine Bouquet, The Bright and Cheerful Bouquet, The Birthday Budvase, The Give Thanks Bouquet, The Simply Sensational Bouquet, The Ooh LaLa Lilies Bouquet), rose bundles, the Marginata Palm plant, and the Bon Vivant Gourmet Basket. The company operates as a single-location full-service florist with delivery to residences, hospitals, and funeral homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Floral Designs Occasion-based collection of fresh floral arrangements organized into Summer, Everyday, Birthday Celebrations, Anniversary & Romance, Get Well Wishes, and Roses categories, available for purchase online or in-store.
- Sympathy Arrangements Funeral, memorial, and bereavement floral arrangements organized into three subcategories: flowers for the Service, flowers for the Home, and Cemetery Tributes, with delivery to funeral homes and residences in the Kingfisher, OK area.
- Plants Potted plants and greenery for home or gifting, including indoor palms such as the Marginata Palm.
- Gifts & Collectables Gourmet gift baskets and collectable gift items, including offerings such as the Bon Vivant Gourmet Basket, available alongside floral purchases.
- Weddings & Events Floral Services Custom floral design services for weddings and events, including a bridal registry and a photo gallery of past wedding arrangements, for brides and event planners in the Kingfisher area.
- The Flower Lounge Gift Cards Square-based gift card program allowing customers to purchase gift cards redeemable for floral products and services at The Flower Lounge.
Companies that use Designs By Dennis
Customer profileSegments1 record
Ideal customer profiles1 record
Designs By Dennis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Designs By Dennis partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights2 records
Designs By Dennis competitors and assessment
Company assessmentBroad incumbents
- Teleflora: National floral delivery network connecting customers with member florists for same-day local delivery. Directly comparable to The Flower Lounge's store-and-deliver model for sympathy, birthday, and occasion orders in a defined local geography.
- 1-800-Flowers.com: Largest US online floral and gift retailer offering fresh flower arrangements, plants, and gift baskets delivered nationwide. Directly competes with The Flower Lounge on any order shipped into the Kingfisher, OK trade area via its local florist network and own-gift product lines.
- FTD (Florists' Transworld Delivery): Long-standing national floral wire-service and marketplace aggregating independent florists for nationwide delivery. Competes with The Flower Lounge on out-of-area orders and on standard arrangements for birthdays, sympathy, and anniversaries.
Direct peers
- ProFlowers: Online flower delivery retailer owned by FTD offering fresh-cut arrangements, plants, and gift baskets. Overlaps with The Flower Lounge's everyday, birthday, and sympathy product lines and competes on price within similar tiers.
- The Bouqs Co. Direct-to-consumer online florist sourcing farm-direct flowers and shipping arrangements nationwide. Competes with The Flower Lounge's mid-tier bouquets (e.g., $64.99 Bright and Cheerful, $119.99 Best Medicine) via a farm-to-door subscription and one-off model.
- UrbanStems: DTC floral brand offering modern, design-forward arrangements for delivery in major US metros. Comparable to The Flower Lounge on contemporary bouquet design and gifting occasions, with brand-led positioning that competes for design-conscious local buyers.
Emerging players
- Farmgirl Flowers: DTC floral brand known for burlap-wrapped, design-led bouquets shipped nationwide. Competes with The Flower Lounge's premium bouquets (e.g., $208.99 Ooh LaLa Lilies, $239.99 Simply Sensational) on the design-conscious, premium occasion segment.
- BloomsyBox: Subscription-based DTC floral company delivering farm-fresh bouquets on a recurring basis. Comparable in fresh-flower product mix but operates on a different (subscription) model; could erode The Flower Lounge's everyday-occasion repeat-purchase base.
Others
- Media99: Florist website design, hosting, and POS-integration vendor that builds and powers The Flower Lounge's e-commerce site (theflowerlounge.shop). Comparable as an ecosystem/infrastructure dependency rather than a customer competitor.
Regional players
- Oklahoma Flower Market: Regional Oklahoma-based florist/marketplace serving Oklahoma City and broader state. Comparable to The Flower Lounge as a same-state peer; if it extends into Kingfisher, it would directly overlap The Flower Lounge's local delivery footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Designs By Dennis social profiles
Digital presenceDesigns By Dennis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designs By Dennis leadership team
Management profileNumber of profiles
Designs By Dennis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designs By Dennis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designs By Dennis
What does Designs By Dennis do?
Designs By Dennis (now operating as The Flower Lounge) is a local full-service florist based in Kingfisher, Oklahoma that sells fresh floral arrangements, potted plants, gourmet gift baskets, and wedding/event floral services to individual consumers and event clients. The company combines a brick-and-mortar shop at 218 North Main with an e-commerce website (theflowerlounge.shop) and daily local delivery to residences, hospitals, and funeral homes. Customers can order online, by phone, or in-store for occasions including birthdays, anniversaries, get-well wishes, sympathy, romance, weddings, and everyday gifting.
Is Designs By Dennis a public or private company?
Designs By Dennis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Designs By Dennis founded?
Designs By Dennis was founded in -1. It employs 11 to 50 people.
Where is Designs By Dennis based?
Designs By Dennis is headquartered in Kingfisher, United States, in the North America region.
How does Designs By Dennis make money?
Four revenue lines are on record. Floral arrangements and fresh cut flowers are the primary driver. The others are gift cards, plants and gifts and wedding and event services.
Who are Designs By Dennis's main competitors?
Broad incumbents on record are Teleflora, 1-800-Flowers.com and FTD (Florists' Transworld Delivery). Direct peers are ProFlowers, The Bouqs Co. and UrbanStems. Emerging players are Farmgirl Flowers and BloomsyBox. Media99 is listed as an others. Oklahoma Flower Market is listed as a regional player.
Does Designs By Dennis have an API?
No public API is recorded for Designs By Dennis.
What industry is Designs By Dennis in?
Designs By Dennis's product category is Retail Floristry. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACABAH, Wedding Design, Decor & Floral Planning. Its NAICS code is 45931.