DESPAGNE

What DESPAGNE does

SAS DESPAGNE is a privately held, family-owned wine estate operating in the Entre-Deux-Mers region of Bordeaux, France, with documented family presence in the region exceeding 200 years and five châteaux recognized in the Féret wine guide since 1868. The company cultivates vines across limestone and gravelly terraces between the Garonne and Dordogne rivers and produces a portfolio spanning white, red, and rosé wines under multiple brands: Girolate (premium, €95/bottle), Mont Pérat (featured in the manga "Les Gouttes de Dieu"), Tour de Mirambeau (historically served by British Airways for 25+ years), Esprit Libre collection (Biface, L'Onde, Le Mythe d'Amphorie), Naujan, and La Meute. Grape varieties include Sauvignon, Sémillon, Muscadelle, Cabernet Franc, Cabernet Sauvignon, and Merlot.

The business operates a direct-to-consumer model through its e-commerce site despagne.fr and on-site sales at the Naujan & Postiac estate, with wine tourism visits to the cave and chai offered by appointment. Pricing runs from €10 entry-level bottles to €95 premium, with mixed discovery cartons and a free-shipping threshold of €144 within mainland France. The company explicitly excludes professional resellers, fulfilling orders only for individual consumers. Legal registered office is in Capian (siege social) and operational headquarters in Naujan & Postiac, with declared share capital of €1,300,000.

DESPAGNE has built reputation through international critical recognition (Jancis Robinson, Robert Parker, Michel Rolland) and cultural exposure (the "Drops of God" manga phenomenon in Asia), and operates a cause-marketing partnership with Keep A Breast Foundation Europe since 2018 around the Le Mythe d'Amphorie rosé. Distribution is geographically restricted to France, with international orders handled by direct contact. The company has no disclosed technology platform beyond its transactional website and no external investment or institutional ownership.

Name

DESPAGNE

Legal name

SAS DESPAGNE

Website

https://despagne.fr

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

1–10 employees

Short description

SAS DESPAGNE is a privately held, family-owned Bordeaux wine estate in Entre-Deux-Mers operating since 1820 across five châteaux. It sells directly to individual French consumers via its e-commerce site and the estate, excluding professional resellers, across a price range of €10 to €95 per bottle.

Ownership category

akta.pro rank

Product category

Wine Production and Direct-to-Consumer Wine Sales

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Bordeaux wine production
• Direct-to-consumer wine sales
• AOC Entre-Deux-Mers wines
• Wine e-commerce
• Wine tourism experiences

Headquarters

HQ city

Naujan & Postiac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct wine sales (B2C e-commerce + estate): One-time and recurring purchase of individually bottled wines and mixed cartons sold directly to consumers via the company's e-commerce website (despagne.fr) and at the domain. Revenue is generated through per-bottle and per-carton transaction fees, with free shipping offered above €144. The company sells to individual consumers only, excluding professional resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

DESPAGNE produces and directly sells AOC Entre-Deux-Mers wines from a 200+ year-old family estate of five châteaux in Bordeaux, offering white, red, and rosé cuvées across entry-level to premium ranges (Tour de Mirambeau, Biface, Mont Pérat, L'Onde, Le Mythe d'Amphorie, Naujan, La Meute, Girolate). Products are sold exclusively to individual consumers via the despagne.fr e-commerce site and at the estate, with free shipping over €144 and wine tourism visits by appointment.

Product overview

DESPAGNE is a family-owned wine estate and e-commerce business located in Bordeaux's Entre-Deux-Mers region, operating for over 200 years. The company sells wines under multiple product lines: Girolate (premium wines available in red, white, and rosé), Tour de Mirambeau (family estate wines), Mont Pérat (featured in the manga 'Drops of God'), Esprit Libre (Biface white, L'Onde red, Le Mythe d'Amphorie rosé), and Naujan/La Meute varieties. Products are sold directly to consumers through their online boutique with delivery within France. The wine portfolio spans white, red, and rosé varieties with grape varieties including Sauvignon Blanc, Sémillon, Muscadelle, Cabernet Sauvignon, Cabernet Franc, and Merlot.

Differentiator

Problem solved

Functional benefit

Brands

• Girolate: Premium wine range launched in 2001, described as 'The super star of the Entre-Deux-Mers' by Jancis Robinson. Includes red, white, and rosé varietals made from Merlot and Cabernet Franc grapes.
• Mont Pérat
• Tour de Mirambeau
• Biface
• L'Onde
• Le Mythe d'Amphorie
• Esprit Libre
• Naujan
• La Meute

Products and services

• GIROLATE (rouge, blanc, rosé) Premium Bordeaux wine range from the Entre-Deux-Mers estate, available in red, white, and rosé varietals made from Merlot and Cabernet Franc; positioned at €95 per bottle and recognized as 'The super star of the Entre-Deux-Mers' by Jancis Robinson.
• TOUR DE MIRAMBEAU (blanc, rouge, rosé) Flagship wine range of the family estate, made from Sauvignon, Sémillon, and Muscadelle grapes for the white; white is fresh and aromatic with citrus and passion-fruit notes, red features cherry and cassis aromas. Tour de Mirambeau was selected by British Airways for over 25 years to accompany its travelers.
• MONT PÉRAT (blanc, rouge)

Quantifiable outcome

• Girolate won a blind tasting against top wines of the right bank at a grand jury européen session
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keep A Breast Foundation Europe (KABE)coreGTM or Marketing Partner · 1 January 2018DESPAGNE is a partner of Keep A Breast since 2018. Le Mythe d'Amphorie rosé is sold as a cause-marketing product. KABE is a recognized association of general interest whose mission is to raise awareness among young people about breast cancer prevention and early detection, and to support women affected by the disease with wellness activities and care.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Domaines Ott: Provence rosé-focused wine brand with strong DTC, premium positioning, and tourism — useful comparison for how a French family estate builds a premium lifestyle brand.
• Château Palmer: Family-driven Margaux estate with strong DTC, château visits, and high-end positioning — analogous in heritage model and prestige signaling to Despagne's Girolate-as-flagship approach.
• Famille Perrin (Château de Beaucastel): Family-owned Rhône estate with broad DTC, biodynamic viticulture, and multiple tier offerings — analogous in family-DNA, multi-range portfolio, and sustainability messaging.
• Château Smith Haut Lafitte: Bordeaux family-owned estate with classic DTC e-commerce, on-site wine tourism, biodynamic viticulture, and a comparable premium-tier offering — closely mirrors Despagne's heritage-led, multi-range structure.
• Château Lynch-Bages: Bordeaux family estate with international reputation, DTC sales, and an established château visit program — useful benchmark for the prestige and tourism pathway Despagne is pursuing.
• Château Pontet-Canet: Fifth-growth Pauillac estate that has invested heavily in biodynamic viticulture and direct-to-consumer sales; a comparable Bordeaux family/château-brand model with a similar premiumization angle.
• Mouton Cadet (Baron Philippe de Rothschild): Mass-market Bordeaux range with broad price coverage and global distribution — a relevant benchmark for how an Entre-Deux-Mers brand could scale entry-level and mid-tier bottles internationally.

Broad incumbents

• Champagne Bollinger: Family-owned French prestige beverage house with mature DTC e-commerce, branded wine tourism, and tiered product architecture — comparable operating model at a larger scale.
• Laithwaites (Yvon Mau / Wineways): Large DTC wine retailer with strong Bordeaux relationships — a potential channel partner and a benchmark for DTC scale economics in French wine.

Emerging players

• Wine.com: Major online wine retailer with a Bordeaux-heavy assortment — adjacent competitor for DTC mindshare and a possible distribution partner for international expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/despagne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DESPAGNE