VisitWavre

What VisitWavre does

VisitWavre is the official municipal tourism office for the city of Wavre in Brabant Wallon, Belgium, operating as a non-profit association (ASBL) under Belgian law and supported by the Ville de Wavre. Founded in 1937, the organization functions as the city's recognized destination marketing and visitor services body, reaching visitors through a combination of a Wix-based digital portal (visitwavre.be), social media channels (Facebook, Instagram, YouTube), and a single physical visitor center located at Rue de Nivelles 1.

The core product is a comprehensive tourism information platform covering guided tours ('La classique' 1.5 km/1h and 'La 1900' 2.5 km/1.5h), interactive 'Escape the City' urban games, curated walking and cycling routes (4.2–62 km) hosted on the Cirkwi digital mapping platform, and curated directories of hotels, gîtes, attractions, and folklore. Supporting products include low-priced merchandise (postcards at 1.50€, magnets at 2€, posters at 10€, fèves, walking maps at 3€) and structured access to local traditions such as the Tarte au Stofé (protected by the Confrérie du Stofé, 1972), the five Géants de Wavre, and the quinquennial Jeu de Jean et Alice theatrical performance.

The business model is fundamentally non-commercial: VisitWavre is funded by the municipality, with only supplementary transactional revenue from individual merchandise and tour sales. The organization's most significant strategic event is the August 2026 Hockey World Cup, hosted at the newly reconstructed Belfius Hockey Arena, for which VisitWavre serves as the principal local tourism promotion channel in partnership with Belfius, INFRASPORTS, ADEPS, the Fédération Belge de Hockey, and the Province du Brabant wallon.

Name

VisitWavre

Legal name

Syndicat d'Initiative de la Ville de Wavre

Website

https://visitwavre.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VisitWavre is the official municipal tourism office of Wavre, Belgium, operating as a non-profit ASBL since 1937. It serves visitors and residents with guided tours, curated walking and cycling routes, interactive urban games, merchandise, and information on local attractions, heritage, and folklore, with 5 staff at a single visitor center.

Ownership category

akta.pro rank

Product category

Tourism Visitor Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Destination tourism services
• Guided city tours
• Visitor information center
• Urban adventure games
• Walking cycling routes

Headquarters

HQ city

Wavre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tourism merchandise sales: VisitWavre sells tourism merchandise including postcards (1.50€ each), magnets (2€ each), posters (10€ each), and walking maps (3€ each) to visitors and residents.
2. Escape the City game rentals: Interactive urban exploration game experiences available for rental at 3€ per participant aged 6+, with 50€ cash deposit required.
3. Guided tour fees: Guided city tours and themed visits offered at 5€ per person, including historical walking tours and the 1900 themed experience.
4. Walking map brochures: Printed walking and cycling route brochures sold at 3€ per map at the visitor center.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

VisitWavre is the official municipal tourism office for the city of Wavre, Belgium, delivering visitor information services through a digital portal and a physical visitor center. Its primary sellable offerings include expert-guided historical city tours, the 'Escape the City' interactive urban exploration game rentals, curated walking and cycling route brochures, and branded tourism merchandise (postcards, magnets, posters, and fèves).

Product overview

VisitWavre is the official tourism portal for Wavre, a city in Brabant Wallon, Belgium. The platform serves as a comprehensive gateway to the city's offerings, combining a digital information hub with experiential products. The core offering includes the VisitWavre website itself, providing access to guided tours ('La classique' and 'La 1900'), interactive urban adventures called Escape the City games, and curated walking/cycling routes. The portfolio extends to promotional merchandise (postcards, magnets, posters), accommodation listings for hotels and vacation rentals, and event-specific microsites like Hockey Wavre 2026. Supporting this are directories of local attractions spanning historic landmarks (Hôtel de Ville, Eglise Saint-Jean-Baptiste, Château de l'Ermitage), entertainment venues (Walibi, Aqualibi, VR escape rooms), outdoor spaces (Bois de Beaumont, Dyle river), and cultural traditions (Carillon, Carnaval, Giants, Jeu de Jean et Alice theatrical performance, Tarte au Stofé). The ecosystem includes the modern Belfius Hockey Arena (4,000-10,000 capacity) as a major sports infrastructure hosting the 2026 Hockey World Cup.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided City Tours Guided walking tours of Wavre including 'La classique' (1.5km, ~1 hour covering the historic center) and 'La 1900' (2.5km, ~1.5 hours focused on early 20th century history), priced at 5€ per person and offered in multiple languages for visitors seeking narrated heritage experiences.
• Escape the City Interactive Game
• Walking and Cycling Route Brochures
• Tourism Merchandise (Postcards, Magnets, Posters, Fèves)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• VisitWalloniacoreStrategic or Co-development PartnerRegional tourism partner under the Wallonia-Brussels Tourism umbrella, promoting Wavre as part of the broader Wallonia destination brand.
• Tourisme WalloniecoreStrategic or Co-development PartnerOfficial Walloon tourism body providing promotional support and resources for local tourism offices like VisitWavre.
• Ville de WavrecoreStrategic or Co-development PartnerThe city government of Wavre, which hosts and supports VisitWavre as the official tourism office for the municipality.
• BelfiusmajorGTM or Marketing PartnerPrincipal sponsor of the Belfius Hockey Arena, the new stadium in Wavre that will host the 2026 Hockey World Cup. Partnership involves naming rights and major event promotion.
• Lara Hockey ClubminorStrategic or Co-development PartnerLocal hockey club using the Belfius Hockey Arena for training and matches, representing Wavre in Belgian hockey competitions.
• INFRASPORTS (Wallonie)coreStrategic or Co-development PartnerWalloon sports infrastructure authority that collaborated on the construction of the Belfius Hockey Arena.
• ADEPS (Fédération Wallonie-Bruxelles)coreStrategic or Co-development PartnerSports federation of the Wallonia-Brussels Federation involved in the development of the Belfius Hockey Arena.
• Province du Brabant walloncoreStrategic or Co-development PartnerProvincial authority of Walloon Brabant that partnered on the construction of the new hockey stadium.
• Fédération Belge de HockeycoreStrategic or Co-development PartnerBelgian Hockey Federation that collaborated on the development of the Belfius Hockey Arena as a center for national hockey.
• Confrerie du StofeminorGTM or Marketing PartnerBrotherhood founded in 1972 to promote and protect the traditional Tarte au Stofe recipe, issuing quality labels to compliant merchants.
• MacarêveminorGTM or Marketing PartnerLocal organization offering special guided tours, including the exclusive 'Fête à Wavre' tour featuring Wavre's secrets.
• Contrat rivière Dyle-GetteminorGTM or Marketing PartnerRiver management organization that co-organizes kayak descents and water protection activities along the Dyle river.
• ASBL Aer Aqua TerraminorOthersNon-profit organization dedicated to decontaminating polluted sites, including regular cleanup of the Dyle river with volunteers.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Visit Bruges (Toerisme Brugge): Official municipal tourism body of Bruges handling guided walks, visitor centers, accommodation directories, and event promotion; same operating model as VisitWavre, with overlapping product set (themed walking tours, merchandise, folklore programming).
• visit.brussels: Official tourism office of the Brussels-Capital Region, performing the same mission as VisitWavre at a city/regional scale: visitor information, guided tours, accommodation curation, events promotion, and merchandise. Most directly comparable Belgian municipal DMO peer.
• Visit Antwerp: Official city tourism organization for Antwerp delivering guided tours, walking routes, attraction listings, and digital visitor services - structurally identical offering to VisitWavre, scaled to a larger Flemish city.
• Office du Tourisme de Liège: Official tourism office of Liège, also operating within the Wallonia regional tourism ecosystem alongside VisitWavre; offers guided tours, visitor information, accommodation listings, and event promotion with a very similar service portfolio.
• Visit Gent: City of Ghent's official tourism portal providing guided tours, attraction listings, accommodation curation, and digital content - a like-for-like Belgian municipal DMO comparable in product mix and stakeholder structure to VisitWavre.
• Visit Namur (Office du Tourisme de Namur): Official tourism body for Namur, a Walloon regional capital with the same municipal mandate, ASBL-style structure, and product mix (guided walks, sightseeing routes, attractions directory) as VisitWavre.

Broad incumbents

• Toerisme Vlaanderen: Flemish regional tourism authority analogous to Wallonie Belgique Tourisme; comparable destination-marketing scope but for the Flemish Region rather than Wallonia, and overlapping conceptually in the Belgian tourism ecosystem.
• VisitWallonia / Wallonie Belgique Tourisme (WBT): Regional umbrella tourism organization for all of Wallonia, of which VisitWavre is a constituent member/partner. Operates the same tourism-promotion mandate but at a provincial/regional level rather than municipal.

Others

• Cirkwi: Digital tour-and-route platform already integrated with VisitWavre; included as the closest enabling technology peer, since it powers VisitWavre's published walking/cycling routes and represents the category of SaaS that DMOs leverage.

Regional players

• Hainaut Tourisme: Provincial tourism body for the neighboring province of Hainaut; comparable DMO function to the Wallonia-Brabant ecosystem of which VisitWavre is part, though serving a different territory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBw4PyokUry-hmMIISKTJfw/featured
• Facebookfacebook.com/VisitWavre
• Instagraminstagram.com/visitwavre
• LinkedInlinkedin.com/company/visitwavre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisitWavre