DeVine
DeVine Food & Wine is a privately held Italian restaurant and wine bar established in 2003 at 32 Market Street, Sydney CBD. It serves CBD professionals, corporate event clients, and wine enthusiasts via dine-in service, a 500+ bottle wine list, 200+ amaro collection, and private event hire.
- Company typePrivate
- Founded2003
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What DeVine does
DeVine Food & Wine is a privately held Italian restaurant and wine bar established in 2003 at 32 Market Street (corner of Clarence Street) in Sydney's CBD, owned and operated by brothers Anthony and Julian Izzillo. The business is structured around three reinforcing pillars: a modern Italian restaurant featuring house-made pasta produced daily from 100% Australian flour and free-range eggs (Head Chef Timothy Fisher); a wine bar program with a multi-award-winning 500+ bottle list, 30+ wines by the glass, and over 90% of the list farmed organically or biodynamically; and a curated amaro collection of more than 200 varieties, many of which are exclusive to Australia. The venue operates six days a week (Sunday closed) across a wine bar seating 50, a dining room seating 42, and event capacity of approximately 90 guests, and is housed in a heritage-listed building moments from Town Hall, the QVB, and State Theatre.
The technological core combines standard hospitality tooling — OpenTable for reservations, NowBookIt for gift cards, Google Calendar for event listings — with one distinctive technology partnership: Coravin wine-preservation systems, which make DeVine the only Sydney venue selected for Coravin's global 'Curiosity by the Glass' initiative. This enables by-the-glass service of rare and premium bottles that would otherwise require full-bottle purchase, materially differentiating the beverage offering. Supporting integrations are operational rather than platform-level; there is no proprietary app, API, or software product.
Commercially, DeVine operates a direct-to-consumer dine-in model supplemented by private event hire (minimum spends from $4,000 for exclusive venue use, accommodating 8–88 guests). Pricing spans accessible entry points ($25 pasta special, $12 Aperitivo Hour drinks, $65 two-course pre-theatre menu) up to premium à la carte (Wagyu 250gm at $185, pasta $34–$43, mains $42–$185). Revenue streams include food and beverage sales, set-menu bookings for groups, private functions and corporate events, and gift cards. Customer acquisition blends OpenTable/walk-ins, email newsletter, active Instagram presence, recurring wine dinners and bar takeovers (often co-hosted with Masters of Wine such as Ned Goodwin MW and Kate McIntyre MW), and word-of-mouth within the Sydney CBD professional and oenophile community.
DeVine firmographics
Firmographics- Name
- DeVine
- Legal name
- DeVine Food & Wine
- Website
- https://devinefoodandwine.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DeVine Food & Wine is a privately held Italian restaurant and wine bar established in 2003 at 32 Market Street, Sydney CBD. It serves CBD professionals, corporate event clients, and wine enthusiasts via dine-in service, a 500+ bottle wine list, 200+ amaro collection, and private event hire.
- Ownership category
- akta.pro rank
DeVine industry classification
Industry- Product category
- Italian Restaurant & Wine Bar
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Wine Bars (THAFAEAF), Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where DeVine is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
DeVine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Primary revenue from dine-in restaurant service including Italian food menu (antipasti, pasta, secondi, contorni, dolce) and beverages (wine by the glass and bottle, cocktails, amaro, spirits, beer).
- Private Events and Functions: Revenue from private dining room and wine bar hire for corporate events, birthday parties, Christmas functions, with minimum spends starting from $4000 for exclusive venue use.
- Set Menu Bookings: Pre-theatre menus ($65 two-course), group set menus ($85-$110 per person for 3 courses), and seasonal special menus.
- Collaborative Amaro Products: Revenue from house-created products such as the Devine X Red Mill Amaro rum-based amaro, sold during events and potentially available for takeaway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pasta del Momento - Weekly rotating pasta special |
| Unit Pricing | Pay-as-you-go | Pre-Theatre Menu - Two-course dinner |
| Unit Pricing | Pay-as-you-go | Group Set Menu - Three course |
| Unit Pricing | Pay-as-you-go | Group Deluxe Set Menu - Three course premium |
| Unit Pricing | Pay-as-you-go | Aperitivo Hour - Wine and cocktails |
| Unit Pricing | Pay-as-you-go | A la carte menu pricing |
| Transaction based/ take rate | Multi-year contract | Exclusive Venue Hire Minimum Spend |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DeVine product offering
Product offeringCore offering
DeVine Food & Wine operates a Sydney CBD Italian restaurant and Euro-centric wine bar serving modern Italian cuisine with daily house-made pasta alongside a curated natural/biodynamic wine list and one of Australia's largest amaro collections. The venue combines à la carte dining, set menus, Aperitivo hour, pre-theatre menus, hosted wine dinners and bar takeovers, and private function hire for groups of 8-88 guests, supported by gift card sales and online reservations through OpenTable.
Product overview
DeVine Food and Wine is an established wine bar and Italian restaurant in Sydney CBD, operating since 2003. The offering comprises three core components: the Restaurant (modern Italian dining with house-made pasta, antipasti, and secondi), the Wine Bar (over 30 wines by the glass, including natural and biodynamic selections), and the Amaro Collection (over 200 amaros with tasting experiences). Supporting offerings include Group Set Menus for private events (8+ guests), Pasta del Momento (weekly $25 rotating pasta special), Pre-Theatre Menu ($65 two-course), Aperitivo Hour (Italian happy hour), Wine Dinners (hosted events with winemakers), Bar Takeovers, 12 Days of Amaro Christmas event, and Gift Cards. Owned by brothers Anthony and Julian Izzillo since 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining Modern Italian all-day restaurant featuring house-made pasta made daily using 100% Australian flour and free-range eggs, alongside antipasti, secondi, contorni, and dolce, located in Sydney CBD and open Monday-Saturday.
- Wine Bar Euro-centric wine bar pouring over 30 wines by the glass, featuring natural and biodynamic wines with over 90% of the list farmed organically or biodynamically and more than half showcasing minimal intervention producers.
- Amaro Collection & Tasting Library of over 200 amaros sourced from around the world, many exclusive to the venue, with categorization by style (Aperitivo, Light, Medium, Alpine, Fernet and more), plus three-course amaro tasting experiences, tasting flights, and amaro-themed cocktails.
- Group Set Menus Set menu offerings for tables of 8 or more, available in 2-course ($65), 3-course ($85pp) and Deluxe ($110pp) options, with entrees shared and main/dessert selections made on the day, and dietary requirements catered with advance notice.
- Pasta del Momento Weekly rotating pasta special priced at $25, featuring a new pasta creation each week, available Monday to Friday for lunch with the option to add a glass of wine for $10.
- Pre-Theatre Menu Two-course pre-theatre menu priced at $65 per person, served daily 5-6:30pm, including house-made focaccia with truffle pecorino and selections from entrées and mains.
- Aperitivo Hour Italian-style happy hour running Monday to Friday 3-5pm, featuring $12 wine, $12 cocktails, and bar snacks at special prices.
- Private Dining & Functions Private event and function services with two distinct dining spaces seating 8-88 guests, including corporate events, birthday parties, and exclusive venue hire with minimum spend starting from $4000 and audio-visual equipment available.
- Wine Dinners Hosted wine dinner events featuring guest winemakers, Masters of Wine, and curated tasting menus paired with premium wines such as Pinot Noir from Bass Phillip and Domaine Fourrier.
- 12 Days of Amaro Christmas-themed amaro tasting campaign featuring 12 carefully chosen amaros selected by Julian Izzillo, with a different pour each day leading up to Christmas, including classics, cult favorites and an exclusive house amaro.
- Gift Cards Digital gift cards available for purchase through the NowBookIt platform, redeemable at the venue for food, wine and amaro purchases.
- Curiosity By the Glass By-the-glass menu of rare and unusual wines made possible by Coravin wine-preservation technology, enabling pouring premium wines without pulling the cork, offered as part of an exclusive Sydney-wide partnership with Coravin.
Quantifiable outcome
- Wine list with over 500 bottles and over 30 wines by the glass
- +2 more outcomes
Companies that use DeVine
Customer profileSegments4 records
Ideal customer profiles3 records
DeVine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
DeVine partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor and core.
- CoravinflagshipDe Vine is the only Sydney venue selected to partner with Coravin for their global 'Curiosity by the Glass' initiative. Coravin's wine-preservation technology allows pouring premium wines without pulling the cork, enabling access to rare and boutique wines by the glass.
- Fox Wine CompanyminorCo-presenter of Bushfire Relief Bar Takeover event for Gilles Lapalus. Fox Wine Company is an importer and promoter of quality wine producers.
- Cerbaco DistributionminorCo-presenter of Bushfire Relief Bar Takeover event featuring wines from Maison Lapalus and Bertrand Bespoke. Distribution partner bringing wines to Australian market.
- Embla & Saison AperitifsminorMelbourne legends led by Dave Verheul conducted bar takeover bringing Embla's cult-favourite wine bar snacks with Saison's refined botanical aperitifs. Melbourne cool meets Sydney hospitality.
- Ned Goodwin MWminorJapan's first Master of Wine, conducting wine dinners at De Vine guiding guests through exceptional Pinot Noir from Bass Phillip and Domaine Fourrier. Only 40 seats available for these premium tasting events.
- Paski Vineria PopolareminorBar takeover by Giorgio De Maria, Mattia Dicati, and Enrico Tomelleri behind Sydney's natural wine venue Paski Vineria Popolare. Featured handpicked and imported wines plus special aperitivo menu by Enrico.
- Moorooduc EstateminorMoorooduc Estate, one of Australia's few Masters of Wine (Kate McIntyre MW), conducted wine dinner events at De Vine featuring their cool-climate wines including celebrated Pinot Noir and Chardonnay. Only 35 seats available.
- Andrew GuardminorSydney wine connoisseur and driving force in artisan wine scene conducted bar takeover featuring handpicked selections from Jura (France) and Italy including producers like Houillon-Overnoy, Ganevat, Labet.
- Red Mill RumcoreCollaboration to create the Devine X Red Mill Amaro, a rum-based house amaro exclusive to the venue. Red Mill Rum is a Sydney legend since 1933 known for craftsmanship and innovation in rum production. The partnership included a bar takeover event to launch the product.
- Red Mill Rum Amaro SelectionminorAt Red Mill Rum bar takeover, showcased Red Mill's full amaro and rum range including Red Mill Rum De Vine Amaro, Amaro Caffè, Classic, Coconut, Pineapple Liqueur, Spiced, and Coffee variants.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
DeVine competitors and assessment
Company assessmentDirect peers
- Restaurant Hubert: Sydney CBD French bistro renowned for its deep wine list and old-world hospitality. Comparable for CBD destination dining with a curated, award-recognized beverage program.
- Bar Margaret: Sydney CBD wine bar from the Swillhouse group with natural wine focus and small plates. Direct overlap on the natural/biodynamic wine audience and after-work CBD trade.
- Alberto's Lounge: Sydney CBD Italian-inspired bar and restaurant with aperitivo culture and a curated European-leaning wine list. Comparable on Italian cuisine + wine + CBD positioning.
- 10 William Street: Sydney wine bar specializing in natural wines and Italian-influenced small plates. Direct competitor in the Sydney natural wine bar space, targeting similar wine enthusiast and CBD clientele.
- Pony Dining: Sydney steakhouse with a deep wine list and corporate event focus. Comparable on premium CBD dining, wine program curation, and private function offerings.
- Big Poppa's: Sydney natural wine bar with European small plates and a strong cult following among wine enthusiasts. Comparable audience overlap in the minimal-intervention wine segment.
- Totti's Italian Restaurant: Italian-focused restaurant and bar under the Merivale group in Sydney CBD with strong wine and aperitivo culture. Closely comparable for Italian cuisine + wine bar positioning in the same geographic market.
- Maybe Sammy: Sydney CBD cocktail bar and restaurant. Comparable on premium Sydney CBD destination hospitality, beverage-led programming, and theatrical guest experience.
Broad incumbents
- Rockpool Dining Group: Established premium Australian dining group with deep wine programs (e.g., Rockpool Bar & Grill). Comparable on award-recognized wine list curation and high-end private dining economics, but at multi-venue group scale.
- Merivale Group: Large Sydney hospitality group operating multiple venues across dining, bars, and hotels. Comparable on premium Sydney F&B programming and event business, but operates at portfolio scale rather than as a single destination venue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DeVine social profiles
Digital presenceDeVine financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeVine leadership team
Management profileNumber of profiles
Profiles3 records
DeVine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeVine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeVine
What does DeVine do?
DeVine Food & Wine operates a Sydney CBD Italian restaurant and Euro-centric wine bar serving modern Italian cuisine with daily house-made pasta alongside a curated natural/biodynamic wine list and one of Australia's largest amaro collections. The venue combines à la carte dining, set menus, Aperitivo hour, pre-theatre menus, hosted wine dinners and bar takeovers, and private function hire for groups of 8-88 guests, supported by gift card sales and online reservations through OpenTable.
Is DeVine a public or private company?
DeVine is a private company. It is classified as family owned and is currently operating.
When was DeVine founded?
DeVine was founded in 2003. It employs 51 to 100 people.
Where is DeVine based?
DeVine is headquartered in Sydney, Australia, in the Oceania region.
How does DeVine make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Events and Functions, set Menu Bookings and collaborative Amaro Products.
Who are DeVine's main competitors?
Direct peers on record are Restaurant Hubert, Bar Margaret, Alberto's Lounge, 10 William Street, Pony Dining, Big Poppa's, Totti's Italian Restaurant and Maybe Sammy. Broad incumbents are Rockpool Dining Group and Merivale Group.
Does DeVine have an API?
No public API is recorded for DeVine.
What industry is DeVine in?
DeVine's product category is Italian Restaurant & Wine Bar. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 722511 and its SIC code is 5810.