fox wine
Fox Wine Co. is a family-owned Santa Barbara winery and tasting room in the Funk Zone offering red, rose, sparkling, and white wines, paired with a sister winery (Blair Fox Cellars) in Los Olivos and a multi-tier wine club subscription business serving local wine enthusiasts and tourists.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What fox wine does
Fox Wine Co. is a privately-held, family-owned winery and tasting room operator headquartered in Santa Barbara, California. Its primary retail location is a tasting room at 120 Santa Barbara St. inside The Waterline venue in the city's Funk Zone district, where it offers three tasting flights and pours 15 wines by the glass and bottle across red, rose, sparkling, and white varietals, plus hard cider. The company is associated with a sister winery, Blair Fox Cellars, which maintains a separate tasting room at 2477 Alamo Pintado Ave. in Los Olivos and shares wine club and tasting distribution with Fox Wine Co. Production is anchored by the Fox Family Vineyard estate, which supplies the premium estate-tier wine club allocations.
The business operates on a direct-to-consumer model with two principal revenue streams: tasting room sales (including wine by the glass, bottle, and flights) and recurring wine club subscriptions. Fox Wine Co. and Blair Fox Cellars together offer seven subscription tiers — 3x3 Club, Reds Only Club, and 3x6 Club under Fox Wine Co., and Classic Club, Classic Reds Only Club, The Estate Club, and The Estate Reds Only Club under Blair Fox Cellars. Memberships are free to join; members commit to multi-shipment annual programs, receive 20% discounts on purchases, two complimentary tastings per visit, and priority access to new and library releases.
The tasting room shares The Waterline venue with neighboring tenants Topa Topa Brewery, Lama Dog Tap Room, Kiva Workspace, and The Nook Eatery (a restaurant by Master Chef Norbert Guehr), creating a multi-tenant wine, beer, food, and co-working destination that drives dwell time and cross-sell. The company supplements its core wine sales with an events program that includes live music, trivia nights (Black Dog Trivia), vendor markets, and weekly Funk Zone Country Club golf simulator nights operated in partnership with Clubbin Cube. Acquisition is primarily organic through Funk Zone foot traffic, supported by Instagram, Facebook, and wine club email newsletters. The company has no disclosed funding rounds, no parent company, no mobile app or public API, no AI/ML capability, and operates as an independent family business serving local wine enthusiasts and visiting tourists in Santa Barbara County.
fox wine firmographics
Firmographics- Name
- fox wine
- Legal name
- Fox Wine Co.
- Website
- https://foxwineco.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Fox Wine Co. is a family-owned Santa Barbara winery and tasting room in the Funk Zone offering red, rose, sparkling, and white wines, paired with a sister winery (Blair Fox Cellars) in Los Olivos and a multi-tier wine club subscription business serving local wine enthusiasts and tourists.
- Ownership category
- akta.pro rank
fox wine industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (31213), Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (THAFAEAF)
Keywords
fox wine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Tasting Room Sales: Direct wine sales at the tasting room including wines by the glass and bottle. The tasting room offers 3 different tasting flights and 15 wines by the glass and bottle.
- Wine Club Memberships: Subscription-based wine club with recurring shipments. Multiple tiers including 3x3 Club (3 bottles/3 shipments), Reds Only Club, 3x6 Club (6 bottles/3 shipments), and Blair Fox Cellars clubs. Members receive 20% discounts on purchases and 2 complimentary tastings per visit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 3x3 Club - 3 bottles/3 shipments |
| Subscription | Multi-year contract | Reds Only Club - 3 bottles/3 shipments |
| Subscription | Multi-year contract | 3x6 Club - 6 bottles/3 shipments |
| Subscription | Multi-year contract | Classic Club - 4 bottles/2 shipments |
| Subscription | Multi-year contract | The Estate Club - 6 bottles/2 shipments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
fox wine product offering
Product offeringCore offering
Fox Wine Co. produces and sells wines under its own label and the sister winery Blair Fox Cellars, operating a tasting room in Santa Barbara's Funk Zone at The Waterline venue with 3 tasting flights and 15 wines by the glass and bottle, plus hard cider. The company sells direct-to-consumer through walk-in tastings, an online shop, and multi-tier wine club subscription programs offering recurring shipments, 20% member discounts, and complimentary tastings. On-site dining is available via partner restaurant The Nook Eatery, and the venue hosts regular live music, trivia, and golf simulator events.
Product overview
Fox Wine Co. is a Santa Barbara wine company operating a tasting room in the Funk Zone at the Waterline venue. The company offers two wine brands: its own Fox Wine Co. label and sister winery Blair Fox Cellars. Products include still wines (red, rose, white) and sparkling wines, with 15 wines available by the glass and bottle. The company operates two wine club subscription programs—one for each brand—offering quarterly or bi-annual shipments with member discounts and complimentary tastings.
Differentiator
Problem solved
Functional benefit
Brands
- Blair Fox Cellars: A sister winery of Fox Wine Co. located in Los Olivos, CA at 2477 Alamo Pintado Ave. Fox Wine Co. offers tastings of Blair Fox Cellars wines alongside their own offerings.
- Fox Family Vineyard
Products and services
- Fox Wine Co. Wines Still and sparkling wines under the Fox Wine Co. label including red wines, rosé wines, sparkling wines, and white wines, available by the glass and bottle at the tasting room and via the online shop. Includes 3 tasting flight options and 15 wines by the glass and bottle.
- Fox Wine Co. Wine Club Memberships Subscription wine club for Fox Wine Co. with tiers including the 3x3 Club (3 bottles, 3 shipments per year), Reds Only Club (3 bottles of red wines, 3 shipments), and 3x6 Club (6 bottles, 3 shipments). Members receive 20% discounts on purchases, 2 complimentary tastings per visit, newsletters, and event invitations; no cost to join.
- Blair Fox Cellars Wine Club Memberships Subscription wine club for sister winery Blair Fox Cellars with four tiers: Classic Club (4 bottles, 2 shipments), Classic Reds Only Club (4 red wines, 2 shipments), The Estate Club (6 bottles sourced exclusively from Fox Family Vineyard, 2 shipments, hand selected by Blair with new releases, mini-verticals, and library releases), and The Estate Reds Only Club (6 red wines from Fox Family Vineyard, 2 shipments).
- Blair Fox Cellars Wines (Tasting at Fox Wine Co. Location) Blair Fox Cellars wines offered at the Fox Wine Co. tasting room in Santa Barbara's Funk Zone, expanding the line-up available to walk-in customers alongside Fox Wine Co.'s own label.
- Tasting Room Experience In-person wine tasting experience at the Fox Wine Co. tasting room at 120 Santa Barbara St. in Santa Barbara's Funk Zone, offering 3 tasting flights, 15 wines by the glass and bottle, and hard cider, with on-site dining available via partner The Nook Eatery.
- Hard Cider Hard cider served at the Fox Wine Co. tasting room alongside the wine flights, providing a non-wine beverage option for visitors.
Companies that use fox wine
Customer profileSegments1 record
Ideal customer profiles1 record
fox wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
fox wine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Blair Fox CellarscoreSister winery owned by Blair Fox. Fox Wine Co. tasting room offers Blair Fox Cellars wines alongside their own. Blair Fox Cellars has its own wine club and a separate location in Los Olivos at 2477 Alamo Pintado Ave.
- The Nook EateryminorRestaurant founded by Master Chef Norbert Guehr located within The Waterline space. Provides dining experience for Fox Wine Co. customers who can order food from The Nook which is delivered to their table.
- The WaterlinecoreVenue located in Santa Barbara's Funk Zone where Fox Wine Co. tasting room is located. A cool, industrial building that is a one-stop shop venue for live entertainment. Neighbors include Topa Topa Brewery, Kiva Workspace, and Lama Dog Tap room.
- Clubbin CubeminorGolf simulator company that partners with Fox Wine Co. for weekly Funk Zone Country Club events. Provides simulator setup, mini games, contests, and Stix golf clubs for golf entertainment events at the venue.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
fox wine competitors and assessment
Company assessmentDirect peers
- Au Bon Climat: Santa Barbara-based winery with tasting room and club program, focused on Pinot Noir and Chardonnay. Comparable boutique DTC model and event-driven tasting room.
- Jaffurs Wine Cellars: Small-production Santa Barbara winery with a tasting room and wine club. Comparable boutique DTC and wine-club mechanics in the same Santa Barbara region.
- Fess Parker Winery & Vineyard: Santa Barbara wine country winery and tasting room with wine club memberships and event programming. Same regional DTC, tasting-room, and wine-club revenue model as Fox Wine Co.
- Riverbench Winery: Santa Barbara County winery with a tasting room and wine club program focused on cool-climate Chardonnay and Pinot Noir. Comparable DTC tasting-room and club model in the same Santa Barbara trade area.
- Cambria Estate Winery: Santa Barbara County winery with tasting room and wine-club offerings across multiple tiers. Highly comparable DTC and club structure.
- Zaca Mesa Winery: Santa Barbara wine country estate winery with tasting room and wine club. Comparable estate-vineyard positioning, DTC, and club mechanics.
- Sanford Winery: Santa Barbara County winery with tasting room and club program. Same regional DTC footprint and small-production positioning.
Emerging players
- Winc: DTC wine subscription club with tiered memberships and curated shipments. Comparable subscription-club revenue model even though it operates nationally rather than from a tasting room.
Broad incumbents
- Duckhorn Portfolio: Multi-brand premium wine portfolio with DTC, tasting rooms, and wine-club programs at scale. Comparable business model across DTC, tasting-room, and subscription channels, but operates as a broad incumbent rather than a single-region boutique.
- E. & J. Gallo Winery: Largest U.S. wine producer with extensive wholesale, DTC, and tasting-room operations across multiple brands. Comparable wine production and DTC category exposure, though at dramatically greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
fox wine social profiles
Digital presencefox wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
fox wine leadership team
Management profileNumber of profiles
Profiles1 record
fox wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fox wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fox wine
What does fox wine do?
Fox Wine Co. produces and sells wines under its own label and the sister winery Blair Fox Cellars, operating a tasting room in Santa Barbara's Funk Zone at The Waterline venue with 3 tasting flights and 15 wines by the glass and bottle, plus hard cider. The company sells direct-to-consumer through walk-in tastings, an online shop, and multi-tier wine club subscription programs offering recurring shipments, 20% member discounts, and complimentary tastings. On-site dining is available via partner restaurant The Nook Eatery, and the venue hosts regular live music, trivia, and golf simulator events.
Is fox wine a public or private company?
fox wine is a private company. It is classified as family owned and is currently operating.
When was fox wine founded?
fox wine was founded in -1.
How does fox wine make money?
Two revenue lines are on record. Tasting Room Sales are the primary driver. The others are wine Club Memberships.
Who are fox wine's main competitors?
Direct peers on record are Au Bon Climat, Jaffurs Wine Cellars, Fess Parker Winery & Vineyard, Riverbench Winery, Cambria Estate Winery, Zaca Mesa Winery and Sanford Winery. Winc is listed as an emerging player. Broad incumbents are Duckhorn Portfolio and E. & J. Gallo Winery.
Does fox wine have an API?
No public API is recorded for fox wine.
What industry is fox wine in?
fox wine's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 31213 and its SIC code is 2080.