Upper School
Devonshire House School is a co-educational independent prep school in Hampstead, North London, serving children aged 2-13 across Nursery through Year 8 with specialist teaching, Forest School, EAL support, and preparation for selective 11+ and 13+ senior school entry.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Upper School does
Devonshire House School is a co-educational independent preparatory school in Hampstead, North London, serving children aged 2 through 13 across Nursery (Acorns and Oaks classes), Pre-prep (Reception through Year 2), and Prep (Years 3-8). The school operates a single main campus at 2 Arkwright Road, NW3 6AE, and a dedicated Upper School facility at Lyndhurst Gardens for Years 6-8. It is part of the Dukes Education group of UK independent schools. The educational programme rests on three structural pillars: specialist subject teaching from Year 4 onwards (Music, Technology, Arts, French, Geography, Humanities) intended to deepen conceptual understanding for selective 11+ and 13+ assessment preparation; a Forest School outdoor learning programme linked to Hampstead Heath; and a full-time EAL programme delivered via the third-party Flash Academy platform supporting 48 home languages. Senior school destinations include St Paul's, Haberdashers' Aske's Boys' School, City of London School for Boys, Mill Hill, and Merchant Taylors'.
The school's go-to-market is admissions-driven: prospective families are recruited through Open Mornings, Taster Mornings, the school prospectus and website, third-party school guides (Good Schools Guide, Education Choices), and the Devonshire House Experts' Talks blog series. Revenue is generated primarily through termly tuition fees across the 11-year age range, supplemented by wraparound care, holiday clubs, school bus services, and additional learning support offerings. Pricing is not publicly disclosed. Distribution is direct and single-geography, with the school explicitly welcoming international families and offering EAL support alongside the domestic North London catchment. Elite co-marketing partnerships — most notably with Tottenham Hotspur Football Club — and operational partnerships with JK Educate (transition workshops), Connections in Mind (executive skills and neurodiversity support), Terapia, Tooled Up, and Camden Food Bank extend the school's service ecosystem and brand visibility beyond core tuition delivery.
Upper School firmographics
Firmographics- Name
- Upper School
- Legal name
- Devonshire House
- Website
- https://devonshirehouseschool.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Devonshire House School is a co-educational independent prep school in Hampstead, North London, serving children aged 2-13 across Nursery through Year 8 with specialist teaching, Forest School, EAL support, and preparation for selective 11+ and 13+ senior school entry.
- Ownership category
- akta.pro rank
Upper School industry classification
Industry- Product category
- Independent Preparatory Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
- akta.pro secondary industries
- Nursery School Programs (2–4 Years) (EDACACAB), Full-Day Nursery Programs (EDACACAD)
Keywords
Where Upper School is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Upper School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- School Tuition Fees: Devonshire House generates revenue through termly tuition fees charged to families for children aged 2-13 across Nursery, Pre-prep, and Prep (Years 3-8). The school offers wraparound care, holiday clubs, and additional services as supplementary revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-time education programme (Nursery to Year 8) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Upper School product offering
Product offeringCore offering
Devonshire House is a co-educational independent preparatory school in Hampstead, North London, delivering full-time education for children aged 2-13 across Nursery (Acorns and Oaks), Pre-prep (Reception to Year 2), and Prep/Upper School (Years 3-8). The school combines specialist subject teaching, Forest School outdoor learning, a full-time EAL programme, STEM, the Arts, and French, with structured preparation for 11+ and 13+ entry to selective senior schools. Tuition is delivered as a termly subscription service supported by wraparound care, holiday clubs, and an elite collaboration with Tottenham Hotspur Football Club.
Product overview
Devonshire House is a co-educational prep school offering a unified educational programme for children aged 2-13, structured across Nursery (Acorns and Oaks), Pre-prep (Reception through Year 2), and Prep (Years 3-8). The school provides specialist teaching across STEM, Arts (Music, Art, Drama), Forest School, Languages (French, EAL), and Physical Education, with exam preparation for 11+ and 13+ assessments. The Upper School (Years 6-8) occupies a dedicated facility at Lyndhurst Gardens. The school integrates Tottenham Hotspur Football Club partnership for sports and offers co-curricular clubs including coding, robotics, and 3D printing.
Differentiator
Problem solved
Functional benefit
Products and services
- Devonshire House Preparatory School (Upper School)
Quantifiable outcome
- Pupils successfully secure places at selective senior schools including St Paul's School for Boys and Merchant Taylors' School
- +1 more outcomes
Companies that use Upper School
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Upper School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Upper School partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- JK EducateminorTransition workshop provider offering the 'Moving Up!' summer course for students preparing to move from prep to senior school, covering practical skills, confidence building, and peer Q&A sessions with Y7-Y8 students.
- Connections in MindminorCompany created by three leading UK-based psychologists that works with families at Devonshire House and across the UK, providing strategies for executive skills development and neurodiverse conditions. Offers parent talks and CPD sessions for teachers.
- Tottenham Hotspur Football ClubcoreElite collaboration with Tottenham Hotspur Football Club as a key school signature, providing pupils with unique access to football coaching and club experiences.
- Flash AcademycoreLanguage-learning platform used in the school's dedicated EAL programme, offering resources in 48 different home languages to support rapid English acquisition for international pupils.
- TerapiaminorTherapy partnership providing additional support services for children and families at Devonshire House School.
- Tooled UpminorParenting and family support platform partnership offering resources and expertise for supporting children and families at the school.
- Camden Food BankminorOngoing community partnership with Camden Food Bank, including food collections, toy donations, sponsored walks, and Easter collections to support local families in need.
- Plant EnvironmentminorSpecialists involved in creating the Nursery Mini Forest Garden, planting shrubs, flowers, and constructing the Willow Dome for outdoor learning spaces.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Upper School competitors and assessment
Company assessmentDirect peers
- Bute House School: Hampstead-based girls' prep school with strong academic reputation and selective senior school placements, directly competing for North London families in the same catchment area as Devonshire House.
- Trevor-Roberts School: Independent co-educational prep school in Hampstead, North London, serving children aged 3-13 with strong academic preparation for selective senior schools — directly overlapping with Devonshire House's core market and proposition.
- The Royal School, Hampstead: Independent prep school in Hampstead serving similar family demographic with comparable curriculum structure and selective senior school preparation pathways.
- The Hall School: North London boys' prep school located in Hampstead, serving a similar premium catchment with comparable feeder destinations into selective senior schools such as St Paul's and Mill Hill. Direct competitor for the same North London families.
- Royal Hospital School (Hampstead): Independent prep school in Hampstead catering to similar North London families, with comparable age range and selective school preparation focus.
- South Hampstead High School (Junior School): GDST-run junior school in South Hampstead offering girls' prep education with similar premium positioning and strong senior school progression. Competes for the same North London family demographic.
- Sarum Hall School: Independent co-educational prep school in Hampstead serving ages 3-13, directly competing with Devonshire House for the same North London premium catchment and selective senior school destinations.
- Hereward House School: Hampstead-based prep school offering co-educational education with 11+ preparation, competing directly for North London families seeking premium prep education with strong senior school placement outcomes.
- University College School (UCS) Junior Branch: Junior branch of UCS in Hampstead offering prep education with feeder pathway into the senior school. Competes directly with Devonshire House for North London families and shares the same catchment geography.
Broad incumbents
- Kew House School: Sister school within the Dukes Education group, providing a comparable independent school model in a different London catchment — useful as a portfolio peer demonstrating the group's multi-school scaling approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Upper School social profiles
Digital presenceUpper School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upper School leadership team
Management profileNumber of profiles
Profiles12 records
Upper School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upper School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upper School
What does Upper School do?
Devonshire House is a co-educational independent preparatory school in Hampstead, North London, delivering full-time education for children aged 2-13 across Nursery (Acorns and Oaks), Pre-prep (Reception to Year 2), and Prep/Upper School (Years 3-8). The school combines specialist subject teaching, Forest School outdoor learning, a full-time EAL programme, STEM, the Arts, and French, with structured preparation for 11+ and 13+ entry to selective senior schools. Tuition is delivered as a termly subscription service supported by wraparound care, holiday clubs, and an elite collaboration with Tottenham Hotspur Football Club.
Is Upper School a public or private company?
Upper School is a private company. It is classified as corporate owned and is currently operating.
When was Upper School founded?
Upper School was founded in -1. It employs 11 to 50 people.
Where is Upper School based?
Upper School is headquartered in London, United Kingdom, in the Europe region.
How does Upper School make money?
One revenue line is on record: school Tuition Fees.
Who are Upper School's main competitors?
Direct peers on record are Bute House School, Trevor-Roberts School, The Royal School, Hampstead, The Hall School, Royal Hospital School (Hampstead), South Hampstead High School (Junior School), Sarum Hall School, Hereward House School and University College School (UCS) Junior Branch. Kew House School is listed as a broad incumbent.
Does Upper School have an API?
No public API is recorded for Upper School.
What industry is Upper School in?
Upper School's product category is Independent Preparatory Education. Its primary akta.pro industry code is EDAJABAA, Nonsectarian Independent Day Schools, with a secondary code of EDACACAB, Nursery School Programs (2–4 Years). Its NAICS code is 611110 and its SIC code is 8200.