PT. Dewa Motor Indonesia
PT. Dewa Motor Indonesia is an Indonesian motorcycle retail and service operator running 100+ outlets that sell tires, oils, and spare parts from brands like Michelin, Pirelli, Shell, and Motul, while providing maintenance services to daily riders, enthusiasts, and fleet owners.
- Company typePrivate
- Founded-
- HeadquartersBandung, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PT. Dewa Motor Indonesia does
PT. Dewa Motor Indonesia is an Indonesian privately held automotive retail and service company (PT corporate structure) that sells motorcycle tires, engine oils, spare parts, and maintenance services through a network of more than 100 physical outlets spread across Java, Sumatra, and East Indonesia. Its outlets carry authorized SKUs from premium brands including Michelin, Pirelli, Bridgestone, Continental, Dunlop, IRC, FDR, Shell, Motul, Castrol, and Yamalube, with catalog breadth of 381+ tire products, 45+ oil products, and 441+ spare part products, alongside professional motorcycle servicing (periodic, CVT, tune-up, brake, and light overhaul work) delivered by trained technicians.
The company operates a dual physical-digital model: revenue is generated primarily through one-time product sales at unit prices ranging from Rp45,000 to Rp840,000, complemented by professional service packages such as the Paket Servis NGEBUT at Rp149,000. Digital touchpoints include the Dewa Motor mobile application on iOS and Android (service booking, service history tracking, promotional notifications, and automated maintenance reminders), a WhatsApp customer service line, an Instagram presence (@dewamotor.id), and weekly content publishing through dewamotor.com. Distribution is domestic-only with no overseas operations disclosed.
In January 2026, public figure and entrepreneur Arif Muhammad acquired the company, marking an ownership transition. The company has no disclosed funding rounds, no institutional investors, no disclosed revenue, no disclosed headcount, and no disclosed management team beyond the new owner. Its go-to-market blends physical retail, community motorsport engagement (notably the BIG MATCH drag racing partnership with Tekno Tuner HS at Sentul International Circuit), and promotional campaigns such as Payday Sale and CVT Meriah. The company targets three segments: daily motorcycle riders (primary), motorcycle enthusiasts and racers (secondary), and motorcycle fleet owners (secondary).
PT. Dewa Motor Indonesia firmographics
Firmographics- Name
- PT. Dewa Motor Indonesia
- Legal name
- PT. Dewa Motor Indonesia
- Website
- https://dewamotor.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PT. Dewa Motor Indonesia is an Indonesian motorcycle retail and service operator running 100+ outlets that sell tires, oils, and spare parts from brands like Michelin, Pirelli, Shell, and Motul, while providing maintenance services to daily riders, enthusiasts, and fleet owners.
- Ownership category
- akta.pro rank
PT. Dewa Motor Indonesia industry classification
Industry- Product category
- Motorcycle Retail and Service
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
- akta.pro secondary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
Keywords
Where PT. Dewa Motor Indonesia is headquartered
LocationHeadquarters
- HQ city
- Bandung
- HQ country
- Indonesia
- HQ region
- Asia
Offices12 records
Markets served
PT. Dewa Motor Indonesia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Tires, Oil, and Spare Parts: Retail sale of motorcycle tires, oils, and spare parts from brands including Michelin, Pirelli, FDR, IRC, Shell, Motul, Castrol, and Yamalube. Products are sold through physical retail outlets and include various price points ranging from Rp45,000 to Rp840,000 per item.
- Motorcycle Service: Professional motorcycle service including periodic servicing, engine tune-ups, CVT servicing, oil changes, brake servicing, and light overhauls. Services provided by experienced and trained technicians with modern equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Service packages (Periodic, CVT, Tune-up, Overhaul) |
| Unit Pricing | — | Motorcycle tires (various brands) |
| Unit Pricing | — | Motorcycle oils (various brands) |
| Unit Pricing | — | Spare parts (brake pads, brake shoes) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
PT. Dewa Motor Indonesia product offering
Product offeringCore offering
PT. Dewa Motor Indonesia operates a nationwide motorcycle retail and service business in Indonesia, selling branded motorcycle tires, engine oils, and spare parts alongside professional motorcycle maintenance services. The company runs 100+ physical outlets across major Indonesian cities and supports customers with a mobile app for service booking, promotional access, and maintenance reminders.
Product overview
PT. Dewa Motor Indonesia operates a unified motorcycle retail and service platform combining physical retail operations with a mobile application. The core product portfolio comprises four main categories: Ban Motor (motorcycle tires), Oli Motor (motorcycle oils), Sparepart Motor (spare parts), and Service Motor (maintenance services). These products and services are offered through a network of 100+ retail outlets across major Indonesian cities and supported by the Dewa Motor mobile application for online service booking, promotional access, and maintenance history tracking. The company distributes original branded products from trusted manufacturers including Michelin, Pirelli, FDR, IRC, Shell, Motul, Castrol, and Yamalube, while service operations are delivered by trained technicians using modern equipment and high operational standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Ban Motor (Motorcycle Tires)
Quantifiable outcome
- Fast and professional motorcycle service as per customer testimonial
Companies that use PT. Dewa Motor Indonesia
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
PT. Dewa Motor Indonesia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PT. Dewa Motor Indonesia partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Tekno Tuner HScoreCollaboration on motorsport events including the BIG MATCH drag racing competition. Partnership involves co-branded racing events at Sentul International Circuit and other venues, positioning Dewa Motor in the enthusiast and racing community.
- DND EngineminorCo-participant in BIG MATCH racing events, competing in drag racing against Tekno Tuner HS and Dewa Motor team.
- MichelincorePremium tire brand carried by Dewa Motor outlets across Indonesia. Product partnership for tire supply.
- PirellicorePremium tire brand carried by Dewa Motor outlets. Product partnership for tire supply.
- MotulcorePremium motorcycle lubricant brand (oils) carried by Dewa Motor. Product partnership for oil supply.
- CastrolcoreMotorcycle lubricant brand carried by Dewa Motor. Product partnership for oil supply.
- FDRcoreIndonesian tire brand (Fajar Darma Rim) carried by Dewa Motor. Product partnership for tire supply.
- IRCcoreTire brand (IRC Tire) carried by Dewa Motor. Product partnership for tire supply.
- ShellcoreEnergy company with lubricant products carried by Dewa Motor. Product partnership for oil supply.
- YamalubecoreYamaha's lubricant brand carried by Dewa Motor. Product partnership for oil supply.
- DunlopcoreTire brand carried by Dewa Motor. Product partnership for tire supply.
- BridgestonecoreTire brand carried by Dewa Motor. Product partnership for tire supply.
- ContinentalcoreTire brand carried by Dewa Motor. Product partnership for tire supply.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PT. Dewa Motor Indonesia competitors and assessment
Company assessmentOthers
- Michelin Indonesia: Michelin operates its own premium tire retail and distribution channels in Indonesia alongside third-party dealers like Dewa Motor. It is a key supplier and an incumbent brand competing for premium tire shelf share.
- Idemitsu: Idemitsu is a Japanese lubricant brand distributed in Indonesia through its own service-partner network. It is comparable as a lubricant supplier and brand-controlled retail presence rather than a direct multi-brand retail competitor.
- Motul: Motul is a French premium lubricant brand with strong motorsport positioning in Indonesia. It is a key supplier Dewa Motor carries and an adjacent premium lubricant brand competing for the same motorcycle owner wallet through specialist distribution.
- Bridgestone Indonesia: Bridgestone distributes motorcycle and automotive tires in Indonesia through its own retail and dealer network. It is a supplier to Dewa Motor and a broader incumbent competitor for tire retail share.
Broad incumbents
- Astra Honda Authorized Service Station (AHASS): AHASS is Honda Indonesia's nationwide authorized service network under Astra International, the largest motorcycle service footprint in the country. It competes for the same motorcycle owners Dewa Motor serves but with OEM warranty tie-ins and captive parts supply.
- Yamaha Indonesia Authorized Service: Yamaha's authorized service network provides brand-specific warranty service and parts across Indonesia. It competes for Yamaha owners in the same periodic service and parts replacement market Dewa Motor addresses, with structural OEM advantages.
- Suzuki Indomobil Sales Service: Suzuki's authorized service and parts network in Indonesia serves Suzuki motorcycle owners through OEM-affiliated workshops. It is a broader incumbent competitor in motorcycle service, parts and warranty work.
Direct peers
- Planet Ban: Planet Ban is Indonesia's largest motorcycle tire and quick-service retail chain with 600+ outlets nationwide, selling tires, lubricants and offering installation/service — the closest direct competitor to Dewa Motor's core retail-plus-service model in the same Indonesian market.
- Federal Oil Center: Federal Oil operates a branded retail/service network in Indonesia focused on lubricants and motorcycle maintenance. It directly competes with Dewa Motor on oil-change, periodic service and lubricant sales through multi-outlet retail.
Emerging players
- Aspira: Aspira is an Indonesian motorcycle tire brand with its own distribution and service touchpoints. It overlaps with Dewa Motor in tire retail and service and competes at the local-brand tier with more focused brand-controlled economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PT. Dewa Motor Indonesia social profiles
Digital presencePT. Dewa Motor Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
PT. Dewa Motor Indonesia leadership team
Management profileNumber of profiles
Profiles1 record
PT. Dewa Motor Indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PT. Dewa Motor Indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PT. Dewa Motor Indonesia
What does PT. Dewa Motor Indonesia do?
PT. Dewa Motor Indonesia operates a nationwide motorcycle retail and service business in Indonesia, selling branded motorcycle tires, engine oils, and spare parts alongside professional motorcycle maintenance services. The company runs 100+ physical outlets across major Indonesian cities and supports customers with a mobile app for service booking, promotional access, and maintenance reminders.
Is PT. Dewa Motor Indonesia a public or private company?
PT. Dewa Motor Indonesia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PT. Dewa Motor Indonesia founded?
PT. Dewa Motor Indonesia was founded in -1. It employs 11 to 50 people.
Where is PT. Dewa Motor Indonesia based?
PT. Dewa Motor Indonesia is headquartered in Bandung, Indonesia, in the Asia region.
How does PT. Dewa Motor Indonesia make money?
Two revenue lines are on record. Product Sales - Tires, Oil, and Spare Parts are the primary driver. The others are motorcycle Service.
Who are PT. Dewa Motor Indonesia's main competitors?
Others on record are Michelin Indonesia, Idemitsu, Motul and Bridgestone Indonesia. Broad incumbents are Astra Honda Authorized Service Station (AHASS), Yamaha Indonesia Authorized Service and Suzuki Indomobil Sales Service. Direct peers are Planet Ban and Federal Oil Center. Aspira is listed as an emerging player.
Does PT. Dewa Motor Indonesia have an API?
No public API is recorded for PT. Dewa Motor Indonesia.
What industry is PT. Dewa Motor Indonesia in?
PT. Dewa Motor Indonesia's product category is Motorcycle Retail and Service. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution, with a secondary code of TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply). Its NAICS code is 441227 and its SIC code is 5013.