La'Natura
- Company typePrivate
- Founded2010
- HeadquartersDenpasar, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
La'Natura firmographics
Firmographics- Name
- La'Natura
- Legal name
- Dewata Spa
- Website
- https://dewataspa.wordpress.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
La'Natura industry classification
Industry- Product category
- Spa & Wellness Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
- akta.pro secondary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where La'Natura is headquartered
LocationHeadquarters
- HQ city
- Denpasar
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
La'Natura business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Spa Product Sales: One-time product sales of spa and wellness items including body care, face care, aromatherapy, bath accessories, spa wear, and equipment. Wholesale minimum 12 pcs per product type for wholesaler orders
- Custom/Made-to-Order Products: Custom design products including spa wear, packaging, and promotional items with minimum order quantities (typically 100 pcs). Additional customization with logo printing available
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Body Care Products - Lulur/Body Scrub |
| Unit Pricing | Pay-as-you-go | Bath Products - Milk and Herbal Baths |
| Unit Pricing | Pay-as-you-go | Aromatherapy - Essential Oils |
| Unit Pricing | Pay-as-you-go | Spa Wear and Linen |
| Unit Pricing | Pay-as-you-go | Spa Gifts and Souvenirs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
La'Natura product offering
Product offeringCore offering
La'Natura (operating as Dewata Spa) manufactures and supplies a comprehensive range of traditional Balinese spa products and equipment made from natural herbal ingredients and Indonesian spices. The product portfolio covers face care, body care (including traditional lulur/scrub), foot care, aromatherapy, bath accessories, spa wear and linen, gifts/souvenirs, and spa equipment. Products are sold retail, wholesale (minimum 12 pcs per product type), and as custom-made-to-order items (minimum 100 pcs).
Product overview
La'Natura (Dewata Spa) is a Bali-based spa product and equipment company established in 2010. The company offers a comprehensive portfolio of spa and wellness products including Face Care (eye compress, herbal compress, rose water), Body Care (traditional lulur/body scrub, masks, cocoa butter, boreh bali, milky/cocoa bath, massage oils, soaps, bath gel, body lotion), Foot Care (foot soaking salt), Aromatherapy (essential oils, candles, fragrance products), Bath Accessories (loofah products, shower bottles, soap dishes), Spa Wear & Linen (slippers, clothing, towels, custom linen), Spa Gift & Souvenir (candles, soaps, incense, packaging), and Spa Equipment. All products are made from natural herbal ingredients inspired by Balinese spa traditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Face Care Products
Companies that use La'Natura
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
La'Natura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La'Natura partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Intercontinental Hotel BalicoreMajor hospitality partner sourcing spa products and equipment for hotel spa operations
- Shafira Spa, BangkaminorSpa business partner purchasing products for resale to end customers
- Sriwijaya Spa, BangkaminorSpa business partner purchasing products for resale to end customers
- Aston Lake Resort & Conference, BogorminorHospitality partner sourcing spa products and equipment for resort spa operations
- PT Island Connection International, BatamminorTrading company partner distributing products in the Batam region
- PT IMAC Mitra Indonesia, BekasiminorPartner distributing spa products in the Bekasi/Jababeka area
- PT Field Day Design, BaliminorDesign company partner sourcing custom spa products and equipment
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
La'Natura competitors and assessment
Company assessmentDirect peers
- THANN: Thai natural aromatherapy and spa body care brand with strong hospitality supply channel across Asia. Comparable in product mix (essential oils, scrubs, spa amenities) and B2B hotel/resort positioning.
- Lombok Soap: Indonesian natural soap and spa product manufacturer based in Lombok, supplying hotels, spas, and wholesale distributors domestically and abroad. Direct comparable on geography, channel, and product type.
- Harnn: Thai heritage spa brand offering aromatherapy, soaps, body scrubs, and spa amenities to hotels and retailers globally. Comparable product portfolio and hospitality wholesale model.
- Spa Ceylon: Sri Lankan heritage spa brand with full body care, aromatherapy, and spa amenity range sold through resort and retail channels. Comparable cultural-heritage positioning and product breadth.
- Sensatia Botanicals: Bali-based natural soap and skin care manufacturer serving retail and hospitality spa customers with traditional Indonesian botanicals. Closely comparable business model, geography, and product categories (body care, aromatherapy, soaps).
Broad incumbents
- PT Martina Berto (Martha Tilaar Group): Indonesian beauty conglomerate with traditional herbal spa and spa treatment brands. Overlaps on natural Indonesian botanicals and spa category but operates at significantly larger scale across cosmetics, spa, and wellness.
- L'Occitane en Provence: Global natural body care, aromatherapy, and spa amenity brand sold through hotels and retailers worldwide. Comparable product categories and hospitality supply channel but vastly larger scale and broader portfolio.
- Mustika Ratu: Established Indonesian beauty and personal care brand with traditional herbal spa and aromatherapy lines distributed nationally. Larger incumbent operating across broader personal care categories but overlapping on traditional Indonesian spa positioning.
Emerging players
- D'Uva Skincare: Indonesian aromatherapy and skincare brand targeting spa and personal care channels. Comparable product focus on essential oils and herbal skincare with overlapping B2B spa supply angle.
Regional players
- Bali Soap Limited: Bali-based natural soap manufacturer exporting to international spa and hospitality channels. Comparable on Bali origin and natural soap/scrub product focus but primarily export-oriented versus La'Natura's domestic channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
La'Natura social profiles
Digital presenceLa'Natura financial estimates
Financial estimateRevenue estimate
Valuation estimate
La'Natura leadership team
Management profileNumber of profiles
La'Natura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La'Natura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La'Natura
What does La'Natura do?
La'Natura (operating as Dewata Spa) manufactures and supplies a comprehensive range of traditional Balinese spa products and equipment made from natural herbal ingredients and Indonesian spices. The product portfolio covers face care, body care (including traditional lulur/scrub), foot care, aromatherapy, bath accessories, spa wear and linen, gifts/souvenirs, and spa equipment. Products are sold retail, wholesale (minimum 12 pcs per product type), and as custom-made-to-order items (minimum 100 pcs).
Is La'Natura a public or private company?
La'Natura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La'Natura founded?
La'Natura was founded in 2010. It employs 1 to 10 people.
Where is La'Natura based?
La'Natura is headquartered in Denpasar, Indonesia, in the Asia region.
How does La'Natura make money?
Two revenue lines are on record. Spa Product Sales are the primary driver. The others are custom/Made-to-Order Products.
Who are La'Natura's main competitors?
Direct peers on record are THANN, Lombok Soap, Harnn, Spa Ceylon and Sensatia Botanicals. Broad incumbents are PT Martina Berto (Martha Tilaar Group), L'Occitane en Provence and Mustika Ratu. D'Uva Skincare is listed as an emerging player. Bali Soap Limited is listed as a regional player.
Does La'Natura have an API?
No public API is recorded for La'Natura.
What industry is La'Natura in?
La'Natura's product category is Spa & Wellness Products. Its primary akta.pro industry code is CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps), with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 32561 and its SIC code is 2844.