D&G Direktvertrieb GmbH

What D&G Direktvertrieb GmbH does

D&G Direktvertrieb GmbH is a privately held German direct sales agency (GmbH) headquartered in Holdorf, Lower Saxony, that operates as a specialized intermediary between residential customers and providers of telecommunications and renewable energy products. The company's core activity is door-to-door (Außendienst) customer acquisition on behalf of partner providers, supplemented by a phone-based inside-sales function for existing-customer consulting, contract renewals, and tariff adjustments. Its revenue model is entirely commission-based: Handelsvertreter (commissioned sales representatives) earn per-customer-acquired provisions, and D&G itself is paid by the partner providers for each successfully signed customer. The company is not a product manufacturer; it distributes other firms' products under exclusive sales agreements.

The company's technology footprint is modest and operational rather than differentiated. It runs CRM systems for customer management, digital workflows for sales-rep activity tracking, digital equipment for field operations, and an internal E-Learning Portal that includes a mandatory Verhaltenskodex (Code of Conduct) certification course covering 7 lessons, 27 topics, and 6 tests. There are no proprietary AI/ML or advanced technical assets disclosed; the firm is a services intermediary whose primary assets are its sales-rep network and its partner relationships.

D&G's partner portfolio comprises four core exclusive or strategic reseller relationships: EWE TEL/osnatel (exclusive since 2019), goetel (exclusive since 2020), DN-Connect (SOCO Network Solutions GmbH, since 2016), and 1&1 Glasfaser / Deutsche Glasfaser. The company also acts as cooperation partner of the Bundesverband Direktvertrieb Deutschland (German Direct Sales Association). Operations are concentrated in northwestern Germany across multiple Kreise (Vechta, Cloppenburg, Steinfurt, Friesland/Ostfriesland, Oldenburg, Ostwestfalen Lippe, Osnabrück) plus Kreis Düren. The company was founded by CEO Sascha Gisbrecht, who brings prior experience from Deutsche Telekom, and the firm is founder/management-owned with no disclosed external investors, parent company, or institutional funding.

Name

D&G Direktvertrieb GmbH

Legal name

D&G Direktvertrieb GmbH

Website

https://dg-direktvertrieb.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

D&G Direktvertrieb GmbH is a privately held German direct sales agency that performs door-to-door customer acquisition for partner telecommunications providers (fiber internet, FTTH/VDSL) and renewable energy (photovoltaic) products across multiple Kreise in northwestern Germany, on a commission-based model.

Ownership category

akta.pro rank

Product category

Direct Sales Services for Telecommunications and Renewable Energy

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Direct sales agency
• Telecommunications sales
• Fiber internet marketing
• Door-to-door sales
• Photovoltaic distribution

Headquarters

HQ city

Holdorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Commission-based Sales Revenue: D&G Direktvertrieb generates revenue through commissions paid by telecommunications partners for each customer acquired through their field sales network. Sales representatives earn attractive commission payments (Provisionszahlungen) based on performance results, with earnings growing alongside sales achievements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

D&G Direktvertrieb GmbH operates as an exclusive direct sales agency (Partneragentur) for telecommunications and renewable energy providers, recruiting and deploying a network of field sales representatives to acquire residential customers through door-to-door sales. The company generates customer leads and signed contracts on behalf of partners such as EWE TEL/osnatel, goetel, DN-Connect, and 1&1 Glasfaser for fiber internet (FTTH/VDSL), high-speed connectivity, and online TV, and additionally sells photovoltaic systems to households as part of the energy transition. Revenue is earned through commissions paid by the partner providers for each acquired customer.

Product overview

D&G Direktvertrieb GmbH is a direct sales agency that operates as an exclusive partner for telecommunications and renewable energy companies. Their core offering consists of door-to-door sales and customer acquisition services for fiber optic internet products (FTTH/VDSL networks) on behalf of partners including EWE/osnatel, Goetel, DN-Connect, and 1&1 Glasfaser/Deutsche Glasfaser, as well as photovoltaic systems. The company supplements its sales services with an internal E-Learning Portal featuring certification programs and a Verhaltenskodex (Code of Conduct) course for training sales representatives. The company does not manufacture its own products but acts exclusively as a distribution intermediary.

Differentiator

Problem solved

Functional benefit

Products and services

• Direktvertriebsdienstleistungen Telekommunikation (Direct Sales Services – Telecommunications) Door-to-door and field-sales customer acquisition services for partner telecommunications providers (EWE TEL/osnatel, goetel, DN-Connect, 1&1 Glasfaser/Deutsche Glasfaser), delivering signed contracts for fiber internet, high-speed connectivity, and online TV in German households across defined regional territories in northwestern Germany.
• Direktvertriebsdienstleistungen Erneuerbare Energien (Direct Sales Services – Renewable Energy / Photovoltaic) Direct sales of photovoltaic (solar) systems to German residential households, supporting the energy transition by bringing renewable energy products into homes through field sales representatives.
• E-Learning Portal Online learning portal offering specialized certification courses for direct-sales professionals, structured as lessons, intermediate tests, and final exams leading to official certificates. Used to train and certify the company's own Handelsvertreter and partner sales representatives.
• Verhaltenskodex-Kurs (Code of Conduct Course) Mandatory code-of-conduct course covering behavioral standards in direct sales, legal consequences, customer-loss prevention, and reputational protection, structured as 7 lessons, 27 topics, and 6 tests. Delivered via the E-learning portal to certify direct-sales professionals.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• goetelcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Goetel established itself in the telecommunications market since 1998, initially focusing on infrastructure and winning Göttingen as a customer. The company entered the residential market in 2006. D&G has been an exclusive partner of Goetel since 2020.
• EWE TEL / osnatelcoreChannel Partner/ Reseller/ Distributor · 1 January 2019EWE TEL GmbH and its brand osnatel are leading forces in German telecommunications, promoting digitalization in northwestern Germany since 1996. D&G has maintained an exclusive partnership with them since 2019, bringing high-speed internet and online-TV products to households through door-to-door sales.
• DN-Connect (SOCO Network Solutions GmbH)minorChannel Partner/ Reseller/ Distributor · 1 January 2016SOCO Network Solutions GmbH has been committed to fast internet in Kreis Düren since 1999 through DN-CONNECT. They lead broadband landline telephony and VDSL/FTTH network expansion. D&G's partnership since 2016 supports innovative projects for internet supply optimization.
• Bundesverband Direktvertrieb Deutschland (BDD)minorStrategic or Co-development PartnerD&G Direktvertrieb is a cooperation partner of the German Direct Sales Association, demonstrating commitment to industry standards and professional conduct in direct sales operations.
• 1&1 Glasfaser / Deutsche GlasfasercoreChannel Partner/ Reseller/ DistributorD&G operates as a field sales partner for 1&1 Glasfaser products, selling high-speed internet via the Deutsche Glasfaser network to residential customers in defined territories.
• Deutsche GlasfasercoreChannel Partner/ Reseller/ DistributorThrough the 1&1 partnership, D&G sells fiber internet products over the Deutsche Glasfaser network infrastructure to residential customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Deutsche Telekom AG: Germany's largest telecom operator and former employer of D&G's CEO; relevant as both the dominant incumbent whose partners compete with it and as the broadest industry benchmark for sales-channel strategies.
• EWE TEL GmbH: EWE TEL is both a long-standing exclusive D&G partner and a regional telecom incumbent in northwestern Germany; it operates its own broader sales channels alongside the D&G field force.

Direct peers

• COVUS GmbH: COVUS operates as a German direct-sales and customer-acquisition agency with field and inside-sales capabilities, serving telecom and energy clients — a directly comparable channel-partner model to D&G.
• Your Sales GmbH: Your Sales is a German sales-agency peer running door-to-door and inside-sales campaigns for telecom and energy providers, with a comparable mix of exclusive carrier partnerships and field-rep recruitment.
• D+S Europe GmbH: D+S Europe is one of the largest field-marketing and direct-sales providers in Germany, running door-to-door and inside-sales campaigns for telecom, energy, and other consumer services — the same end markets and operating model as D&G Direktvertrieb.

Peers

• Deutsche Glasfaser Holding GmbH:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLWNRLeul2wCw1-sotomieQ
• Facebookfacebook.com/dgdirektvertrieb
• Instagraminstagram.com/dgdirektvertrieb
• TikToktiktok.com/@dgdirektvertrieb
• LinkedInlinkedin.com/company/dgdirektvertrieb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D&G Direktvertrieb GmbH