Shanghai Double Happiness Co., Ltd.

What Shanghai Double Happiness Co., Ltd. does

Shanghai Double Happiness Co., Ltd. (上海红双喜股份有限公司, founded 1959 in Shanghai) is China's longest-established sports equipment manufacturer, operating across four product categories: table tennis (blades, rubbers, tables, balls), badminton (rackets and shuttlecocks), weightlifting (IWF Class A-approved bars and plates), and ball sports (FIFA QUALITY PRO footballs, plus basketballs and volleyballs). Table tennis is the flagship business and the company's primary brand driver, anchored by proprietary materials technologies including protective core fiber blade construction, the NEO sponge system (co-developed with the Chinese national team for the inorganic-glue era), high-elastic particle penetration rubber technology, TianGong double-limit energy-storage rubbers, ABS-material 40+ table tennis balls, and the iconic Rainbow arch-design table series used at multiple Olympic Games. The company is the sole Chinese brand to supply equipment for 6 consecutive Olympic Games (Sydney 2000 - Tokyo 2020) and 18 World Table Tennis Championships, and is endorsed by Olympic champions including Ma Long, Ding Ning, Li Xiaoxia, Fan Zhendong, and Chen Meng.

The business model is fundamentally a B2C/B2B hybrid built around hardware sales. Revenue comes from four streams: (1) consumer retail via the 2015-launched Tmall flagship store (dhsyundong.tmall.com) and the 2016-opened DHS Sports Experience Store in Shanghai near Shanghai Sports Center; (2) a 140+ authorized-dealer network across China; (3) direct B2B supply of equipment for international competitions under multi-year framework agreements with the ITTF (covering 2017-2020 including Tokyo), BWF, and IWF; and (4) government and diplomatic bulk purchases. Pricing is unit-based with broad tiering from entry-level (W1030/W1130 youth blades) to competition-grade (FIFA QUALITY PRO FS180 football, Olympic-class bars, signature athlete-endorsed models like Kuangpiao Long 5). The company also receives national-team endorsement value in exchange for free equipment to Chinese Olympic contingents in table tennis, badminton, and weightlifting.

Operationally, DHS is a privately held joint-stock company headquartered at 258 Zhizaoju Road in Shanghai, and is investing in a new 50-mu (8.3-hectare) Songjiang Park in southwest Shanghai combining a 10,000+ sqm R&D center (materials, process, and sports simulation testing) with a 20,000+ sqm logistics center. Annual production capacity exceeds 100 million table tennis balls; the company holds a strategic partnership with Li-Ning (Chinese national team kit sponsor) and distributes through its own digital channels plus licensed dealers. No public listing or external funding round has been disclosed.

Name

Shanghai Double Happiness Co., Ltd.

Legal name

上海红双喜股份有限公司

Website

https://dhs-sports.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Shanghai Double Happiness Co., Ltd. is a Chinese sports equipment manufacturer founded in 1959, supplying table tennis, badminton, weightlifting, and ball-sport equipment as the designated Olympic and World Championship supplier to consumers, national teams, and international sports federations.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Table Tennis (Ping Pong) Equipment Retail (CRAMAFAE)

akta.pro secondary industries

Badminton Equipment & Accessories Retail (CRAMAFAC), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH), Soccer Equipment Retail (CRAMAEAC)

Keywords

• Table tennis equipment
• Badminton equipment
• Weightlifting equipment
• Sports balls
• Sports equipment manufacturing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Sports Equipment Manufacturing and Sales: DHS manufactures and sells sports equipment across four major categories: table tennis (blades, rubbers, tables, balls, accessories, apparel), badminton (rackets, shuttlecocks, accessories, apparel), weightlifting (barbells, weight plates, venue equipment), and balls for soccer/basketball/volleyball. Revenue is generated through product sales via e-commerce (Tmall flagship store), physical retail (experience stores, authorized dealers), and direct B2B sales for event sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Shanghai Double Happiness Co., Ltd. manufactures and sells sports equipment across four primary categories: table tennis (blades, rubbers, tables, balls, accessories, apparel), badminton (rackets, shuttlecocks, accessories, apparel), weightlifting (barbells, weight plates, venue equipment), and balls for soccer, basketball, and volleyball. The company sells through e-commerce (Tmall flagship store), physical retail (flagship experience store and 140+ authorized dealers), and direct B2B supply to international sports federations and national teams for Olympic Games and World Championships.

Product overview

Shanghai Double Happiness Co., Ltd. (红双喜/DHS) is a comprehensive sports equipment manufacturer offering four main product categories: table tennis (乒乓), badminton (羽球), weightlifting (举重), and ball sports (足篮排). The table tennis division is the flagship business featuring blades, rubber sheets, tables, and balls, with signature products like Hurricane Long 5 blades, Hurricane/SkyArc rubber series, and the iconic Rainbow table series used in major international competitions. The company also produces FIFA-certified footballs, badminton rackets with patented grip technology, and Olympic-approved weightlifting equipment. Products range from professional competition equipment used in Olympics and World Championships to consumer-grade recreational gear.

Differentiator

Problem solved

Functional benefit

Brands

• 狂飚龙 (Kuang Biao Long): Table tennis blade series used by Ma Long, world champion
• 狂飚 (Kuang Biao)
• 天弓 (Tian Gong)
• 天极 (Tian Ji)
• 彩虹 (Cai Hong/Rainbow)
• 力士 (Li Shi/Hercules)
• 巴黎紫 (Paris Purple)
• 炫灵 (Xuan Ling)
• 金弓 (Jin Gong)

Products and services

• Table Tennis Equipment (Blades, Rubbers, Tables, Balls) Complete table tennis equipment line including blades (Hurricane Long 5, 506 structure series), rubber sheets (Hurricane, SkyArc, Golden Bow series), tables (Rainbow series, TM series), and new-material 40+ balls (Saif celluloid-style and Saidng ABS). Used by Chinese national team players and in Olympic Games and World Championships.
• Badminton Equipment (Rackets and Shuttlecocks) Badminton equipment including Xuanling carbon badminton rackets with patented one-piece grip technology, Ruiyu series rackets, and DHS 101 BWF-approved shuttlecocks. Used by Chinese national badminton team and at international competitions.
• Weightlifting Equipment (Barbells and Venue Equipment) Olympic-approved weightlifting equipment under two brands: DHS weightlifting (红双喜杠铃器材) and Hercules (力士杠铃器材). Includes full rubber-coated competition barbells, training barbells, color-coded black rubber training barbells, and venue equipment. Used in Olympic Games and World Weightlifting Championships.
• Football, Basketball, and Volleyball Balls Ball sports equipment including FS180 FIFA QUALITY PRO certified footballs (using THB technology), competition and training footballs, basketballs in multiple material grades, and volleyballs in three construction types. Used in international football competitions and Chinese basketball and volleyball leagues.

Quantifiable outcome

• DHS equipment used by world champions achieving Grand Slam status (Ma Long, Ding Ning, Li Xiaoxia)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• ITTF Foundation Dream-Building Program (国际乒联筑梦行动)minorGTM or Marketing Partner · 1 January 2017DHS sponsors the ITTF Foundation Dream-Building program for Latin America, Africa, and Oceania regions, providing table tennis equipment for training camps and supporting Chinese national team coaching visits.
• Hunan TV Pioneer Pingyu Channel (湖南电视台先锋乒羽频道)minorGTM or Marketing Partner · 1 January 2015Co-organizer of the CFC Family Table Tennis TV Invitational competition, where DHS serves as exclusive title sponsor and provides all competition equipment.
• Chinese Government (Diplomatic Use)flagshipOthers · 1 January 2015DHS table tennis equipment (T1223 tables, competition balls, rackets) provided as national diplomatic gifts by Chinese government, including during Xi Jinping's visits to the United States (2015, Lincoln Middle School) and South America (2016, Peru). Equipment also used in 1971 Ping-Pong Diplomacy between US and China.
• Li-Ning Company LimitedcoreStrategic or Co-development Partner · 1 January 2007Strategic partnership established in 2007 between DHS and Li-Ning, a leading Chinese sports brand. Li-Ning is also the kit sponsor for Chinese national sports teams including the table tennis team.
• International Table Tennis Federation (ITTF)flagshipStrategic or Co-development PartnerDHS has been the designated equipment supplier for multiple ITTF events including World Table Tennis Championships (18 editions) and Olympic Games (6 consecutive). Signed multi-year framework agreements with ITTF for 2006-2010, 2012 London Olympics and 2010 Singapore Youth Olympics, and 2017-2020 agreement covering Tokyo Olympics. DHS Rainbow tables have become synonymous with major ITTF events.
• Chinese Table Tennis Association (CTTA)flagshipStrategic or Co-development PartnerDHS maintains official partnership with the Chinese Table Tennis Association, providing equipment for national team training and competitions. Joint research collaboration with national team athletes for product development.
• International Weightlifting Federation (IWF)coreStrategic or Co-development PartnerDHS weightlifting equipment has received IWF 'A' grade certification and has been used at multiple World Weightlifting Championships and Olympic Games.
• International Badminton Federation (BWF)coreStrategic or Co-development PartnerDHS badminton equipment including balls (DHS 101 shuttlecock received BWF approval in 2004) and rackets has been used at Olympic Games and major international badminton competitions.
• Chinese Weightlifting AssociationcoreStrategic or Co-development PartnerDHS supplies weightlifting equipment to Chinese national weightlifting team for training and competition.
• Chinese Badminton AssociationcoreStrategic or Co-development PartnerDHS supplies badminton equipment and maintains endorsement relationship with national team coaches including Xia Xuanze, Zhang Ning, and Chen Jin.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• XuShaoFa: Chinese table tennis equipment brand offering blades, rubbers, and complete equipment, often at competitive price points. Comparable to DHS in product category and target market (Chinese amateur and entry-level players), but positioned as a value alternative.

Direct peers

• andro (androrobotsport): German table tennis equipment brand known for high-performance rubbers and blades, particularly popular in Europe. Comparable to DHS in product focus (rubbers, blades) and target customer base (competitive players).
• Donic: German table tennis equipment brand established in 1987, producing blades, rubbers, and complete equipment for professional and amateur players. Comparable to DHS in product category and international federation sponsorship, with strong presence in European markets.
• Stiga Sports: Swedish table tennis equipment manufacturer with broad product range across blades, rubbers, tables, and balls. Comparable to DHS as a major international table tennis brand competing for federation supply contracts and global retail distribution.
• Butterfly (Tamasu): Japanese table tennis equipment manufacturer founded in 1950, one of the world's leading brands for table tennis blades, rubbers, tables, and balls. Directly comparable to DHS in product category, target customers (professional and amateur players), and federation relationships (long-time ITTF supplier).
• Nittaku: Japanese table tennis equipment manufacturer (founded 1920) with comprehensive product line across blades, rubbers, balls, and tables. Comparable to DHS as a major Asian table tennis brand with international federation supply relationships and similar product breadth.
• JOOLA: German-origin table tennis brand (founded 1952) with extensive product line in blades, rubbers, tables, and balls. Comparable to DHS as a top-tier international table tennis equipment manufacturer serving both professional and consumer segments.
• Yinhe (Galaxy): Chinese table tennis equipment brand established in 1986, competing domestically with DHS in blades, rubbers, and complete equipment. Comparable as a fellow Chinese table tennis brand targeting similar domestic consumer and potentially professional segments.
• Tibhar: German table tennis equipment manufacturer with full product range in blades, rubbers, tables, balls, and accessories. Comparable to DHS as an established European table tennis equipment brand with international distribution.

Broad incumbents

• Li-Ning: Leading Chinese sports apparel and equipment brand, DHS's strategic partner since 2007. While broader in scope (apparel, footwear, multiple sports), Li-Ning is the kit sponsor for Chinese national teams including table tennis, creating direct overlap in federation-level relationships with DHS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/shanghai-double-happiness-co-ltd-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanghai Double Happiness Co., Ltd.