Diabetics United

What Diabetics United does

Diabetics United (legal entity: Diabetics United Services LLC) is a privately-held, Houston, Texas-based operator of a web-based community marketplace platform serving people living with all types of diabetes (T1D, T2D, MODY, LADA, gestational, prediabetes), their caregivers, diabetes healthcare professionals, and product vendors. Founded around 2019, the company maintains a small team (1–10 employees) and operates without disclosed institutional funding. Its core technology stack is a custom web platform combining a multi-vendor e-commerce marketplace, a content management system, member portals, and community forums; proprietary components include the DiaGuides professional directory (a registered trademark), the TrialBlazers research-trial directory, a six-tier membership access-control system, and an NLP- and moderator-based content auditing pipeline intended to ensure the diabetic validity and safety of site content and vendor applications.

The company's product surface is organized into six pillars: Marketplace (42–113 SKUs spanning Rx products like Dexcom G6 and t:slim X2, supplies, apparel, food, books, and branded merchandise), Community Portal (topic forums and member-generated content), Articles & Resources (editorial on CGM technology, nutrition, mental health, research), DiaGuides (verified certified-educator and healthcare-professional profiles with TeleHealth options), TrialBlazers (clinical-trial directory and recruitment), and Champions (inspirational member stories). Distribution is digital-first via the diabeticsunited.com storefront, with social media channels (Facebook, X/Twitter, Instagram, LinkedIn) and a newsletter driving top-of-funnel traffic.

Diabetics United monetizes primarily through tiered recurring subscription memberships — Patron (free) up to Executive at $99.99/month — with secondary revenue from marketplace transactions via a 0%-commission vendor pricing model (vendors pay membership fees instead of transaction fees) and direct merchandise sales. Geographic focus is the United States with stated Canadian reach, and go-to-market mixes self-serve PLG for patients with community-led content and a marketplace-listing model for vendors. No formal management team, revenue figures, or funding rounds are publicly disclosed.

Name

Diabetics United

Legal name

Diabetics United Services LLC

Website

https://diabeticsunited.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Diabetics United is a privately-held, Houston-based operator of a web community marketplace that connects people with all types of diabetes, their caregivers, certified healthcare professionals (DiaGuides), and product vendors through tiered memberships, a 0%-commission marketplace, and clinical-trial and editorial content.

Ownership category

akta.pro rank

Product category

Healthcare Community Marketplace

akta.pro industry

PRIMARYHLAKADAA

Diabetes (General)

Healthcare & Life Sciences/Specialist Medical Practice/Endocrinology & Diabetes

Keywords

• Diabetes community platform
• Diabetes marketplace
• Patient support network
• Healthcare professional directory
• Clinical trial recruitment

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Monthly and annual subscription fees from multiple membership tiers (Patron free, DiaGuide Basic $3.99/mo, DiaGuide Premium $17.99/mo, Vendor Basic $5.99/mo, Vendor Premium $19.99/mo, Executive $99.99/mo). Recurring revenue from professional and vendor members.
2. Marketplace Product Sales: Platform hosts third-party vendors selling diabetes-related products including Rx products, supplies, apparel, and food. Zero commission structure mentioned; vendors pay membership fees rather than transaction fees.
3. Direct Product Sales: Sale of diabetes awareness merchandise including profile frames and branded items through the marketplace

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Diabetics United operates a web-based community marketplace platform that aggregates diabetes-related products from third-party vendors, connects diabetics with certified healthcare professionals (DiaGuides), curates educational content and articles, and hosts a directory of clinical trials (TrialBlazers). The platform monetizes primarily through tiered membership subscriptions (Patron, DiaGuide, Vendor, Executive) while charging zero commission on marketplace sales.

Product overview

Diabetics United operates a unified community platform combining e-commerce marketplace, professional networks, educational content, and clinical trial directories. The core product ecosystem includes: the Marketplace for buying/selling diabetes products, Community Portal with discussion forums, Articles & Resources for educational content, DiaGuides professional service network, TrialBlazers research directory, and Champions inspirational content. The platform offers tiered memberships (Patron, DiaGuide Basic/Premium, Vendor Basic/Premium, Executive) providing progressive access to platform features. Products sold include CGM devices (Dexcom G6 sensors/transmitters), insulin pumps (t:slim X2), supplies (infusion sets, syringes), books, supplements, and specialty foods. All offerings serve the diabetes community with products and services relevant to T1D, T2D, Gestational, MODY, LADA, and other diabetes types.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketplace A comprehensive multi-vendor e-commerce platform for buying, selling, and promoting diabetes-related products including medical supplies, Rx products, apparel, food, supplements, and wellness devices. Hosts 42+ products across categories with zero-commission structure for vendors.
• Community Portal Interactive forums, blogs, and clubs connecting diabetics, caregivers, and industry stakeholders through discussion forums organized by condition type (T1D, T2D, caregivers, tech discussions, and support groups).
• Articles & Resources Educational content library covering diabetes management, technology, nutrition, mental health, and research updates relevant to various diabetes demographics with moderated content ensuring diabetic validity and safety.
• DiaGuides Professional network of licensed and certified guides and coaches providing specialized guidance services to diabetics through personalized profiles, hourly rates, and TeleHealth options. Registered trademark.
• TrialBlazers Curated database of cutting-edge diabetes research projects and clinical trials seeking to improve lives and find cures for all types of diabetes. Registered trademark brand connecting research institutions with potential participants.
• Champions Inspirational stories featuring diabetics and diabetic loved ones overcoming day-to-day challenges associated with diabetes. Members-only content area highlighting community advocates.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Type 1 UnboundminorStrategic or Co-development PartnerNonprofit organization dedicated to empowering people living with type 1 diabetes. Diabetics United publishes articles featuring Type 1 Unbound events and mission, including coverage of community participation at Breakthrough T1D events in Oregon City.
• DiabetesSanghaminorStrategic or Co-development PartnerNonprofit mindfulness and meditation community created for people affected by Type 1 diabetes. Diabetics United publishes content featuring DiabetesSangha founder Heather Nielsen's work on mental health and diabetes care.
• TrialNetminorStrategic or Co-development PartnerOrganization offering T1D risk screening through Pathway to Prevention program. Diabetics United features their FREE T1D Risk Screening resource in the Articles & Resources section.
• GetInsulin.orgminorGTM or Marketing PartnerResource for insulin access programs featured in Diabetics United's articles helping community members create insulin action plans.
• StopSuicide.infominorGTM or Marketing PartnerMental health resource provider whose content on supporting loved ones with chronic conditions is featured on Diabetics United platform.
• PricePro PharmacyminorGTM or Marketing PartnerCanadian pharmacy offering discounted prescriptions (including Invokana at $3) featured in Diabetics United's resource articles for affordable medication access.
• Honeybee PharmacyminorGTM or Marketing PartnerPharmacy offering discounted insulin (bulk vials from $50/10mL) and diabetes management products featured in Diabetics United's resource content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diabetes Daily: Online diabetes community and education platform offering articles, forums, and learning resources across all diabetes types — directly comparable as a diabetes-focused community and content destination.
• T1D Exchange: Type 1 diabetes research and community organization connecting patients with clinical trials and studies — directly comparable to Diabetics United's TrialBlazers research directory and T1D community focus.
• Beyond Type 1: Nonprofit diabetes community platform focused on Type 1 diabetes with education, advocacy stories, and resource directories — directly comparable to Diabetics United's community-plus-resources model serving the same T1D audience.
• The diaTribe Foundation: Nonprofit publishing diabetes news, research updates, and educational content for people with diabetes — directly comparable as a content/community-driven platform serving the same patient population.

Emerging players

• One Drop: Digital diabetes management platform combining tracking, coaching, and supplies delivery — emerging player with overlapping coaching and product-delivery functionality versus Diabetics United's DiaGuides and Marketplace.
• mySugr: Diabetes management app (now part of Roche) offering logging, coaching, and community features — emerging player with overlapping patient-engagement functionality but more focused on tracking than marketplace.

Regional players

• Diabetes.co.uk: UK-based diabetes community forum, news, and resource platform serving a primarily UK audience with a similar community-plus-education model.

Broad incumbents

• Breakthrough T1D (formerly JDRF): Large established T1D research and advocacy nonprofit with global reach and significant funding — broader incumbent operating in the same diabetes community space but at vastly greater scale.
• Healthline: Large health information publisher with a dedicated diabetes vertical covering all types — broader incumbent providing comparable patient-facing diabetes content and resources as part of a wider health platform.
• American Diabetes Association: Largest US diabetes nonprofit providing education, advocacy, and resources across all diabetes types — broader incumbent in the diabetes education and community category with established brand and funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UnitedDiabetics
• Facebookfacebook.com/united.diabetics
• LinkedInlinkedin.com/company/diabetics-united
• Instagraminstagram.com/diabetics.united

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetics United