Diabetes Daily

What Diabetes Daily does

Diabetes Daily is a consumer-facing health platform serving people with diabetes and their caregivers, founded in 2005 by David Edelman. The company operates a free, advertiser-supported website that combines expert-reviewed editorial articles on diabetes management with a large user-driven community forum. Forum participation is substantial, with 113,608 registered members and over 1.3 million cumulative posts as of mid-2026, making the community itself a core product surface alongside the editorial content.

The platform's technology stack is built on XenForo community forum software, a member account and login system, and a progressive web app (PWA) wrapper for mobile distribution. The editorial workflow emphasizes human expert review of health content rather than automated or AI-generated output, and the company distributes content through SEO, social media, and community-led word-of-mouth rather than paid acquisition.

Diabetes Daily is a subsidiary of Ziff Davis, operating under Everyday Health, Inc., giving it access to the resources of a large digital media conglomerate. The site is free to end users and monetizes through advertising and sponsorships, primarily from diabetes-related pharmaceutical, device, and consumer health advertisers. Its audience extends across the United States, United Kingdom, Netherlands, Australia, Canada, and New Zealand. A full website refresh is scheduled for July 7, 2026, and editorial coverage has expanded into adjacent metabolic-health topics such as GLP-1 medications.

Name

Diabetes Daily

Legal name

Everyday Health, Inc.

Website

https://diabetesdaily.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Diabetes Daily is a free, ad-supported consumer health platform serving people with diabetes through expert-reviewed articles and a large user community forum. Founded in 2005, it operates as a subsidiary of Ziff Davis via Everyday Health, Inc.

Ownership category

akta.pro rank

Product category

Consumer Health Media & Patient Community

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industry

Diabetes Education & Insulin Management (Home-Based) (HSABACAJ)

Keywords

• Diabetes health information
• Patient community forums
• Chronic disease education
• Expert-reviewed health content
• Peer support platform

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsorships: As a media platform owned by Everyday Health (Ziff Davis), Diabetes Daily generates revenue through advertising, sponsored content, and display advertisements placed throughout the website and forum.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Diabetes Daily operates a free consumer health website and online community that publishes expert-reviewed articles about diabetes management (blood sugar monitoring, GLP-1 medications, metformin, diet, devices) and hosts an active peer discussion forum covering Type 1, Type 2, prediabetes, diet, and devices. The platform is owned by Everyday Health, Inc., a Ziff Davis subsidiary, and monetizes through advertising and sponsored content.

Product overview

Diabetes Daily is a consumer health platform owned by Everyday Health (Ziff Davis) offering two core products: an informational website with expert-reviewed articles about diabetes management, blood sugar monitoring, medications (GLP-1s, metformin), and lifestyle topics; and a community forum enabling peer discussions across diabetes types, treatments, devices (CGMs, insulin pumps), and diet. A member account system supports community participation. The platform also offers a progressive web app for mobile access.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Daily Website The main Diabetes Daily consumer health website publishing regularly updated, medically reviewed articles on diabetes management topics including blood sugar monitoring, GLP-1 medications, diet, devices (CGMs, meters), and lifestyle. Free to access for anyone.
• Diabetes Daily Forums A community discussion forum (powered by XenForo) with over 113,000 registered members and nearly 1.4 million posts, organized into categories covering Type 1, Type 2, prediabetes, diet, medications, devices, and general living with diabetes. Members share experiences, ask questions, and support one another.
• Member Account System Free registration and login system allowing members to create accounts (username, email, password) to join the Diabetes Daily community and access personalized forum features.

Quantifiable outcome

• Expert-reviewed medical content with strict sourcing guidelines ensuring accuracy
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TuDiabetes: A long-running online diabetes community and forum offering peer support and information sharing for people with diabetes; one of the closest direct competitors to Diabetes Daily's forum-led model.
• Inspire: An online health community platform hosting condition-specific forums and patient communities, including diabetes; operates a similar model of peer support combined with trusted health content and partnerships with patient advocacy organizations.
• Beyond Type 1: A diabetes nonprofit with a strong online community, education programs, and editorial content targeted at people living with Type 1 and Type 2 diabetes; overlaps directly with Diabetes Daily's audience and community-led GTM motion.
• diaTribe: A focused diabetes news and education platform that publishes expert-reviewed content on diabetes drugs, devices, and lifestyle — covering much of the same GLP-1, CGM, and diabetes management territory as Diabetes Daily.
• PatientsLikeMe: An online patient community and health data platform that enables peer-to-peer health sharing across chronic conditions including diabetes; comparable community-led GTM motion and consumer health focus, though broader across conditions.

Broad incumbents

• Healthline: One of the largest consumer health information publishers in the US, using a content + SEO + advertising model and Medically Reviewed by Board-Certified Physicians badge that directly mirrors Diabetes Daily's editorial approach, scaled across many conditions.
• Everyday Health: Diabetes Daily's parent brand and the most direct operational sibling; Everyday Health operates a far broader health content network spanning conditions beyond diabetes with the same advertising-supported model and physician-reviewed editorial approach.
• WebMD: Legacy health information giant offering expert-reviewed content, condition centers, and community features across diabetes and adjacent conditions; competes for the same search-driven consumer health audience that Diabetes Daily targets.

Emerging players

• mySugr: A diabetes self-management app with a gamified logbook, coaching, and educational content; targets the same diabetes patient population as Diabetes Daily but through a mobile app and personal logging model rather than a community forum.

Regional players

• Diabetes.co.uk: UK-based diabetes community, forum, and information platform with a global English-speaking audience; comparable product offering to Diabetes Daily but with primary geographic concentration in the United Kingdom.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/diabetesdaily
• Facebookfacebook.com/everydayhealthdiabetes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetes Daily