Les Diables Rouges de Valenciennes - VHHC

What Les Diables Rouges de Valenciennes - VHHC does

Les Diables Rouges de Valenciennes (VHHC) is a French non-profit amateur ice hockey association (loi 1901) founded in 1971 and based in Marly, Hauts-de-France, France. The club operates 10 competitive teams — 7 youth teams spanning U7 to U18 categories and 3 adult teams (recreational "loisirs" and competitive D1) — serving approximately 500+ licensed members from age 4 upward through structured hockey programs, equipment rental, and coaching at the Valigloo ice rink in Valenciennes. The senior team competes in Division 1, the national championship organized by the Fédération Française de Hockey sur Glace (FFHG), having earned promotion in 2023 following Mulhouse's liquidation.

The club's technology stack is entirely off-the-shelf and serves commercial rather than competitive purposes. Its WooCommerce-powered online shop at diablesrouges.fr sells 20+ branded merchandise SKUs (textiles, accessories, collectibles, mini hockey sticks) priced from €2.50 to €165.00. Billetweb provides third-party online ticketing for match attendance and season subscriptions. WordPress (via Impreza template) hosts the website, with IONOS as hosting provider and Alexandre Arsac as independent web developer. No proprietary technology, data assets, or AI/ML capabilities exist.

Revenue derives from four streams: recurring membership dues (integrating FFHG federation licensing), transaction-based ticket sales through Billetweb (averaging 900+ spectators per match), one-time merchandise sales via WooCommerce, and usage-based equipment rental. The club is governed by a 14-member administrative council headed by President Loïc Dumortier, with operations supported by volunteers recognized through a "passeport bénévole" program. Go-to-market is community-led — driven by word-of-mouth, local youth recruitment, and match-day event engagement at Valigloo.

Name

Les Diables Rouges de Valenciennes - VHHC

Legal name

Association « Les Diables Rouges de Valenciennes »

Website

https://diablesrouges.fr

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Diables Rouges de Valenciennes (VHHC) is a French non-profit amateur ice hockey club founded in 1971, operating 10 youth and adult teams in Division 1 at the Valigloo rink, serving 500+ members and 900+ match spectators.

Ownership category

akta.pro rank

Product category

Amateur Ice Hockey Club Services

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Amateur ice hockey
• Youth hockey training
• Hockey club membership
• Sports merchandise sales
• Match ticket sales

Headquarters

HQ city

Marly

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain

Revenue model

1. Membership dues and licensing: Annual membership fees that include FFHG (Fédération Française de Hockey sur Glace) federation licensing, club affiliation, and insurance. Members register through Hockey Net platform and pay at club permanence sessions.
2. Merchandise and supporter goods sales: Online shop selling textiles (sweatshirts, caps, gloves, flip-flops), accessories (water bottles, keychains, bottle openers), and memorabilia. Prices range from €2.50 to €165.00 per item.
3. Ticket and subscription sales: Online ticket sales through Billetweb for individual match attendance. Season subscriptions (abonnements) available for 2026-2027 season. Match attendance averaging over 900 spectators.
4. Equipment rental: Equipment rental services available for beginners and new members including skates, helmets, and protective gear. Supports the hockey initiation program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Les Diables Rouges de Valenciennes (VHHC) is a non-profit amateur ice hockey association that runs structured competitive and recreational hockey programs for youth (U7 to U18) and adults (leisure and Division 1), delivers player licensing through the FFHG Hockey Net platform, and operates a WooCommerce-based online merchandise store and Billetweb-driven ticketing system for Division 1 home matches at the Valigloo rink. Membership services include training, equipment rental, federation registration, and season subscriptions sold alongside individually priced supporter merchandise.

Product overview

Les Diables Rouges de Valenciennes (VHHC) is a French non-profit ice hockey club founded in 1971, offering a portfolio of products and services organized around three pillars: (1) competitive and recreational hockey participation — including training sessions and competitive matches at the Valigloo rink, youth and adult team management, and player licensing via the FFHG Hockey Net system; (2) an online supporter merchandise boutique powered by WooCommerce, selling branded textiles (sweatshirts, printed and embroidered, in red/black, beanies, gloves, flip-flops, caps), accessories (new hockey sticks, water bottles, mugs including thermos and Christmas editions), and collectibles (Diabolito plush toys, foam pucks, keychains, wooden bottle openers in puck and shield designs, wall-mounted bottle openers, wooden smartphone stands, puzzle trivets, and mini goalkeeper sticks); and (3) an online ticketing service powered by Billetweb for match attendance and season subscriptions. The online store is the primary commercial channel, open 24/7 with home delivery. Hockey programs serve minors from age 4 (U7) through U18 and adults in leisure and competition, with the first team currently competing in Division 1 of the French national championship.

Differentiator

Problem solved

Functional benefit

Products and services

• Entraînements Hockey sur Glace (Ice Hockey Training Programs) Organized ice hockey training sessions at Valigloo rink for youth categories (U7 to U18) and adult leisure and competition players, with a season-published schedule. Three free trial sessions are offered on Saturday mornings for new members.
• Inscription Hockey (Player Licensing & Club Registration) Two-step player registration process via the Hockey Net platform of the Fédération Française de Hockey sur Glace (FFHG) and in-person validation at the club, covering minors (U7 to U18), adults in leisure and competition, including medical certificates, codes of conduct, and license fees bundled with club affiliation.
• Boutique des Diables (Online Supporter Merchandise Store) WooCommerce-powered online store selling officially branded supporter merchandise including clothing (sweatshirts, caps, gloves, flip-flops, beanies), accessories (new hockey sticks, water bottles, mugs including thermos and Christmas editions), and collectibles (plush toys, keychains, foam pucks, bottle openers, wooden phone stands, puzzle coasters, mini goalkeeper sticks). Prices range from €2.50 to €165.00 per item.
• Billetterie en Ligne (Online Match Ticketing and Season Subscriptions) Online ticket sales and season subscriptions for VHHC Division 1 home matches, powered by Billetweb, supporting 24/7 online purchase with electronic ticket delivery via email.
• Réservation et Location de Matériel (Equipment Rental) Equipment rental services available for beginners and new members including skates, helmets, and protective gear, supporting the club's hockey initiation and youth development programs.

Quantifiable outcome

• 50 years of continuous operation since 1971, growing from 50 to 130+ licensed members

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Valigloo (Patinoire de Valenciennes)coreOthersValigloo is the ice rink facility in Valenciennes used for all VHHC training sessions and home matches. The club rents ice time for practices and games. The rink (52m x 62m, capacity 500-600 seated) was inaugurated in September 2008 after the previous facility was destroyed by fire in 2004. Club members train and compete at this venue.
• Fédération Française de Hockey sur Glace (FFHG)coreOthersNational governing body for ice hockey in France. VHHC is affiliated and participates in FFHG-organized championships (Division 1 for senior team, various youth championships). Members register through FFHG's Hockey Net platform.
• Alexandre ArsacminorImplementation/ SI/ Consulting PartnerIndependent web developer who configured and maintains the club's WordPress website (diablesrouges.fr) using Impreza template.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hockey Club de Morzine-Avoriaz: Division 1 peer of VHHC in the current French standings. Same competitive tier, same FFHG membership structure, and similar reliance on regional community engagement and youth development.
• Hockey Club de Chambéry: Division 1 peer of VHHC, also finishing in the same band of the 2025-2026 standings. Comparable mid-tier French ice hockey club with community-driven membership model and similar scale.
• Ducs d'Angers: French ice hockey club operating in the upper national divisions with a similar mix of competitive team, youth programs, and community-led supporter base. Directly comparable in federation structure, ticketing model, and merchandise approach.
• Grenoble Brûleurs de Loups: Historic French ice hockey club in Ligue Magnus with strong supporter culture, branded merchandise, and youth academy structure. Closely mirrors VHHC's mix of competitive team operations, membership-driven community, and federation-affiliated youth development.
• Hockey Club d'Épinal: Division 1 ice hockey club directly competing alongside VHHC in the 2025-2026 French D1 standings. Operates with a comparable community-driven, amateur/semi-professional model and similar regional scope in eastern France.
• Étoile Noire de Strasbourg: French ice hockey club competing in the national pyramid with similar community-driven supporter model, federation affiliation, and merchandise/online sales approach.
• Rouen Dragons: Top-tier French ice hockey club competing in Ligue Magnus. Most comparable peer: same sport, same national federation (FFHG), similar membership/licensing model, comparable merchandise and ticketing operations, and a comparable path through French divisions.
• Pionniers de Chamonix-Mont-Blanc: French ice hockey club with a comparable amateur/community heritage, regional identity, and similar reliance on volunteer-driven match-day operations and FFHG federation membership.
• Gap Rapaces: Established French ice hockey club competing in Ligue Magnus/D1 with a similar long-standing brand identity and regional community base. Comparable merchandise, membership, and federation-based operations.

Regional players

• Hockey Club de Bordeaux Gironde: French amateur/semi-professional ice hockey club in a different geographic catchment but operating under the same FFHG structure, with similar community membership and youth development focus. Relevant as a comparable regional model outside Valenciennes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/diablesrougesvalenciennes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Diables Rouges de Valenciennes - VHHC