ROUEN HOCKEY ELITE 76

What ROUEN HOCKEY ELITE 76 does

ROUEN HOCKEY ELITE 76 is a French professional ice hockey organization operating under the team name Dragons de Rouen and competing in the Synerglace Ligue Magnus, the top tier of French ice hockey. The club was founded in 1982 and is headquartered in Rouen, Normandie, playing home matches at the Patinoire Édith Ballester (Île Lacroix). The core product is the men's professional team, supported by a multi-tier youth development pipeline comprising a Centre de Formation, a D2 senior development team, and Pôle Espoir, U18, and U20 squads. Beyond on-ice competition, the club operates a WooCommerce-based online boutique for branded merchandise, an online ticketing platform powered by Digitick, season ticket subscriptions (~700 available per season), a Zepass-authorized ticket resale marketplace, an on-site bar and restaurant (L'Antre du Dragon), and structured corporate hospitality and committee (CE/CE+) packages.

The business model is a diversified sports organization revenue stack: (1) match-day and season ticket sales via Digitick and the club office; (2) corporate partnerships and sponsorships, anchored by a 20+ year major partnership with Matmut and supplemented by ~15 premium commercial partners and four institutional public-sector partners (Ville de Rouen, Métropole Rouen Normandie, Département Seine-Maritime, Région Normandie); (3) merchandise transactions through the online boutique; (4) match-used jersey auctions; and (5) food and beverage revenue from L'Antre du Dragon. The legal entity is a privately held Société Anonyme à conseil d'administration with a registered share capital of €132,650.63 and approximately 30 employees, with no disclosed venture funding, parent company, or M&A activity.

Customer segments are hybrid: individual ice hockey fans (the primary segment, comprising match attendees, season subscribers, and merchandise buyers), corporate and B2B partners (enterprise partnership packages, CE/CE+ committee discounts), and youth/amateur players (academy development pathway). The club is led on the sporting side by newly appointed head coach Éric Landry (July 2026), with Vincent Bréon serving as Responsable communication et médias.

Name

ROUEN HOCKEY ELITE 76

Legal name

ROUEN HOCKEY ELITE 76

Website

https://rouenhockeyelite76.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ROUEN HOCKEY ELITE 76 operates the professional Dragons de Rouen ice hockey team in France's top-tier Ligue Magnus, selling match tickets, ~700 season subscriptions, merchandise, corporate hospitality, and F&B, supported by a multi-tier youth academy and a 20+ year Matmut major partnership.

Ownership category

akta.pro rank

Product category

Professional Sports Team Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional ice hockey
• Sports team operations
• Match ticketing
• Team merchandise sales
• Youth hockey academy

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Match ticket sales: Individual match tickets sold online via Digitick platform and at club office. Revenue per game with pricing tiers based on seating category.
2. Season ticket subscriptions (Abonnements): Season ticket renewals with priority period for existing subscribers. New season 2026/2027 campaign with approximately 700 subscriptions available. Subscribers receive priority access and renewal window.
3. Merchandise sales: Online boutique selling team merchandise including jerseys, apparel (polos, t-shirts, hoodies, jackets), and accessories. Physical pickup at Docks 76 store or shipping via bank transfer.
4. Match-used jersey auctions: Auction sales of match-worn jerseys from the 2025-2026 season. Bidders register and pay via bank transfer.
5. Corporate partnerships and sponsorships: Business packages, committee discounts (CE/CE+), and official partnership tiers (major partner, institutional partners, premium partners). Includes Matmut as major partner for 20+ years.
6. Food and beverage (L'Antre du Dragon): Bar/brasserie at Guy-Boissière sports complex offering lunch service and match-day openings. Revenue from restaurant and bar sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

ROUEN HOCKEY ELITE 76, operating under the team name Dragons de Rouen, is a professional ice hockey club competing in the Synerglace Ligue Magnus (top tier of French ice hockey). The club fields a professional men's team, runs a youth academy (U18, U20, D2) and Pôle Espoir development program, and sells match tickets, season subscriptions, official merchandise, corporate hospitality packages, and operates a supporters' bar (L'Antre du Dragon). Home games are played at Patinoire Édith Ballester on Île Lacroix in Rouen.

Product overview

ROUEN HOCKEY ELITE 76 operates as a professional ice hockey organization competing in the Synerglace Ligue Magnus. The club's primary offering is its competitive men's team (Dragons de Rouen) that participates in the French Ligue Magnus, with a parallel youth academy structure comprising U18 and U20 elite development teams and a D2 senior team. The club generates revenue through multiple channels: an e-commerce merchandise store (WooCommerce) selling branded apparel and accessories; an online ticketing platform powered by Digitick; season ticket subscriptions; a corporate hospitality and employee benefit program; and an on-site bar/restaurant (L'Antre du Dragon). Media coverage is supported through Magnus TV streaming. The club's fan engagement infrastructure includes supporter groups (Les Dragons Noirs and Le 7ème Dragon), a charitable fund (Fonds de Dotation Les Dragons), and a dedicated ticket resale marketplace (Zepass).

Differentiator

Problem solved

Functional benefit

Products and services

• Match ticket sales (Billetterie) Individual home match tickets for Dragons de Rouen Ligue Magnus games, sold online via the Digitick platform and at the club office and match-day box office, with category-based seating and dedicated student/family discounted rates sold only at the club office.
• Season ticket subscription (Abonnement saison) Annual season ticket subscription for all home Dragons de Rouen Ligue Magnus matches, with a priority renewal period for existing subscribers and a lottery draw for remaining inventory.
• Online merchandise boutique (Boutique en ligne) E-commerce storefront for official Dragons de Rouen merchandise including jerseys, polos, t-shirts, fleeces, puffer jackets, robes, and accessories, plus auctioned match-worn jerseys, with pickup at Docks 76 or shipping by bank transfer.
• Corporate partnership and CE offers (Offres Entreprises & CE) Business-to-business sponsorship and subscription packages for companies, including major partner, institutional partner, premium partner tiers, and dedicated employee benefit (CE/CE+) plans that supply match tickets and hospitality for staff.
• Centre de formation / D2 (Youth Academy) Structured youth hockey development program operating the U20 elite team and a D2 senior development team, with formal training center infrastructure and recruitment intake.
• Pôle Espoir (U18 development program) Hope Pillar youth development program fielding a dedicated U18 team, with formal recruitment intake and competitive results tracking through Hockey France.
• Magnus TV media streaming Official Ligue Magnus media streaming platform offering match replays and exclusive hockey content, with Dragons de Rouen featured as a participating club.
• L'Antre du Dragon (bar and brasserie) Official club-branded bar and brasserie at the Guy-Boissière sports complex adjacent to the home arena, offering weekday lunch service, pre- and post-game dining on match days, and full restaurant/bar sales.

Quantifiable outcome

• 1st place in Ligue Magnus regular season (105 points, 32W-5D in 44 games), 2025-2026
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship/major, core and premium.

• Matmutflagship/majorGTM or Marketing Partner · 1 January 2025Major partner of RHE 76 for over 20 years. Partnership with regional insurance company Matmut includes jersey branding, Le Sport Très Collectif social initiative program, and co-marketing campaigns.
• Rouen MétropolecoreGTM or Marketing PartnerInstitutional partner representing the metropolitan area of Rouen. Part of regional public support network for the club.
• Département Seine-MaritimecoreGTM or Marketing PartnerInstitutional partner representing the Seine-Maritime department. Part of regional public support network.
• Région NormandiecoreGTM or Marketing PartnerInstitutional partner representing the Normandy region. Part of regional public support network.
• Ville de RouencoreGTM or Marketing PartnerInstitutional partner representing the city of Rouen. Part of regional public support network.
• Docks 76premiumGTM or Marketing PartnerPremium partner and location for merchandise pickup. Shopping center supporting the club with retail presence.
• Les Dragons NoirscoreGTM or Marketing PartnerOfficial supporter group of Dragons de Rouen. Organized fan section providing match-day atmosphere and community engagement.
• Le 7ème DragoncoreGTM or Marketing PartnerSupporter club founded 1999 representing 'the 7th man on ice.' 120+ members (2009/2010). Active across home and away matches nationwide.
• Fonds de Dotation Les DragonspremiumGTM or Marketing PartnerOfficial endowment fund of the club supporting social and societal causes. Matmut partnership funds social initiatives through this organization.
• DigitickcoreTechnology or IntegrationOfficial online ticketing platform partner. Provides digital ticket sales, seat selection, and mobile ticket delivery.
• Premium partners (Mary, McDonald's, Éco Rénov, 123 Pare-Brise, Silam, Écouter Voir, GSET, New Rest, Odyssée, Actemium, Dalkia, Decathlon, Cirette, Forges, GSF, Docks76)premiumGTM or Marketing PartnerPremium-tier commercial partners including automotive (Mary), fast food (McDonald's), renovation, automotive services, and retail brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grenoble Brûleurs de Loups: Most successful club in French Ligue Magnus history and direct competitor. Competes in the same league, targets the same French hockey fan base, and operates a similar membership/ticketing model.
• Bordeaux Boxers (Boxers de Bordeaux): Direct Ligue Magnus competitor that eliminated Rouen in the 2025-2026 playoffs semifinals. Operates in the same league with a comparable ticketing, sponsorship, and youth development model.
• Spartiates de Marseille: Direct Ligue Magnus peer operating under similar single-team, regional city model. Comparable revenue mix across ticketing, partnerships, and youth academy.
• Rapaces de Gap: Ligue Magnus peer with comparable regional professional hockey operations and revenue model.
• Ducs d'Angers: Historic Ligue Magnus club with similar regional professional sports business model. Competes for the same French hockey sponsorships and fan base.
• Diables Rouges de Briançon: Established Ligue Magnus club with similar structure, sponsorships, and youth program. Comparable mid-sized French hockey business.
• Pionniers de Chamonix: Historic Ligue Magnus club operating under a similar alpine/regional professional hockey model with multi-revenue-channel approach.
• Gothiques d'Amiens: Ligue Magnus competitor in northern France with a comparable club structure, academy, and sponsorship-driven revenue model.
• Aigles de Nice: Direct Ligue Magnus competitor in the same French league. Operates a similar local-team sponsorship and ticketing business model.

Regional players

• HC Ambrì-Piotta: Swiss National League club where new Rouen head coach Éric Landry most recently coached. Comparable small-market European professional hockey operation with similar community-owned character.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/DragonsdeRouen
• YouTubemagnus.tv/fr/home
• Facebookfacebook.com/DragonsdeRouen
• Instagraminstagram.com/dragonsderouen
• TikToktiktok.com/@lesdragonsderouen
• LinkedInlinkedin.com/company/rouen-hockey-elite-76

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROUEN HOCKEY ELITE 76