What Les Ducs d'Angers does

Les Ducs d'Angers is a professional ice hockey club founded in 1982 and based in Angers, France, competing in the Synerglace Ligue Magnus — the top tier of French ice hockey. The club plays its home matches at ICEPARC, where it achieved a complete 22-of-22 sell-out in the 2024-2025 season and finished the standings third with 93 points in 44 matches. Operations span match ticketing, an e-commerce merchandise business distributed through lesducsdangers.fr (with click-and-collect at the arena and a Carrefour City pickup point), a Club des Partenaires (Business Club) of more than 100 corporate partners now in its tenth year, and a partner-events program anchored by the City of Angers and Département de Maine-et-Loire. Recent milestones include a Coupe de France win in February 2025 and hosting of the Continental Cup 2026 international tournament at ICEPARC in November 2025.

The club's product and merchandising platform is built on a WooCommerce-style online storefront offering official and replica jerseys (€69-€149+), lifestyle textiles (t-shirts, sweatshirts, teddy jackets), accessories (caps, scarves, mugs, pucks, keychains), and a growing collectibles line featuring signed player pucks, plush mascots (Pucky and Puckette), and a player-worn jersey auction format with observed winning bids of €150-200. Supporting technology is limited to standard e-commerce, a Magnus TV live-streaming service, and a downloadable mobile application. There is no documented proprietary technology, AI/ML capability, or external platform dependency.

The business model combines three revenue streams: match-day ticket sales (transaction-fee), merchandise and e-commerce sales (one-time unit pricing with free shipping above €100), and corporate sponsorship and partnership packages (recurring subscription-style with VIP hospitality, logo placements, and partner tiers). The go-to-market is direct-to-consumer via own storefront and on-site arena retail, complemented by direct field sales to corporate partners through the Business Club team. The organization is a private French sports association with 11-50 employees, no disclosed parent company or external investors, and no funding rounds on record.

Name

Les Ducs d'Angers

Legal name

Les Ducs d'Angers

Website

https://lesducsdangers.fr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Ducs d'Angers is a professional ice hockey club founded in 1982 in Angers, France, competing in the Ligue Magnus and selling match tickets, official merchandise, and corporate sponsorship packages to local fans and 100+ business partners.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Professional ice hockey
• Match ticket sales
• Team merchandise
• Sports sponsorship packages
• Live sports entertainment

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Match Ticket Sales: Revenue from selling tickets to attend ice hockey matches at ICEPARC arena in Angers. The team plays in the Ligue Magnus (Synerglace Ligue Magnus championship).
2. Merchandise and E-commerce Sales: Sale of official team merchandise including jerseys, apparel, accessories, palets (pucks), and collectibles through the club's online boutique. Includes one-time product purchases at various price points.
3. Corporate Sponsorship and Partnerships: Revenue and value-in-kind from corporate partners including main partners (Département de Maine-et-Loire, Ville d'Angers), equipment and kit partners, and the Club des Partenaires (Business Club) offering VIP hospitality, advertising, and branding rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Les Ducs d'Angers is a professional ice hockey club founded in 1982, competing in the Synerglace Ligue Magnus (top tier of French ice hockey) and playing home matches at ICEPARC in Angers, France. The club generates revenue through three primary streams: match ticket sales (including season subscriptions such as the DUC2627 campaign), official team merchandise sold via its own e-commerce boutique and match-night retail (jerseys, apparel, accessories, collectibles), and corporate sponsorship packages managed through its Business Club (Club des Partenaires) of over 100 member companies.

Product overview

Les Ducs d'Angers operates a comprehensive e-commerce merchandise platform for their professional ice hockey team. The product portfolio consists of official team jerseys (home and away in official, replica, warm-up, and special edition variants including Continental Cup and Octobre Rose editions), lifestyle textiles (t-shirts, sweatshirts, jackets, polo shirts, teddy jackets), accessories (caps, scarves, mugs, pucks, keychains, flags, stickers, bracelets, mini hockey sticks), collectibles (signed pucks, plush mascots Pucky and Puckette), and auction items (game-worn jerseys). Products are distributed through a WooCommerce-powered online store with fulfillment options including match-night pickup, off-site collection points, and home delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Pucky: Official mascot of the team - a duck character representing the club
• Puckette
• Magnus TV
• Cashless
• Business Club
• DUC2627

Products and services

• Match Tickets (Billetterie) Match-day ticketing for Synerglace Ligue Magnus home games at ICEPARC arena in Angers, with options for individual match tickets, group packages for works councils (CE/BDE), and season ticket subscriptions (DUC2627 campaign).
• Official Team Jerseys Official and replica jerseys for the 25/26 season (Home, Away, Warm-Up) plus special editions including the Continental Cup 2026 and Octobre Rose solidarity jerseys. Official versions feature embroidered team logos and player name/number customization; replica versions share the same design without embroidery or elasticity.
• Team Apparel and Textiles Lifestyle and casual apparel range including hooded sweatshirts (classic, zip, lifestyle), teddy jackets (1982 heritage and classic versions), polo shirts, t-shirts, and oversize summer 2026 designs. Items are made in France or in 100% cotton and feature embroidered team logos.
• Caps and Headwear Headwear collection featuring snapback flat caps, trucker caps, velvet caps (black and blue), iconic baseball caps with 3D embroidery, and a reversible summer 2026 bob hat. Each item bears team branding and is offered under €20.
• Accessories and Gift Items Broader accessory line including mugs with team logos, rubber pucks, metal and recycled keychains, supporter flags (90x150cm), sticker sheets, silicone bracelets, magnets, mini hockey sticks (player and goalkeeper versions), and recycled-material cushions.
• Collectible Pucks Collectible pucks including standard rubber pucks, screen-printed designs (Depuis 1982, Tête de Duc), a holographic limited-edition pink puck for the October cancer awareness campaign, and signed Playoffs 2026 pucks from named players (Charbonneau, Sarliève, Halley, Donaghey, Llorca, Ritz, Hervé, Archambault).
• Mascot Plush Toys Plush mascot toys representing team mascots Pucky and Puckette, sold individually or as a duo bundle; suitable for children and adult fans attending matches at ICEPARC or at home.
• Player-Worn Jersey Auctions Online auctions of game-worn jerseys from named players, including Jake Smith (Away #30), Jonathan Charbonneau (Home #22), and Cody Donaghey (Home #44); winning bids observed in the €150-200 range.
• Continental Cup 2026 Special Edition Merchandise Limited-edition product line tied to the Continental Cup 2026 tournament hosted by the club, including official and replica jerseys, a commemorative scarf, and a special-edition puck featuring logos of all participating teams.
• Corporate Sponsorship Packages (Club des Partenaires / Business Club) Annual corporate partnership packages sold through the Business Club (Club des Partenaires), offering VIP hospitality at ICEPARC matches, logo and brand placements across club assets, partner events (season launch, golf tournament, partner evenings), and B2B networking opportunities; over 100 corporate members.
• Octobre Rose Solidarity Jersey Limited-edition pink and blue jersey released as part of the Octobre Rose campaign to support the fight against women's cancers; available in adult and children's sizes.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Burger KingminorGTM or Marketing Partner · 23 September 2025Sponsorship/parrainage partner. On match night vs Rouen (Sept 23, 2025), distributed 3,500 tote-bags, 3,500 crowns, and a golden ticket offering 1 year of food to one lucky supporter.
• Golf Bluegreen d'AvrilléminorGTM or Marketing Partner · 18 October 2023Golf course venue for the annual Open des Ducs tournament organized by the club. The 2023 edition was held Oct 18, 2023 with a 9-hole team format including one Ducs player per team.
• Département de Maine-et-LoirecoreOthersInstitutional partner and supporter of Les Ducs d'Angers. The department's logo appears in the partners section of the club's website.
• Ville d'AngerscoreOthersCity of Angers is a key institutional partner of the club. Angers ICEPARC is the team's home arena. The city is represented at partner events with speaking roles.
• Transports VoisinmajorGTM or Marketing PartnerLong-standing major partner of the club. Transportation provider that sponsors the team. Received the Coupe de France trophy won in February 2025 for a celebratory event at their offices with players and staff.
• L'Orée des Bois TraiteurminorGTM or Marketing PartnerCaterer for club events and partner evenings. Provided catering for the Club des Partenaires season launch event.
• Esprit Cocktail – EventsminorGTM or Marketing PartnerCocktail bar and events service that animated the Magnus VIP Lounge on match nights, creating live cocktail shows for VIP guests.
• Carrefour City Angers Place HéraultminorChannel Partner/ Reseller/ DistributorClick & collect partner location for the club's online boutique. Customers can pick up online orders at this store 7 days a week, 9H-21H, within 7 days of order ready.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rögle BK: Rögle BK is a larger established professional ice hockey club in the Swedish Hockey League. While in a different national league, it is broadly comparable as a mid-sized European pro ice hockey operation with diversified ticketing, sponsorship, and merchandise revenue.

Direct peers

• Bordeaux Gironde Hockey: Bordeaux is a Ligue Magnus team with similar professional-club economics (ticket sales, retail merchandise, regional B2B partners) and a comparable fan-based revenue model to Angers.
• Spartiates de Marseille: Marseille competes in Ligue Magnus and shares the same professional-team operating model with ticket sales, merchandise, and corporate sponsorships. Comparable in club scale and revenue mix to Les Ducs d'Angers.
• Diables Rouges de Briançon: Briançon is a Ligue Magnus club with a similar small-city, community-anchored business model relying on ticket sales, regional sponsorship, and merchandise.
• Grenoble Brûleurs de Loups: Grenoble is another historic Ligue Magnus powerhouse, currently #2 in the standings. It is a direct peer in product (professional ice hockey), customer base (French hockey fans and corporate partners), and business model.
• Hockey Club de Gap: Gap is a historic Ligue Magnus club operating in a smaller regional market with a similar model centered on ticket revenue, merchandise, and corporate partners.
• Pionniers de Chamonix-Morzine: Chamonix's Pionniers are a long-standing French ice hockey club with comparable professional-club economics.
• Ours de Villard-de-Lans: Villard-de-Lans is another French professional/semi-professional ice hockey club sharing the Ligue Magnus ecosystem and operating economics.
• Rouen Hockey Élite 76 (Dragons de Rouen): Les Dragons de Rouen are the leading French Ligue Magnus ice hockey club and the team currently ranked #1 ahead of Angers. They share the same league, business model (tickets, merchandise, partnerships), and target market (French ice hockey fans).
• Association Hockey Club Amiens (Gothiques d'Amiens): Amiens' Gothiques compete in Ligue Magnus with the same match-day, merchandise, and partnership-driven revenue model as Les Ducs d'Angers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ducsdangers
• Facebookfacebook.com/lesducsdangers
• LinkedInlinkedin.com/company/les-ducs-dangers
• Instagraminstagram.com/ducsdangers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Ducs d'Angers