Voedingsadviesbureau Diadem

What Voedingsadviesbureau Diadem does

Voedingsadviesbureau Diadem is a privately held, founder-owned dietetics practice based in Hoogeveen and Dedemsvaart, Netherlands, established in 1996 by Geralda Perdon. The practice employs six dietitians operating across approximately 20 locations embedded in general practitioner offices, physiotherapy clinics, and health centers throughout the provinces of Drenthe, Overijssel, and Flevoland. Its core offering is individualized nutritional counseling for conditions including overweight and obesity, diabetes, cardiovascular risk, COPD, gastrointestinal disorders (including FODMAP therapy for IBS), food allergies and intolerances, eating disorders, sports nutrition, and pre- and post-natal nutrition, supplemented by group presentations for corporate and institutional clients.

Name

Voedingsadviesbureau Diadem

Legal name

Voedingsadviesbureau Diadem

Website

https://diadem.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Voedingsadviesbureau Diadem is a founder-owned Dutch dietetics practice with 6 dietitians across 20 locations in Drenthe, Overijssel, and Flevoland, delivering individualized nutritional counseling, chronic disease management, and multidisciplinary programs (Fit4Surgery, EETteam, GLI) to referred patients.

Ownership category

akta.pro rank

Product category

Clinical Dietetics Services

NAICS

Diet and Weight Reducing Centers (812191), Home Health Care Services (62161)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

Keywords

• Dietetic consultations
• Medical nutrition therapy
• Lifestyle intervention programs
• Clinical dietetics practice
• Nutritional counseling services

Headquarters

HQ city

Dedemsvaart

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dietetic Consultations (Basic Health Insurance): Standard consultations covered by basic health insurance. Patients receive 3 hours of dietitian consultations per calendar year. For chronic conditions (Diabetes, COPD, CVRM), referrals from doctors result in consultations outside the deductible. Direct billing to all health insurers.
2. Individual Consultations: First consultations (60 minutes with full assessment), follow-up consultations, telephone/email consultations, and home visit surcharges. Consultations outside standard coverage are billed directly to the patient.
3. Group Presentations: Presentations for groups at locations including schools, associations, and companies covering nutrition and lifestyle topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Voedingsadviesbureau Diadem is a Dutch dietetics practice delivering individualized nutrition counseling, dietary therapy, and lifestyle intervention programs across approximately 20 locations in Drenthe, Overijssel, and Flevoland. The core offering consists of dietitian consultations (intake, follow-up, telephone, email, home visit, and online) supplemented by specialized services such as orthomolecular nutrition, FODMAP therapy, eating disorder treatment, sports nutrition, pediatric weight programs (EETteam, kidslife), prehabilitation (Fit4Surgery), combined lifestyle intervention (GLI), chronic disease chain care, and group lifestyle presentations for organizations.

Product overview

Voedingsadviesbureau Diadem is a dietitians' practice offering a broad portfolio of nutrition and diet counseling services. The core offering consists of individual dietary consultations delivered by a team of 6 dietitians across 20 locations in the provinces of Drenthe, Overijssel, and Flevoland (Netherlands), with additional modalities including online and home-visit consultations. Key specialty services include Voedings- & Dieetadvies (general diet counseling), Orthomoleculaire Voeding (orthomolecular nutrition therapy), Sportdiëtetiek (sports nutrition), Eetstoornissen Begeleiding (eating disorders), and Groepsvoorlichting (group presentations). The practice also operates structured programs including EETteam (pediatric eating problems), kidslife Programma (family-based childhood overweight program), Fit4Surgery (prehabilitation for surgical patients, in collaboration with Isala hospital), and MONDAY Programma (national malnutrition research program with Hanzehogeschool Groningen). Condition-specific services cover Ketenzorg for diabetes/CVRM/COPD, Gecombineerde Leefstijlinterventie (GLI) for overweight, Voedselallergie en Voedselintolerantie, Overgewicht Begeleiding, Kinderwens & Zwangerschap, and Maag- & Darmklachten including FODMaP dieet. Services are delivered in multiple formats (intake, follow-up, telephone, online, and home visit) as described under Consultatievormen.

Differentiator

Problem solved

Functional benefit

Products and services

• Voedings- & Dieetadvies Individual dietary counseling in which a dietitian analyzes the client's daily eating patterns, medical history, and lifestyle to create a personalized diet plan tailored to the client's specific condition and circumstances. Targeted at adults and children seeking general nutritional advice.

Quantifiable outcome

• Even 5-10% weight loss has positive health effects
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• DiHaZ (Vereniging Dietisten Hardenberg Zwolle)coreStrategic or Co-development Partner · 5 July 2023DiHaZ is the professional association of dietitians in the Hardenberg-Zwolle region. Signed a letter of intent with zorggroep Fynon for close collaboration to improve and promote paramedical care in the region.
• FynoncoreStrategic or Co-development Partner · 5 July 2023Cooperative association of physiotherapy organizations bringing together patients and physiotherapy practices, supporting physiotherapists in delivering best care. Active in Zwolle, Hardenberg, and Flevoland regions.
• EETteam HoogeveencoreStrategic or Co-development PartnerMultidisciplinary team for pediatric eating problems and weight management. Idea initiated by Voedingsadviesbureau Diadem together with Klinq (logopedie, dyslexie, stottertherapie), Kinderpraktijk de Leeuwerik, Accare kinder- en jeugdpsychiatrie, GGD Drenthe, Centrum voor Jeugd en Gezin De Wolden Hoogeveen, Stichting Welzijnswerk Hoogeveen, and Gemeente Hoogeveen.
• KlinqcoreStrategic or Co-development PartnerSpeech therapy, dyslexia, stuttering therapy practice participating in EETteam for pediatric eating problems
• Kinderpraktijk de LeeuwerikcoreStrategic or Co-development PartnerChildren's practice participating in EETteam for pediatric eating problems and weight management
• Accare Kinder- en JeugdpsychiatriecoreStrategic or Co-development PartnerChild and youth psychiatry practice participating in EETteam for pediatric eating problems
• GGD DrenthecoreStrategic or Co-development PartnerMunicipal Health Service participating in EETteam for pediatric eating problems
• Centrum voor Jeugd en Gezin De Wolden HoogeveencoreStrategic or Co-development PartnerYouth and Family Center participating in EETteam for pediatric eating problems
• Isala HospitalcoreStrategic or Co-development PartnerCollaborative Fit4Surgery prehabilitation program for colorectal cancer patients. Dietitians in primary care provide nutritional support as part of the surgical preparation program.
• FEA (Fysiotherapie en Meer)minorChannel Partner/ Reseller/ DistributorChain care collaboration for diabetes, cardiovascular risk management, and COPD in Almelo and surrounding areas
• MedrieminorChannel Partner/ Reseller/ DistributorChain care collaboration in Zwolle, Flevoland, and Hardenberg regions for integrated chronic disease management
• ThoonminorChannel Partner/ Reseller/ DistributorChain care collaboration in Twente region for integrated chronic disease management
• HZDo (Huisartsenzorg Drenthe)minorChannel Partner/ Reseller/ DistributorChain care collaboration in Drenthe region for integrated chronic disease management
• Kidslife ProgramminorStrategic or Co-development Partner2-year family program in Zuidwolde where Diadem's dietitian runs the program together with pediatric physiotherapist and other healthcare providers
• Gemeente HoogeveenminorStrategic or Co-development PartnerMunicipality of Hoogeveen participating in EETteam initiative for pediatric eating problems
• Stichting Welzijnswerk HoogeveenminorStrategic or Co-development PartnerWelfare organization participating in EETteam for pediatric eating problems
• Diëtisten Coöperatie Nederland (DCN)minorChannel Partner/ Reseller/ DistributorNational cooperative of dietitians for professional representation and collaboration
• Nederlandse Vereniging van Dietisten (NVD)minorChannel Partner/ Reseller/ DistributorProfessional association for dietitians in the Netherlands
• Kwaliteitsregister ParamediciminorChannel Partner/ Reseller/ DistributorQuality registry for paramedical professionals
• FeeddexminorImplementation/ SI/ Consulting PartnerIndependent research organization conducting patient satisfaction surveys on behalf of the practice
• Nivel ZorgregistratiesminorImplementation/ SI/ Consulting PartnerNational healthcare registration system for tracking disease prevalence and healthcare statistics

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nederlandse Vereniging van Diëtisten (NVD): The Dutch professional association for dietitians, of which Diadem is a member. While not a competing practice, it sets the professional and quality framework within which Diadem and its direct peers operate.
• Meander Groep / Meander Thuiszorg: Large Dutch home care and nursing organization active in Drenthe. Overlaps with Diadem's elder care, ondervoeding, and home-visit offerings and competes for the same institutional and patient referrals.
• I Care (voorheen Care4home): Larger Dutch healthcare provider with home health and paramedic services including dietetics. Comparable in offering home-visit nutrition support alongside broader clinical services, but at significantly greater scale.

Regional players

• Coöperatie Fynon: Cooperative of physiotherapy organizations in Zwolle, Hardenberg, and Flevoland with which Diadem has a strategic letter of intent. Operates as a partner but also channels competing dietitian capacity in the same regions.
• Monné Zorg & Advies: Dutch dietetics and lifestyle practice operating in eastern Netherlands with a comparable referral-based primary care model and similar specialty mix (diabetes, CVRM, COPD, weight management).

Direct peers

• Drentse Diëtisten Coöperatie: Regional dietitian cooperative active in Drenthe, directly overlapping Diadem's home geography. Competes for the same GP referrals and chain care contracts in the same province.
• Diëtisten Coöperatie Nederland (DCN): National cooperative of Dutch dietitians. Diadem is itself a member of DCN, and competing regional cooperatives operate the same primary-care dietitian model with similar referral-led GTM and NZA-tariff pricing.

Emerging players

• Dieetplaneet: Dutch practice platform representing multiple dietitians with online booking and a multi-location footprint. Comparable in offering general nutrition, weight management, and specialty dietetics, but with a stronger digital acquisition layer.
• Dietistgo.nl: Online-first Dutch dietitian platform offering remote consultations across the Netherlands. Already a partner visible on Diadem's website and competes for the same digitally-enabled patient segment.

Others

• Hanzehogeschool Groningen (Nutrition Research): Research partner on the MONDAY malnutrition program. Not a competitor, but an adjacent enabling institution whose research output and dietitian training pipeline materially shape Diadem's clinical practice and talent supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/voedingsadviesbureau-diadem

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voedingsadviesbureau Diadem