DieetPlaneet

What DieetPlaneet does

DieetPlaneet is a privately held Dutch dietitians' practice headquartered in Amsterdam, founded in 2015, that delivers personalized nutrition and lifestyle counseling to patients across the Netherlands. Its core offering is one-on-one consultation with registered dietitians covering a wide range of medical nutritional indications — overweight and obesity, underweight, diabetes type 1 and 2, hypertension, high cholesterol, pregnancy and breastfeeding, bowel disorders (IBS, Crohn's, colitis), emotional eating, and sports nutrition. The practice also delivers the GLI Beweegkuur, a 2-year combined lifestyle intervention program involving dietitians, lifestyle coaches, and exercise professionals.

The business is built around a distributed network of 20+ practice locations across at least six cities (Amsterdam, Utrecht, Amstelveen, Haarlem, Purmerend, Den Haag, plus Beesd and Tilburg), with consulting rooms embedded inside healthcare centers, GP practices, and sports facilities. Patients access the practice through a six-step online booking wizard ('afsprakenwizzard'), in-person visits, home visits (for medical reasons), or video consultations; ongoing engagement is managed through the 'Mijn DieetPlaneet' client portal. A distinguishing feature is a multilingual dietitian team covering Dutch, English, Turkish, Arabic (multiple dialects), Berber, Spanish, Portuguese, Surinamese, Farsi, Filipino, Kurdish Sorani, Aramaic, and German, explicitly serving multicultural patient communities. All dietitians are registered in the Kwaliteitsregister Paramedici and affiliated with the Nederlandse Vereniging voor Dietisten (NVD), and the practice self-attests to AVG/GDPR and NEN 7510 compliance.

The revenue model is predominantly insurance-reimbursed fee-for-service: standard dietitian consults (3 hours/year covered from the Dutch basic health insurance basispakket), supplementary insurance top-ups, the fully-covered GLI Beweegkuur (no deductible), and ketenzorg (care chain) contracts for diabetes, hypertension, cholesterol, and COPD. The go-to-market is sales-led via embedded locations and GP referral channels (ZorgDomein, Zorgmail, Edifact), supplemented by content marketing through a regularly published blog and a Facebook presence. There is no disclosed funding, no parent company, and no mobile app; the firm operates as an independent network of practitioners.

Name

DieetPlaneet

Legal name

DieetPlaneet

Website

https://dieetplaneet.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

DieetPlaneet is a Dutch dietitians' practice, founded in 2015 in Amsterdam, providing personalized nutrition and lifestyle counseling across 20+ locations in six cities. It serves individual patients with medical nutritional indications via in-person visits, home visits, video consultations, and the 2-year GLI Beweegkuur program, reimbursed through Dutch health insurance and delivered by a multilingual registered dietitian team.

Ownership category

akta.pro rank

Product category

Dietitian and Medical Nutrition Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

Keywords

• Dietitian consultations
• Nutrition counseling
• Lifestyle intervention
• Medical nutrition therapy
• Weight management services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dietitian Consultations (Zorgconsulten): Dietitian consultations and nutritional counseling services provided to patients with medical indications. Reimbursed through Dutch basic health insurance (basispakket). Standard coverage includes 3 hours of dietitian counseling per calendar year. Additional hours may be covered through supplementary insurance packages.
2. GLI (Gecombineerde Leefstijl Interventie) Program: 2-year combined lifestyle intervention program (Beweegkuur) for patients with overweight or obesity. Fully covered from basic health insurance with no deductible and no patient costs.
3. Ketenzorg (Care Chain): Coordinated care for patients with diabetes, high blood pressure, high cholesterol, or COPD. When referred through care chain, no deductible applies. Provided through collaboration with general practitioners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DieetPlaneet is a network of registered Dutch dietitians providing personalized nutrition and lifestyle counseling through in-person visits at 20+ practice locations across the Netherlands, online video consultations, and home visits. It also delivers the GLI Beweegkuur, a 2-year combined lifestyle intervention (nutrition, movement, behavior) fully reimbursed from basic health insurance. Services are largely reimbursed through the Dutch basic health insurance package and target patients with medical indications such as overweight, diabetes, hypertension, high cholesterol, pregnancy, bowel disorders, and emotional eating.

Differentiator

Problem solved

Functional benefit

Products and services

• In-person Dietetics Consultations Face-to-face nutritional and lifestyle consultations with registered dietitians at 20+ physical practice locations across Amsterdam, Amstelveen, Haarlem, Utrecht, Purmerend, Den Haag, Beesd, and Tilburg. Targeted at patients with medical indications including overweight, diabetes, hypertension, high cholesterol, pregnancy, bowel disorders, emotional eating, and sports nutrition.
• GLI (Beweegkuur) Combined Lifestyle Intervention A 2-year combined lifestyle intervention program (Gecombineerde Leefstijl Interventie) for patients with overweight or obesity, with multidisciplinary coaching from a dietitian, lifestyle coach, and exercise professional. Fully covered from Dutch basic health insurance with no deductible and no patient costs.
• Online Video Consultation (Videoconsult) Remote dietitian consultations delivered via video call, selectable as an option in the 6-step online appointment wizard. Provides the same personalized nutritional and lifestyle counseling as in-person visits, with flexible scheduling and nationwide reach.
• Home Visit (Huisbezoek) At-home dietitian consultation provided at the dietitian's discretion when a patient is unable to visit the practice for medical reasons.
• Mijn DieetPlaneet Client Portal Online client portal where patients can manage appointments (schedule, modify, cancel), view insurance reimbursement information, and enroll in programs. Accessible at https://www.dieetplaneet.nl/inloggen.

Quantifiable outcome

• 5-10% weight loss reduces risk of diabetes, high blood pressure, and cardiovascular disease
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nederlandse Vereniging voor Dietisten (NVD)coreOthersProfessional association membership providing quality assurance and professional standards alignment for all dietitians at DieetPlaneet
• Kwaliteitsregister ParamedicicoreOthersQuality registry where all DieetPlaneet dietitians are registered, requiring annual training and 5-year re-registration
• DietistencooperatieminorOthersCooperative membership providing collective representation and support for dietitians
• Healthcare Centers and Medical PracticescoreImplementation/ SI/ Consulting PartnerDieetPlaneet operates consulting rooms within healthcare centers, medical practices, and sports facilities including: Sportcentrum VU, Gezondheidscentrum Sanitas, Huisartsenpraktijk Mulder, Medisch Centrum Spui, and others

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nutricia: Danone-owned medical nutrition business with strong Dutch operations covering clinical nutrition, disease-specific nutrition, and dietary counseling partnerships. Adjacent in addressing the same chronic-disease patient cohorts (diabetes, oncology, malnutrition) DieetPlaneet serves.
• MyFitnessPal: Large-scale global nutrition tracking platform. Comparable as a self-serve alternative for patients managing weight, diabetes, and dietary intake, competing for the topline consumer relationship before a patient ever books a dietitian consultation.
• Noom: Subscription weight-management and behavior-change program with European reach. Comparable end-customer (overweight adults seeking sustainable lifestyle change) but delivered entirely through a digital coaching model rather than in-person clinical dietetics.
• Weight Watchers (WW) Netherlands: Global weight management brand with a Dutch consumer subscription program addressing overweight and lifestyle change. Overlaps with DieetPlaneet's overweight/obesity (GLI Beweegkuur) and weight-loss coaching segments, but serves customers without the medical-indication reimbursement angle.

Others

• Coöperatie DOEN / Dietisten Coöperatie: Dutch cooperative of independent dietitians that DieetPlaneet already belongs to. Comparable as a competing collective organizing and representing dietitian practices across the Netherlands, sharing patient-referral and contract infrastructure.

Direct peers

• Diëtheek: Largest Dutch network of registered dietitians with multi-city locations across the Netherlands. Closely comparable to DieetPlaneet in service model (insurance-reimbursed dietitian consultations, GLI programs, online booking) and patient target, but operates at significantly greater scale.

Emerging players

• NeriScience: Dutch online nutrition coaching platform providing app-based dietitian support. Comparable as a Netherlands-focused nutrition counseling provider using a digital-first delivery model that competes with DieetPlaneet's videoconsult and home-visit channels.
• Lifesum: Subscription-based nutrition tracking and coaching app active across Europe. Comparable as a digital consumer-facing nutrition guidance platform competing for the same end-patients considering whether to seek professional dietitian support or self-serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dieetplaneet
• Xx.com/DieetPlaneet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DieetPlaneet