Name

Diamond High Performance

Legal name

Diamond High Performance

Website

https://diamondfitness.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Athletic Training and Performance Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Strength and conditioning
• Athletic performance training
• Performance testing
• Sports recovery services
• Youth athlete development

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Training Program Memberships: Weekly subscription-based training programs across multiple tiers (Gym Starter, Development, High Performance, Elite High Performance) with varying levels of access, coaching, and session frequency. Programs require 6-month commitments for Development and High Performance tiers.
2. Performance Testing: One-time testing service at $295 per test providing identification of performance markers, strengths, areas for improvement, injury risk assessment, and a take-home report. Option to join training programs after completion.
3. Recovery Services: Weekly recovery center membership at $40 per week offering 4 x 1 hour sessions per week including Traditional Sauna, Ice Bath, Recovery Boots, and massage guns with provided Recovery Protocols.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Diamond High Performance operates a strength and conditioning training facility offering tiered weekly training programs for youth, high performance, and elite athletes. It supplements training with one-time performance testing, a recovery centre membership, physiotherapy, and a Diploma of Sport education program delivered in partnership with SERO Institute.

Product overview

Diamond High Performance is a multi-service athletic training facility offering a tiered program architecture spanning four progressive training tiers (Gym Starter, Development, High Performance, and Elite High Performance Programs), complemented by Performance Testing and a Recovery Center. The company also provides integrated Physio and Education services. The programs range from entry-level youth strength and conditioning ($39/week) to comprehensive elite athlete development with dedicated coaching ($99/week), with Performance Testing and Recovery available as standalone or add-on services.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Starter Program Entry-level strength and conditioning program for youth aged 16 and under, running during each school term with 1-3 sessions per week at $39 per week. Positioned as the best value youth strength and conditioning program in Western Australia.
• Development Program Intermediate youth athletic development program for athletes aged 16 and under who are already training in a gym or who have completed the Gym Starter program. Includes 3 gym/field sessions per week at $59 per week with a 6-month commitment required.
• High Performance Program Signature flagship training program providing full access to Diamond sessions and the Recovery Centre at $79 per week with a 6-month commitment. Designed to raise athletic performance on the court, field, or in the office.
• Elite High Performance Program Premium tier program at $99 per week providing full access to Diamond sessions and the Recovery Centre, with a dedicated senior coach who plans and individualizes the program in coordination with the athlete's support team (doctors, physiotherapist, coach). Includes unlimited coaching, free gym access, field conditioning, speed sessions for return to run, and recovery services access.
• Performance Testing One-time comprehensive athletic assessment priced at $295 per testing session that identifies key performance markers, strengths, and areas for improvement, and highlights high-risk issues to reduce the likelihood of avoidable injuries. A take-home report is provided, and customers can opt to join training programs after completion.
• Recovery Centre Standalone recovery membership at $40 per week providing 4 x 1 hour sessions per week, including access to a traditional sauna, ice bath, recovery boots, and massage guns. Recovery protocols are provided to members.
• Physiotherapy Services Physiotherapy services integrated with Diamond's training programs to support injury rehabilitation and prevention for athletes across program tiers.
• Education (Diploma of Sport) Educational program delivered in partnership with SERO Institute (SIS50321 Diploma of Sport) that enables athletes to complete their high school education alongside athletic training, supporting academic and career development in sport.
• Adult Program Training program tailored for adults seeking to apply high-performance training principles to their fitness, recreational sport, or workplace performance goals.

Quantifiable outcome

• Michael Christie achieved 2022 Men's State Championship in High Jump
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Cricket MentoringminorStrategic or Co-development PartnerListed under 'who we partner with' section on Diamond High Performance website. Cricket Mentoring appears to be a cricket-specific coaching and development organization. Partnership likely involves athlete referrals and/or educational content sharing for cricket athletes.
• Sport WestminorStrategic or Co-development PartnerListed under 'who we partner with' section. Sport West is a Western Australian sports media/organization platform. Partnership may involve athlete identification, sporting event collaboration, or regional sports development initiatives.
• SERO InstituteminorStrategic or Co-development PartnerListed under 'who we partner with' section. SERO Institute offers SISR50321 Diploma of Sport qualification. Partnership enables Diamond to deliver Diploma of Sport education to athletes while they train, supporting athlete academic and career development alongside athletic training.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• F45 Training: Australian-founded global functional training franchise with tiered group classes and a community-led brand. Overlaps with Diamond on community-led GTM and Australian origin, but delivers group fitness rather than individualised S&C.
• Exos (formerly Athletes' Performance): Large US performance company offering integrated training, nutrition, physical therapy and recovery for professional and elite athletes. Same integrated stack as Diamond but at much greater scale and corporate breadth.
• Body Fit Training (BFT): Australian group-training franchise delivering structured, coach-led strength and conditioning programs across multiple sites. Comparable on Australian strength-and-conditioning programming and tiered pricing model.

Direct peers

• Australian Institute of Sport (AIS): Australia's national high-performance sport institute, offering integrated training, testing and recovery services with tiered athlete development from emerging to elite. Closest national analog to Diamond's integrated stack.
• Cressey Sports Performance: Massachusetts-based elite S&C facility combining strength training, physical therapy, and recovery under one roof with a tiered athlete offering. Directly comparable integrated, coach-led athlete development model.
• Mike Boyle Strength and Conditioning: Long-established US boutique S&C facility built around a named senior coach, performance testing and youth-to-elite athlete development. Same founder/coach-centric, integrated-performance model as Diamond.
• Western Australian Institute of Sport (WAIS): WA's state-level high-performance sport institute delivering integrated training, testing, recovery and athlete development pathways in the same WA catchment as Diamond. Highly comparable as a multi-disciplinary athlete development provider.

Others

• Perform Better: Long-standing US strength and conditioning equipment, education and testing provider serving coaches and performance facilities. Adjacent ecosystem participant that supplies tools and curriculum to operators like Diamond.

Regional players

• Next Gen Health & Fitness Clubs: Premium Australian multi-site health club chain offering group training, recovery and coaching programs. Comparable on Australian tiered fitness offerings but with broader general-fitness positioning rather than Diamond's athlete-development focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diamond-fitness-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond High Performance