What Diamond Jo Casino & Hotel does

Diamond Jo Casino & Hotel is a single-property regional gaming and hospitality destination located at 777 Diamond Jo Lane in Northwood, Iowa, just off Interstate 35 at the Iowa/Minnesota border. The property is owned and operated by Boyd Gaming Corporation (NYSE: BYD), a diversified publicly traded casino operator. The integrated resort combines a 24-hour casino floor featuring nearly 800 slot machines and 27 table games (including Blackjack variants, Craps, Roulette, Mississippi Stud, Ultimate Texas Hold'em, and High Card Flush), a 102-room hotel, an approximately 1,800 square foot sportsbook with 5 betting windows, 27 screens, and 20 self-serve kiosks, four on-site dining venues (headlined by Woodfire Grille, a contemporary USDA Prime steakhouse), and a 5,000 square foot Event Center that hosts national entertainment acts and group events. Adjacent leisure offerings are delivered through partner relationships rather than owned operations, including Rice Lake Golf & Country Club (18 holes, minutes from the property) and Good Shot, a hunting preserve in Emmons, Minnesota offering all-inclusive pheasant hunting and clay shooting packages.

The business operates on a transaction-based revenue model across gaming wagers, hotel room nights, food and beverage, sports betting, and event bookings, with no publicly disclosed pricing and quote-based hotel rates. Customer acquisition is driven by a multi-channel marketing stack, including active social media presence across Facebook, X, YouTube, and Instagram, a content-rich website with entertainment and offers calendars, and the cross-property Boyd Rewards loyalty program, which spans tier levels from Ruby through Titanium and provides hotel rate guarantees, dining offers, and discounts at affiliated partner experiences. Distribution is anchored at the physical property with supplemental digital channels including online hotel booking, the Boyd Rewards mobile app, the Boyd Sports app, and the Stardust Social Casino online gaming platform. The company employs 103 people and reports financials on a consolidated basis through its parent, with no property-level revenue disclosed.

Customer segmentation is horizontal and dispersed across five primary use cases: Casino Gamers (slot and table play, sports wagering), Hotel Guests (overnight stays connected to the casino), Event Planners (weddings, corporate events, conferences, fundraisers), Golf Enthusiasts (loyalty-discounted partner-course play), and Hunting/Sportsmen (all-inclusive partner preserve packages). The Iowa/Minnesota border positioning captures drive-to regional demand from both states along the I-35 corridor, and the Boyd Rewards cross-property recognition enables Diamond Jo to participate in customer engagement that originates from any Boyd Gaming destination.

Name

Diamond Jo Casino & Hotel

Legal name

Diamond Jo Casino & Hotel

Website

https://diamondjoworth.boydgaming.com

Company type

Public

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Diamond Jo Casino & Hotel is a Boyd Gaming-owned regional casino resort in Northwood, Iowa offering 800 slots, 27 table games, a sportsbook, 102 hotel rooms, dining, and event space for northern Iowa and southern Minnesota visitors.

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (721120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming services
• Hotel accommodations
• Sports betting
• Entertainment venues
• Hospitality dining

Headquarters

HQ city

Northwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming: Primary revenue from slot machine play and table game wagers. The property offers nearly 800 slot machines and 27 table games including blackjack, craps, roulette, and various poker variants.
2. Sports Betting: Sports wagering revenue from spreads, single bets, parlays, and more for all major U.S. sports including professional baseball, basketball, hockey, soccer, football, golf, boxing, motorsports, and collegiate football and basketball. Sportsbook operates with 5 betting windows and 20 self-serve betting kiosks.
3. Hotel Accommodations: 102 guest rooms and suites generating room revenue. All rooms feature refrigerator, iron/board, hairdryer, and coffee maker. Room categories include Deluxe King, Deluxe Two Queens, Studio King with Sofa Bed, Studio King with Sitting Area, Two Queens Studio Suite, and King Two Room Suite.
4. Food and Beverage: Four on-site restaurants including Woodfire Grille (signature contemporary steakhouse with USDA prime steaks and fresh seafood) and Subway (casual dining). Revenue from dining services provided to casino and hotel guests.
5. Entertainment and Events: Revenue from event center hosting national acts, comedy shows, corporate events, conferences, and weddings. The 5,000 square foot event center accommodates various event types.
6. Boyd Rewards Loyalty Program: Loyalty program that drives customer engagement and repeat visits through tier-based rewards including hotel discounts, food offers, and gaming promotions. Program spans all Boyd Gaming properties nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Diamond Jo Casino & Hotel operates an integrated regional gaming, hospitality, and entertainment destination in Northwood, Iowa. Its core offerings are casino gaming (nearly 800 slot machines and 27 table games), a sportsbook, 102 hotel rooms and suites, four on-site restaurants including Woodfire Grille, a 5,000-square-foot event center, and adjacent leisure experiences through partner golf and hunting venues, all tied together by the Boyd Rewards loyalty program.

Product overview

Diamond Jo Casino & Hotel is a casino resort property offering integrated gaming, hospitality, dining, and entertainment services. The core offering centers on nearly 800 slot machines, 27 table games, and a sportsbook (approximately 1,800 sq ft with 5 betting windows, 27 screens, and 20 self-serve kiosks). Hotel accommodations include 102 guest rooms and suites with various configurations. Dining features Woodfire Grille (contemporary steakhouse) and Subway. The property also includes a 5,000 sq ft Event Center for national entertainment acts. Affiliated experiences include Rice Lake Golf & Country Club (18-hole course) and Good Shot hunting preserve. The Boyd Rewards loyalty program ties together gaming and hospitality benefits across the Boyd Gaming portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Boyd Rewards: Boyd Gaming's premier loyalty program that rewards players with discounts, complimentary services, and tier-based benefits at Diamond Jo and other Boyd properties.
• Boyd Sports
• Stardust Social Casino
• Woodfire Grille
• Rice Lake Golf & Country Club
• Good Shot

Products and services

• Casino Gaming

Quantifiable outcome

• Casino open 24 hours daily
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Rice Lake Golf & Country ClubminorGTM or Marketing PartnerPartnership providing Boyd Rewards members with discounts on golf at Rice Lake Golf & Country Club. Located at 43080 Golf Ave, Lake Mills, IA 50450, just minutes from the casino. The 18-hole course features four sets of tees, mature landscaping, challenging topography, and bentgrass greens. Tier benefits range from Ruby level (course access) to Titanium level (25% off plus free cart).
• Good Shot PreserveminorGTM or Marketing PartnerPartnership offering Boyd Rewards members discounts for pheasant hunts at Good Shot preserve, located near the casino. Good Shot is the only public hunting preserve in Iowa and Minnesota offering all-inclusive packages including gourmet food and beverages, luxury lodging, golf, clay shooting, and world-class pheasant hunting on hundreds of exclusive acres. Tier benefits range from Ruby level (hunting reserve access) to Titanium level (25% off plus one free guide).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grand Falls Casino Resort: Casino resort in Larchwood, Iowa, featuring slots, table games, hotel, golf course, and event center. Highly comparable in size, mix of amenities, and Iowa regional market positioning.
• Prairie Meadows Racetrack & Casino: Racetrack and casino complex in Altoona, Iowa, offering slots, table games, hotel, and live racing. Comparable as a regional Iowa gaming destination competing for similar drive-in customers across central Iowa.
• Riverside Casino & Golf Resort: Casino resort in Riverside, Iowa, with slots, table games, hotel rooms, and an on-site golf course. Closely comparable integrated resort model targeting Iowa drive-in regional customers.
• Wild Rose Casino & Resort: Casino resort operator with locations in Jefferson and Emmetsburg, Iowa, featuring gaming, hotel rooms, and entertainment venues. Comparable regional Iowa gaming property with similar drive-in customer profile.
• Diamond Jo Dubuque: Sister Boyd Gaming casino hotel in Dubuque, Iowa, operating under the same Diamond Jo brand with comparable gaming, hotel, and entertainment offerings. Most directly comparable property because of shared ownership, shared loyalty integration, and identical brand positioning in the Iowa regional casino market.
• Q Casino: Casino and hotel property in Dubuque, Iowa, offering gaming, hotel, and entertainment. Directly comparable regional Iowa casino competitor in the same Iowa market tier.
• Isle Casino Hotel Waterloo: Casino hotel in Waterloo, Iowa, operated by Caesars Entertainment, offering slots, table games, sportsbook, and hotel accommodations. Comparable regional Iowa casino competitor with similar lodging-plus-gaming mix.

Regional players

• Treasure Island Resort & Casino: Tribal casino and hotel in Red Wing, Minnesota, located near the Iowa border. Comparable as a regional gaming competitor capturing southern Minnesota drive-in traffic that Diamond Jo also targets from its border location.

Broad incumbents

• Horseshoe Council Bluffs: Caesars-owned casino and hotel property in Council Bluffs, Iowa. Comparable Iowa gaming property operated by a major national operator, providing competitive context on Iowa gaming market dynamics.
• Mystic Lake Casino Hotel: Large tribal casino hotel in Prior Lake, Minnesota, operated by Mystic Lake Casino Hotel & Spa. Comparable Minnesota gaming competitor at much larger scale; relevant for benchmarking amenity mix and southern Minnesota customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DiamondJoWorth
• YouTubeyoutube.com/DiamondJoWorth
• Facebookfacebook.com/diamondjoworth
• Instagraminstagram.com/diamondjoworth
• LinkedInlinkedin.com/company/diamondjoworth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Jo Casino & Hotel