Diamond Westlake Suites

What Diamond Westlake Suites does

Diamond Westlake Suites is a resort-style premium serviced apartment property located at 96 To Ngoc Van, Tay Ho Ward, Hanoi, Vietnam, operating under the BRG Hospitality group. Founded in 1998, the property offers 165 fully furnished suites ranging from one-bedroom (61 sqm) to four-bedroom (182 sqm) configurations, equipped with full kitchens (washing machine, dryer, dishwasher, oven) and garden or lake views over Hanoi's West Lake. The site features one of Hanoi's largest outdoor swimming pools alongside a tennis/squash court, golf practice area, fitness center, spa, children's playground, and the on-site Verandah Restaurant serving Japanese, Vietnamese, and Western cuisine. A free shuttle bus connects guests to downtown Hanoi, shopping centers, and international schools.

The company operates a direct-to-consumer model, with bookings made through its bilingual (English/Vietnamese) website, phone, and email, supplemented by dedicated corporate enquiry handling for group bookings of 8+ apartments. Revenue is generated primarily through nightly serviced-apartment rentals (starting from 2,200,000 VND for a one-bedroom unit), extended-stay programs for relocating business travelers and families, and bundled packages including the Half Board meal package (from 1,950,000 VND/night), the 35% "Cheers to the Summer" promotion valid through September 2026, and a 20% Advance Purchase rate with full prepayment valid through end of 2026. Ancillary revenue is generated through promotional add-ons such as the Swim & Snack Combo, F&B, and event/BBQ setups. Pricing carries a 5% service charge and 8% VAT, with non-refundable rates requiring 100% prepayment.

Target customer segments include business travelers on short-term corporate assignments or relocations, families requiring multi-bedroom apartments near international schools, and leisure travelers seeking resort-style amenities. With only 11 disclosed employees, the operational model appears lean at the corporate layer, leaning on BRG Hospitality's group-level infrastructure for cross-promotion, brand visibility, and operational expertise. There are no disclosed funding rounds, no M&A activity, and no AI or proprietary technology investments; the company's competitive positioning rests on physical real estate, West Lake location, brand longevity, and amenity breadth rather than technology differentiation.

Name

Diamond Westlake Suites

Legal name

Diamond Westlake Suites

Website

https://diamondwestlake.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Diamond Westlake Suites is a 165-suite premium serviced apartment property on Hanoi's West Lake, operating under the BRG Hospitality group and serving business travelers, relocating families, and leisure guests with direct online booking and bundled stay packages.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Extended-Stay Hospitality

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate serviced apartments (business-focused) (THAMACAC)

akta.pro secondary industries

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Serviced Apartments & Corporate Housing Providers (THACALAD), Luxury Serviced Residences (THAGAEAJ)

Keywords

• Serviced apartments
• Extended stay hospitality
• Apartment hotel
• Corporate housing
• Short stay rentals

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Serviced Apartment Rentals: Core revenue from renting fully furnished serviced apartments ranging from one to four bedrooms, with daily rates and extended stay options for relocating business travelers and families.
2. Package Add-ons (Half Board): Revenue from bundled packages including accommodation with meals (breakfast + lunch or dinner), starting from 1,950,000 VND per night.
3. Special Offers and Promotions: Revenue from promotional packages including summer discounts (up to 35% off), advance purchase rates (20% discount), and seasonal offers.
4. Extended Stay Program: Long-term rental revenue for guests staying extended periods, with discounted rates and added amenities such as housekeeping and shuttle services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Diamond Westlake Suites operates a serviced apartment complex in Hanoi, Vietnam, offering 165 fully furnished suites for short-term and extended-stay guests. The property provides apartment-style accommodations combined with hotel services, catering to business travelers, tourists, and families visiting Hanoi. It operates as part of the BRG Hospitality group.

Product overview

Diamond Westlake Suites is a resort-style premium serviced apartment complex offering 165 classily furnished suites from one to four bedrooms, located on the fringes of Hanoi's scenic West Lake. The product portfolio consists of four core apartment/villa types (One-Bedroom, Two-Bedroom, Three-Bedroom Villa, and Four-Bedroom) ranging from 61-182 sqm, complemented by an Extended Stay Program for long-term relocations. Revenue is augmented through value-added packages including the Half Board Package, Advance Purchase discount, Cheers to the Summer promotion, and Swim & Snack Combo. The property features extensive leisure facilities including swimming pool, fitness center, tennis/squash courts, golf practice area, children's playground, and the Verandah Restaurant serving multi-cuisine dining.

Differentiator

Problem solved

Functional benefit

Products and services

• Serviced Apartment Suites Furnished apartment-style suites with hotel services for short-term and extended-stay guests, including business travelers, tourists, and families visiting Hanoi.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BRG HospitalitycoreOthersDiamond Westlake Suites is a member of BRG Hospitality group, Vietnam's leading hospitality management company. BRG Hospitality operates a portfolio of luxury hotels and resorts across Vietnam, providing brand recognition, operational expertise, and cross-promotional opportunities within their hospitality network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Somerset Serviced Residence: Operated by The Ascott Limited, Somerset targets the same family and business traveler segments with multi-bedroom apartments in Hanoi, matching Diamond Westlake's positioning around long-stay comfort and proximity to international schools.
• The Ascott Limited (CapitaLand): Ascott is one of the largest serviced residence operators in Asia with multiple properties in Hanoi, offering 1-4 bedroom apartments with full kitchens for short and extended stays, directly comparable to Diamond Westlake's core offering.
• Oakwood (MapleTree Investments): Oakwood operates serviced apartments across Asia, including Vietnam, offering apartment-style accommodation with kitchens and extended-stay programs targeting the same corporate relocation and business traveler segments as Diamond Westlake.
• Fraser Place / Fraser Hospitality: Fraser operates premium serviced apartments across Asia including Vietnam, with full kitchens, leisure facilities, and family-friendly amenities serving expat and corporate clients in the same target market as Diamond Westlake.

Broad incumbents

• Pan Pacific Hanoi: Premium Hanoi hotel offering rooms, suites, and serviced apartments with leisure facilities, competing with Diamond Westlake for corporate relocation accounts and leisure travelers seeking upscale lakeside or central locations.
• InterContinental Hanoi Westlake: Located on the same West Lake / Tay Ho waterfront in Hanoi, this luxury hotel competes with Diamond Westlake for premium leisure and corporate guests while offering broader F&B and event facilities under a global brand.
• Lotte Hotel Hanoi: Premium international hotel in Hanoi targeting business travelers and families with multi-room suites and extensive amenities, competing for the same upper-mid corporate and leisure segments as Diamond Westlake.
• Hyatt Regency Hanoi: Hyatt Regency Hanoi Residences offers serviced apartments comparable to Diamond Westlake's suites, with kitchens, housekeeping, and resort-style amenities, targeting the same upper-tier expatriate and corporate relocation guests.
• Citadines Apart'hotel Hanoi: Part of The Ascott Limited, Citadines offers serviced apartments in Hanoi targeting business travelers and short-stay guests, providing partial overlap with Diamond Westlake's nightly and weekly serviced apartment offering.

Regional players

• Mai House (Saigon and Hoi An): Vietnamese luxury serviced apartment and residence brand operating in southern Vietnam, comparable in product positioning to Diamond Westlake but currently serving a different geography within Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@diamondwestlakesuites2754
• Facebookfacebook.com/diamondwestlake.vn
• LinkedInlinkedin.com/company/diamond-westlake-suites

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Westlake Suites