Diamond Women

What Diamond Women does

Diamond Women is an Australian ACNC-registered non-profit charity (ABN 12 507 258 502) founded in 2006 and headquartered in Bella Vista, New South Wales, with a 17-person team operating across four offices in Bella Vista, Gosford, Sydney CBD, and Gold Coast (Queensland). The organization provides free counselling, mentorship, pregnancy support, post-abortion counselling, partner support, and community programs (Thrive & Bloom / Mum2Mum, EmployHer) to women facing unplanned pregnancy and their families in NSW and QLD, with multilingual coverage in English, Arabic, and Chinese. All client services are delivered at zero cost to recipients.

The organization's revenue model is donation-driven, with primary funding from individual donations, The Village monthly donor subscription program (starting at $15/month), corporate partnerships, and bequests/legacy giving enabled through a GatheredHere partnership. A secondary revenue stream comes from a branded e-commerce merchandise shop (jewellery, apparel, books, affirmation cards, accessories) priced from $10 to $95 per item, processed via Foxycart. The cost allocation reportedly directs 83% of donations directly to clients, 15% to operations, and 2% to outreach. The technology stack is non-proprietary, comprising an Adobe Business Catalyst website with Foxycart e-commerce checkout, and no mobile application.

Go-to-market is community-led and direct-to-consumer: clients access services via phone helpline (1300 851 592), website contact forms, walk-in office visits, and speaker outreach to businesses, universities, mother's groups, churches, and clubs. Donor engagement is sustained through monthly newsletter, Instagram and Facebook organic social, community fundraising events (e.g., "Fill Her Cup This Christmas"), and the recurring Village donor community. The organization is independently operated with no parent company, no venture capital backing, and no disclosed institutional donors.

Name

Diamond Women

Legal name

Diamond Women

Website

https://diamondwomen.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Diamond Women is an Australian ACNC-registered non-profit charity providing free counselling, pregnancy support, and mentorship services to women facing unplanned pregnancy across NSW and QLD, funded by donations and a branded merchandise shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Bella Vista

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Giving: Primary revenue stream through individual donations, monthly giving program (The Village), corporate partnerships, and bequests/wills. All client services provided free of charge funded by donations.
2. E-commerce Shop Sales: Sale of branded merchandise including jewelry, apparel, cosmetics, gifts, and accessories. Products include Blue Sapphire V Ring ($89), jewelry, face masks ($14.95), t-shirts ($20), books ($15-$40), and water bottles ($10).
3. Event Fundraising: Community fundraising events and campaigns such as 'Fill Her Cup This Christmas'.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Diamond Women is an Australian registered charity that provides free, non-judgmental counselling, unplanned pregnancy support, perinatal mental health services, post-abortion counselling, mentoring, and partner support to women and families in crisis across NSW and QLD. All client services are provided at no cost, funded through donations, corporate partnerships, bequests, and proceeds from a branded merchandise e-commerce shop.

Product overview

Diamond Women operates as a single unified charity offering free support services for women facing unplanned pregnancy, including counselling, mentoring, parenting support, and employment assistance. Their core service portfolio consists of Unplanned Pregnancy Support, Counselling, Post-Abortion Counselling, Pregnancy Support, Support for Partners, Mentoring, Thrive & Bloom (Mum2Mum), and the EmployHer Program for employment readiness. The organization also runs The Village, a monthly donor community, and operates an online merchandise shop selling jewellery, books, apparel, cosmetics, and accessories. All client services are provided free of charge, funded through donations and shop proceeds.

Differentiator

Problem solved

Functional benefit

Brands

• The Village: Monthly donor community program empowering women facing unplanned pregnancy

Products and services

• Unplanned Pregnancy Support Core service helping women understand their options when facing unplanned pregnancy, enabling informed decision-making about abortion, adoption, or parenting.
• Counselling Professional counselling services with emphasis on perinatal mental health and female empowerment, delivered by qualified counsellors.
• Post-Abortion Counselling Non-judgmental counselling space for women who have experienced abortion to work through their emotions and thoughts.
• Pregnancy Support One-on-one support services guiding women through every stage of pregnancy and beyond every stage of pregnancy.
• Support for Partners Information, counselling, and mediation services for partners of pregnant women navigating the pregnancy journey together.
• Mentoring Companionship and one-on-one support provided in a safe and unintimidating manner.
• Thrive & Bloom (Mum2Mum) Monthly mother's program engaging food, friendship, and the opportunity for personal growth within a supportive community.
• EmployHer Program Free employment readiness program that supports women facing barriers to employment.
• Diamond Women Online Shop E-commerce platform selling jewellery, books, affirmation cards, accessories, apparel, cosmetics, and gifts to support the organization's mission.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• GatheredHereminorGTM or Marketing PartnerPartnership with GatheredHere to provide information and tools for legacy giving through wills and bequests, helping supporters include Diamond Women in their estate planning.
• Commonwealth Bank of AustraliaminorOthersBanking partner for direct deposits. Account details: BSB 082155, Account 793762119, Account Name: DIAMOND WOMEN at National Australia Bank.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mission Australia: Large Australian community services non-profit offering family, youth, and employment support — overlaps with Diamond Women's EmployHer employment readiness and family support programs, but at vastly larger scale.
• MSI Australia (formerly Marie Stopes Australia): Large Australian reproductive health provider offering pregnancy options, abortion, and counselling services — broader in scope and clinical capability, but overlaps with Diamond Women's pregnancy options and post-abortion counselling work.
• LifeLine Australia: National crisis support and suicide prevention charity with 24/7 phone helpline — comparable in crisis-line service delivery and free counsellor model, but much broader in mission scope.

Direct peers

• COPE (Centre of Perinatal Excellence): Australian organization focused on perinatal mental health screening, resources, and clinical guidelines — comparable in perinatal mental health focus but more clinical/research-oriented than service-delivery-oriented.
• PANDA (Perinatal Anxiety & Depression Australia): Australian charity providing perinatal mental health support, counselling, and information — directly comparable to Diamond Women's counselling and pregnancy support services, with a national helpline footprint.
• Pregnancy Birth and Baby: Government-funded helpline and information service providing pregnancy, parenting, and early-childhood support across Australia — directly comparable in service offering and free-access model, with much larger scale.
• Gidget Foundation Australia: Perinatal mental health charity supporting expectant and new parents across Australia with counselling and emotional support — directly comparable in focus area (perinatal mental health) and free-service delivery model.
• Red Nose (formerly SIDS and Kids): Australian charity supporting families through pregnancy,婴儿 loss, and safe sleeping education — comparable in pregnancy-and-early-parenthood support and donor-funded non-profit model.
• Bears of Hope: Australian charity providing grief support for pregnancy and infant loss — comparable in niche pregnancy-related support and donor-funded non-profit model, though narrower in focus.
• Brave Foundation: Australian charity supporting young pregnant and parenting women with education, material assistance, and mentoring — directly comparable target population and service mix to Diamond Women.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Diamondwomenau
• Instagraminstagram.com/diamondwomenau
• LinkedInlinkedin.com/company/diamondwomenau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Women