What Egon Software Pvt. Ltd. does

Diarough, controlled by the Parikh family, is a vertically integrated global diamond company founded circa 1960 in Bombay by brothers Mahendra and Jitu Parikh. The company operates across the full diamond supply chain — rough diamond trading sourced from privileged sight-holder relationships with De Beers/DTC and Rio Tinto, precision cutting and polishing of white diamonds, manufacturing and trading of fancy color diamonds, plus ancillary services such as bagging, traceability, and inventory management. Diarough serves two principal customer groups: the world's most recognizable luxury brands and retailers (enterprise), and diamond manufacturers of all sizes (mid-market). It maintains owned offices in seven key diamond trading centers — Antwerp (European headquarters since 1975), New York, Dubai, Hong Kong, Geneva, Bangkok (manufacturing), and Shanghai — with over 5,000 employees across four continents.

The company has built technology-enabled infrastructure to support its operations, including diamond screening and segregation systems to separate natural and lab-grown stones, KYC and AML-CFT compliance systems with sanctions and watchlist screening, and the E-Diarough online platform for digital access to trading and management services. Diamond traceability and inventory management offerings allow clients to outsource non-core supply-chain functions. Diarough holds an extensive compliance stack: Responsible Jewellery Council COP 2024, Kimberley Process, OECD Due Diligence Guidance, UN Guiding Principles on Business and Human Rights, SEDEX, ISO, Higg Index, and AEO customs certification.

The business operates on transaction-fee and professional-services revenue models, with quote-based pricing dependent on carat, cut, clarity, and color specifications. Go-to-market is direct enterprise field sales through the global office network, supplemented by the E-Diarough digital channel. The company's competitive positioning rests on six decades of family-led brand reputation, decades-long privileged relationships with the two largest mining houses, regulatory certification depth, and the operational footprint of owned offices across four continents — collectively making it a difficult-to-replicate mid-tier platform in the global diamond value chain.

Name

Egon Software Pvt. Ltd.

Website

https://diarough.com

Company type

Private

Founded year

1960

Headcount range

101–250 employees

Short description

Diarough is a Parikh family-controlled, vertically integrated global diamond company operating rough diamond trading, precision cutting, fancy color manufacturing, and traceability/inventory services across 4 continents with 5,000+ employees, serving luxury brands and diamond manufacturers through offices in 7 key trading centers.

Ownership category

akta.pro rank

Product category

Diamond Manufacturing and Trading Services

akta.pro primary industry

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

akta.pro secondary industries

Rough Diamond Trading & Brokerage (CRAKAJAC), Polished Diamond Trading & Brokerage (CRAKAJAD)

Keywords

• Rough diamond trading
• Diamond cutting polishing
• Diamond supply chain
• Natural diamond manufacturing
• Diamond traceability services

Headquarters

HQ city

Nagar Road, Pune, Maharashtra

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Rough diamond trading: Trading of rough diamonds sourced from leading mining companies with privileged access and enduring relationships spanning several decades
2. Rough diamond supply and marketing: Supply and marketing services for rough diamonds to manufacturers
3. Polished white diamonds: Precision cutting and polishing services for white diamonds
4. Fancy color diamonds: Trading and manufacturing of fancy colored diamonds
5. Bagging services: Inventory management and bagging services for diamond clients
6. Traceability services: Diamond traceability and inventory management services allowing clients to focus on core businesses

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Diarough sources rough diamonds from leading mining companies (Rio Tinto, DTC/De Beers), manufactures polished white and fancy-color diamonds through precision cutting and polishing operations, and supplies the world's luxury brands and retailers. The company also provides value-added services including diamond traceability, segregation of natural versus lab-grown stones, inventory management and bagging services, and strategic research on the diamond economy.

Product overview

Diarough offers a unified portfolio of diamond industry solutions spanning the entire supply chain. The core offering includes rough diamond trading and supply, precision cutting and manufacturing of polished white and fancy colored diamonds. Technology-enabled services include diamond traceability, inventory management, and strategic research on the diamond economy. The E-Diarough platform provides online access to these services. The company employs over 5,000 people across 4 continents, serving luxury brands and retailers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Diarough Online platform providing digital access to Diarough's diamond trading and management services for global clients including luxury brands, retailers and manufacturers.
• Rough Diamond Trading Services Sourcing, trading and supply of rough diamonds to global clients, supported by privileged access to leading mining companies (Rio Tinto, DTC/De Beers) and advanced technology and sustainability practices.
• Polished White Diamonds Precision cutting and manufacturing of polished white diamonds supplied to luxury brands and retailers, produced at the Bangkok manufacturing facility.
• Fancy Color Diamonds Specialized trading and supply of fancy colored diamonds, including precision cutting, for luxury jewellery clients.
• Diamond Traceability Services Technology-enabled traceability solutions that track diamonds throughout the supply chain and provide documentation to clients.
• Inventory Management and Bagging Services Inventory management and bagging services for diamond clients, allowing them to outsource stock holding, segregation and related logistics to Diarough.
• Diamond Economy Strategic Research Strategic investment research covering diamond supply chain and market dynamics, provided to industry clients and partners.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Rio TintocoreOthersWorld's leading mining company from whom Diarough enjoys privileged access and enduring relationships spanning several decades. Primary source for rough diamond supply.
• DTC (De Beers)coreOthersOne of the world's leading mining companies. Diarough was one of the first Indian Diamantaires to receive a DTC sight by De Beers, establishing privileged access that continues today.
• Responsible Jewellery Council (RJC)coreStrategic or Co-development PartnerDiarough is committed to the RJC Code of Practices (COP 2024), demonstrating adherence to ethical, responsible business practices in the diamond and jewellery supply chain.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KGK Group: KGK is an India-headquartered diamond and gemstone conglomerate covering rough trading, cutting, and jewelry manufacturing with global presence — closely comparable to Diarough's integrated midstream model.
• Rosy Blue: Rosy Blue is a Belgian-Indian diamond manufacturer and trader of similar scale and heritage to Diarough, operating across rough sourcing, polished cutting, and fancy color diamonds with global offices — a direct midstream peer.
• Diacore: Diacore is a South African-anchored diamond manufacturer and trader known for cutting exceptional stones and serving luxury brands — directly comparable to Diarough's premium-positioned cutting and trading operations.
• Dalumi Diamond: Dalumi is an Israel-based, vertically integrated diamond manufacturer and trader with global offices, offering rough sourcing through polished — a structurally similar midstream peer to Diarough.
• Leo Schachter Diamonds: Leo Schachter is a global diamond manufacturer specializing in precision cutting and fancy shapes, serving leading jewelry brands — directly comparable to Diarough's cutting and brand-servicing business.
• Petra Diamonds: Petra Diamonds is a mid-tier diamond miner and trader that also produces and markets rough and polished stones, overlapping with Diarough's rough trading and manufacturing activities.

Broad incumbents

• Signet Jewelers: Signet Jewelers is the world's largest jewelry retailer (Kay, Zales, Tiffany), a downstream customer type aligned with Diarough's luxury retailer buyer base, providing demand-side comparability.
• ALROSA: ALROSA is the world's largest diamond miner by volume, shaping global rough supply and pricing. It is upstream to Diarough's midstream but competes indirectly through long-term contract allocations.
• De Beers Group: De Beers is one of the world's largest diamond miners and a primary rough supplier to Diarough via the DTC sight system. As upstream incumbent it sets the rules of supply that govern Diarough's midstream economics.
• Rio Tinto Diamonds: Rio Tinto is a leading rough diamond producer and a key privileged supplier to Diarough. As a mining incumbent it is both counterparty and benchmark for Diarough's rough allocation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/egon-software-pvt.-ltd.

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egon Software Pvt. Ltd.