Dicolore Profissional

What Dicolore Profissional does

Dicolore Profissional is a Brazilian professional hair cosmetics company founded around 2002 and headquartered in Brusque, Santa Catarina, operating under the legal entity Dicolore Cosméticos Ltda (CNPJ 07.598.516/0001-29). The company develops and manufactures high-performance hair cosmetics organized into six product lines — styling, oxi (color transformation), pure (natural actives), prime (daily care), tech (advanced formulations for all hair types), and terapia capilar (scalp health treatments) — covering colorants, treatments, finishing products, and daily haircare SKUs such as the Boom! shampoo and mask line and the Color Vibes creative color range. Core technology is professional-grade cosmetic formulation rather than software or AI; products are described as designed for demanding salon conditions and tested by industry professionals.

The company's business model combines wholesale distribution through a network of independent distributors covering all 27 Brazilian states, direct-to-consumer e-commerce via dicolore.com.br, and a professional education platform (DiColore Training Network) offering courses, certifications, and seasonal color trend guides developed with a roster of National Ambassadors and Trendsetters. Distribution is supported by over 10,000 m² of owned logistics and warehouse infrastructure in Brusque. Customers are fragmented across three primary segments — independent hairdressers and hairstylists, beauty salons, and cosmetics distributors — with beauty schools as a secondary segment. Pricing is not publicly disclosed and operates on a quote-based model for distributor partnerships. The company is privately held and founder-owned, with no disclosed external funding, M&A activity, or institutional investors, and complies with Brazil's LGPD data protection regime (Lei Federal 13.709/2018).

Name

Dicolore Profissional

Legal name

Dicolore Cosméticos Ltda

Website

https://dicoloreprofissional.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Dicolore Profissional is a Brazilian professional hair cosmetics company that develops, manufactures, and distributes colorants, treatments, and hair care products to independent hairdressers, beauty salons, and cosmetics distributors across all 27 Brazilian states via a nationwide distributor network, direct e-commerce, and a professional training platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Brusque

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Professional cosmetics sales: Sale of high-performance professional hair cosmetics including colorants, treatments, finishing products and hair care lines. Products sold through distributor network to salons and directly to professionals via e-commerce.
2. Professional education and training: DiColore Training Network offers professional courses and educational events for beauty professionals. Courses taught by DiColore-trained specialists provide ongoing education for the professional community.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Dicolore Profissional manufactures and sells professional hair cosmetics for hairdressers, beauty salons, and beauty distributors across Brazil. Its portfolio covers hair coloring, treatment, and finishing/styling categories organized into segmented lines (styling, oxi, pure, prime, tech, terapia capilar), including named items such as Shampoo Boom!, Máscara Boom!, Color Vibes, and Terapia Normalizadora do Ciclo Biológico. The company also provides technical training through the DiColore Training Network.

Product overview

Dicolore Profissional is a Brazilian professional hair cosmetics company with 23 years of market presence, offering high-performance products for colorists, salons, and distributors. The portfolio includes coloring products (coloração), treatment products (tratamento), finishing/styling products (finalização), and specialized hair care (cuidados capilares). Product lines are organized into segments: styling (professional styling), oxi (color transformation), pure (nature-inspired actives), prime (daily care), tech (advanced technology for all hair types), and terapia capilar (scalp health treatments). Key products include the Boom! line (shampoo and mask), Color Vibes colorants, and various treatment protocols. The company also provides an educational platform (DiColore Training Network) offering professional courses and certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Shampoo Boom! Professional anti-frizz shampoo formulated to reduce breakage and hair fall, intended for use by hairdressers and salon professionals on client hair.
• Máscara Boom! Professional hair mask complementing the Boom! shampoo line, designed for anti-frizz and anti-breakage salon treatment.
• Color Vibes (Rosa, Roxo, Verde) Direct-pigment hair coloring line available in Rosa (pink), Roxo (purple), and Verde (green) variants, used by hairdressers and colorists for creative and fashion color services.
• Terapia Normalizadora do Ciclo Biológico Professional hair restoration treatment using biological-cycle normalization technology to treat hair damage and reset the hair's biological cycle, sold to hairdressers and salons for in-salon application.
• DiColore Training Network Paid professional education offering of technical courses for hairdressers, salons, and beauty/technical-school students, covering Dicolore product usage and professional techniques.

Quantifiable outcome

• Present in 27 Brazilian states
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Carlos PrimolancoreChannel Partner/ Reseller/ DistributorIndependent distributor of DiColore products. Part of the national distributor network covering all 27 Brazilian states, selling professional cosmetics to salons and hairdressers.
• Rangel MelatticoreChannel Partner/ Reseller/ DistributorIndependent distributor of DiColore products. Part of the national distributor network covering all 27 Brazilian states.
• SuzanacoreChannel Partner/ Reseller/ DistributorIndependent female distributor of DiColore products in Brazil.
• ValmircoreChannel Partner/ Reseller/ DistributorIndependent distributor of DiColore products representing the brand in his territory.
• Ana Claudia OliveiracoreGTM or Marketing PartnerNational Ambassador (Embaixadora Nacional) who develops exclusive color proposals such as Beige Illusion for DiColore's seasonal trend guides. Represents the brand and shares professional knowledge with the beauty community.
• Drey CésarcoreGTM or Marketing PartnerNational Ambassador who creates trend color proposals including Sunlit Veil and Brown Suede. Provides expertise in highlights, Air Line technique, and tonalization for DiColore trend guides.
• Vandré RamoncoreGTM or Marketing PartnerNational Ambassador who developed Golden Lumière and Copper Revival color proposals for DiColore trend guides. Expert in dimensional highlights with natural root gradient.
• João MüllercoreGTM or Marketing PartnerNational Ambassador and hair color specialist. Co-instructor for TRENDCOLOR advanced highlighting courses with Leandro Nunes. Developed Cowboy Copper color trend proposal.
• Day RibeirocoreGTM or Marketing PartnerNational Ambassador who created the Amora Selvagem trend proposal using Color Vibes Rosa, Roxo e Verde for vibrant creative color work.
• Cris ValientecoreGTM or Marketing PartnerNational Ambassador who developed Golden Copper color proposal combining copper and gold tones for multidimensional red results.
• Cris OliveiracoreGTM or Marketing PartnerNational Ambassador who created Cereja Noturna (Night Cherry) trend proposal - a vibrant, deep red with cherry reflections ideal for curly hair.
• Jucie KennethcoreGTM or Marketing PartnerNational Ambassador who developed Copper Sanini color proposal - a warm, intense copper with brown depth for sophisticated dimensional results.
• Brenyo CostacoreGTM or Marketing PartnerTechnical Ambassador and highlights specialist known as 'Prince of Blondes'. Provided specialized training and education support for Auriane Silva, teaching blonde coloring techniques.
• Medianeira TollerminorGTM or Marketing PartnerTrendsetter who created Aurora trend proposal - a light, delicate and luminous blonde with uniform lightening and soft tonalization.
• Giu BerrinominorGTM or Marketing PartnerTrendsetter who developed Nude Caramel Blonde proposal combining beige, golden and caramel tones for warm sophisticated blonde results.
• Juci RossoniminorGTM or Marketing PartnerTrendsetter who created Vanilla Ice blonde proposal with light base and creamy reflections inspired by vanilla delicacy.
• Dio BerrinominorGTM or Marketing PartnerTrendsetter who developed Sun Melt proposal using different honey tones for gradual luminosity and natural depth in hair color.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inoar Cosméticos: Brazilian professional haircare brand with strong presence in smoothing/straightening and treatment categories. Comparable as a Brazilian professional brand serving salons via distributor and direct channels.
• Cadiveu Professional: Brazilian professional hair cosmetics brand selling colorants, treatments and finishing products through distributors and salons. Most direct comparable by geography, channel, and category mix (coloration + hair care).
• Embelleze (Vizcaya / Nutriliss): Large Brazilian professional and mass-market hair cosmetics manufacturer with multi-brand portfolio (Vizcaya, Nutriliss, Haskell). Comparable in colorant/treatment portfolio and Brazilian professional distribution.
• Truss Hair: Brazilian professional haircare brand offering specialized treatment lines (blond, spa, reconstruction) sold through salons and distributors. Overlaps DiColore in professional channel and product segmentation strategy.
• Lola Cosmetics: Brazilian professional/natural haircare brand selling color, treatment and styling products through salons, distributors and direct e-commerce. Comparable mix of professional + D2C motion.
• Haskell Cosméticos: Brazilian hair care brand spanning professional salon and consumer channels with a broad treatment and coloration portfolio. Comparable distribution and product breadth.

Broad incumbents

• L'Oréal Professionnel: Global incumbent in professional hair color (Inoa, Majirel, Dia Light) and care sold via Brazilian salons. Competes with DiColore for the same professional hairdresser and salon segments, with scale advantages in education and brand spend.
• Wella Professionals: Global professional hair color and care brand (Wella Company) with strong presence in Brazilian salons. Competes directly with DiColore in professional coloration and treatment categories, with materially larger R&D and marketing budgets.
• Schwarzkopf Professional: Henkel-owned global professional brand (Igora, BlondMe, Bonacure) distributed through Brazilian salons and education academies. Comparable target customer and channel but with significantly larger portfolio and investment capacity.
• Keune Haircosmetics: Dutch professional haircare and color brand with established presence in Brazilian salons through distributor networks. Comparable as an international professional brand operating via Brazilian distributors, but broader portfolio and deeper education infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dicolore-profissional

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dicolore Profissional