Kaivana - Pet Products Wholesale

What Kaivana - Pet Products Wholesale does

Kaivana is a family-owned wholesale distributor of premium pet products headquartered in Kaunas, Lithuania, founded in 1994. The company represents 30 brands from 12 international manufacturers worldwide and serves more than 1,000 retail and veterinary sales points across the three Baltic states, with a balanced geographic mix of approximately 50% Lithuania, 25% Latvia, and 25% Estonia. The portfolio spans nutrition, accessories, and care products, with a material emphasis on premium positioning; the company also develops its own proprietary brands alongside the distributed third-party labels.

The operating platform rests on a 2,500 m² self-financed logistics center built in 2020, which underpins the wholesale fulfillment model. The staff base of 40+ includes 15 in-house veterinarians, providing product curation, technical advisory to retail and clinic customers, and quality assurance that is unusually strong for a distributor of this scale. There is no disclosed proprietary software, AI, or digital platform; the technology layer is conventional wholesale and logistics systems.

The business model is B2B wholesale distribution: Kaivana purchases inventory from manufacturers and resells to retailers and veterinary clinics at markup, monetizing through distribution margins and, to a smaller extent, owned-brand margin capture. The company is led by Director Algirdas Gelžinis and reports annual revenue of approximately EUR 13 million, up from EUR 10 million in 2022. Customer concentration is structurally low given the 1,000+ point network, and growth has been driven organically by brand additions and Baltic market penetration rather than external funding.

Name

Kaivana - Pet Products Wholesale

Legal name

Kaivana

Website

https://didmena.kaivana.lt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaivana is a family-owned wholesale distributor founded in 1994 in Kaunas, Lithuania, representing 30 premium pet product brands from 12 international manufacturers and serving more than 1,000 retail and veterinary sales points across Lithuania, Latvia, and Estonia.

Ownership category

akta.pro rank

Product category

Pet Products Wholesale Distribution

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

akta.pro secondary industry

Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)

Keywords

• Pet products wholesale
• Pet food distribution
• Animal nutrition supply
• Pet retail supply
• Baltic distribution services

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution: Kaivana operates as a wholesale distributor of pet products, purchasing directly from manufacturers and distributing to pet stores and veterinary clinics across the Baltic region. Revenue is generated through markups on product sales to retail partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kaivana is a wholesale distributor of premium pet products, purchasing directly from 12 international manufacturers and reselling 30+ brands to pet stores and veterinary clinics across the Baltic States. The company provides brand development, marketing support, and e-commerce administration to its distributed brands, and operates an in-house veterinary clinic to support product selection. It distributes brands including Acana, Orijen, Brit Petfood, Carnilove, Canina, Canvit, and BioGroom.

Product overview

Kaivana is a family-owned wholesale distribution company operating in the Baltic States (Lithuania, Latvia, Estonia), representing over 30 international pet product brands. The company distributes premium pet food brands including Acana, Orijen, Brit Petfood (Brit Care, Brit Fresh, Brit VD), and Carnilove, along with supplements (Canina, Canvit), grooming products (BioGroom), and other pet supplies. The portfolio includes 12 manufacturer partnerships spanning premium, grain-free, veterinary diet, and natural product lines. Beyond distribution, Kaivana provides veterinary expertise through an in-house clinic with 15 specialists, maintains a 2,500 m2 logistics center, and offers e-commerce administration and marketing support services for brand development across Baltic markets. Lithuanian sales represent approximately 50% of the 13 million EUR annual turnover, with Latvia and Estonia each accounting for 25%.

Differentiator

Problem solved

Functional benefit

Products and services

• Acana Premium pet food brand distributed by Kaivana in Baltic markets, specializing in biologically appropriate nutrition for dogs and cats with high-quality animal ingredients.
• Orijen Premium pet food brand distributed by Kaivana in Baltic markets, offering biologically appropriate recipes with high concentrations of fresh meat, organs, and cartilage.
• Brit Petfood (Brit Care, Brit Fresh, Brit Premium, Brit VD) Czech pet food manufacturer offering multiple product lines including Brit Care (grain-free), Brit Fresh (natural), Brit Premium, and Brit VD (veterinary diet), distributed by Kaivana in the Baltic States.
• Carnilove Premium pet food brand from Vafo Praha distributed by Kaivana, focused on carnivore nutrition with formulas designed to match the natural diet of wolves and wild cats. Kaivana sponsors Carnilove-branded events such as Frisbee competitions.
• Canina German pet supplements and care products manufacturer offering vitamin and mineral supplements for pets, distributed by Kaivana in the Baltic States.
• Canvit Czech manufacturer of nutritional supplements and healthcare products for dogs and cats, distributed by Kaivana in the Baltic States.
• BioGroom Pet grooming products brand offering shampoos, conditioners, and coat care products made with natural ingredients, distributed by Kaivana.
• Wholesale Distribution and Logistics Services Wholesale distribution service using Kaivana's own 2,500 m2 logistics center operational since 2020, delivering pet products to over 1,000 sales points across Lithuania, Latvia, and Estonia.
• Brand Development and Marketing Support Services Brand development and marketing services offered by Kaivana to its distributed brand partners, including brand identity creation, market positioning, marketing campaign investment, and customer feedback analysis across the Baltic States.
• E-commerce Administration Services E-commerce administration service covering product content coordination in Lithuanian, Latvian, and Estonian languages, and digital marketing support for distributed brands across Baltic markets.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Champion Petfoods (Canada)coreStrategic or Co-development PartnerCanadian pet food manufacturer partnership started in 2002. Second pet food manufacturer Kaivana began working with, representing premium pet food brands.
• Vafo Praha (Czech Republic)coreStrategic or Co-development PartnerCzech pet food manufacturer - first pet food manufacturer partnership started in 1995. Represents brands including Carnilove.
• Acana / Orijen (Champion Petfoods)coreChannel Partner/ Reseller/ DistributorPremium pet food brands Acana and Orijen distributed by Kaivana in Baltic markets.
• Brit PetfoodcoreChannel Partner/ Reseller/ DistributorCzech pet food manufacturer representing multiple product lines including Brit Care, Brit Fresh, Brit Premium, Brit VD Veterinary Diet.
• AatascatminorChannel Partner/ Reseller/ DistributorPet product brand distributed by Kaivana in Baltic markets.
• BioGroomminorChannel Partner/ Reseller/ DistributorPet grooming products brand distributed by Kaivana.
• CaninaminorChannel Partner/ Reseller/ DistributorGerman pet supplement manufacturer brand distributed by Kaivana.
• CanvitminorChannel Partner/ Reseller/ DistributorCzech pet supplement brand distributed by Kaivana in Baltic markets.
• CarnilovecoreChannel Partner/ Reseller/ DistributorPremium pet food brand from Vafo Praha, distributed by Kaivana. Company sponsors Carnilove-branded events like Frisbee competitions.
• Long FengminorChannel Partner/ Reseller/ DistributorPet product brand distributed by Kaivana in Baltic markets.
• Profine PetminorChannel Partner/ Reseller/ DistributorPet product brand distributed by Kaivana.
• Sams FieldminorChannel Partner/ Reseller/ DistributorPet product brand distributed by Kaivana.
• Spot / Ethical PetminorChannel Partner/ Reseller/ DistributorPet product brand distributed by Kaivana.
• TigerpetminorChannel Partner/ Reseller/ DistributorPet product brand distributed by Kaivana.
• ZverlitminorChannel Partner/ Reseller/ DistributorNatural bedding product brand distributed by Kaivana.
• ZiwipetsminorChannel Partner/ Reseller/ DistributorPet product brand distributed by Kaivana in Baltic markets.
• Signature 7minorChannel Partner/ Reseller/ DistributorPet product brand distributed by Kaivana.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Bitiba: European online retailer of pet supplies and food, owned by Zooplus. Comparable as a digitally-led channel distributing many of the same premium and value pet food brands into European markets.
• VetUK: UK online veterinary supplies retailer selling prescription and OTC pet health products directly to consumers. Comparable to Kaivana's supplement/OTC range (Canina, Canvit) and a digital competitor to traditional vet-channel distribution.

Broad incumbents

• Fressnapf Group: Europe's largest specialty pet retailer with ~1,400 stores across multiple countries. Comparable as a broad pan-European pet products channel that ultimately competes for the same premium brand shelf space and end consumer.
• Covetrus: Animal-health distribution and technology company serving companion and equine veterinary practices. Comparable as a specialist wholesale distributor that channels manufacturer brands into clinical customers.
• Zooplus: Leading pan-European online pet retailer selling premium and mass-market pet food. A competing route-to-market for the same manufacturer brands Kaivana distributes, and a growing threat to traditional wholesale in the Baltics.
• Petco: US specialty pet retailer operating full-service veterinary hospitals alongside its retail business. Mirrors Kaivana's premium-pet + vet-clinic hybrid model at much larger scale.
• Henry Schein Animal Health: Global distributor of animal health products to veterinary practices. Comparable to Kaivana's veterinary-clinic wholesale motion for supplements, preventives and clinical nutrition products.
• PetSmart: North America's largest specialty pet retailer, including in-store veterinary clinics. Comparable in combining premium pet food assortment with embedded veterinary services across a multi-region footprint.
• Pets at Home: UK's leading pet retailer, also operating veterinary practices (Vets4Pets). Comparable to Kaivana in combining retail distribution of premium pet food with embedded veterinary expertise — a structurally similar vertical integration.

Regional players

• Jollyes: UK specialty pet retailer focused on premium pet food and supplies across a regional store base. Comparable to Kaivana as a regional premium-positioned pet channel serving local retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uab-kaivana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaivana - Pet Products Wholesale