Long Feng Inc

What Long Feng Inc does

Long Feng Inc is a privately held, single-location Chinese restaurant founded in 2018, operating at 401 W. Rollins Road in Round Lake Beach, Illinois. The company serves a local consumer base through three channels: dine-in service at the physical storefront, customer pickup, and delivery, with operating hours six days per week (closed Tuesdays). The menu centers on traditional Chinese-American fare including Kung Po Chicken, Moo Shu Pork, Beef with Broccoli, Dragon Phoenix, House Special Chow Mein, Pineapple Seafood Fried Rice, and Egg Foo Young, with a recently added rolled ice cream offering.

The business operates with approximately 7 employees and no proprietary technology. Digital ordering is enabled through a vendor relationship with iMenu360, which provides the web-based ordering interface and backend ordering management. The company's website (longfengonline.com) is built and hosted by third parties (ADG, Websites999.com) and functions as a basic marketing and ordering-front-end, with no mobile apps, no proprietary software, and no disclosed integrations beyond the iMenu360 platform.

Long Feng's revenue model is point-of-sale food and beverage sales through dine-in, takeout, and delivery transactions. Pricing is not publicly disclosed, though customer reviews indicate a value positioning (dinner for two at approximately $20). Customer concentration is entirely retail consumer-based with no enterprise or B2B accounts disclosed. The company's strategic posture is consistent with a small, owner-operated independent restaurant: minimal marketing footprint, no disclosed management team, no fundraising activity, no certifications, no M&A activity, and no multi-unit expansion evident in the source data.

Name

Long Feng Inc

Legal name

Long Feng

Website

https://longfengonline.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Feng Inc is a single-location Chinese restaurant in Round Lake Beach, Illinois, founded in 2018, serving local consumers through dine-in, takeout, and delivery with online ordering via iMenu360.

Ownership category

akta.pro rank

Product category

Chinese Restaurant

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

Keywords

• Chinese restaurant
• Casual dining
• Food delivery
• Takeout service
• Chinese cuisine

Headquarters

HQ city

Round Lake Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage sales: The restaurant generates revenue through one-time food and beverage transactions at the point of sale, including dine-in service, takeout orders, and delivery orders. Customers pay for individual meals and menu items.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Long Feng Inc operates a Chinese restaurant offering dine-in, pickup, and delivery services from a single physical location in Round Lake Beach, Illinois. The core offering is the sale of Chinese cuisine menu items, complemented by an online ordering capability powered by the iMenu360 platform and supported by extended hours including weekend service.

Product overview

Long Feng Inc operates as a traditional Chinese restaurant offering dine-in, delivery, and pickup services. The core product consists of authentic Chinese cuisine menu items including signature dishes such as Kung Po Chicken, Moo Shu Pork, Dragon Phoenix, and House Special Chow Mein. An online ordering module powered by iMenu360 enables customers to place pickup and delivery orders through an external platform integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Chinese Restaurant Menu Items

Quantifiable outcome

• Dinner for 2 portions available for approximately $20

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• China Wok: Quick-service Chinese restaurant chain serving familiar American-Chinese dishes such as General Tsao's chicken and fried rice for dine-in, takeout, and delivery. Direct comparable on cuisine, price point, and channel mix.
• Pick Up Stix: Chain offering Asian-inspired quick-service bowls, salads, and entrées for dine-in, takeout, and delivery. Closely comparable on cuisine and service model to Long Feng, with a similar value-oriented price point.

Broad incumbents

• Pei Wei Asian Diner: Fast-casual Asian chain offering customizable stir-fry, noodle, and rice dishes for dine-in, takeout, and delivery. Comparable on Asian fast-casual positioning and channel mix, with much broader scale.
• Panda Express: The largest American-Chinese QSR chain, offering a similar dine-in/takeout/delivery model centered on Chinese-American menu staples such as General Tsao's chicken and fried rice. Comparable on cuisine category and channel mix, but vastly larger and operationally standardized.
• P.F. Chang's: Casual-dining chain serving Asian-inspired menu items with dine-in, takeout, and delivery. Comparable as a full-service Asian casual dining operator with overlapping menu concepts, though P.F. Chang's is national and far more upscale.

Others

• Yelp: Consumer review platform where local restaurants (and customer reviews from patrons like Long Feng's cited reviewers) acquire discovery and trust. Comparable as the discovery layer that drives new-customer acquisition for local Chinese restaurants.
• Uber Eats: Major third-party food delivery platform carrying local Chinese restaurants. Comparable as an aggregator partner that Long Feng's delivery channel depends on for off-premise reach.
• Chowbus: Food delivery and online-ordering platform purpose-built for Asian restaurants. Comparable to Long Feng as a technology enabler for the same customer base and restaurant segment.
• Grubhub: Online and mobile food-ordering and delivery marketplace that lists independent local restaurants. Comparable as a digital channel Long Feng's takeout/delivery business runs on alongside its iMenu360 storefront.
• DoorDash: Third-party delivery aggregator serving independent restaurants, including local Chinese takeout operators like Long Feng. Comparable as a customer-acquisition and delivery-fulfillment channel that drives Long Feng's off-premise volume.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/long-feng-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Feng Inc