EDEKA Stadler + Honner Verwaltungs GmbH

What EDEKA Stadler + Honner Verwaltungs GmbH does

EDEKA Stadler + Honner Verwaltungs GmbH is a privately held, family-owned franchisee of the EDEKA Südbayern cooperative, operating 10 grocery supermarkets across Lower Bavaria (Niederbayern) and Munich under the Frisch-Nachbarn and Die Frisch-Nachbarn trade names. Founded in 1995 by cousins Stephan Stadler and Hans-Jürgen Honner, the company is now in its third generation of family management, with retail heritage tracing back to the founders' great-grandmother in the 1920s. The company serves individual consumers, families, food enthusiasts, bio/sustainability-oriented shoppers, and Munich-area HoReCa customers through differentiated neighbourhood stores, including a 7,500 m² flagship Genussmarkt in Unterföhring that anchors the portfolio.

The core product is a curated grocery assortment exceeding 50,000 articles and 8,000 organic SKUs, delivered through specialty service counters (fresh fish, meat, sausage ~250 SKUs, cheese, bakery) and in-store experiential features unique to the flagship: a 120 m² &ever Grow Tower for pesticide-free leafy greens, an in-house coffee roastery, a Champagne bar, a wine cellar carrying Bodegas Vicente Gandia (15,000 oak barrels), and an ecoterra Unverpackt zero-waste station. Concept stores include the 'Markt der neun Welten' in Straubing (nine themed zones across 2,000 m²) and the 'Marktplatz der Frische' Pavillon-format store. The tech stack is operational-retail rather than software — in-store vertical farming partners &ever and SweGreen, plus branded partner zones from Lindt, Tchibo, DEPOT, and Ensinger.

Revenue is generated transactionally through unit-priced grocery and specialty food sales across the 10 physical stores; there is no e-commerce, delivery, subscription, or membership pricing model. Distribution is exclusively brick-and-mortar within Niederbayern and Munich. Marketing relies on the company website, email newsletter, Instagram, weekly promotional flyers, and co-branded EDEKA Südbayern marketplace listings. The company does not disclose revenue and has no external funding, parent company, or public listing; ownership remains entirely within the Stadler and Honner families across four generations.

Name

EDEKA Stadler + Honner Verwaltungs GmbH

Legal name

EDEKA Stadler + Honner Verwaltungs GmbH

Website

https://die-frisch-nachbarn.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

EDEKA Stadler + Honner is a privately held, family-owned EDEKA franchisee operating 10 supermarkets across Lower Bavaria and Munich, with a 7,500 m² premium flagship in Unterföhring serving consumers and HoReCa customers.

Ownership category

akta.pro rank

Product category

Supermarket Grocery Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Imported & Regional Specialty Food Stores (CRAHAGAL)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Grocery retail
• Supermarket operations
• Fresh food markets
• Specialty food retail
• Regional grocery chain

Headquarters

HQ city

Frauenau

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail grocery sales: Revenue is generated through the sale of food and grocery products across 10 EDEKA supermarket locations in Niederbayern and Munich. The company offers a broad assortment of over 50,000 articles spanning fresh produce, bio/organic products, regional specialities, and international premium products. Revenue is transaction-based, driven by individual consumer purchases at physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EDEKA Stadler + Honner Verwaltungs GmbH operates as a family-owned EDEKA franchisee running 10 individually-themed supermarket locations (the "Frisch-Nachbarn" banner) across Niederbayern and Munich. The stores sell fresh produce, regional and bio/organic products, premium specialty goods, and operate specialty service counters (meat, sausage, cheese, fish, bakery), plus a Champagne bar and wine cellar. The flagship 7,500 m² Unterföhring market adds in-house vertical farming (Grow Tower), an on-site coffee roastery, and an ecoterra unpackaged-goods station.

Product overview

EDEKA Stadler + Honner Verwaltungs GmbH operates as a family-owned grocery retail chain with 10 markets across Niederbayern and Munich. The core offering is a network of supermarkets (Frisch-Nachbarn) offering fresh foods, regional specialties, organic products (over 8,000 bio items), and specialty service counters. The flagship Unterföhring store spans 7,500 m² with unique features including inhouse farming, an on-site coffee roastery, and one of Munich's largest fresh fish counters. The company also offers partner-branded sections (Lindt chocolate, Tchibo, DEPOT, ecoterra unpackaged station) and supplementary services including a newsletter and online promotional offers. Key product modules include the main retail store network, inhouse farming operations (&ever grow towers), specialty counters (fish, meat, cheese, bakery), champagne bar, and various branded partner sections.

Differentiator

Problem solved

Functional benefit

Products and services

• EDEKA Frisch-Nachbarn Retail Stores Network of 10 individually-themed physical supermarkets (Frisch-Nachbarn banner) operating under the EDEKA franchise in Niederbayern and Munich, offering fresh produce, regional specialties, bio/organic products, and specialty service counters for grocery and household shoppers.
• Frisch-Nachbarn Unterföhring Flagship Store Flagship 7,500 m² premium supermarket in Unterföhring featuring a Grow Tower for in-house farming, an on-site coffee roastery, one of Munich's largest fresh fish counters, a Champagne bar, ~6,000 bio products, and 800+ free parking spaces.
• Frisch-Nachbarn Newsletter Email newsletter subscription delivering exclusive weekly offers and invitations to in-store events such as Champagne tastings to subscribers.

Quantifiable outcome

• Awarded Bayerns Best 50 five times, demonstrating consistent regional excellence in retail operations
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Südbayerische Fleischwaren GmbHcoreOthers · 1 January 2021Südbayerische Fleischwaren GmbH, a subsidiary of EDEKA Südbayern, produces and supplies regional meat products and approximately 250 varieties of sausage for EDEKA Stadler + Honner. All beef and pork is sourced exclusively from Bavaria and carries the 'Geprüfte Qualität Bayern' (Certified Quality Bavaria) seal. Products meet IFS (International Food Standard) requirements and are fully traceable.
• Finger Food (Valencia, Spain)minorOthersFinger Food, a company founded by Hans-Jürgen Honner's son in Valencia, Spain, sources exclusive Spanish specialty food products including award-winning iberico ham from BEHER (family business in Spain), which is made from pigs raised on approximately 1 hectare of forest each and fed on acorns. The partnership also includes a special old rice variety for paella. Products are personally selected by the founder.
• Bodegas Vicente GandiaminorOthersBodegas Vicente Gandia is a Spanish family winery based in Utiel-Requena since 1885. Their wines are stored in approximately 15,000 oak barrels and have won awards across Europe. The Frisch-Nachbarn stock and sell these wines in their wine department.
• &evercoreTechnology or Integration&ever operates the inhouse vertical farming installation (Grow Tower) at the Frisch-Nachbarn flagship in Unterföhring on 120 m². The EU-frische premiere system grows leafy salads and herbs on-site without pesticides, supplying ultra-fresh produce directly to the store's shelves with minimal transport.
• ecoterracoreTechnology or Integrationecoterra operates the Unverpackt Station (zero-waste unpackaged goods station) within the Frisch-Nachbarn markets, allowing customers to purchase cereals, nuts, snacks, and other products without packaging. ecoterra provides the concept, station infrastructure, and product range for unpackaged shopping.
• LindtminorOthersLindt is a Swiss premium chocolate maker (Maître Chocolatier since 1845). The Frisch-Nachbarn market features a Lindt 'Chocolatier Paradies' section offering the brand's full premium chocolate range.
• TchibominorOthersTchibo, a German brand known for coffee and non-food products, has a dedicated section within the Frisch-Nachbarn market offering Tchibo coffee specialities and the Tchibo product range.
• DEPOTminorOthersDEPOT operates a home décor and decorative accessories section within the Frisch-Nachbarn market, offering furnishings and decorations to transform homes into a feel-good atmosphere.
• Ensinger ( Blumenabteilung)minorOthersEnsinger operates the florist department within the Frisch-Nachbarn market in Unterföhring. Their floral section won Gold in the 'Best Florist Department of the Year 2023' competition in the 'Service' category.
• EDEKA SüdbayerncoreChannel Partner/ Reseller/ DistributorEDEKA Stadler + Honner operates as a franchisee under the EDEKA brand. EDEKA Südbayern provides the franchise brand, purchasing power, private label ('EDEKA Mein Bayern'), and operational support. The company is one of around 9–10 EDEKA markets operated by this franchise group in Lower and Upper Bavaria.
• Local Bavarian farmers and regional producerscoreStrategic or Co-development PartnerEDEKA Stadler + Honner maintains close relationships with local and regional Bavarian farmers and producers. Products sourced locally include seasonal fruits and vegetables, eggs, dairy products, and meat. These partnerships ensure freshness, quality, and short transport distances while supporting the regional economy.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• EDEKA: EDEKA is the franchisor/cooperative umbrella under which Stadler + Honner operates; EDEKA Südbayern provides brand, purchasing power and the EDEKA Mein Bayern private label, so EDEKA functions as the parent/franchise platform rather than a direct competitor.

Broad incumbents

• Globus: German regional hypermarket chain with strong fresh and specialty counters; an incumbent operating large-format food retail in regional Germany, comparable in store concept breadth but with a wider non-food assortment than Frisch-Nachbarn.
• REWE: National full-line German supermarket incumbent with regional groupings and premium formats (e.g., REWE Feine Welt). Overlaps with Frisch-Nachbarn on grocery assortment, weekly flyers and regional franchise-style operations, but at much larger national scale.
• HIT: German regional hypermarket/superstore chain with strong fresh counters and regional positioning; comparable in large-format food-retail operations to the 7,500 m² Unterföhring Frisch-Nachbarn store and a parallel regional competitor.

Emerging players

• basic AG: Smaller German organic-specialty supermarket chain focused on regional bio assortment in Baden-Württemberg and Bavaria; comparable to the bio/sustainability angle of Frisch-Nachbarn but at a more limited footprint, an emerging alternative regional player.

Direct peers

• Alnatura: Germany's largest organic-specialty supermarket chain (~140 stores) with a bio-led assortment and sustainability positioning that closely mirrors the Frisch-Nachbarn 8,000+ bio range, ecoterra Unverpackt Station and &ever Grow Tower concept.
• Feneberg: Family-owned regional supermarket chain headquartered in Kempten, Bavaria, operating ~80 markets with regional sourcing, in-house bakeries and a strong quality/regional positioning highly comparable to EDEKA Stadler + Honner's Frisch-Nachbarn concept.
• Tegut: Mid-sized German supermarket chain (now part of the Migros group) known for bio/quality assortment, regional sourcing and a regional, service-led retail format that closely parallels the Frisch-Nachbarn premium and bio positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edeka-stadler-honner-verwaltungs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDEKA Stadler + Honner Verwaltungs GmbH