Die Hoflieferanten Eventagentur GmbH

What Die Hoflieferanten Eventagentur GmbH does

Die Hoflieferanten Eventagentur GmbH is a Munich-based, founder-owned full-service event agency established in 2007 by Matthias Rösch and Sebastian Flaskamp. The company plans and delivers 360-degree events for corporate and private clients, covering concept development, venue selection, service-provider coordination, catering, and on-site execution. It operates an integrated business model combining owned venues (Bar Ludwig, added 2013; Bamberger Haus, acquired and renovated 2015), signature recurring public events (Wiesnclub at Alte Kongresshalle during Oktoberfest, Bar du Soleil at Olympiapark in summer, Starkbierfest/Ozapftwerd at Löwenbräukeller, Weinfest, and the Münchner Bauern Stadl Oktoberfest booth launched in 2023), and an in-house culinary brand (Ludwig's Kitchen) providing catering scaled for 250 to 2,500 guests. A network of partner venues (Schlossgut Moosschwaige, Riviera76, Alte Kongresshalle, Löwenbräukeller) supplements its owned inventory and enables flexible event sourcing.

The company earns revenue across four overlapping streams: event planning and management fees, venue rentals (including minimum-consumption spend at owned locations), catering and culinary services, and packaged Oktoberfest experiences that bundle Wiesn table reservations, Trachten costume rental or purchase, VIP transport, and Wiesnclub reservations. Pricing is quote-based; published entry points start at €69 per person for Bar Ludwig events, with higher tiers for premium catering and Oktoberfest packages. Distribution is direct-to-customer via website inquiry, phone, and WhatsApp, supported by brand partnerships with Pernod Ricard, Moët & Chandon, Radio Arabella, Charivari, Hotel Augustin, and Angermaier Trachten. Named enterprise customers include Ernst & Young, M.O.O.CON, and PwC, alongside a private-celebration segment (weddings, birthdays, anniversaries) and an Oktoberfest experience segment targeting both local and international visitors.

Geographically the firm is concentrated in Munich and Bavaria with no disclosed cross-border expansion. It is a privately held GmbH with no external institutional investors, no funding rounds, no patents, and no proprietary technology stack; the competitive position rests on owned real estate at strategic Munich locations, deep Bavarian cultural specialization, integrated full-service delivery, and seventeen years of operating history rather than on technology or scale.

Name

Die Hoflieferanten Eventagentur GmbH

Legal name

Die Hoflieferanten Eventagentur GmbH

Website

https://diehoflieferanten.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Die Hoflieferanten Eventagentur GmbH is a Munich-based, founder-owned full-service event agency, founded in 2007, that plans and delivers corporate events, private celebrations, and signature Munich festivals (including Wiesnclub and Starkbierfest) from its owned venues Bar Ludwig and Bamberger Haus, supported by Ludwig's Kitchen catering and a partner-venue network.

Ownership category

akta.pro rank

Product category

Event Management & Catering Services

NAICS

Food Service Contractors (722310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Event management services
• Corporate event planning
• Bavarian catering services
• Oktoberfest experience packages
• Event venue operations

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Planning and Management: Full-service event planning and management including concept development, venue selection, service provider coordination, and on-site execution. Revenue generated through service fees, venue rentals, and event packages.
2. Venue Operations (Bar Ludwig, Wiesnclub): Operation of owned event venues including Bar Ludwig (exclusive event location in central Munich) and Wiesnclub (after-Wiesn party venue). Revenue from venue rentals, minimum consumption requirements, catering sales, and event packages.
3. Catering Services: Catering services including BBQ events, flying menus, live cooking, gala dinners, finger food, and office catering. Scaled for events from 250-2500 guests at external venues or own locations.
4. Oktoberfest Experience Packages: All-inclusive Oktoberfest services including Wiesn table reservations in famous beer tents, traditional costume rental/purchase, VIP transportation, on-site assistance, and Wiesnclub VIP reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Die Hoflieferanten is a Munich-based full-service event agency that plans and executes corporate and private events end-to-end, from concept development and venue selection through service-provider coordination and on-site management. It operates its own venues (Bar Ludwig, Wiesnclub at Alte Kongresshalle, Bar du Soleil) and delivers catering for 250-2,500 guests, complemented by signature Oktoberfest packages and public events such as the Starkbierfest at Löwenbräukeller.

Product overview

Die Hoflieferanten Eventagentur GmbH is a Munich-based full-service event agency founded in 2007, operating a unified platform of event services centered around its owned venue (Bar Ludwig), signature Oktoberfest offerings (Wiesnclub, Oktoberfest Experience packages), and comprehensive catering services (Ludwig's Kitchen, BBQ events, gala dinners, office catering). The portfolio also includes partner locations (Riviera 76, Bamberger Haus, Schlossgut Moosschwaige, Alte Kongresshalle, Löwenbräukeller) and signature public events (Bar du Soleil, Ozapftwerd, Weinfest). The company provides 360-degree event support from concept to execution for both private and corporate occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar Ludwig Exclusive owned event venue in central Munich (Stiglmairplatz) for company parties, summer parties, birthday celebrations, private events, congresses, and seminars, featuring an outdoor terrace with no closing time and catering from Ludwig's Kitchen.
• Wiesnclub Munich's largest After-Wiesn party held during Oktoberfest at Alte Kongresshalle, two minutes from Theresienwiese, featuring live musical acts, laser shows, and champagne bars operating every evening from 22:30.
• Catering Services Full-service catering for off-location events scaled for 250-2,500 guests, including BBQ events, flying menus, live cooking, gala dinners, finger food, and office catering, delivered by Ludwig's Kitchen.
• Oktoberfest Experience Package (Wiesnerlebnis) All-inclusive Munich Oktoberfest service combining Wiesn table reservations in famous beer tents, traditional Trachten costume rental or purchase (via Angermaier), VIP transportation, on-site assistance, and Wiesnclub VIP reservations.
• Bar du Soleil Stylish temporary bar and event location at Olympiasee during the Olympiapark summer festival, bringing a Mediterranean Côte d'Azur atmosphere to Munich with culinary highlights and cozy seating areas.
• Ozapftwerd (Starkbierfest at Löwenbräukeller) Strong-beer festival (Starkbierfest) hosted in collaboration with Löwenbräukeller in its grand ballroom, featuring traditional Oktoberfest bands, whip crackers, and DJ afterparties.
• Münchner Bauern Stadl Authentic Oktoberfest booth established in 2023 featuring artisanal home-style cuisine with regional freshness and sustainable culinary culture, including the signature Münchner Bauernsemmel with quinoa.
• Weinfest (Wine Festival) Wine festival featuring wines and dishes in a relaxed atmosphere, with workshops and exclusive wine tastings accompanied by live music.

Quantifiable outcome

• Events for groups from 250 to 2500 guests

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Pernod RicardminorGTM or Marketing PartnerBeverage partner featured on website as 'strong partner'. Pernod Ricard is a major spirits and wine company providing premium beverages for events.
• Radio ArabellaminorGTM or Marketing PartnerMunich radio station partnership for event promotion and media coverage.
• Charivari (95.5)minorGTM or Marketing PartnerMunich radio station partnership for event promotion.
• Hotel AugustinminorGTM or Marketing PartnerHotel partnership for accommodating out-of-town event guests.
• Bamberger HauscoreChannel Partner/ Reseller/ DistributorPremium event venue in Munich acquired by company founders in 2015. Historic venue with elegant ambiance for exclusive celebrations and business events. Fully renovated after acquisition.
• Angermaier (Trachten)minorGTM or Marketing PartnerTraditional Bavarian costume (Trachten) provider for Oktoberfest events.
• Moët & ChandonminorGTM or Marketing PartnerChampagne partner featured as strong partner, providing premium champagne for exclusive events.
• Alte KongresshallecoreChannel Partner/ Reseller/ DistributorHistoric event venue at Theresienwiese where Wiesnclub operates during Oktoberfest. Renovated in 2007, offers spaces for concerts, conferences, galas, and receptions.
• Riviera76coreChannel Partner/ Reseller/ DistributorPartner venue with Mediterranean charm, offering restaurant and party kegelbahn (bowling lanes) in green surroundings.
• Schlossgut MoosschwaigecoreChannel Partner/ Reseller/ DistributorCastle estate venue minutes from Munich with historic walls, gardens, and stylish rooms for corporate events, anniversaries, and weddings.
• LöwenbräukellercoreChannel Partner/ Reseller/ DistributorTraditional Munich event venue with Bavarian flair hosting Starkbierfest events organized by Hoflieferanten in grand ballroom.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DO & CO: Global premium hospitality group with catering, event and airline catering operations, including premium sports and entertainment event services; comparable as a larger incumbent serving similar high-end catering and event mandates globally.
• Hotel Bayerischer Hof München: Five-star Munich hotel operating multiple event venues, ballrooms, and catering services for corporate clients; competes for the same premium Munich corporate event and private celebration wallet.
• Marché International: European food service and event catering group with German operations, offering event catering and venue hospitality at scale; overlaps with Hoflieferanten's catering business for corporate and private events.

Regional players

• Augustiner-Keller München: Historic Munich beer hall and event venue offering Bavarian celebrations, corporate events, and Wiesn-adjacent packages; comparable as a regional Munich venue/host competing for similar corporate and Oktoberfest-related bookings.
• Hofbräuhaus München: Iconic Munich beer hall and tourist event venue that hosts large-scale Bavarian celebrations and corporate groups — comparable as a heritage Munich venue operator competing for similar Oktoberfest-adjacent and corporate event demand.

Direct peers

• Stark! Catering: Munich-based premium caterer specializing in Bavarian-themed events, BBQ, gala dinners, and Oktoberfest table bookings — directly overlapping with Die Hoflieferanten's catering, venue and Wiesn offering in the same Munich/Bavaria market.

Others

• Sodexo Live!: Global hospitality and event services arm of Sodexo, providing premium catering and venue hospitality at stadiums, conventions, and signature events — a broader-scale incumbent operating in an adjacent event-services category.
• Aramark: Large global food services and hospitality provider with sports, leisure, and corporate event catering; comparable as a broader-scale player serving overlapping enterprise and event-catering demand, especially in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/die-hoflieferanten

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Hoflieferanten Eventagentur GmbH