Markt Apotheke
Markt Apotheke is a sole proprietorship pharmacy in Emsbüren, Germany, serving local residents with prescription and OTC medications, pharmaceutical services, and e-prescription fulfillment through a physical storefront, online shop, mobile app, and free local delivery.
- Company typePrivate
- Founded-
- HeadquartersEmsbüren, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Markt Apotheke does
Markt Apotheke is a sole proprietorship (e.Kfr.) pharmacy operated by Maria Anna Bußmann in the town center of Emsbüren, Germany, serving the local community of Emsbüren and surrounding villages in Lower Saxony. The 17-person team of licensed pharmacists, pharmaceutical-technical assistants (PTA), and commercial staff delivers prescription dispensing, over-the-counter medications, cosmetics, medical devices, nursing supplies, and insurance-covered pharmaceutical services such as medication reviews, blood pressure monitoring, and inhaler training. Free local delivery services Monday through Friday extend the pharmacy's reach beyond its physical storefront.
The business operates a hybrid physical-and-digital model. The core infrastructure is an automated dispensing system (Kommissionierautomat) with software-optimized inventory that delivers over 90% immediate availability of medications. Digital channels include the ptcloud.de online shop, the 'Meine Apotheke' mobile app (provided by Pharmatechnik), E-Rezept integration via gematik (the mandatory German electronic prescription infrastructure), and multi-channel ordering via app, website, email, telephone, and WhatsApp. Additional services include custom compound formulations (Rezepturen), breast pump rental (Medela), PARI inhaler inspection, bandage fitting, and stem cell donor registration in partnership with Leukin e.V. and DKMS.
Revenue is generated through five streams: regulated prescription dispensing (Arzneimittelpreisverordnung fixed pricing), OTC and cosmetic product sales, fee-for-service pharmaceutical services partially covered by statutory health insurance, equipment rental, and in-house custom compounding. The customer base is almost entirely local — approximately 17,000+ residents of Emsbüren and surrounding communities — with multilingual support (German, English, Russian, Polish) provided to capture non-native-speaking populations. Pricing for prescription medications is regulated by German law, limiting margin expansion, while OTC products and services are priced competitively. The business has no external investors, no parent company, and no publicly disclosed financials.
Markt Apotheke firmographics
Firmographics- Name
- Markt Apotheke
- Legal name
- Maria Anna Bußmann e.Kfr.
- Website
- https://die-markt-apotheke.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Markt Apotheke is a sole proprietorship pharmacy in Emsbüren, Germany, serving local residents with prescription and OTC medications, pharmaceutical services, and e-prescription fulfillment through a physical storefront, online shop, mobile app, and free local delivery.
- Ownership category
- akta.pro rank
Markt Apotheke industry classification
Industry- Product category
- Community Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Medication Adherence, Reminders & Patient Support (HLACAKAF)
- akta.pro secondary industries
- Medication Education, Counseling & Side-Effect Monitoring (HSABALAJ), Medication Reminders & Adherence Support (Non-Skilled) (HLADAGAE)
Keywords
Where Markt Apotheke is headquartered
LocationHeadquarters
- HQ city
- Emsbüren
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Markt Apotheke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Prescription Medication Sales: Core revenue from dispensing prescription-only medications (rezeptpflichtige Arzneimittel) to patients. Reimbursable through statutory and private health insurance under German pharmaceutical pricing regulations (Arzneimittelpreisverordnung).
- Over-the-Counter (OTC) Pharmaceutical & Product Sales: Sales of non-prescription medications, cosmetics, medical devices, nursing supplies, and other health products across all channels (in-store, online shop, app, delivery).
- Pharmaceutical Services: Fee-for-service pharmaceutical services including medication therapy management (Medikationsmanagement), blood pressure monitoring, inhaler training, and medication reviews — partially covered by statutory health insurance under certain conditions.
- Medical Equipment Rental: Rental of breast pumps (Medela) and other medical devices, with billing to health insurance companies.
- Custom Rezepturen (Compound Formulations): Individually prepared pharmaceutical compounds manufactured in-house per physician prescription, charged as custom preparations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Prescription medications – regulated pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Markt Apotheke product offering
Product offeringCore offering
Markt Apotheke is a community pharmacy in Emsbüren, Germany that dispenses prescription and over-the-counter medications, cosmetics, medical devices, and nursing supplies through a physical storefront, complemented by an online shop (ptcloud.de), the "Meine Apotheke" mobile app, e-prescription (E-Rezept) acceptance, and a free local delivery service. The pharmacy also provides pharmaceutical services including medication therapy management, blood pressure monitoring, inhaler training, custom compound preparations, breast pump rental, and travel health consultations.
Product overview
Markt Apotheke is a traditional German pharmacy network consisting of a physical pharmacy in Emsbüren (Markt 1, 48488) with extended digital services. The offering consists of the core Markt Apotheke pharmacy (in-store services) combined with a digital ecosystem including the Meine Apotheke mobile app and online shop (powered by ptcloud.de). Key products and services include E-Rezept electronic prescription handling, pharmaceutical services (medication reviews, blood pressure monitoring, inhaler training, custom compounding, bandage fitting, homeopathy), medical equipment rental (breast pumps), nursing supplies, travel consultations, stem cell donor registration, a customer card program, and free delivery service. The pharmacy features an automated dispensing system providing over 90% immediate availability of medications.
Differentiator
Problem solved
Functional benefit
Brands
- Meine Apotheke: Mobile application for medication pre-ordering, medication management, and digital receipts
- Das E-Rezept
Products and services
- Markt Apotheke (Pharmacy Storefront Emsbüren)
Quantifiable outcome
- Over 90% immediate medication availability rate
- +3 more outcomes
Companies that use Markt Apotheke
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Markt Apotheke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Markt Apotheke partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- gematikcoreMarkt Apotheke integrates with the gematik-operated E-Rezept (electronic prescription) infrastructure, enabling patients to send digital prescriptions directly to the pharmacy via the 'Das E-Rezept' app or electronic health card (eGK). This is a mandatory digital healthcare standard in Germany.
- PharmatechnikcoreThe 'Meine Apotheke' app, provided by Pharmatechnik, enables the pharmacy's customers to pre-order medications via smartphone with voice control, barcode scanning, or photo submission of prescriptions. The pharmacy is connected via postal code 48488.
- Leukin e.V.minorLeukin e.V. provides stem cell donor typing/registration kits used by Markt Apotheke to offer free stem cell donor registration services to customers since October 2023.
- DKMS (Deutsche Knochenmarkspenderdatei)minorDKMS supplies stem cell donor typing kits used in the pharmacy's free stem cell donor registration program, in collaboration with Leukin e.V.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Markt Apotheke competitors and assessment
Company assessmentBroad incumbents
- Aponeo: Berlin-based online pharmacy offering prescription and OTC delivery across Germany, representing the same mail-order competitive set as DocMorris and Shop Apotheke.
- Sanicare: German mail-order pharmacy with national fulfillment, comparable to Markt Apotheke on the dimensions of OTC/prescription delivery and pharmacy retail competition.
- Shop Apotheke: Large online pharmacy serving German customers with prescription and OTC fulfillment, comparable to Markt Apotheke's mail-order competitors from a customer's perspective.
- Apotal: German online pharmacy focused on prescription and OTC mail order, comparable as a national-scale digital competitor to a local pharmacy like Markt Apotheke.
- DocMorris: Major German/European mail-order pharmacy operating at national scale, competing directly with Markt Apotheke for OTC and prescription customers through digital channels and home delivery.
- EasyApotheke: Chain of physical and online pharmacies in Germany; comparable to Markt Apotheke as a retail pharmacy operator with both storefront and digital channels, though at substantially larger scale.
Others
- Pharmatechnik: Provider of the 'Meine Apotheke' app and ptcloud.de e-commerce platform used by Markt Apotheke; relevant peer as the technology enabler shaping the pharmacy's digital customer experience.
- Noventi Group: Major German pharmacy IT and reimbursement services provider serving thousands of German pharmacies, comparable to Markt Apotheke as a backend service provider to the same pharmacy ecosystem.
Emerging players
- gesund.de: Multi-pharmacy digital platform aggregating local German pharmacies for online ordering, e-prescription redemption, and delivery; comparable as a channel partner/competitor affecting Markt Apotheke's digital reach.
Direct peers
- Ihre-Apotheken: Cooperative-style network of independent German pharmacies offering shared marketing and procurement; directly comparable to Markt Apotheke as a model for an independent pharmacy seeking scale benefits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Markt Apotheke social profiles
Digital presenceMarkt Apotheke compliance and trust
Trust signalCompliance1 record
Markt Apotheke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markt Apotheke leadership team
Management profileNumber of profiles
Profiles4 records
Markt Apotheke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markt Apotheke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markt Apotheke
What does Markt Apotheke do?
Markt Apotheke is a community pharmacy in Emsbüren, Germany that dispenses prescription and over-the-counter medications, cosmetics, medical devices, and nursing supplies through a physical storefront, complemented by an online shop (ptcloud.de), the "Meine Apotheke" mobile app, e-prescription (E-Rezept) acceptance, and a free local delivery service. The pharmacy also provides pharmaceutical services including medication therapy management, blood pressure monitoring, inhaler training, custom compound preparations, breast pump rental, and travel health consultations.
Is Markt Apotheke a public or private company?
Markt Apotheke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Markt Apotheke founded?
Markt Apotheke was founded in -1. It employs 11 to 50 people.
Where is Markt Apotheke based?
Markt Apotheke is headquartered in Emsbüren, Germany, in the Europe region.
How does Markt Apotheke make money?
Five revenue lines are on record. Prescription Medication Sales are the primary driver. The others are over-the-Counter (OTC) Pharmaceutical & Product Sales, pharmaceutical Services, medical Equipment Rental and custom Rezepturen (Compound Formulations).
Who are Markt Apotheke's main competitors?
Broad incumbents on record are Aponeo, Sanicare, Shop Apotheke, Apotal, DocMorris and EasyApotheke. Others are Pharmatechnik and Noventi Group. gesund.de is listed as an emerging player. Ihre-Apotheken is listed as a direct peer.
Does Markt Apotheke have an API?
No public API is recorded for Markt Apotheke.
What industry is Markt Apotheke in?
Markt Apotheke's product category is Community Pharmacy. Its primary akta.pro industry code is HLACAKAF, Medication Adherence, Reminders & Patient Support, with a secondary code of HSABALAJ, Medication Education, Counseling & Side-Effect Monitoring. Its NAICS code is 456110 and its SIC code is 5912.