Diemme Company

What Diemme Company does

Diemme Company (legal entity Diemme S.r.l.) is a privately-held Sicilian franchise management group founded on March 3, 2012 in Gela by Ivana Glenda Donegani through the acquisition of a Benetton store business branch. The company operates 25 retail points of sale across approximately 11–12 Sicilian cities and four provinces (Caltanissetta, Syracuse, Catania, Ragusa, and Agrigento), managing franchised stores for 15+ international and Italian fashion, home, and beauty brands including OVS, Piazza Italia, Marella, Rinascimento, Sartoria Italiana, Kasanova, Sergent Major, Terranova, Calliope, Coin Casa, Capello Point, Kisenè, Alcott, Donì, and Emme Marella. Diemme also operates the Diemme Shop e-commerce platform (shop.diemmecompany.com) with shipping across Italy and Europe, and DOMA Suite, a five-unit design vacation rental in Gela's historic center opened in 2025.

The underlying technology stack is conventional retail infrastructure: standard point-of-sale and retail management systems, a Shopify/WordPress-class e-commerce storefront, and digital marketing assets (corporate blog, newsletter, LinkedIn presence). There is no disclosed proprietary technology, AI/ML capability, API, or custom platform; operational differentiation rests on territorial knowledge, multi-brand portfolio management, and omnichannel integration (in-store pickup linking physical and online channels) rather than technology.

Diemme earns revenue primarily through retail merchandise sales at its franchised stores (transaction-fee economics net of brand wholesale/franchise fees) and via its e-commerce platform. A third, smaller revenue stream comes from short-term hospitality at DOMA Suite, where summer 2025 occupancy averaged 69% (up from 57% in 2024). The customer base on the demand side is fragmented retail consumers (fashion-conscious shoppers and families), while on the supply side the company is a B2B franchisee dependent on its relationships with brand principals. Growth has been delivered through a mix of organic new store openings, franchise branch acquisitions (e.g., three Tally Weijl and Piazza Italia branches in 2019; Piazza Italia Catania in 2021), and category extension (hospitality from 2025). In 2025 Diemme converted to a Società Benefit (Benefit Corporation), formally embedding social and environmental objectives into its purpose. The company is family-owned, employs over 100 people, and remains privately held with no disclosed institutional investors or stock listing.

Name

Diemme Company

Legal name

DIEMME S.R.L.

Website

https://diemmecompany.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Diemme Company is a privately-held Sicilian franchise management group operating 25 retail stores across 12 Sicilian cities for 15+ international fashion, home, and beauty brands, supplemented by an e-commerce platform and a small hospitality property (DOMA Suite) in Gela.

Ownership category

akta.pro rank

Product category

Specialty Retail (Multi-Brand Fashion and Home Goods Franchising)

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

Keywords

• Franchise retail management
• Fashion retail stores
• Home goods retail
• Omnichannel retail
• Brand portfolio management

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Management Fees: Diemme operates as a franchisee for international brands, paying franchise fees and managing retail operations in exchange for revenue from merchandise sales at their stores.
2. E-commerce Sales: Direct online sales through the Diemme Shop e-commerce platform (shop.diemmecompany.com), featuring products from partnered brands with shipping throughout Italy and Europe.
3. Hospitality Services: DOMA Suite vacation rental property management in Gela, offering short-term accommodations for tourists visiting Sicily. Summer 2025 occupancy rates: June 57%, July 75%, August 75%, averaging 69% overall.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Diemme Company operates a multi-brand franchise retail platform in Sicily, managing 25 physical stores under 15+ international fashion, home goods, and beauty brands (including OVS, Piazza Italia, Marella, Kasanova, Coin Casa, Capello Point, Rinascimento, Terranova, Calliope, Sergent Major, Alcott, Donì, Emme Marella, Sartoria Italiana, and Kisenè). It also runs an integrated e-commerce platform (shop.diemmecompany.com) and the DOMA Suite vacation rental property in Gela, offering consumers an omnichannel shopping and leisure experience rooted in Sicilian territory.

Product overview

Diemme Company operates a diversified retail platform managing a portfolio of 15+ international fashion and home brands through 25 franchise stores across Sicily and an e-commerce platform. The core offering combines physical retail stores with online shopping, featuring fashion brands (OVS, Piazza Italia, Alcott, Terranova, Rinascimento, Sergent Major, Marella/Emme Marella, Donì, Kisenè, Golden Point), home brands (Coin Casa, Kasanova), beauty (Capello Point), and hospitality (DOMA Suite). The company positions itself on Italian style, continuous collection renewal, competitive pricing, and customer experience across both physical stores and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Diemme Multi-Brand Franchise Retail Network
• Diemme Shop E-commerce Platform

Quantifiable outcome

• 100+ employees and growing workforce
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• OVScoreChannel Partner/ Reseller/ DistributorOVS is Italy's leading fashion retailer for women, men, and children, with a focus on contemporary Italian style and sustainability. Diemme operates OVS franchise stores in Sicily, including locations in Niscemi. The partnership began in 2016 with the first OVS store opening.
• Piazza ItaliacoreChannel Partner/ Reseller/ DistributorFounded in 1993, Piazza Italia is one of the most solid references in Italian fashion retail. Diemme operates 6 Piazza Italia stores across Sicily (Augusta, Caltagirone, Niscemi, Avola, Catania, Pachino). Partnership began in 2017 with 3 stores in Syracuse province.
• MarellacoreChannel Partner/ Reseller/ DistributorMarella represents a refined women's fashion universe for dynamic and sophisticated women. Diemme operates Marella stores in Sicily, including locations in Gela (evolved into Donì boutique) and other cities.
• RinascimentocoreChannel Partner/ Reseller/ DistributorPart of Teddy Group, Rinascimento distinguishes itself through creativity, artisan craftsmanship, and Made in Italy quality. Present in 90+ countries. Diemme operates a Rinascimento store in Gela.
• Sartoria ItalianacoreChannel Partner/ Reseller/ DistributorCombines Neapolitan tailoring tradition with designer Massimiliano Sorvino's vision, offering men's total look with 100% Italian craftsmanship at competitive prices. Diemme operates stores in Gela and Canicattì.
• KasanovacoreChannel Partner/ Reseller/ DistributorItaly's first player in household goods, home articles, and small appliances. With 50+ year history dating to 1968, Kasanova offers best quality-to-price ratio. Diemme operates stores in Augusta and Catania.
• Sergent MajorcoreChannel Partner/ Reseller/ DistributorFrench children's fashion brand since 1987, creating clothing, accessories, and toys for children 0-11 years. With 1000+ stores in 40 countries, Sergent Major emphasizes elegance, color harmony, and imagination. Diemme operates store in Gela.
• TerranovacoreChannel Partner/ Reseller/ DistributorPop brand for over 20 years offering colorful, innovative clothing for women, men, and children with one of the best quality-to-price ratios in the market. Diemme operates a Terranova store in Gela since 2024.
• CalliopecoreChannel Partner/ Reseller/ DistributorContemporary Italian brand offering collections for work and leisure. Calliope embodies style and wonder. Diemme operates two stores in Vittoria and Ragusa opened in 2023.
• Coin CasacoreChannel Partner/ Reseller/ DistributorItalian department store chain (part of Coin Group) since 1962, specializing in home decoration with 114+ stores. Offers coordinated collections for home: table, decoration, bed, and bath. Diemme operates Coin Casa store in Gela.
• Capello PointcoreChannel Partner/ Reseller/ DistributorItaly's first professional hair and beauty products chain since 1999. Offers 3000+ professional products for hair, body, and hands. Diemme operates Capello Point in Agrigento at Città dei Templi shopping center.
• KisenècoreChannel Partner/ Reseller/ DistributorPart of G.&C. Enterprise Group (Naples), specialized in intimate wear and home textiles with high quality at sustainable prices. Also offers licensed products from Romeo Gigli, Disney, Marvel, Kappa, Superga. Diemme operates store in Augusta.
• DonìcoreChannel Partner/ Reseller/ DistributorWomen's fashion boutique evolved from Marella Gela store, offering same brands and staff in larger, brighter, modern space. Italian design and trend collections with quality-to-price focus. Diemme operates 3 locations (Niscemi, Gela, Gela Corner).
• Emme MarellacoreChannel Partner/ Reseller/ DistributorRefined women's fashion universe for dynamic, sophisticated women. Distinguishes through quality materials, attention to detail, and timeless style with accessible elegance. Diemme operates Emme Marella store in Canicattì.
• AlcottminorChannel Partner/ Reseller/ DistributorItalian fashion brand accessible to young consumers with attention to design, quality, and plus sizes. Part of Carpi Group with expansion since 2000. Diemme operates Alcott store in Gela since 2015.
• Golden PointminorChannel Partner/ Reseller/ DistributorLingerie and swimwear brand mentioned among Diemme's partner brands. Diemme operates Golden Point Mare locations in Sicily.
• Tally WeijlminorChannel Partner/ Reseller/ DistributorInternational fashion brand. Diemme acquired three Tally Weijl stores (3 locations) in 2019 as part of business expansion, including store in Gela.
• Enzo De Gasperi (EDG)minorChannel Partner/ Reseller/ DistributorItalian home décor brand offering vases, candles, and artificial flowers with contemporary, sophisticated design. Products available through Coin Casa stores and Diemme Shop e-commerce.
• Melfa's Gela BasketminorGTM or Marketing PartnerLocal basketball team sponsored by Diemme Company. Partnership includes player models for videos, store displays at PalaLivatino arena, and logo branding on game field backdrops.
• Società Calcistica GelaminorGTM or Marketing PartnerLocal football club sponsored by Diemme Company. Partnership aims to bring value to the territory and strengthen community connections through sports.
• Teatro EschilominorGTM or Marketing PartnerCultural institution in Gela sponsored by Diemme Company. Partnership reflects company's commitment to cultural initiatives and community development.
• LILT CaltanissettaminorGTM or Marketing PartnerCancer prevention association. Diemme partnered with LILT for a fashion and prevention event at Marella Gela store, featuring medical staff for health awareness during prevention month.
• DOMA SuitecoreStrategic or Co-development PartnerVacation rental property in Gela operated by Diemme Company. Five design apartments (25-40 sqm) offering accommodation for tourists visiting Sicily. Summer 2025 occupancy averaged 69% with rates increasing from previous year. Serves as hospitality extension of Diemme's territorial presence.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• OVS: Italy's leading mid-market fashion retailer and the parent of several brands Diemme operates under franchise. OVS is comparable as a multi-brand specialty fashion operator in Italy, but operates at national scale as a vertically integrated retailer rather than as a franchisee.
• Piazza Italia: Italian fashion retail brand founded in 1993; Diemme operates 6 Piazza Italia stores across Sicily. Comparable as a franchised multi-brand fashion operator, but Piazza Italia is also a brand owner expanding through its own franchise network.
• Original Marines: Italian mid-market casual and children's apparel brand with franchise network across Italy and southern Europe. Comparable as a franchised Italian fashion operator targeting family/family-style segments in regional markets.
• Kasanova: Italy's leading household goods, home articles, and small appliances retailer with 50+ year history; Diemme operates multiple Kasanova stores in Sicily. Comparable as a franchised home goods chain distributed through regional Italian operators.
• Coin Group (Coin Casa): Italian department store chain since 1962 with 114+ stores; Diemme operates Coin Casa home stores in Sicily. Comparable as an Italian multi-category specialty retailer with both owned stores and franchise partners, but at much larger national scale.

Direct peers

• Tally Weijl: International fast-fashion women's brand; Diemme previously acquired three Tally Weijl stores in 2019, demonstrating direct franchise operator relationship. Comparable as a franchised mid-market fashion brand distributed through local operators in regional European markets.
• Capello Point: Italy's first professional hair and beauty products chain since 1999 with 3,000+ SKUs; Diemme operates a Capello Point in Agrigento. Comparable as a franchised specialty beauty retailer distributed through local operators in Italian regional markets.
• Calliope (Tendam): Contemporary Italian fashion brand operating through franchise and own stores; Diemme operates two Calliope stores in Vittoria and Ragusa opened in 2023. Comparable as a mid-market Italian fashion brand with similar franchise distribution model in regional markets.
• Sergent Major: French children's fashion brand since 1987 with 1,000+ stores in 40 countries; Diemme operates a Sergent Major store in Gela. Comparable as a franchised children's apparel brand distributed through independent operators in European regional markets.

Regional players

• Salmoiraghi & Viganò: Italian multi-brand optical retailer operating through franchise and own stores across Italy. Comparable as a multi-brand specialty retailer distributed through a franchise model in Italian regional markets, though in the eyewear vertical rather than fashion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diemme-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diemme Company