Die Sportmacher GmbH

What Die Sportmacher GmbH does

Die Sportmacher GmbH is a privately held Berlin-based B2B event management agency founded in 2006 by sports scientists in Chemnitz, Germany. The company specializes in organizing corporate running events — "Firmenläufe" — positioned as a differentiated networking format for German businesses, and operates four flagship events (schnelleStelle.de Firmenlauf Leipzig, IKK BB Firmenlauf Potsdam, schnelleStelle.de Firmenlauf Chemnitz, schnelleStelle.de Firmenlauf Braunschweig) plus TrailRunBerlin. In 2025, the company engaged over 43,000 participants and brought more than 2,600 companies to its events, with individual events exceeding 25,000 participants and operations coordinating up to 50 service providers per event.

The company's product surface spans five annual events plus a modular service offering: event conception and execution, marketing and sponsorship rights development, organization and production (including logistics, permitting, and security), in-house media and content production (video, audio, graphic design, podcast — e.g., "Aloha Kalle"), consulting, and curated network access. These services are available both as inputs to its own events and as standalone offerings to external clients. The core "technology" is operational playbooks and vendor/sponsor relationships rather than proprietary software; no API, SDK, or platform layer is disclosed.

Die Sportmacher generates revenue through professional services for event management — primarily corporate participation fees and sponsorship/marketing rights sold to recurring title sponsors (e.g., schnelleStelle.de, IKK BB) and to its 2,600+ corporate client base. Pricing is quote-based rather than publicly disclosed, and the GTM motion is event-driven: direct corporate outreach, event-specific websites, social media, PR, and in-house content. The company is founder/management-owned, led by managing directors and managing shareholders Micha Rieß and Conrad Kebelmann, with ~8 core staff and no external investors or parent company.

Name

Die Sportmacher GmbH

Legal name

Die Sportmacher GmbH

Website

https://diesportmacher.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Die Sportmacher GmbH is a Berlin-based B2B event management agency that organizes corporate running events across Germany, serving over 2,600 companies and 43,000 participants annually through four Firmenläufe and TrailRunBerlin.

Ownership category

akta.pro rank

Product category

Corporate Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Sports Officiating & Competition Management (MPAGAMAK)

Keywords

• Corporate running events
• Event management services
• Sponsor marketing
• Corporate team building
• Corporate wellness events

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Running Event Organization: Full-service event management for corporate running events, including concept development, marketing, organization, production, and media/content services. Revenue generated through event fees from participating companies and sponsorship/marketing rights sold to sponsors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Die Sportmacher GmbH is a full-service B2B event management agency that organizes corporate running events (Firmenläufe) across Germany, including four flagship events in Potsdam, Leipzig, Chemnitz, and Braunschweig plus the TrailRunBerlin. The company delivers end-to-end event services—concept development, sponsorship and marketing rights, organization and production, media and content production, consulting, and network access—to corporate clients and sponsors.

Product overview

Die Sportmacher GmbH operates as an event management company offering a portfolio of corporate running events across Germany, including four primary Firmenlauf (corporate run) events in Leipzig, Potsdam, Chemnitz, and Braunschweig, plus the TrailRunBerlin. The company functions as an in-house agency providing comprehensive event services including event conception and execution, sponsorship marketing, organization and production management, media and content production, consulting, and network access. These services support their core event products and are available independently to external clients.

Differentiator

Problem solved

Functional benefit

Products and services

• schnelleStelle.de Firmenlauf Leipzig Corporate running event in Leipzig, Sachsen, attracting over 19,000 runners in 2025. Positioned as the largest running event in Saxony and serves as a networking platform for Leipzig's business community. For corporate clients seeking team building and employer branding at scale.
• IKK BB Firmenlauf Potsdam Corporate running event in Potsdam with a course along Park Sanssouci, the Orangerie, and starting/finishing at Neues Palais and the Kolonnaden. Serves the Brandenburg business community and operates as a corporate wellness and networking event.
• schnelleStelle.de Firmenlauf Chemnitz Corporate running event in Chemnitz, running for 16 years and dubbed 'der laufende Karneval' (the running carnival). Held on the first Wednesday of September through the city center. For regional companies and corporate teams.
• schnelleStelle.de Firmenlauf Braunschweig Corporate running event in Braunschweig held at Messeplatz Harz+Heide, serving the regional economy between Hannover and Berlin. For corporate teams seeking a regional networking and team building event.
• TrailRunBerlin Trail running event in Berlin organized by Die Sportmacher, expanding its portfolio beyond corporate road runs to include endurance trail events for runners and corporate teams.
• Event conception and execution services Full-service event creation and execution including creativity, conception, feasibility analysis, strategy development, implementation, and controlling. Available independently to institutions, companies, clubs, and individuals seeking external event management support.
• Sponsorship and marketing services Marketing and sponsorship services including concept and rights development, marketing materials, acquisition, client management, and documentation. Secures exclusive and sustainable marketing rights for sponsors and partners at events.
• Event production and organization services Project management, personnel recruiting, logistics, contractor management, permitting procedures, and security for large-scale events. Capable of orchestrating events with over 25,000 participants and coordinating up to 50 contractors as central command for authorities, police, media, partners, and participants.
• Media and content production services In-house production of video, audio, text, images, and graphic design. Includes the production of podcasts such as 'Podcast Aloha Kalle' for storytelling and audience engagement. Available to clients seeking event-driven content production.
• Event consulting services Advisory services for sponsoring, events, marketing, and organization offered to institutions, companies, clubs, and individuals seeking to leverage the company's expertise in running large-scale corporate events.

Quantifiable outcome

• Over 43,000 people moved in 2025
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• schnelleStelle.decoreGTM or Marketing PartnerTitle sponsor for multiple firmenlaufs (Leipzig, Chemnitz, Braunschweig). Sponsors receive exclusive marketing rights and branding at these corporate running events.
• IKK BB (IKK Brandenburg-Berlin)coreGTM or Marketing PartnerTitle sponsor for IKK BB Firmenlauf Potsdam. Health insurance company sponsoring corporate wellness through running events.
• Eintracht BraunschweigminorGTM or Marketing PartnerLocal football club with connection to Braunschweig corporate running event, adding local community appeal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• HaMaaMa GmbH: HaMaaMa is a German corporate event agency focused on team-building, hospitality, and experiential events. While broader in scope than just running, it competes for the same corporate event budget and buyer in Germany.

Direct peers

• motion events GmbH: motion events is a German event agency that organizes corporate sport events, firmenläufe, and team-building formats. Its core offering and target buyer (corporate HR, marketing, and employer branding teams) closely mirror Die Sportmacher's Firmenlauf portfolio.
• Agentur Sportwerk: Agentur Sportwerk is a German sports event management and marketing agency that organizes corporate running events and offers sports sponsorship/marketing services. Highly comparable business model: full-service event agency with sponsorship sales and consulting, similar to Die Sportmacher's service stack.
• J.P. Morgan Corporate Challenge: The J.P. Morgan Corporate Challenge is a global corporate running series held in major cities. It competes directly for the same corporate participants and sponsors, particularly for international or Frankfurt-based companies seeking city-format firmenlauf events.
• B2Run (Infront Group): B2Run is Europe's largest corporate running series, operating in 14+ German cities plus multiple European markets. It is the closest direct competitor to Die Sportmacher's Firmenlauf portfolio, targeting the same corporate HR, employer branding, and wellness budgets with the same B2B event-driven GTM motion.
• run & fun GmbH: run & fun is a German corporate running event organizer active in multiple German cities. It is a direct competitor targeting the same mid-market German corporate client base with similar Firmenlauf products.

Emerging players

• trailsolutions GmbH: trailsolutions is a German trail and outdoor running event organizer. It overlaps with Die Sportmacher's TrailRunBerlin product and is a potential competitor in the trail running / endurance event category.

Broad incumbents

• SCC Events (Berlin Marathon): SCC Events operates the BMW Berlin Marathon and a broader portfolio of mass-participation running events in Germany. While it focuses on mass-participation races rather than corporate runs, it competes for similar sponsors, government permits, and running-event mindshare in Berlin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/die-sportmacher-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Sportmacher GmbH