What Different Factory does

Different Factory is an Italian MadTech (Marketing + Technology) consulting group operating through seven wholly-owned companies — Do Different, About Different, Anitia, Happy Finish, Metide, Trilogis, and the Different Factory brand — collectively employing roughly 200 people across Milan, Verona, Trento, Reggio Calabria, London, and Portland. The legal entity is Do Different S.r.l., founded around 2012 and rebranded as the Different Factory Group in August 2022. The Group is led by Founder and President Mauro Grandotto and General Manager Matteo Borgognoni, and is privately held with no disclosed external investors.

The Group delivers digital-transformation consulting across five practice areas: Integrate (data integration and data quality), Manage (business, master, location and asset data management), Analyse (market, consumer, data, and web analytics), Create (photography, CGI, interactive and metaverse content), and Distribute (digital marketing, UX/UI, SEO/SEM). Proprietary technology assets include the Commander master data management system, the Data Ingestion Tool for multi-source normalization, the Beauty Data Platform, the TRACCIA Industry 4.0 asset-monitoring system, the Clavisi cybersecurity platform (formerly Phalanx Framework), and Anitia's Loyalty and Incentive platforms. Cybersecurity was formalized as a dedicated business unit in June 2024.

Revenue is generated through B2B sales-led consulting engagements with enterprises, public administration, and selected verticals (notably beauty, insurance, and smart cities). Pricing is quote-based and not publicly disclosed. The Group reported invoiced revenue of over €18 million for 2021 and aims to grow by increasing integration across the seven firms' services and products. Marketing relies on LinkedIn, Gartner and Insurtech event participation, earned media in outlets such as Il Sole 24 Ore, TEDxVerona partnerships, and sustainability initiatives such as the Treedom-backed Different Forest project. Do Different achieved ISO 14001:2015 certification in January 2025.

Name

Different Factory

Legal name

Do Different S.r.l.

Website

https://differentfactory.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Different Factory is an Italian MadTech consulting group of seven companies (~200 people) offering data, analytics, CRM/loyalty, creative, GIS, and cybersecurity services to enterprises, public administration, and selected verticals across Europe and the US.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

All Other Industrial Machinery Manufacturing (333248)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Industrial Data Platforms, Historian & MES/MOM Integration (IMAIAMAI)

Keywords

• Digital transformation consulting
• Marketing technology services
• Data integration management
• Cybersecurity platform solutions
• GIS smart city solutions

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Advanced consulting services in MadTech, digital transformation, data strategy, analytics consulting, cybersecurity, and GIS solutions. Revenue from professional services engagements with enterprises and public administration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Different Factory is an independent Group of seven companies providing advanced MadTech (Marketing + Technology) consulting and integrated solutions for the digital transformation of companies and public institutions. The Group delivers services across five consulting pillars — Integrate (data integration and data quality), Manage (master/location/asset data management), Analyse (market, consumer, web analytics), Create (photography, CGI, interactive content), and Distribute (websites, e-commerce, mobile apps, SEO/SEM) — and operates proprietary platforms such as Clavisi (cybersecurity), Beauty Data Platform, TRACCIA (Industry 4.0 asset monitoring) and the Data Ingestion Tool.

Product overview

Different Factory is an independent Group of 7 companies dedicated to MadTech (Marketing + Technology), providing advanced consulting and integrated solutions for digital transformation. The Group operates through multiple specialized sub-brands: Do Different (core data management and cybersecurity), About Different (analytics consulting with Beauty Data Platform and Data Ingestion Tool), Anitia (CRM and Loyalty platforms), Happy Finish (creative/CGI services), Trilogis (GIS and smart city solutions with TRACCIA), and Metide (digital services). The Clavisi cybersecurity platform provides infrastructure monitoring. The portfolio spans five consulting areas: Integrate, Manage, Analyse, Create, and Distribute, working synergistically to deliver comprehensive digital transformation solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Different Factory: The parent brand name for the group of 7 companies dedicated to MadTech and digital transformation services

Products and services

• MadTech Consulting Services (Integrate, Manage, Analyse, Create, Distribute)

Quantifiable outcome

• Planted 300 trees absorbing approximately 60.90 tons of CO2 through Different Forest initiative

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• TreedomminorStrategic or Co-development Partner · 1 November 2023Different Factory partnered with Treedom to plant the 'Different Factory Forest' — a forest of 300 trees across Africa and South America including Cacao, Markhamia, and Coffee plantations. The initiative aims to create a sustainable future, with trees expected to absorb approximately 60.90 tons of CO2, reflecting the Group's genuine sustainability values.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BIP (Business Integration Partners): Italy- and EU-based management and technology consultancy with strong data, analytics, and digital transformation practices. Comparable in target customers (enterprises and PAs) and MadTech-style consulting delivery.
• Reply S.p.A. Italian-headquartered IT consulting and digital transformation firm with similar focus on data, digital platforms, and integrated consulting. Closely comparable by geography, scale, and MadTech/enterprise offering mix.
• AlmavivA: Italian IT services and consulting group with strong presence in public administration and large enterprise digital transformation. Comparable as a domestic incumbent in the same customer space.
• Tinexta S.p.A. Italian digital trust, cybersecurity, and business innovation group. Comparable as a domestic peer offering integrated digital transformation, cybersecurity, and data services to enterprises and public administration.
• Engineering Group (Engineering Ingegneria Informatica): Large Italian IT services and digital transformation company providing consulting, systems integration, and proprietary software. Comparable as a domestic full-service digital/IT consulting peer with similar enterprise and public-sector focus.

Broad incumbents

• Publicis Sapient: Global digital business transformation arm of Publicis focused on data, MarTech, and customer experience — closely aligned with Different Factory's "MadTech" positioning and consulting-led model.
• Accenture Italia: Global consulting leader with deep Italian operations competing for the same enterprise digital transformation, data, and analytics mandates as Different Factory but at vastly larger scale and broader portfolio.
• Capgemini Invent Italy: Global systems integrator with significant Italian digital transformation and data/analytics practice; competes directly for the same enterprise and public-sector MadTech engagements.
• WPP / Grey / Ogilvy Consulting (data & digital): Global marketing/communication groups with data and digital transformation consulting practices that overlap with Different Factory's marketing-technology convergence and MarTech consulting offerings.

Emerging players

• Insights (Italian data/analytics consultancy): Italian data and analytics consultancy with a similar consulting-led, platform-enabled approach to enterprise data strategy. Comparable as a smaller domestic specialist in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/different-factory-make-it-simple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Different Factory