DiffuZe.

What DiffuZe. does

Diffuze, operated by the French corporation Brotherhood (RCS Paris 890299217), is a multi-portal real estate ad distribution platform built for French real estate professionals. Its core product is a self-serve web application that publishes a single property listing to 50+ French property portals — including SeLoger, Logic-Immo, Le Figaro Immobilier, Belles Demeures, Green Acres, Jinka, Gens de Confiance, and SeLoger Bureaux & Commerces — within a stated 24-hour window, with optional premium-portal add-ons. The platform embeds two generative-AI features directly in the listing workflow: AI-generated property descriptions (text) and AI photo retouching including virtual staging and object removal (image). Underlying infrastructure runs on Vercel and Supabase, with Stripe for payments, Resend for email, and data hosted in the EU for GDPR compliance.

The business model is anchored by a pay-per-listing transaction fee (€75-€190 HT for 30/60/90-day ads) with no subscription commitment, supplemented by monthly volume packs (starting at 5 ads/month with degressive rates) for repeat publishers. A success-based 'Paiement au succès' co-mandat model (8-16% commission on agency fees HT, €1,000 HT minimum) extends the offering to exclusive-mandate holders. Adjacent revenue includes a Pack Photo + Visite 3D service (professional HDR photography, 360° virtual tour, 2D/3D floor plan priced €166.67-€583.33 HT by surface area) and Klarna 3x interest-free installments at checkout.

Go-to-market is hybrid: a direct-to-consumer self-serve flow for individual agents, plus an inside-sales motion (Calendly-style appointment booking, 24-hour quotes) for monthly-pack customers, plus a CRM bridge distribution channel integrating with Hektor, Apimo, AC3, and Periimmo so listings publish automatically from within professional real estate software. Target segments are French real estate agencies, independent mandataires, notaries handling occasional succession listings, and commercial property developers/investors — with 250+ partner agencies cited on the homepage, including testimonials from Laforêt Immobilier and Century 21. Geographic scope is exclusively France, with no disclosed international expansion, no disclosed funding, no disclosed headcount, and no disclosed revenue figures.

Name

DiffuZe.

Legal name

Brotherhood

Website

https://diffuze.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Diffuze is a French SaaS platform that distributes real estate listings from a single interface to 50+ French property portals, serving agencies, independent agents, and notaries via a pay-per-listing model with AI-generated descriptions and photo retouching.

Ownership category

akta.pro rank

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Pay-per-Listing (Unit Ads): One-time payment per ad based on duration (30, 60, or 90 days). User pays per announcement published, no monthly commitment. Includes distribution to 50+ platforms and optional premium portal additions.
2. Monthly Subscription Packs: Recurring monthly subscriptions for agencies with regular diffusion needs. Volume-based pricing with progressive discounts. No commitment, cancelable with 1 month notice. Includes CRM integration.
3. Payment at Success (Co-Mandate): No advance payment; Diffuze receives commission only upon successful sale. Reserved exclusively for exclusive mandates. Progressive commission structure: 8-16% of fees HT based on sale timing (2-8+ months). Minimum 1000€ HT.
4. Professional Photography & 3D Services: One-time services for property visual content: professional HDR photos, virtual 3D tours, and 2D/3D floor plans. Pricing varies by property surface area.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DiffuZe operates a multi-portal real estate advertising distribution platform that lets French real estate professionals publish a single property listing across 50+ partner portals (SeLoger, Logic-Immo, Le Figaro Immobilier, Belles Demeures, Green Acres, Jinka, Gens de Confiance, SeLoger Bureaux & Commerces) in one action, with no subscription and no commitment. The platform includes AI-generated property descriptions and AI photo retouching/virtual staging, optional professional HDR photography with 360° virtual tours, and a CRM bridge that synchronizes with Hektor, Apimo, AC3, and Periimmo.

Product overview

Diffuze is a multi-portal real estate ad distribution platform built around a pay-per-listing model with no subscription and no commitment. The core product is the Diffuze distribution platform, which pushes listings to 50+ platforms in one click. Two pricing tiers coexist: the per-listing 'Annonce à l'unité' formula (with 30/60/90-day options and optional Boosts) and the subscription-based 'Packs Mensuels' (monthly volume plans with CRM bridge and discounted rates). Add-on services include the 'Pack Photo + Visite 3D' (professional HDR photography and 360° virtual tour), visibility Boosts, and a success-based 'Paiement au succès' co-mandat model. The platform also embeds AI for automatic property description generation and AI-powered photo retouching/virtual staging.

Differentiator

Problem solved

Functional benefit

Products and services

• Diffuze Multi-Portal Distribution Platform Core SaaS platform enabling French real estate professionals to publish a single property listing across 50+ partner portals (SeLoger, Logic-Immo, Le Figaro Immobilier, Belles Demeures, Green Acres, Jinka, Gens de Confiance, SeLoger Bureaux & Commerces, etc.) in one action. Includes AI-generated property descriptions, AI photo retouching/virtual staging, visibility boosts, unlimited modifications, and included legal assistance.
• Packs Mensuels (Monthly Subscription Plans) Recurring monthly subscription service for real estate agencies with regular diffusion needs. Volume-based pricing with progressive discounts, starting from 5 listings per month, including the CRM bridge (Hektor, Apimo, AC3, Periimmo), portal selection à la carte across 50+ platforms, no commitment, and cancellable with one month's notice.
• Annonce à l'unité (Per-Listing Service) Pay-per-listing distribution service without subscription or commitment. Customers publish individual ads for 30, 60, or 90 days across 50+ real estate portals with optional premium portal add-ons (Belles Demeures, Lux Residence, Green Acres, Gens de Confiance, Le Figaro, Propriété le Figaro + Properstar) and 3x interest-free payment via Klarna.
• Pack Photo + Visite 3D (Professional HDR Photography & 3D Tour Bundle) One-time professional real estate media service bundling a 15-photo HDR photo session, an immersive 360° virtual tour, a 2D/3D floor plan, retouching, and a shareable link. Delivered within 48 hours. Surface-area tiered pricing from 0-100 m² up to 501 m²+ (€166.67 to €583.33 HT).
• Paiement au succès (Success-Based Co-Mandate Service) Outcome-based pricing service reserved exclusively for exclusive mandates (co-mandat). No upfront payment is required; Diffuze earns a progressive commission of 8-16% of agency fees HT depending on time to sale (2-8+ months), with a minimum commission of €1,000 HT.

Quantifiable outcome

• 10x faster ad publication (1 click, 50+ portals)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• HektorcoreTechnology or IntegrationCRM integration partnership. Diffuze offers automatic synchronization with Hektor software, allowing agencies to publish directly from their CRM without re-entry. Integration included free with monthly subscription packs.
• ApimocoreTechnology or IntegrationCRM integration partnership. Automatic synchronization enables seamless ad distribution for Apimo users. Integration included with monthly subscription packs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Properly: Canadian real estate technology company offering agent marketing and listing services. Comparable business model to Diffuze (tech-enabled listing distribution and marketing automation for real estate professionals) but operating in North America rather than France, positioning it as a regional rather than direct competitor.

Broad incumbents

• Idealista: Leading real estate portal across Spain, Portugal, and Italy with growing advertising and agent services offerings. Comparable in real estate platform serving professionals and consumers but with a portal-centric, single-market-leading model rather than Diffuze's multi-portal aggregator approach.
• Zillow Group: Major US real estate technology platform operating consumer portals, agent tools, and listing distribution services (ListHub). Comparable in real estate marketing and ad distribution but operates at much larger scale, broader geographic scope, and with integrated consumer-facing assets Diffuze lacks.
• Rightmove: UK's largest real estate portal with extensive agent tools and advertising products serving UK real estate professionals. Comparable as a major real estate platform serving professional customers but operates as a destination portal and incumbent rather than a multi-portal distributor like Diffuze.

Direct peers

• Ubiflow: French real estate multi-diffusion platform that distributes agency listings across multiple property portals. Closest direct competitor to Diffuze, targeting the same French real estate professional customer base with comparable multi-portal ad distribution models (explicitly referenced via competitive SEO keywords in Diffuze's marketing).
• ListHub: Listing distribution platform (now part of Zillow Group) that syndicates real estate listings from agents and brokers to multiple consumer portals and websites. Direct functional analog to Diffuze's multi-portal distribution, scaled to the US market with broader publisher network reach.
• List Globally: International real estate listing distribution service that helps agents syndicate properties to global portals across multiple countries. Comparable core offering to Diffuze's multi-portal distribution model, but with a cross-border syndication angle and broader international scope.

Others

• Hektor: French real estate CRM software provider that integrates with Diffuze for multi-portal distribution via the Passerelle. Complementary rather than competing offering—serves the same French real estate professional customer base but with CRM and workflow functionality, positioning Diffuze as the embedded ad distribution layer.
• Apimo: Real estate management software with strong French market presence that integrates with Diffuze for seamless ad publication. Ecosystem partner serving similar French real estate customers but with property management and transaction workflows as its core function rather than ad distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diffuze-immo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiffuZe.