Ubiflow
Ubiflow is a French B2B SaaS company that provides real estate and automotive professionals with automated multi-portal listing distribution, lead centralization, AI-augmented social media management, and network-level reporting across 400+ portals and integrations with CRM, DMS, and ERP systems.
- Company typePrivate
- Founded2004
- HeadquartersBetton, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ubiflow does
Ubiflow is a French B2B SaaS company headquartered in Betton, near Rennes in Brittany, that provides a digital visibility platform for real estate and automotive professionals. Its core platform is organized into four interconnected modules: Multidiffusion, which automatically publishes property and vehicle listings from customer business software to more than 400 partner portals (including SeLoger, LeBonCoin, La Centrale, Facebook Marketplace, and Google Business Profile) with real-time synchronization; Gestion Leads, which centralizes contacts from all portals into a single interface with CRM integration, lead scoring, and automated email/SMS follow-up; an AI-augmented Social Media Management module that generates platform-specific text and visuals for Facebook, Instagram, LinkedIn, and Google Business Profile with scheduled publishing; and Network Data Management, which aggregates distribution and lead performance across multi-agency or multi-dealership networks into a unified dashboard. The platform integrates directly with customer CRMs, DMS, and ERP systems (including HubSpot, ImmoFacile, Hektor, Adapt Immo, and various automotive DMS platforms), enabling API-first automation of listing distribution, lead capture, and reporting without duplicate data entry.
The company serves two primary verticals: real estate (agencies, independent agents, franchisors such as RE/MAX and Orpi, networks of mandates, property developers, and social landlords including Foncia, Capifrance, Square Habitat, Sergic, Lamotte, and Maisons Pierre) and automotive (dealerships, dealer groups, used-vehicle specialists including Stellantis, AutoHero, CapCar, Groupe Ducreux, and Soler). The company claims 25,000+ professional users, a 4.8/5 Google rating, and operational metrics of 30,000+ support requests handled annually, 8,000+ data feeds connected per year, and a 1h30 average first response time with 94% customer satisfaction. Customer support is delivered by a 100% human team based in Brittany. Distribution combines direct sales with personalized demos, an inside-sales motion for mid-market, and a 500+ partner referral ecosystem.
Ubiflow operates under the holding company Groupe K and has been privately held since its founding (disclosed as 2004 in company history material, with 20+ years of operating history claimed). Revenue is generated through annual subscription SaaS contracts with tiered pricing (PRO and EXPERT service packs) and customized quotes based on portal volume, features, and network size. Pricing is not publicly disclosed on the main website. In May 2026 the company executed a comprehensive brand identity redesign and repositioned its narrative around AI-augmented, human-orchestrated digital visibility, led by Directeur Général Marc Binda. No external funding rounds, M&A, or public listing activity are disclosed.
Ubiflow firmographics
Firmographics- Name
- Ubiflow
- Legal name
- Ubiflow
- Website
- https://ubiflow.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ubiflow is a French B2B SaaS company that provides real estate and automotive professionals with automated multi-portal listing distribution, lead centralization, AI-augmented social media management, and network-level reporting across 400+ portals and integrations with CRM, DMS, and ERP systems.
- Ownership category
- akta.pro rank
Ubiflow industry classification
Industry- Product category
- Real Estate and Automotive Digital Visibility Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
Keywords
Where Ubiflow is headquartered
LocationHeadquarters
- HQ city
- Betton
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Ubiflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription / SaaS Licensing: Ubiflow operates on a subscription model with dedicated rates for real estate and automotive professionals. Pricing is tailored based on volume of portals, features, and network size. The company offers tiered service packs (PRO, EXPERT) with varying functionality levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tailored professional plans with dedicated rates for real estate and automotive sectors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Ubiflow product offering
Product offeringCore offering
Ubiflow provides a digital visibility SaaS platform for real estate and automotive professionals that automates the distribution of listings across 400+ partner portals, centralizes incoming leads from all portals into a single interface, publishes AI-generated social media content to Facebook, Instagram, LinkedIn and Google Business Profile, and delivers network-level dashboards for multi-agency and dealer groups. The platform integrates with customer CRM, ERP and DMS systems and is targeted at agencies, networks, franchisors, property developers and dealerships in France.
Product overview
Ubiflow is a digital visibility platform designed for real estate and automotive professionals, offering a unified platform-plus-modules architecture. The core offering combines four interconnected modules: (1) Multidiffusion for automatic listing distribution across 400+ portals, (2) Gestion Leads for contact centralization and CRM integration, (3) Social Media Management for AI-powered automated posting to Facebook, Instagram, LinkedIn and Google Business Profile, and (4) Network Data Management for multi-agency/network dashboard visibility. The platform serves both real estate professionals (agencies, franchisors, property developers, mandates, social landlords) and automotive professionals (dealerships, garage networks, VO/VN sellers), and is augmented by AI and orchestrated by human expert teams based in Betton, Brittany.
Differentiator
Problem solved
Functional benefit
Products and services
- Multidiffusion (Multi-distribution) Automatic listing distribution service that publishes real estate and automotive advertisements from the customer's business software (CRM, ERP, DMS) to over 400 partner portals including SeLoger, LeBonCoin, La Centrale and Facebook Marketplace, with real-time automatic updates and no duplicate data entry.
- Gestion Leads (Lead Management) Contact centralization service that gathers all leads from every portal into a single interface, analyzes listing and portal-level performance, integrates with CRMs such as HubSpot, and includes automated lead scoring and follow-up alerting for real estate and automotive professionals.
- Social Media Management Platform AI-powered social media automation that transforms listings into optimized posts for Facebook, Instagram, LinkedIn and Google Business Profile with AI-generated text, automatic visual adaptation per format and scheduled publishing, acting as an AI copilot for community management.
- Network Data Management Network data piloting solution that centralizes data from all sales points in real time, providing synthetic dashboards of all distributions and contacts across agencies or concessions for multi-agency and dealer-group networks.
Quantifiable outcome
- 25,000+ professionals use Ubiflow for digital visibility management
- +7 more outcomes
Companies that use Ubiflow
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles2 records
Ubiflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature6 records
Ubiflow partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Facebook / MetacoreUbiflow is a technical partner of Facebook Marketplace, enabling automated ad distribution for real estate and automotive professionals. Ads can be published automatically every 30 minutes with up to 20 photos, full information, and proper geolocation. Real-time notifications reach users matching search criteria.
- GooglecoreUbiflow partners with Google Business Profile to create and manage listings for clients. Direct relationship with US teams provides access to best practices. Automates page creation and verification, eliminating paper validation steps. Also enables vehicle ad distribution on Google platforms.
- SeLogercoreMajor French real estate portal partner. Ubiflow enables automated ad distribution and updates to SeLoger as part of the 400+ portal network.
- LeBonCoincoreLeading French classifieds platform for real estate and automotive. Ubiflow provides automated ad publishing to LeBonCoin as part of its multidistribution solution.
- La CentralecoreMajor French automotive marketplace. Ubiflow enables automated vehicle listing distribution to La Centrale as part of its automotive solutions.
- HubSpotcoreCRM integration partner. Ubiflow connects to HubSpot to automatically import leads from all portals into the customer's CRM system, as demonstrated in MJ Développement case study.
- Various Real Estate Software (ImmoFacile, Hektor, Adapt Immo, etc.)coreUbiflow maintains compatibility with the majority of real estate business software and CRM systems on the market. Works with hundreds of software partners to ensure seamless data flow.
- Various DMS (Dealer Management Systems)coreUbiflow integrates with automotive DMS platforms to enable automated vehicle listing distribution from dealers' daily business software.
- Local SEO Experts (SeFaireConnaître)minorUbiflow offers SeFaireConnaître tool for managing e-reputation and local business listings across Google, Facebook, Waze, and OpenStreetMap from a single interface.
- Real Estate New Build PortalsminorUbiflow has established direct contractual agreements with several new build real estate portals, enabling automatic listing launch when flux is activated - bypassing individual contract signing delays.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Ubiflow competitors and assessment
Company assessmentRegional players
- Rightmove: Rightmove is a leading UK property portal — a regional analog to the French portals (SeLoger, LeBonCoin) that Ubiflow integrates with; illustrates the portal-side counterparties and competitive dynamics that shape Ubiflow's ecosystem.
- AutoScout24: AutoScout24 is a major European automotive marketplace across multiple countries — comparable to La Centrale in France and a key counterparty partner-type for Ubiflow's automotive multidistribution business in cross-border contexts.
Direct peers
- Hektor: Hektor is a French real estate SaaS platform offering multi-portal listing distribution, CRM, and marketing automation for agencies — directly competing with Ubiflow in the same French real estate vertical with overlapping modules.
- Apimo: Apimo is a French real estate CRM and management software used by agencies and networks — overlapping with Ubiflow's lead centralization and network data management modules for the same French real estate customers.
- Adapt Immo: Adapt Immo provides French real estate professionals with website creation, CRM, and multi-portal publishing — a direct functional peer to Ubiflow's multidiffusion and lead management modules in the French market.
- ImmoFacile: ImmoFacile offers French real estate agencies website, CRM, and portal distribution tools — directly comparable to Ubiflow's core modules and customer segment of small-to-mid French real estate agencies.
Broad incumbents
- HubSpot: HubSpot is a global CRM and marketing automation platform — directly integrated with Ubiflow but also a competitive adjacency through its own lead management, social publishing, and AI marketing features that could substitute parts of Ubiflow's offering.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a global enterprise marketing automation suite with social publishing, lead management, and analytics — overlapping with Ubiflow's social and lead centralization modules at the enterprise tier.
- SoLocal Group: SoLocal (formerly Pages Jaunes) is a major French digital marketing and local advertising incumbent serving SMBs across verticals, including real estate — overlapping with Ubiflow's local visibility and lead generation value proposition at much larger scale.
Others
- Stellantis dealer technology stack (DMS vendors): Stellantis and other OEMs operate proprietary dealer management systems and listing tools; Ubiflow integrates with these but the OEMs themselves are adjacent ecosystem participants that could in-source distribution functionality over time.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Ubiflow social profiles
Digital presenceUbiflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubiflow leadership team
Management profileNumber of profiles
Profiles3 records
Ubiflow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubiflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubiflow
What does Ubiflow do?
Ubiflow provides a digital visibility SaaS platform for real estate and automotive professionals that automates the distribution of listings across 400+ partner portals, centralizes incoming leads from all portals into a single interface, publishes AI-generated social media content to Facebook, Instagram, LinkedIn and Google Business Profile, and delivers network-level dashboards for multi-agency and dealer groups. The platform integrates with customer CRM, ERP and DMS systems and is targeted at agencies, networks, franchisors, property developers and dealerships in France.
Is Ubiflow a public or private company?
Ubiflow is a private company. It is classified as corporate owned and is currently operating.
When was Ubiflow founded?
Ubiflow was founded in 2004. It employs 11 to 50 people.
Where is Ubiflow based?
Ubiflow is headquartered in Betton, France, in the Europe region.
How does Ubiflow make money?
One revenue line is on record: subscription / SaaS Licensing.
Who are Ubiflow's main competitors?
Regional players on record are Rightmove and AutoScout24. Direct peers are Hektor, Apimo, Adapt Immo and ImmoFacile. Broad incumbents are HubSpot, Salesforce Marketing Cloud and SoLocal Group. Stellantis dealer technology stack (DMS vendors) is listed as an others.
Does Ubiflow have an API?
No public API is recorded for Ubiflow.
What industry is Ubiflow in?
Ubiflow's product category is Real Estate and Automotive Digital Visibility Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services). Its NAICS code is 541511 and its SIC code is 7370.