What DIGISTYLE does

DIGISTYLE (دیجی‌استایل) is an Iranian direct-to-consumer online fashion and lifestyle retailer, founded in 2016 and headquartered in Tehran. It operates as a fashion-specialized spin-off vertical of Digikala, Iran's largest e-commerce platform, and is owned through the same parent entity, Novandish Fanavazeh Company. The platform sells apparel, footwear, bags, accessories, beauty and personal-care products, sportswear, travel gear, and gold jewelry across roughly twenty category storefronts spanning women's, men's, and children's segments, drawing on both domestic and international brands.

The business runs as a self-serve e-commerce storefront at digistyle.com with no disclosed mobile app, no public API, and no proprietary technology stack called out in available sources. The technology layer appears to consist of standard e-commerce catalog, search, and checkout functionality integrated with Digikala's shared infrastructure for logistics, fulfillment, and customer support. Trust signals include the Iranian e-namad electronic trust badge, the national registration mark (namad_keshvar), and the kasbokar online business license badge, all standard compliance marks for licensed domestic e-commerce operators.

DIGISTYLE generates revenue through direct product sales (first-party retail) priced individually in Iranian Rials, with promotional pricing, daily deals, and recurring sale campaigns as the primary commercial mechanic. The go-to-market is fully direct-to-consumer via the website; no external marketing channels, partnerships, or B2B distribution are disclosed. The platform serves only the Iranian domestic market, with no claimed international footprint, and operates with a small disclosed headcount of approximately 22 employees, suggesting that most operational, logistics, and back-office functions are absorbed by the parent Digikala group.

Name

DIGISTYLE

Legal name

شرکت نوآوران فن آوازه (فروشگاه اینترنتی دیجی‌استایل)

Website

https://digistyle.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

DIGISTYLE is an Iranian direct-to-consumer fashion and lifestyle e-commerce platform, operating as a fashion-specialized vertical of Digikala. It sells apparel, footwear, accessories, beauty products, sportswear, and gold jewelry to Iranian consumers via its website.

Ownership category

akta.pro rank

Product category

Online Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industries

Fast Fashion & Trend-led Apparel Retail (CRAAABAH), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Online fashion retail
• Apparel ecommerce
• Beauty products
• Gold jewelry
• Sportswear

Headquarters

HQ city

tehran

HQ country

Iran

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: The platform generates revenue through direct sales of fashion, apparel, accessories, beauty products, and lifestyle items. Products are sold at listed prices with promotional discounts and special sale offers. The business operates as an online retail platform connecting consumers with various domestic and international fashion brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Online fashion and lifestyle e-commerce store operating as a fashion vertical of Digikala. Sells apparel, footwear, bags, jewelry, beauty and personal care products, sportswear, and travel gear to Iranian consumers via the Digistyle.com website. Operates a direct-to-consumer model with express delivery, 7-day returns, product authenticity guarantees, and 24/7 customer support.

Product overview

Digistyle (دیجی‌استایل) is an online fashion e-commerce platform operated by Novan Fanavazeh (Digikala subsidiary), offering a comprehensive fashion retail experience. The platform serves as a specialized fashion vertical following the successful Digikala model. The core offering includes women's, men's, and children's apparel across multiple categories including clothing, footwear, bags, accessories, beauty products, skincare, hair care, fragrances, gold jewelry, sportswear, and travel equipment. The platform features products from both Iranian and international brands, offering items across various price points with regular sales and promotional campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Apparel (لباس زنانه) Women's clothing category offering tops, shirts, jeans, blazers, dresses, skirts, knitwear, outerwear, trousers, lingerie, homewear, socks, tights, and maternity wear targeted at female consumers in Iran.
• Men's Apparel (لباس مردانه) Men's clothing category offering t-shirts, polo shirts, shirts, trousers, jeans, shorts, blazers, underwear, homewear, knitwear, and outerwear targeted at male consumers in Iran.
• Kids' Apparel (لباس بچگانه) Children's clothing category covering girls' and boys' apparel, homewear, underwear, socks, outerwear, jumpsuits, trousers, skirts, hoodies, and footwear for infants through teenagers, targeted at parents in Iran.
• Women's Footwear (کفش زنانه) Women's footwear category offering casual shoes, sandals, boat shoes, flat shoes, heeled shoes, ankle boots, and boots targeted at female consumers in Iran.
• Men's Footwear (کفش مردانه) Men's footwear category offering casual shoes, driving shoes, formal shoes, sandals, and ankle boots targeted at male consumers in Iran.
• Kids' Footwear (کفش بچگانه) Children's footwear category offering flat shoes, boots, sport shoes, sandals, and ankle boots for boys and girls, targeted at parents in Iran.
• Women's Bags & Accessories (کیف و اکسسوری زنانه) Women's bags and accessories category offering backpacks, trolleys, wallets, cosmetic bags, belts, eyewear, jewelry, and watches targeted at female consumers in Iran.
• Men's Bags & Accessories (کیف و اکسسوری مردانه) Men's bags and accessories category offering bags, backpacks, wallets, belts, eyewear, watches, jewelry, and gift sets targeted at male consumers in Iran.
• Kids' Accessories (اکسسوری بچگانه) Children's accessories category offering headwear, gloves, mittens, napkins, aprons, backpacks, bags, eyewear, and hats targeted at parents in Iran.
• Beauty & Makeup (لوازم آرایشی) Beauty and makeup category offering foundation, powder, blush, concealer, lipstick, lip liner, mascara, eye pencil, eye liner, eyeshadow, eyebrow pencil, and false lashes targeted at consumers in Iran.
• Skincare (مراقبت پوست) Skincare category offering face and body creams, sunscreen, moisturizers, lip cream, eye cream, anti-aging cream, lightening cream, anti-spot cream, peeling cream, anti-acne cream, firming cream, and skin serums targeted at consumers in Iran.
• Hair Care (مراقبت مو) Hair care category offering hair masks, serums, sprays, and lash/eyebrow gels targeted at consumers in Iran.
• Perfume & Fragrances (عطر و ادکلن) Perfumes and fragrances category offering women's perfume, men's cologne, pocket perfumes, sprays, perfume gift sets, and body splashes targeted at consumers in Iran.
• Electrical Personal Care (لوازم شخصی برقی) Electric personal care devices category offering hair dryers, hair irons, shavers, hair trimmers, epilators, and body groomers targeted at consumers in Iran.
• Women's Sportswear (لباس ورزشی زنانه) Women's athletic apparel category offering sport t-shirts, polo shirts, tops, sport trousers, jumpsuits, leggings, shorts, tracksuits, swimwear, outerwear, sweatshirts, and hoodies targeted at female consumers in Iran.
• Men's Sportswear (لباس ورزشی مردانه) Men's athletic apparel category offering sport t-shirts, polo shirts, trousers, jumpsuits, shorts, tracksuits, swimwear, outerwear, sweatshirts, and hoodies targeted at male consumers in Iran.
• Sports Equipment & Travel Gear (ورزش و سفر) Sports equipment and travel gear category offering aerobic equipment, ball sports, water sports, martial arts, hiking and camping gear, travel bags, trolleys, and luggage targeted at consumers in Iran.
• Gold Jewelry (زیورآلات طلا) Gold jewelry category offering rings, bracelets, chains, earrings, necklaces, and pendants for women and men targeted at consumers in Iran.
• Health Supplements (مکمل) Health supplements category offering skin, hair, and nail supplements, vitamins, minerals, and keratin products targeted at consumers in Iran.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Digikala (دیجی‌کالا)coreStrategic or Co-development PartnerDigistyle operates as a fashion-focused spin-off from Digikala, Iran's leading e-commerce platform. The company leverages Digikala's established infrastructure, logistics network, customer base, and brand trust. Digikala's successful e-commerce experience was extended to create a specialized fashion retail platform. Digistyle is owned by Novahan Fanavazeh (نوآوران فن آوازه), the same parent company behind Digikala.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Myntra: Leading Indian fashion, beauty, and lifestyle e-commerce platform owned by Flipkart. Comparable as a regional, fashion-vertical online retailer operating at meaningful scale with brand assortment, beauty category extension, and promotional mechanics similar to Digistyle.
• Zalando: Europe's leading fashion and lifestyle e-commerce platform offering apparel, footwear, accessories, and beauty across multiple brands. Comparable as a vertically specialized, multi-brand fashion e-commerce player with logistics depth and category breadth analogous to Digistyle's positioning within Iran.
• Digikala: Parent company and Iran's largest general e-commerce platform. Directly comparable as the broader marketplace from which Digistyle was spun out, sharing the same customer base, logistics infrastructure, and ownership, but operating across all categories rather than specializing in fashion.

Emerging players

• Ounass: Middle East luxury fashion and beauty e-commerce platform carrying designer apparel, footwear, and accessories. Comparable as a vertical fashion online retailer with a similar category mix (apparel, beauty) operating in the broader MENA consumer market.

Direct peers

• Shein: Global fast-fashion online retailer selling trend-led apparel, footwear, and accessories at accessible price points. Comparable in business model (online-only, fast-fashion vertical, promotional cadence) and target customer (value-driven fashion shoppers), though operates internationally rather than solely in Iran.
• Modiseh: Iranian online fashion retailer offering apparel, footwear, and accessories directly to consumers. Closest comparable in terms of vertical (fashion), geography (Iran), and channel (own e-commerce storefront) — competing head-to-head for the same domestic fashion shopper.

Regional players

• Namshi: Middle East-focused online fashion and beauty retailer serving GCC markets. Comparable as a regional fashion e-commerce vertical operating in the same broader MENA geography as Digistyle, though focused on Gulf markets rather than Iran.
• Bamilo: Middle East online marketplace originally focused on fashion and lifestyle categories. Comparable as a regional fashion-led e-commerce platform in the MENA region with overlapping vertical focus, though operating across multiple country markets rather than domestically only.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/digistyle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIGISTYLE