DIH AGRIFOOD

What DIH AGRIFOOD does

DIH AGRIFOOD is a non-profit, non-formal, free-membership Digital Innovation Hub based in Murska Sobota, Slovenia, operating as a One-Stop-Shop for agrifood digital transformation through a Multi-Actor Approach. The organization serves farmers, farmer associations, food producers, supply chain actors, solution providers, and research organizations, connecting 1,298 member organizations with a broader ecosystem reach of 30,284 organizations through 40 facilitators across 13 countries.

The core platform consists of six interconnected applications: My Farm (decision support system aggregating satellite, drone, IoT sensor, and weather data), Digital Field Book (farm activity recording with CAP compliance reporting), Farm Manager (business planning used by all 8 KGZS regional advisory offices), Benchmark Platform (livestock production benchmarking with BI/AI tools), DADS Data Space (federated data sharing built on Eclipse Dataspace Components with DSX Engine blockchain extensions), and Food Trace (blockchain-based farm-to-fork traceability). Supporting services include AIDA (LLM-powered agricultural advisor for CAP regulations), AI Services for precision farming prescription maps, Data Lab, Demo Farms, and Green Point Living Lab. Technology infrastructure is hosted on Azure cloud with Azure AD B2C identity management, Azure API Management for the API Market, and consent management for GDPR compliance.

The business model is a free-membership facilitation network with all digital tools provided at no charge to users. Revenue is not commercially generated; instead, the organization is funded through EU Horizon project grants (Green.Dat.AI, DIVINE, ZERO-W, DS2, Nostradamus, AgriNextGen) and EDIH DIGI-SI consortium funding. DIH AGRIFOOD is coordinated by ITC Murska Sobota (Innovation Technology Cluster) with KGZS Zavod Murska Sobota as a key founding member, and maintains strategic partnerships with University of Maribor (Gemma Lab, Blockchain Lab:UM) and Jožef Stefan Institute for AI development. The organization is part of the EDIH DIGI-SI consortium aligned with the Slovenian Smart Specialisation Strategy (S5), providing 70 services across Slovenia's seven Digital Innovation Hubs.

Name

DIH AGRIFOOD

Legal name

DIH AGRIFOOD

Website

https://dih-agrifood.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

DIH AGRIFOOD is a non-profit Digital Innovation Hub in Slovenia providing free digital tools, federated data infrastructure, and AI advisory services for the agrifood sector, serving farmers, food producers, advisors, and research organizations through 1,298 member organizations and EU-funded programs.

Ownership category

akta.pro rank

Product category

Agricultural Technology / Digital Innovation Hub Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural digital innovation
• Farm management software
• Precision farming decision support
• Agrifood data sharing platform
• Agricultural traceability software

Headquarters

HQ city

Murska Sobota

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Non-profit Network Services: DIH AGRIFOOD is a non-formal, non-profit, free-membership, facilitation-based network. Services are provided free of charge to members and users. The organization operates as a digital innovation hub funded through EU projects and consortium partnerships rather than commercial revenue generation.
2. EU Funded Projects: Organization participates in multiple EU Horizon projects (Green.Dat.AI, DIVINE, ZERO-W, DS2, AgriNextGen) and EDIH DIGI-SI consortium providing 70 services. DADS supports monetization models through x402 protocol and blockchain-based tokens, allowing data owners to potentially monetize data sharing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DIH AGRIFOOD operates a Digital Innovation Hub providing six interconnected agrifood software applications (My Farm decision support, Digital Field Book activity recording, Benchmark Platform livestock analysis, Farm Manager business planning, DADS Data Space secure data sharing, and Food Trace blockchain traceability) along with supporting services (AIDA AI advisor, AI Services for precision farming, Data Lab, Demo Farms, Green Point Living Lab, CIRC ECO). All tools are delivered free of charge to a network of 1,298 member organizations, with operations funded through EU Horizon projects and the EDIH DIGI-SI consortium.

Product overview

DIH AGRIFOOD is a Digital Innovation Hub providing a comprehensive suite of digital tools and services for the agrifood sector through a platform-portal architecture. The core product portfolio consists of six interconnected applications accessible via a unified portal: My Farm (decision support system), Digital Field Book (record keeping), Benchmark Platform (analysis and benchmarking), Farm Manager (business planning), Data Space (secure data sharing), and Food Trace (traceability). These applications share data through the DIH AGRIFOOD Data Space (DADS), a federated data sharing platform built on EU data sovereignty principles. The ecosystem is complemented by supporting services including AIDA (AI-powered advisor), AI Services (analytics), Data Lab, Demo Farms, Living Lab, and Green Point Center. All digital tools are provided free of charge to users, developed in collaboration with agricultural advisors and farmers, and supported by KGZS Murska Sobota and ITC Murska Sobota.

Differentiator

Problem solved

Functional benefit

Brands

• My Farm: A Decision Support System (DSS) and data-driven platform for farmers and agricultural advisors that collects, aggregates and visualizes farm-related data from satellites, drones, sensors, weather stations and third-party sources.
• Digital Field Book
• Farm Manager
• Benchmark Platform
• DIH AGRIFOOD Data Space (DADS)
• AIDA
• AIDA (AI Agricultural Advisor)
• DSX Engine
• CIRC ECO
• API Market
• AI Services for Precision Farming

Products and services

• My Farm Decision Support System (DSS) and data-driven platform that collects, aggregates and visualizes farm-related data from satellites (Earth Observation), drones, IoT sensors, weather stations, and third-party sources (National Farm Registry, Animal Registry, FADN data). Used by farmers and agricultural advisors for data-driven farm decisions.
• Digital Field Book Application for farmers and agricultural advisors to efficiently manage and record daily farm activities including planting, watering, fertilizing, spraying and harvesting, with GPS tracking integration and reporting services for CAP compliance.
• Benchmark Platform Livestock benchmarking platform for farmers and agricultural advisors to analyze and compare economic indicators of farm production efficiency, using business intelligence and AI tools for dairy and pork production analysis within Study Groups.
• Farm Manager Business planning and data aggregation platform for farmers, agricultural advisors and educational organizations, based on the Slovenian Public Advisory Farm Management Planning Calculation Catalogue. Supports detailed planning and business modelling of all crop and animal husbandry types.
• DIH AGRIFOOD Data Space (DADS) Federated data sharing platform for the agrifood sector enabling secure, trusted and rule-based data exchange based on a Governance Model with data sovereignty principles and EU Data Act and European Data Strategy compliance.
• Food Trace Traceability solution enabling secure and transparent farm-to-fork product tracking using blockchain technology, creating trusted digital records and certificates for verification and QR-code authentication.
• AIDA (AI Agricultural Advisor) AI-powered digital advisor that uses a large language model to help farmers, advisors and agrifood organizations understand CAP regulations, subsidy schemes and compliance requirements through reliable guidance based on verified legislation and expert knowledge.
• AI Services for Precision Farming AI-powered analytics and decision support service combining artificial intelligence, advanced analytics and integrated data sources (satellite, sensors, weather, farm records) to generate fertilizing prescription maps and transform agricultural data into practical insights and recommendations.

Quantifiable outcome

• 97 farms participating in dairy sector study groups across 5 Slovenian regions using Benchmark application for production optimization
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• EDIH DIGI-SI ConsortiumcoreStrategic or Co-development PartnerDIH AGRIFOOD is a member of the EDIH DIGI-SI consortium representing Slovenia's network of seven Digital Innovation Hubs dedicated to facilitating digital transformation of SMEs, start-ups, and Public Administration. The consortium focuses on four priority areas including Agri-food, aligned with Slovenian smart specialisation strategy (S5). DIH AGRIFOOD provides services including Test Before Invest, Skills/Training/Maturity Assessment, Support to Find Investments, and Scaling Innovation Ecosystem.
• ITC Murska Sobota (Innovation Technology Cluster)coreImplementation/ SI/ Consulting PartnerITC Murska Sobota is the coordinating organization and managing entity of DIH AGRIFOOD. It provides technical infrastructure development and maintenance for DADS platform, and serves as steering committee member. Daniel Copot represents ITC on the DADS Steering Committee.
• KGZS Zavod Murska Sobota (Chamber of Agricultural and Forestry Enterprises)coreStrategic or Co-development PartnerKGZS Zavod Murska Sobota is a founding member of DADS and co-developer of digital applications. It provides agricultural advisory expertise and uses Farm Manager platform across all 8 regional offices in Slovenia. Damjan Jerič serves on both the DIH AGRIFOOD Board and DADS Steering Committee.
• University of Maribor - Faculty of Electrical Engineering, Computer Science and InformaticscoreStrategic or Co-development PartnerUniversity of Maribor, specifically the Laboratory for Geospatial Modelling, Multimedia and Artificial Intelligence (Gemma Lab), developed AI-powered prescription map generation for precision farming in collaboration with DIH AGRIFOOD. Dr. Muhamed Turkanović represents the university on DIH AGRIFOOD Board.
• Jožef Stefan Institute (IJS)coreStrategic or Co-development PartnerEcoEnVal research group at IJS collaborated with DIH AGRIFOOD and ITC to develop AIDA, an AI-powered agricultural advisor using large language model for CAP regulations and subsidy guidance. Project uses Slovenian AI Factory and HPC infrastructure.
• Blockchain Lab:UM (University of Maribor)majorTechnology or IntegrationBlockchain Lab:UM developed DSX Engine extensions to Eclipse Dataspace Components framework, adding decentralized participant discovery via blockchain smart contracts, decentralized identity mechanisms (Ethereum did:ethr, EBSI did:ebsi), and decentralized clearing house for tamper-proof audit trails.
• Kmetijski inštitut Slovenije (Agricultural Institute of Slovenia)majorStrategic or Co-development PartnerPartner in Robot4Plants project for digital and robotic technology adoption in plant production. Conducted first autonomous corn seeding in Slovenia using AgXeed AgBot 2.055 W4 autonomous tractor at Future Farm Day 2026.
• European Network of Living Labs (ENoLL)minorGTM or Marketing PartnerDIH AGRIFOOD Living Lab Green Point is a member of ENoLL, connecting to European network of living labs for agrifood innovation collaboration and best practice exchange.
• Green.Dat.AI Horizon Project ConsortiummajorStrategic or Co-development PartnerEU Horizon project partnership developing AI services for precision farming including prescription map generation module in My Farm application. Partners include University of Maribor Gemma Lab providing GEMMA Fusion Suite REST API services.
• DIVINE Horizon EU Project ConsortiummajorStrategic or Co-development PartnerEU Horizon project developing Benchmark app for livestock benchmarking platform optimizing milk and pork production, supporting advisors and farmers to improve production and farm carbon footprint.
• DS2 Horizon EU Project ConsortiummajorStrategic or Co-development PartnerEU Horizon project developing Green Deal Platform for analyzing agricultural, traffic, industrial and household effects on GHG emissions and air pollutants (NO2, PM2.5/PM10, CH4, N2O).
• ZERO-W Horizon EU Project ConsortiummajorStrategic or Co-development PartnerEU Horizon project developing Food Loss and Waste (FLW) platform for collecting data from short food supply chain actors including production, retail, HORECA sector, and consumers to reduce food waste and increase resource efficiency.
• AgriNextGen Project ConsortiumminorStrategic or Co-development PartnerProject in collaboration with Ministry of Agriculture, Forestry and Food, Municipality of Murska Sobota, focusing on Common Agricultural Policy and agriculture in protected landscape areas.
• Nostradamus Horizon EU Project ConsortiummajorStrategic or Co-development PartnerEU Horizon project developing soil fertility and crop nutritional management services using Earth Observation data, IoT sensors, and laboratory analysis for targeted fertilization recommendations.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 365FarmNet: 365FarmNet (now part of AGCO) is a European farm-management platform offering field records, crop planning, machine data and partner integrations. It is the closest commercial analogue to DIH AGRIFOOD's Farm Manager, Field Book and Benchmark combination in Europe.
• Granular (Corteva): Granular is a farm-business management software (acquired by Corteva) offering operational planning, agronomy and benchmarking for row-crop operations. Closely comparable to the Farm Manager + Benchmark combination in DIH AGRIFOOD's portfolio, but commercially focused on larger US farms.
• xFarm Technologies: xFarm is a Switzerland-based farm management platform combining field books, satellite monitoring, IoT sensors and decision support for European farmers. It directly competes with the same SMB farmer pain points (CAP compliance, fragmented tools) that My Farm and Field Book address.
• Farmers Business Network (FBN): FBN is an independent farmer-to-farmer data and input-procurement network in North America and increasingly global. Conceptually similar to DIH AGRIFOOD as a member-based agrifood data platform with benchmarking, but commercially oriented rather than EU-funded.
• Taranis: Taranis is an AI-powered precision agriculture platform using aerial imagery and deep learning for crop monitoring, pest detection and prescription maps. Directly comparable to the AI Services / prescription-map generation layer within My Farm and the Green.Dat.AI project.

Others

• SmartAgriHubs: SmartAgriHubs is the pan-European network of Digital Innovation Hubs for agriculture, predecessor/peer of EDIH DIGI-SI ecosystem. Directly comparable as an EU-funded DIH coordination model that DIH AGRIFOOD participates in via the EDIH DIGI-SI consortium.

Broad incumbents

• John Deere Operations Center: John Deere Operations Center is the OEM-backed farm management platform aggregating machine data, agronomic records and ISOBUS connectivity. Comparable to DADS/Field Book as a data-integration hub, but tied to Deere equipment ecosystem.
• Trimble Agriculture: Trimble provides precision agriculture hardware (GNSS), telematics, and software (Trimble Ag Software, Connected Farm) covering fleet, field and farm management. Comparable in technology category to DADS/My Farm integration of tractor, sensor and satellite data, but with broader equipment-maker footprint.
• Climate FieldView (Bayer): Climate FieldView is a precision agriculture decision-support platform owned by Bayer that aggregates farm data from satellites, equipment sensors and agronomic inputs to deliver variable-rate prescriptions. It overlaps with DIH AGRIFOOD's My Farm DSS and Field Book functionality, but operates at a much larger commercial scale globally.

Regional players

• Agrimaster (Netherlands): Agrimaster is an agricultural business-management software vendor popular among Northern European livestock and mixed farms. Comparable to DIH AGRIFOOD's Farm Manager for farm business planning, but commercial and Western European focused rather than Slovenia-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dihagrifood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIH AGRIFOOD