Dihal Da Amazonia Esporte Ltda
DIHAL da Amazônia is a Manaus-based commercial representation and merchandising firm, founded in 1995, that represents national and multinational brands across Amazonas and Roraima states in Brazil, providing visual merchandising, PDV signaling, sales promoters, and GPS-tracked field execution to food, consumer goods, and adjacent categories.
- Company typePrivate
- Founded1995
- HeadquartersManaus, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dihal Da Amazonia Esporte Ltda does
Dihal Da Amazonia Esporte Ltda, doing business as DIHAL da Amazônia, is a Manaus-headquartered commercial representation and merchandising firm founded in 1995 that serves national and multinational brands across the Amazonas and Roraima states of North Brazil. Its core offering is outsourced merchandising — visual merchandising, point-of-sale (PDV) signaling, promotional activities, and shared-cost temporary promoters — delivered through a field force of sales promoters supplemented by a back-office administrative team and customer-service staff. The company also acts as a commercial sales representative, brokering brand relationships with wholesale distributors (atacados) and small, medium, and large retailers (varejos) across the food, beverage, consumer goods, construction/insulation, and personal care categories.
The underlying technology stack is operational rather than analytical. DIHAL runs a GPS-enabled route application that tracks field-team movements and produces weekly service reports, paired with a rotation-based supply system (Sistema de Abastecimento) in which collaborators follow a system-generated service sequence and complete-visit gating is enforced before authorizing the next attendance. Client-facing communication runs through per-brand WhatsApp groups delivering real-time photos and daily service updates. Marketing channels include a website (dihal.com.br), an educational blog on merchandising topics, and Facebook/Instagram profiles.
The business model combines two revenue streams: commission-based commercial representation (transaction fees on sales generated through the wholesale/retail network) and fee-based merchandising services (professional services engagements, often quote-based with shared-promoter cost optimization). The active brand portfolio spans approximately 15 accounts including Aladdin, Elgin, Evergreen, Tramontina, Stanley, Polenghi, Melita, Jutica, Alcafoods, Bebidas Tropical, Missiato, Callier, Knauf, Pro Cachos, and Sitio Recanto Queijo. Pricing is not publicly disclosed and the company does not list headcount, revenue, ownership structure, or management-team information in available sources. DIHAL is a privately held Brazilian limitada with no parent company, no funding rounds, no M&A activity, and no disclosed certifications or awards on record.
Dihal Da Amazonia Esporte Ltda firmographics
Firmographics- Name
- Dihal Da Amazonia Esporte Ltda
- Legal name
- Dihal Da Amazonia Esporte Ltda
- Website
- https://dihal.com.br
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DIHAL da Amazônia is a Manaus-based commercial representation and merchandising firm, founded in 1995, that represents national and multinational brands across Amazonas and Roraima states in Brazil, providing visual merchandising, PDV signaling, sales promoters, and GPS-tracked field execution to food, consumer goods, and adjacent categories.
- Ownership category
- akta.pro rank
Where Dihal Da Amazonia Esporte Ltda is headquartered
LocationHeadquarters
- HQ city
- Manaus
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Dihal Da Amazonia Esporte Ltda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Commercial Representation: DIHAL represents brands commercially in the Amazonas and Roraima markets, likely earning commissions on sales generated through their network of wholesale and retail clients.
- Merchandising Services: Provides merchandising services to brands including temporary promoters, visual merchandising, PDV signaling, and supply management. Services are shared across multiple brands for cost optimization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dihal Da Amazonia Esporte Ltda product offering
Product offeringCore offering
DIHAL da Amazônia provides commercial representation and merchandising services for national and multinational brands operating in the food market and consumer goods sectors across the Amazonas and Roraima states in northern Brazil. Service offerings include visual merchandising, PDV (point-of-sale) signaling, promotional support, GPS-monitored field execution, rotation-based supply management, and shared temporary promoter staffing that is allocated across multiple brands for cost optimization.
Product overview
DIHAL da Amazônia is a commercial representation and merchandising company operating since 1995. The core offering consists of Merchandising Services including visual merchandising, PDV signaling, and promotional activities. Supporting service modules include: Monitoramento de Ponto de Venda (GPS-based point monitoring with weekly reports), Sistema de Abastecimento (rotation-based supply system), Tecnologia tools for product presentation, and Promotor Temporário (temporary promoter sharing). The company also provides commercial representation services for national and multinational brands in the food sector across Amazonas and Roraima states in Brazil.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 70% increase in results when visual merchandising is well executed (according to SEBRAE)
Companies that use Dihal Da Amazonia Esporte Ltda
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Dihal Da Amazonia Esporte Ltda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dihal Da Amazonia Esporte Ltda partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- AladdincoreDIHAL represents Aladdin brand in food market sector across Amazonas and Roraima states, providing commercial representation and merchandising services.
- AlcafoodscoreDIHAL provides merchandising services for Alcafoods brand, handling point-of-sale representation in the Amazonas and Roraima markets.
- Bebidas TropicalcoreDIHAL represents Bebidas Tropical brand with merchandising services including promotional activities and retail support.
- CalliercoreDIHAL represents Callier brand in the food market across Amazonas and Roraima states.
- ElgincoreDIHAL provides merchandising services for Elgin brand including visual merchandising, PDV signaling, and promotional support.
- EvergreencoreDIHAL represents Evergreen brand with comprehensive merchandising services in the Amazonas and Roraima markets.
- JuticacoreDIHAL represents Jutica brand in food market sector across the regions they serve.
- KnaufcoreDIHAL represents Knauf (Isopor) brand for insulation and construction materials in the Amazonas and Roraima markets.
- MelitacoreDIHAL represents Melita brand in food market sector, providing commercial representation services.
- MissiatocoreDIHAL provides merchandising services for Missiato brand with promotional support at point of sale.
- PolenghicoreDIHAL represents Polenghi brand with merchandising services in the Amazonas and Roraima regions.
- Pro CachoscoreDIHAL represents Pro Cachos brand (hair care products) in the markets they serve.
- Sitio Recanto QueijocoreDIHAL represents Sitio Recanto Queijo brand in the food market sector.
- StanleycoreDIHAL provides merchandising services for Stanley brand including PDV representation and visual merchandising.
- TramontinacoreDIHAL represents Tramontina brand with merchandising services and retail support across Amazonas and Roraima.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Dihal Da Amazonia Esporte Ltda competitors and assessment
Company assessmentDirect peers
- Grupo 9ine: Brazilian trade marketing and brand activation group offering merchandising, sales promotion, and point-of-sale services. Comparable in B2B field services model and principal-based revenue structure.
- Ponto Certo: Brazilian merchandising and trade marketing services company providing in-store execution, promoters, and retail visibility services. Direct competitor for the same brand principals and the same category of work.
- RTX Brasil: Brazilian retail execution and merchandising firm providing in-store activation, field sales, and retail merchandising for major brands. Direct peer in the same core trade-marketing service category.
- Ação Trade Marketing: Brazilian trade marketing agency specializing in point-of-sale execution, merchandising, and retail activation. Closely comparable to DIHAL in service scope and B2B principal-facing model.
- DP6 Trade Marketing: Brazilian trade marketing and merchandising services provider focused on field execution and retail activation. Comparable service offering and customer base (multinational FMCG and consumer goods brands).
- Grupo Padrão: One of Brazil's largest trade marketing and merchandising services groups, executing field sales, visual merchandising, and retail activation across the country. Directly comparable to DIHAL in service mix and business model, but operating at national scale.
- Allis (formerly Live Marketing): Brazilian trade marketing and field merchandising firm providing sales outsourcing, in-store execution, and retail activation for major brands. Overlaps directly with DIHAL's representation and merchandising offering but with national geographic reach.
- Alcateia Representação: Brazilian commercial representation firm that connects manufacturers with retail and wholesale buyers. Comparable to DIHAL's representation arm in targeting food and consumer goods principals in regional markets.
Regional players
- Grupo Simetra: Brazilian sales representation and trade marketing agency with strong regional presence serving food and consumer goods brands. Comparable to DIHAL in principal-base model, though operates in different geographic markets.
Broad incumbents
- Atento Brasil: Large Latin American BPO and customer experience company with a Brazilian field sales and retail execution practice. Broader service portfolio but overlap with DIHAL's promoter deployment and field-force-as-a-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dihal Da Amazonia Esporte Ltda social profiles
Digital presenceDihal Da Amazonia Esporte Ltda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dihal Da Amazonia Esporte Ltda leadership team
Management profileNumber of profiles
Dihal Da Amazonia Esporte Ltda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dihal Da Amazonia Esporte Ltda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dihal Da Amazonia Esporte Ltda
What does Dihal Da Amazonia Esporte Ltda do?
DIHAL da Amazônia provides commercial representation and merchandising services for national and multinational brands operating in the food market and consumer goods sectors across the Amazonas and Roraima states in northern Brazil. Service offerings include visual merchandising, PDV (point-of-sale) signaling, promotional support, GPS-monitored field execution, rotation-based supply management, and shared temporary promoter staffing that is allocated across multiple brands for cost optimization.
Is Dihal Da Amazonia Esporte Ltda a public or private company?
Dihal Da Amazonia Esporte Ltda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dihal Da Amazonia Esporte Ltda founded?
Dihal Da Amazonia Esporte Ltda was founded in 1995. It employs 11 to 50 people.
Where is Dihal Da Amazonia Esporte Ltda based?
Dihal Da Amazonia Esporte Ltda is headquartered in Manaus, Brazil, in the Latin America region.
How does Dihal Da Amazonia Esporte Ltda make money?
Two revenue lines are on record. Commercial Representation is the primary driver. The others are merchandising Services.
Who are Dihal Da Amazonia Esporte Ltda's main competitors?
Direct peers on record are Grupo 9ine, Ponto Certo, RTX Brasil, Ação Trade Marketing, DP6 Trade Marketing, Grupo Padrão, Allis (formerly Live Marketing) and Alcateia Representação. Grupo Simetra is listed as a regional player. Atento Brasil is listed as a broad incumbent.
Does Dihal Da Amazonia Esporte Ltda have an API?
No public API is recorded for Dihal Da Amazonia Esporte Ltda.