What Grupo Padrão does

Grupo Padrão is a privately held Brazilian media and events company founded in 1995 and headquartered at Rua Ceará, 62 – Higienópolis in São Paulo. It operates the largest customer experience (CX) content ecosystem in Latin America, anchored by the Consumidor Moderno brand (a portal and an editorial print/digital magazine), the Boteco da CM podcast, and a portfolio of exclusive corporate events headlined by CONAREC (the largest CX event in the world), CCX (credit and recovery), IACX (AI meets CX), CM Experience Summit, CM Innovation Summit, A Era do Diálogo, SGM (Sales & Growth Marketing), Best Bets, and the Prêmio Consumidor Moderno, Prêmio Conarec and Prêmio Respeito awards.

The company monetizes through four revenue streams: enterprise sponsorship packages and ticketing for events, content publishing (Portal and Revista Consumidor Moderno), Content Design / inbound marketing projects co-created with brands, and consulting via its wholly owned Skill Tech subsidiary CX Brain (intelligence, journey mapping, maturity diagnostics, CX literacy and culture transformation). Distribution leverages owned media (portal, magazine, podcast), social channels (LinkedIn, Facebook, Instagram, YouTube), and direct field sales supported by WhatsApp Business contact for sponsorship negotiations.

Its served customers are large Brazilian enterprises pursuing CX transformation, with named participants and sponsors spanning banking (Banco do Brasil, Itaú Unibanco, BTG Pactual, Caixa Econômica Federal), retail (Lojas Renner, C&A, Assaí Atacadista), fintech/credit (Creditas), real estate (Quinto Andar), technology (Twilio), healthcare (Dasa) and education (Ânima Educação). The company reports reaching more than 300,000 executives and professionals annually and describes itself as fully operating with a multi-event calendar extending through 2026.

Name

Grupo Padrão

Legal name

Grupo Padrão

Website

https://gpadrao.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Padrão is a São Paulo-based B2B media and events company founded in 1995, operating the largest CX content ecosystem in Latin America through the Consumidor Moderno platform, flagship event CONAREC, and the CX Brain consulting subsidiary, serving enterprise customers in banking, retail, technology and healthcare.

Ownership category

akta.pro rank

Product category

Business Events and CX Media

NAICS

Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)

Keywords

• Customer experience events
• Business media publishing
• CX consulting services
• Corporate events management
• Content marketing services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Sponsorships and Ticketing: Primary revenue stream from selling sponsorship packages for events (CONAREC, CCX, IACX, CM Summit, Award ceremonies). Sponsorship tiers include branding exposure, panel participation, VIP invitations, branded content, and exhibitor presence. Events range from large congresses (12,000+ attendees) to intimate closed seminars (80 participants).
2. Content and Publishing: Revenue from Portal Consumidor Moderno (digital content platform) and Revista Consumidor Moderno (print and digital magazine). Content covers consumption, business, innovation, and customer experience topics.
3. Content Design / Inbound Marketing: Co-created inbound marketing projects with brands to generate relevance and real impact. Strategic content development translating brand value propositions for target audiences.
4. CX Brain Consulting Services: Intelligence, insights and applications for customer management champions. Services include journey analysis, maturity diagnostics, literacy programs, personalized training, and CX culture building methodologies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Grupo Padrão organizes and produces a portfolio of CX-focused events (including CONAREC, CCX, IACX, CM Experience Summit, CM Innovation Summit, SGM, Best Bets, A Era do Diálogo), publishes content through Portal Consumidor Moderno, Revista Consumidor Moderno, and the Boteco da CM podcast, and delivers CX intelligence, diagnostics, and cultural transformation services through its CX Brain Skill Tech unit. It also offers Content Design inbound marketing projects co-created with brands to generate visibility and thought leadership.

Product overview

Grupo Padrão operates as a unified CX content ecosystem consisting of multiple interconnected products and services. The core offering includes Portal Consumidor Moderno and Revista Consumidor Moderno (content platforms/magazine since 1995), complemented by the Boteco da CM podcast. The CX Brain Skill Tech provides intelligence and consulting services. The ecosystem is anchored by major events including Conarec (world's largest CX event), Prêmio Consumidor Moderno ('Oscar of CX'), Prêmio Respeito (respect award), IACX (AI meets CX), CCX (credit and recovery), CM Experience Summit, CM Innovation Summit, A Era do Diálogo, Sales & Growth Marketing, and Best Bets. Content Design services complete the offering through co-created branded content projects.

Differentiator

Problem solved

Functional benefit

Brands

• Consumidor Moderno Portal: The main content platform covering customer, business, and innovation topics in Brazil.
• Consumidor Moderno Magazine
• CONAREC
• Prêmio Consumidor Moderno
• Prêmio Respeito
• Prêmio Conarec
• CCX
• CCX Summit
• CM Experience Summit
• CM Innovation Summit
• IACX
• A Era do Diálogo
• Sales & Growth Marketing (SGM)
• Encontros Conclusões e Tendências
• Best Bets
• CX Brain
• Boteco da CM
• Content Design
• No Varejo

Quantifiable outcome

• CONAREC 2024 attracted more than 12,000 congressmen and hundreds of brands
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Opinion BoxcoreStrategic or Co-development PartnerPartnership for the Prêmio Respeito research study 'Empresas que Mais Respeitam o Consumidor'. Opinion Box provides consumer research and data collection for the annual award evaluation conducted by CX Brain.
• CX BraincoreStrategic or Co-development PartnerCX Brain is the Skill Tech unit of Grupo Padrão dedicated to generating value from customer experience. It provides intelligence, insights, journey mapping, maturity diagnostics, and CX culture building methodologies.
• ACREFIminorOthersDirector Executvo Cleber Martins from ACREFI participates as mediator at CCX 2026 event.
• FebrabanminorOthersDiretor Amaury Oliva from Febraban participates as mediator at CCX 2026 event.
• ANBC (Associação Nacional de Browsers e Credores)minorOthersPresidente Elias Sfeir from ANBC participates as mediator at CCX 2026 event.
• SerasaminorOthersReferenced as data source for credit market statistics (82 million Brazilians in default).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Informa (UBM/Informa): Global B2B events, media, and intelligence group operating large-scale trade shows and conferences across industries including technology and customer experience. Comparable to Grupo Padrão as a broad incumbent in B2B events and content, but at significantly larger scale and global footprint.
• Reed Exhibitions (RX): One of the world's largest event organizers running hundreds of trade shows and conferences globally. Comparable as a broad incumbent in professional conference organization and B2B exhibitions, though operating at much greater scale and diversity of verticals.
• Gartner Events: Global research and advisory firm running major IT, CX, and digital transformation conferences (e.g., Gartner Customer Experience & Technologies Summit). Comparable to Grupo Padrão as a broad incumbent in enterprise CX/IT events and intelligence, competing for similar enterprise CX budgets.

Direct peers

• Customer Contact Week (CCW): Leading global event and content platform focused on customer experience, contact center, and customer management. Directly comparable to Grupo Padrão's CONAREC, CCX, and CX content ecosystem, serving a similar C-level enterprise audience in the CX category.
• ICMI (International Customer Management Institute): Global community and events organization for customer management and contact center professionals, offering conferences, training, and certifications. Comparable to Grupo Padrão's CX Brain and CCX offerings in the customer experience and customer management space.

Regional players

• Mundo do Marketing: Brazilian B2B media platform covering marketing, innovation, and business trends, with content, events, and awards. Comparable to Grupo Padrão as a regional competitor in Brazilian B2B marketing/CX content and events, targeting similar enterprise audiences.
• Meio & Mensagem: Brazilian media outlet covering advertising, marketing, and communications, with editorial content, events, and industry awards. Comparable to Grupo Padrão as a regional Brazilian B2B media/events competitor addressing overlapping enterprise marketing and CX decision-makers.
• ABRAMARKETING: Brazilian marketing industry association that organizes congresses, awards, and content programs focused on marketing and CX professionals. Comparable to Grupo Padrão as a regional player running events and awards for the Brazilian CX/marketing community.
• The Economist Events: Premium business events division producing high-level summits and conferences for C-level executives globally. Comparable to Grupo Padrão's CM Experience Summit as a regional-style premium business event operator targeting senior enterprise decision-makers, though with a global editorial brand.

Emerging players

• Rock Content: Brazilian-born content marketing platform offering content production, strategy, and inbound marketing services to enterprise clients. Comparable to Grupo Padrão's Content Design / inbound marketing line as an emerging player in branded content and marketing services in Brazil.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/consumidormoderno
• Facebookfacebook.com/consumidormoderno
• LinkedInbr.linkedin.com/showcase/consumidor-moderno
• Instagraminstagram.com/consumidormoderno
• Xx.com/grupopadrao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Padrão