Dimatra

Name

Dimatra

Legal name

Dimatra

Website

https://dimatra.com.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling) (AFABAMAE)

akta.pro secondary industry

Powertrain, PTO & Implement Systems (Engines, Transmissions, Hydraulics, PTO Drives) (AFAAAAAF)

Keywords

• Agricultural machinery dealership
• Valtra tractor sales
• Precision agriculture solutions
• Farm equipment financing
• After-sales parts service

Headquarters

HQ city

Varginha

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Machinery Sales: Sale of Valtra tractors, combines, planters, sprayers, and implements through an authorized dealership network. Revenue generated from new equipment sales with varying horsepower ranges from 57 to 425 CV.
2. Genuine Parts (AGCO Parts): Sale of genuine replacement parts, lubricants, filters, tires, and maintenance supplies for Valtra machinery. Parts carry a 1-year warranty.
3. After-Sales Service and Maintenance: Technical after-sales support including scheduled maintenance, preventive reviews, and repairs performed by factory-trained mechanics using specialized tools.
4. Agricultural Financing: Financing facilitated through AGCO Finance and BNDES programs (Moderfrota, Pronaf Mais Alimentos, Crédito Rural Finame) enabling customers to purchase equipment with up to 90% financing.
5. Valtra Consortium: Consortium plans for equipment acquisition with no interest or admission fees, flexible plans up to 120 months, offering another financing route to customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dimatra is an authorized Valtra (AGCO) agricultural-machinery dealership that sells tractors (57–425 CV), planters and seeders, axial-flow combine harvesters, headers, sprayers, fertilizer spreaders, and implements, supported by Valtra's precision-agriculture stack (Valtra Connect, FieldStar II, RTK network, Valtra Guide / Trimble / AutoGuide 3000 auto-steer, Farm Solutions). Revenue is generated through new-equipment sales, genuine AGCO Parts, factory-trained after-sales service, and intermediation of equipment financing via AGCO Finance, BNDES programs (Moderfrota, Pronaf, Finame) and Consórcio Valtra.

Product overview

Dimatra is an authorized Valtra agricultural machinery dealership operating four locations in Southern Minas Gerais and São Paulo, Brazil. Its product portfolio centers on the Valtra brand of agricultural equipment, encompassing a full range of tractors (from 57 to 425 CV across the A2s, A2R, A3F, A4s, A4, A5, A4 HiTech, A5 HiTech, BM, BH G4, BH HiTech, T CVT, Q5, and S6 series), planters and seeders (Compact, HiTech Compact, Fine, Multiple L, M, HiTech, Frontier, Momentum, Nova Momentum), implements (Fertilizer BDF 1300), axial-flow combine harvesters (Série 800), headers (Caracol 600F, Plataforma de Milho, Draper 700FD), sprayers (BS2225H, BS2225H HiTech, Série R), and solid fertilizer spreaders (R500 DRY, R560 DRY). The precision agriculture suite (Agricultura Inteligente) includes Valtra Connect telemetry, FieldStar II yield monitoring, Farm Solutions digital platform, RTK correction signal network, and three autopilot systems (Valtra Guide for S-series, Valtra Guide by Trimble Hydraulic and Electric, and AutoGuide 3000). Financing is supported through AGCO Finance and Consórcio Valtra. Post-sale support includes AGCO Parts genuine components, AGCO Reman rebuilt engines and CVT transmissions, Valtra Na Mão app, and Portal do Valtreiro loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Valtra Tractors (Full Series Range: A2s through S6, 57–425 CV) Authorized sale of the complete Valtra tractor portfolio spanning compact utility tractors (Série A2s), versatile mechanical-transmission tractors (A2R), narrow specialty-crop tractors (A3F), mid-range platforms (A4s, A4, A5 incl. HiTech variants), the traditional BM line, BH G4 / BH HiTech, T CVT (195–250 CV), Q5 (265–305 CV) and the flagship S6 series (345–425 CV) with integrated Valtra Guide. Power range covers 57 to 425 CV and supports use cases across grain, sugarcane, coffee, citrus and family-farm operations.
• Planters and Seeders (Compact, HiTech Compact, Fine, Multiple L/M, HiTech, Frontier, Momentum, Momentum Nova) Full Valtra planter/seed drill portfolio for small properties and broadacre farms: Compact and HiTech Compact planters for small properties, Fine seed drill with Fertisystem metering for rice (40% higher plant capacity), Multiple L and M drills for winter/summer crop rotation, HiTech, Frontier (11–30 rows, optional Precision Planting vSet2/vDrive/20|20 package, 99% singulation), Momentum (24–40 lines plus Seeds & Fertilizer) with Weight Transfer system, vSet2 and vDrive, and the compact Momentum Nova (18–24 rows).
• Axial-Flow Combine Harvesters (Série 800) Axial-flow combine harvesters rated 390–450 CV with the largest rotor diameter and length in their market segment, TriZone feeding system and high-capacity processing area for superior threshing and seed quality. Compatible with FieldStar II yield monitoring.
• Combine Headers (Caracol 600F, Plataforma de Milho, Draper 700FD) Headers for combine harvesters: Caracol 600F auger header, Plataforma de Milho corn header and Draper 700FD draper header for efficient harvesting across varied crop conditions.
• Agricultural Sprayers (BS2225H, BS2225H HiTech, Série R) Agricultural sprayers for agrochemical application: BS2225H (174 CV) and its HiTech variant offer precise bar-height control; Série R (200 CV) provides pneumatic-suspension independent axle and stable bar height for uniform application across varied terrain.
• Fertilizer Spreaders (R500 DRY, R560 DRY, Fertilizer BDF 1300) Solid fertilizer spreaders for pre-plant application with variable-rate capability and RTK-based swath control (R500 DRY, R560 DRY), plus the combined fertilizer and fine seed BDF 1300 with 1,300-liter capacity and adjustable spreading width.
• Rede RTK (RTK Correction Network) Standalone precision-agriculture offering providing 2.5 cm horizontal and vertical accuracy via fixed MR-2 base stations with GNSS antennas covering up to 20 km radius (and 3–4 km mobile base); enables year-over-year repeatability for auto-steer planting operations, delivering up to R$200/ha productivity gains.
• Valtra Connect Telemetry Standalone telemetry platform for remote machinery monitoring: real-time fuel level and consumption, geographic location, remaining maintenance hours, automated alert notifications and remote diagnostic access for dealerships, accessible via mobile application.
• Auto-Steer / Autopilot Systems (Valtra Guide, Valtra Guide by Trimble Hydraulic and Electric, AutoGuide 3000) Standalone auto-steer solutions sold separately for equipment upgrades: Valtra Guide (S-series exclusive with SmartTouch terminal, up to 2% productivity gain/ha and 10% fuel reduction), Valtra Guide by Trimble Hydraulic (GFX-750 Android monitor, NAV-900 GNSS, xFill continuity, Range Point RTX/Center Point RTX satellite corrections), Valtra Guide by Trimble Electric (for A4s/A4 cabined tractors with NAV-900, SAM-200 motor, TeamViewer QuickSupport) and AutoGuide 3000 (C3000/C2100 monitor, AGI-4 GNSS with tilt compensation, for sprayers, combines and applicators).
• FieldStar II Yield Monitoring System Combine-mounted productivity monitoring system that automatically collects yield data, moisture readings and GPS coordinates during harvest to generate productivity maps and identify high/low performance zones for data-driven decision making; in cited case studies combined with InCeres soil diagnostics it generated R$350+ thousand financial returns for a 600-hectare operation.
• Farm Solutions Digital Agronomy Platform Standalone integrated precision-agriculture platform that aggregates agronomic tools (Agrocad line planning, Solinftec fleet management, InCeres soil diagnostics) for planning and managing agricultural operations across the full crop cycle, supporting controlled traffic, variable rate application and traceability from planting to delivery.
• AGCO Parts and After-Sales Service Comprehensive post-sale support offering: genuine AGCO Parts (replacement parts, lubricants, filters, tires) with a 1-year warranty, preventive maintenance reviews, factory-trained-mechanic repairs using specialized tools, and the AGCO Reman remanufactured engine/CVT replacement program offering up to 30% savings versus new components. Parts can also be ordered remotely via the Valtra Na Mão mobile app.
• Equipment Financing Facilitation (AGCO Finance / BNDES / Consórcio Valtra) Standalone financing service intermediated by Dimatra covering AGCO Finance Credit Agro+ (up to 90% financing), BNDES programs (Moderfrota up to 85%, Pronaf Mais Alimentos up to 90%, Crédito Rural Finame up to 90%) and Consórcio Valtra consortium plans with no interest or admission fees and flexible terms up to 120 months; equipment insurance through DLL Seguros covering climate, operational and mechanical risks is also offered.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• Valtra (AGCO)coreChannel Partner/ Reseller/ DistributorDimatra is an authorized Valtra (AGCO brand) dealership, reselling the full Valtra product line including tractors from 57 to 425 CV, combines, planters, sprayers, and implements, along with after-sales support and AGCO Parts genuine components.
• TrimblecoreTechnology or IntegrationTrimble provides GNSS technology integrated into Valtra's auto-steer product line. Valtra Guide by Trimble (hydraulic and electric versions) uses Trimble's GFX-750 monitor, NAV-900 GNSS receiver, and correction signal services (Range Point RTX, Center Point RTX, xFill). Compatible with Valtra Guide and AutoGuide 3000 systems.
• Precision PlantingcoreTechnology or IntegrationPrecision Planting provides seed singulation technology (vSet2 doser, vDrive controller, SmartFrame pressure system, 20|20 Seed Sense monitor) integrated into Valtra planters including Frontier and Momentum series, delivering up to 99% singulation accuracy.
• AgrocadcoreTechnology or IntegrationAgricultural line planning software platform integrated with Valtra Farm Solutions. Enables optimized machine path design, controlled traffic planning, and yield improvement of up to 5% through precision line projects. Case studies show R$238 thousand+ gains in 209-hectare operations.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Others

• Solinftec: Solinftec is a Brazilian agricultural technology company providing fleet management, telematics and traceability platforms integrated into Valtra's Farm Solutions suite and sold through Dimatra. Classified as OTHERS because it is an ecosystem/technology partner rather than a competing dealership, but it represents both an opportunity (bundled product) and a potential disintermediation risk.
• Trimble Agriculture: Trimble supplies the GNSS receivers, correction signals (RTX, xFill) and GFX-750 displays integrated into Dimatra's Valtra Guide by Trimble autopilot line. Classified as OTHERS because Trimble is a technology enabler/partner rather than a competing dealer, but its platform strategy directly shapes Dimatra's precision-agriculture value proposition.

Broad incumbents

• AGCO Corporation: AGCO is the global manufacturer of Valtra, Massey Ferguson and Fendt equipment and the parent brand that authorizes Dimatra's dealership. Relevant as a broad incumbent because AGCO's channel strategy, product roadmap and AGCO Finance terms directly determine Dimatra's addressable market, product portfolio and financing competitiveness.
• CNH Industrial (Case IH / New Holland): CNH Industrial manufactures Case IH and New Holland tractors, planters, sprayers and combines, and operates an extensive authorized dealer network across Brazil competing head-to-head with Valtra. Relevant as a broad incumbent because its dealer footprint in the same MG/SP corridor competes for the same grain, sugarcane and coffee farmers that Dimatra targets.
• John Deere Brasil: John Deere is the global market leader in agricultural machinery and operates one of the largest authorized dealer networks in Brazil (including Brumaq). Comparable to Dimatra's competitive context because John Deere dealers target the same high-horsepower tractor and precision-agriculture buyer segments in MG/SP and compete for the same farmer relationships.
• Stara: Stara is one of Brazil's largest domestic agricultural equipment manufacturers, producing planters, sprayers, spreaders and precision-agriculture technology (including its own Topper and Hercules lines). Comparable as a broad incumbent because its planter and sprayer products compete directly with Valtra's Frontier, Momentum and BS-series lines that Dimatra distributes.
• Jacto: Jacto is a major Brazilian manufacturer of sprayers, planters, coffee harvesters and precision-agriculture solutions, with its own authorized dealer network across Brazil. Relevant as a broad incumbent because Jacto's self-propelled and mounted sprayer lines compete directly with Valtra's BS2225H and Série R sprayers that Dimatra distributes in the coffee, citrus and grain segments.

Direct peers

• Tracbel: Tracbel is one of the largest authorized agricultural and heavy equipment dealership networks in Brazil, distributing AGCO brands (including Valtra/Massey Ferguson) alongside Caterpillar. Highly comparable to Dimatra because it operates the same authorized-dealership business model with multi-branch coverage, integrated parts/service and BNDES-linked financing facilitation.
• Brumaq: Brumaq is a major authorized John Deere dealer group operating across multiple Brazilian states, selling tractors, planters, sprayers and combines with integrated precision agriculture support. Directly comparable to Dimatra as a multi-branch authorized ag-machinery dealership serving grain, sugarcane and livestock farmers with full-service financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ValtraVideos
• Facebookfacebook.com/dimatramaquinasagricolas
• LinkedInlinkedin.com/company/dimatravaltra

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimatra