Dinamiche Digitali

What Dinamiche Digitali does

Dinamiche Digitali (legal name: DINAMICHE DIGITALI® DI MARINI ERICA) is a privately held Italian digital communication and marketing consulting agency founded at the end of 2020 by Erica Marini, originally under the name "Diavolerie Digitali." The firm is headquartered in Rovello Porro (Como) with a second office in Milan, and operates through a network of 9 collaborators working remotely across Italy and beyond. Its core offering is a six-service professional portfolio: marketing strategy, paid advertising campaigns (Google Ads and Meta/social), SEO-optimized website creation, social media management and editorial calendars, search engine optimization, and content writing/copywriting. The agency does not sell a software product, does not disclose any proprietary technology platform, and has no public pricing; all engagements begin with a consultative sales conversation via the website, WhatsApp, email, or phone.

The business model is classic professional services: project-based and retainer-based digital marketing work delivered to small and medium enterprises, independent professionals, local shops and artisans, and nonprofit associations. Revenue streams are unstructured across multiple client relationships rather than concentrated in a SaaS or platform product. Distribution is direct-to-client only, with discovery driven by the firm's own SEO-optimized website, social media presence (Facebook, Instagram, TikTok, LinkedIn, WhatsApp Business), an educational blog, and a referral network anchored in the local Lombardy business ecosystem and nonprofit sector. Named clients include LEDHA, Manager No Profit, CdS Trento, Associazione Aquilone Tradate, Furci Bakery, Uniscrow, Studio MNP, and Technoform (Italian branch of a multinational manufacturer); the enterprise reference signals capability beyond pure SMB work.

The firm is structured as a horizontal, founder-led network rather than a traditional hierarchical agency, with no external investors, parent company, or funding rounds disclosed. Its competitive differentiation rests on a women-led ethical marketing positioning, territorial/ community development brand, broad service coverage enabled by a flexible collaborator network, and locally embedded referral relationships. Trade dress is protected via a registered trademark for the DINAMICHE DIGITALI® brand. The agency is independently profitable by implication, but no revenue, headcount cost base, or margin figures are publicly disclosed.

Name

Dinamiche Digitali

Legal name

DINAMICHE DIGITALI ® DI MARINI ERICA

Website

https://dinamichedigitali.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Dinamiche Digitali is an Italian digital marketing and communication consulting agency founded in 2020 by Erica Marini, delivering SEO, paid advertising, social media management, website creation, and content writing services to small and medium enterprises, freelancers, local artisans, and nonprofit associations across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Rovello Porro

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: The company generates revenue by providing digital communication and marketing consulting services to small and medium businesses, including website creation, SEO optimization, social media management, and advertising campaign management. Revenue is project-based or retainer-based professional services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Dinamiche Digitali is a women-led digital communication and marketing consulting agency that provides strategy, advertising campaigns, website creation, social media management, SEO, and copywriting services to small and medium-sized enterprises, freelancers, professionals, local retailers, and nonprofit associations in Italy. Offerings are delivered by a multidisciplinary team (grown from two founders to nine people) supplemented by a network of specialized external collaborators, allowing the firm to function as an outsourced marketing department for clients that lack internal capability.

Product overview

Dinamiche Digitali is a digital communication and marketing consulting agency that does not offer a software product but rather provides a comprehensive suite of professional services. The agency's offering consists of six core service areas: (1) Marketing Strategy—customized planning and execution of digital and traditional marketing campaigns; (2) Advertising Campaigns—management of Google Ads and Meta/social media advertising to reach new customers; (3) Website Creation—development of SEO-optimized, professionally branded websites with geolocation features; (4) Social Media Management—editorial calendar creation, content writing, and community management across Facebook, Instagram, LinkedIn, TikTok, and niche platforms; (5) SEO Services—keyword optimization, content writing, and technical improvements for search engine rankings; and (6) Content Writing/Copywriting—original text creation for websites, blogs, newsletters, and promotional materials. These services are delivered by a network of specialized collaborators and are designed for small and medium enterprises, local businesses, independent professionals, and artisans who need to establish or enhance their digital presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy (Strategie di Marketing) Consulting service in which the agency defines a marketing strategy — positioning, channels, content direction, objectives — for SMEs, freelancers, professionals, local retailers, and nonprofit associations that need a roadmap before executing online activities.
• Advertising Campaigns (Campagne Pubblicitarie) Paid advertising campaign service covering planning, setup, management and optimization of campaigns — explicitly including Google Ads and Meta (Facebook/Instagram) — for SME clients that want lead-generation or visibility campaigns run by a specialist team.
• Websites (Siti Internet) Website design and build service for SME clients and freelancers that need a primary web presence, from simple sites to more structured builds, delivered by the agency's design and web team.
• Social Media Management and Personal Branding (Social Network & Personal Branding) Ongoing management of client social media accounts and personal branding work for freelancers and professionals, covering channel strategy, content scheduling, community management, and brand voice development.
• SEO (Search Engine Optimization) Search engine optimization service for clients' websites, focused on improving organic visibility for SMEs and local businesses that need to be found through search.
• Copywriting and Content Writing Copywriting and editorial content service for websites, social media, advertising campaigns and other marketing assets, with multi-language capability to support Italian and international clients.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• LEDHA - Lega per i diritti delle persone con disabilità APSminorStrategic or Co-development PartnerDinamiche Digitali handles the digital communication for LEDHA, a nonprofit association advocating for the rights of people with disabilities. This partnership reflects the company's commitment to ethical marketing and support for the local community.
• Manager No ProfitminorStrategic or Co-development PartnerDinamiche Digitali collaborates with Manager No Profit, a nonprofit that connects managers with voluntary initiatives in the third sector. The partnership involves digital communication support.
• CdS TrentominorStrategic or Co-development PartnerDinamiche Digitali created the website for CdS Trento, a nonprofit organization. This is part of the company's pro-bono and paid work for associations.
• Associazione Aquilone TradateminorStrategic or Co-development PartnerDinamiche Digitali created the website for Associazione Aquilone Tradate, a nonprofit association. This is part of the company's commitment to supporting local community organizations.
• Cooperativa Sociale Il GrappolominorOthersCooperativa Sociale Il Grappolo supports Dinamiche Digitali in providing printing services and branded merchandise (gadget) with a social and solidarity-driven mission. This partner helps deliver tangible materials for client campaigns.
• Studio MNP (Commercialista)minorOthersStudio MNP is the company's accountant and commercialista. Dinamiche Digitali redesigned and maintains the Studio MNP website, creating a mutual working relationship.
• External Collaborators (videomakers, copywriters)minorOthersA network of external collaborators including videomakers and copywriters supports Dinamiche Digitali during periods of higher demand, providing additional production capacity for client projects.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TSW: Italian digital agency delivering strategy, branding, websites, and digital marketing. Comparable full-service positioning and SME focus.
• Webranking: Italian digital marketing agency specializing in SEO, content marketing, and web development for SMEs and mid-market companies. Highly comparable in service mix (SEO, content, web) and target customer profile to Dinamiche Digitali.
• Different: Milan-based digital agency offering strategy, creative, social media, web development, and SEO to Italian and international brands. Directly comparable as a similarly sized full-service Italian digital marketing agency serving SME and enterprise clients.
• Digitalia: Italian digital agency providing web development, social media management, SEO, and online advertising to SMEs. Directly comparable services and customer segment to Dinamiche Digitali.
• Zeroconcept: Italian digital agency focused on web design, SEO, social media marketing, and online advertising for SMEs. Similar service scope and target segment.
• Studio Cappello: Italian web agency offering website creation, SEO, social media management, and digital advertising to local SMEs. Direct peer on service mix and Italian regional customer base.
• Hummingbird: Italian creative and digital agency offering social media, content creation, advertising campaigns, and branding. Comparable on social media management and content services for SME clients.

Emerging players

• Thrive Internet Marketing Agency: US-based digital marketing agency serving SMEs with SEO, web design, social media, and PPC. Comparable services and SMB customer segment, useful for benchmarking Dinamiche Digitali's potential international trajectory.
• Lyfe Marketing: US digital marketing agency focused on social media management and advertising for small businesses. Comparable in target segment (small businesses needing turnkey social media and ad services) and consultative sales motion.

Broad incumbents

• Alkemy: Listed Italian digital transformation company offering strategy, technology, marketing, and data services. Overlaps with Dinamiche Digitali on the digital marketing/strategy layer but operates at significantly larger scale with a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dinamichedigitali
• LinkedInlinkedin.com/company/dinamichedigitali
• Instagraminstagram.com/dinamichedigitali
• TikToktiktok.com/@dinamichedigitali

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinamiche Digitali